Business Plan checklist [PDF]

Business plan checklist page 1 of 5. OVERALL PLAN. Readability. Yes No. ❑. ❑. Language is concise (does not read lik

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Idea Transcript


Business plan checklist page 1 of 5 OVERALL PLAN Readability Yes No ❑ ❑ ❑ ❑ ❑

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Language is concise (does not read like novel or term paper). Section stands on its own and clearly defines and satisfies its objective. Facts are supported with sufficient documentation. Conclusions drawn from facts are reasonable. Facts are supported with sufficient charts and graphs.

Spelling/Grammar/Math Yes No ❑ ❑ ❑

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Spelling is correct. Grammar is clean. Math is correct.

Formatting Yes No ❑ ❑ ❑ ❑ ❑ ❑ ❑

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Font choice is readable. Spacing between lines is sufficient. Plan contains subheads. Formatting on heads and subheads is consistent. Contains page numbers. Formatting on page numbers is consistent. Plan contains enough white space for readability.

COVER PAGE/TABLE OF CONTENTS Yes No ❑ ❑ ❑ ❑ ❑ ❑

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Cover page contains name of business. Cover page contains chief executive’s name. Cover page contains address, telephone, fax numbers, e-mail, and web address. Cover page contains company logo. Page numbers in table of contents correspond correctly. Table of contents includes contents for appendix.

EXECUTIVE SUMMARY Yes No ❑



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Length of summary is appropriate (does not exceed three pages and wholly describes the new venture). Identifies company’s unique features. Specifies what the management team hopes to accomplish. Specifies how much money the company needs and how funds will be obtained.

© 2001 The Kauffman Center for Entrepreneurial Leadership

Business plan checklist page 2 of 5 Existing Business Yes No ❑ ❑ ❑

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Describes when and why the company was formed. Describes the marketing history of the product and service. Outlines the company’s annual sales, profits, and overall performance to date.

MANAGEMENT AND ORGANIZATION Yes No ❑ ❑ ❑ ❑ ❑ ❑

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Lists key management positions. Outlines primary job duties and responsibilities assigned to each position. Identifies the individuals who are expected to fill each position. Summarizes each person’s prior business experience. Establishes credibility of the management team. Provides explanation of how deficiencies will be overcome.

PRODUCTS AND SERVICE Yes No ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑

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Product and Service description not too technical. Product and Service description not too broad. Identifies unique features. Identifies special benefits. Wholly explains liability limitations. Identifies all fixed, variable and indirect product or service costs. Anticipates future development plans. Lists requirements from regulatory agencies. Provides evidence that the product and service is technologically feasible. Provides backup suppliers and subcontractors.

© 2001 The Kauffman Center for Entrepreneurial Leadership

Business plan checklist page 3 of 5 MARKETING PLAN Industry Profile Yes No ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑

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Addresses current market size. Addresses growth potential of the market. Addresses geographic locations. Addresses industry trends. Addresses seasonal factors. Addresses profit characteristics. Addresses existing distribution networks. Addresses basis of industry competition.

Competition Yes No ❑ ❑ ❑

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Contains chart to illustrate competitive position in marketplace. Describes competitive advantage. Summarizes nature of competition.

Pricing Yes No ❑ ❑ ❑ ❑

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Contains price sheet. Contains volume and special pricing information. Contains pricing procedures for industry. Addresses gross margin potential.

Other Marketing Issues Yes No ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑

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Contains customer profile. Contains target markets and size of each. Addresses market penetration. Addresses advertising and promotion. Addresses packaging and labeling. Addresses customer reaction. Addresses warranties and guarantees. Addresses trade shows. Discusses future markets.

© 2001 The Kauffman Center for Entrepreneurial Leadership

Business plan checklist page 4 of 5 FINANCIAL PLAN Yes No ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑

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Sales and profit projections appear to be reasonable. Wholly supports assumptions/projections. All operating expenses have been included. Hidden costs have been identified. Salaries and other benefits are in line. Addresses contingency plan if sales forecasts go unmet. Financial documents are mathematically correct. Figures on various documents (Cash flow, income statement, balance sheet) are consistent.

OPERATING AND CONTROL SYSTEMS Yes No ❑ ❑ ❑ ❑ ❑ ❑

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Demonstrates understanding and importance of control systems. Contains a contingency plan if schedule cannot be met. Identifies key goals and allows sufficient time to accomplish them. Identifies uncontrollable variables. Provides honest assessment of the downside risks involved. Addresses legal liability issues.

GROWTH PLAN Yes No ❑ ❑ ❑ ❑ ❑

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Identifies the significant new products and services planned for continued growth. Identifies the market place for new products and services. Identifies the financial requirements for the new products and services. Identifies management personnel needed to support growth. Addresses how growth plan will enable owner and investor exit.

© 2001 The Kauffman Center for Entrepreneurial Leadership

Business plan checklist page 5 of 5 APPENDIX Yes No ❑ ❑ ❑ ❑ ❑

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Contains resumes of management team/key personnel. Contains all employee contracts, stock option plans, retirement plans. Contains personal financial statements for each of the principals. Contains patent, copyright approvals. Contains all of the following agreements: partnerships, sales, distributor contracts, noncompete/nondisclosure, corporate bylaws, and other legal documents. Contains copies of product and service brochures or other advertising samples. Contains copies of all logos developed. Contains copies of recent reference letters, recommendations and endorsements. Contains copies of market studies or articles from trade journals or other media. Contains professional photographs of the product. Contains detailed outlines of the operating/control systems. Contains customer-signed orders or letters of intent. Contains documents which support the industry study. Contains detailed description of high-tech products.

© 2001 The Kauffman Center for Entrepreneurial Leadership

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