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4 Reasons to Exhibit at a Trade Show By Peter Symonds (https://www.smartinsights.com/author/petersymonds/)
An introduction to the benefits of exhibiting if you haven't taken the plunge yet
Generate lucrative, highly targeted business leads
Learn what’s working (and what isn't)
Develop and strengthen your brand
Close sales without causing resentment Not all prospects respond well (http://www.marketingdonut.co.uk/marketing/exhibitions-and-events) to telesales or direct mail. Some see direct marketing as an intrusion into their lives, while others are annoyed by sales calls, regardless of how much value they might offer.
Thinking of exhibiting? Make sure you choose the right show
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(https://www.smartinsights.com/archive/lead-generation/eventmarketing/) Get FREE marketing planning templates Start your Digital Marketing Plan today with our free Basic membership. FREE fast start guides to review your approach FREE digital marketing plan templates FREE alerts on the latest developments
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