2012 North American Society for Sport Management Conference [PDF]

May 24, 2012 - Sophia D. Min, University of Georgia. Chong Kim ..... Song-Hyeon Cho, Pusan National University. Yong-Cha

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Idea Transcript


2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 8:30 AM (20-minute oral presentation (including questions)) Socially Constructed Environmental Issues and Sport: A Content Analysis of Ski Resort Environmental Communications

Superior

Sam Spector, Brock University Craig Hyatt, Brock University Chris Chard, Brock University Cheryl Mallen, Brock University

Thursday May 24, 2012, 8:30 AM (20-minute oral presentation (including questions)) Federal Tweet This! Investigating the Impact of Source and Message Characteristics on Consumer Resonse to Sport Content via Twitter Joseph Mahan III, Temple University

Thursday May 24, 2012, 8:30 AM (20-minute oral presentation (including questions)) Municipal Using Stakeholder Management towards Achieving Sustainability Objectives within A Major League Baseball Facility: A Case Study Sheila Nguyen, Deakin University Sylvia Trendafilova, University of Tennessee Michael Pfahl, Ohio University

Thursday May 24, 2012, 8:30 AM (20-minute oral presentation (including questions)) Attitudes toward Lesbian, Gay, Bisexual, and Transgender Youth Coaches

North

George Cunningham, Texas A&M University

Thursday May 24, 2012, 8:30 AM (20-minute oral presentation (including questions)) From Seattle to Oklahoma City: Are the Thunder a Social Anchor?

East

Bryan Finch, Oklahoma State University Aaron Clopton, University of Kansas

Thursday May 24, 2012, 8:30 AM (20-minute oral presentation (including questions)) Enhancing Sport Management Education through Alumni Activation

West

Bernie Goldfine, Kennesaw State University Jennifer Beck, Kennesaw State University Michael Judd, Wingate University

Thursday May 24, 2012, 8:30 AM (20-minute oral presentation (including questions)) Visions Forms of Federalism in the Governance of Sport in Multilingual Countries: A Comparison of Canada and Belgium Packianathan Chelladurai, The Ohio State University Thierry Zintz, Université Catholique de Louvain,

Thursday May 24, 2012, 8:55 AM (20-minute oral presentation (including questions)) The Green Game: Awareness and Expectations of Sustainability Efforts by Spectators

Superior

Jonathan Casper, North Carolina State University Michael Pfahl, Ohio University

Seattle, WA

May 23 – 26, 2012

Page 1

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 8:55 AM (20-minute oral presentation (including questions)) Federal Developing Youth, Creating Fans, Building Communities: Utilizing an Innovative Marketing Vehicle to Deliver Short- and Long-Term Success for Professional Sports Teams David Walsh, University of Texas at Austin Christine Green (Advisor), University of Texas at Austin

Thursday May 24, 2012, 8:55 AM (20-minute oral presentation (including questions)) Municipal Farm Team Shuffle: The Effects of Major League Affiliations in Minor League Baseball Nola Agha, University of San Francisco Joe Cobbs, Northern Kentucky University

Thursday May 24, 2012, 8:55 AM (20-minute oral presentation (including questions)) Practicing Homogeneity by Constructing Difference

North

Annelies Knoppers, University Utrecht Inge Claringbould, University Utrecht marianne dortants, University Utrecht

Thursday May 24, 2012, 8:55 AM (20-minute oral presentation (including questions)) East Residents’ Perceptions of the 2011 Pan American Games in Guadalajara: What Benefit and for Whom? Gonzalo Bravo, West Virginia University David Shonk, James Madison University Ana Isabel Diaz-Villanueva, Universidad de Guadalajara

Thursday May 24, 2012, 8:55 AM (20-minute oral presentation (including questions)) West Do NFL Bettors Act Like Sports Fans or Investors? A Comparison of the Influential Factors in Sports Betting Yoon Tae Sung, The Florida State University Michael Mondello (Advisor), The Florida State University

Thursday May 24, 2012, 8:55 AM (20-minute oral presentation (including questions)) The Professionalization and Policy Making Processes of Athletics Canada

Visions

Mathew Dowling, University of Alberta Marvin Washington (Advisor), University of Alberta Jim Denison (Advisor), University of Alberta Jasper Truyens, Vrije Universiteit Brussel

Thursday May 24, 2012, 10:25 AM (20-minute oral presentation (including questions)) Event Operation Service Quality in Korean Professional Sports: Development of a Scale

Superior

Minhong Kim, University of Georgia Sophia D. Min, University of Georgia Chong Kim, Hanyang University Kevin K. Byon (Advisor), University of Georgia Thomas A. Baker III (Advisor), University of Georgia

Seattle, WA

May 23 – 26, 2012

Page 2

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 10:25 AM (20-minute oral presentation (including questions)) Federal An Experimental Study on the Effectiveness of Social Media Marketing: The Impact of Facebook Status Updates Kendra Bayne, Louisiana State University Beth Cianferone (Advisor), Georgia State University

Thursday May 24, 2012, 10:25 AM (20-minute oral presentation (including questions)) Municipal We're All in This Together: Gendered Role Identification in Mentor-Protégé Relationship? Leigh Ann Danzey-Bussell, Ball State University Brenda Riemer, Eastern Michigan University

Thursday May 24, 2012, 10:25 AM (20-minute oral presentation (including questions)) Quidditch: Simultaneously Pursuing Snitches and Gender Equality

North

Adam Cohen, Texas A&M University Jon Welty Peachey (Advisor), Texas A&M University

Thursday May 24, 2012, 10:25 AM (20-minute oral presentation (including questions)) East Impact of Involvement and Population Characteristics upon Perceived Benefits of Recreational Sports Leeann Lower, The Ohio State University Brian Turner (Advisor), The Ohio State University Jeffrey Petersen (Advisor), Baylor University

Thursday May 24, 2012, 10:25 AM (20-minute oral presentation (including questions)) West Toward A Model of Interorganisational Citizenship Behavior and Innovation: A Study of Sport Clusters Anna Gerke, Université Paris Sud 11 Michel Desbordes (Advisor), Université Paris Sud 11 Geoff Dickson (Advisor), Auckland University of Technology

Thursday May 24, 2012, 10:25 AM (20-minute oral presentation (including questions)) Olympic Legacy and Its Governance: An Institutional Perspective

Visions

Becca Leopkey, University of Ottawa Milena Parent (Advisor), University of Ottawa

Thursday May 24, 2012, 10:50 AM (20-minute oral presentation (including questions)) Consumer Profiles of Participants at Triathlon Events

Superior

Pamela Wicker, Griffith University, Australia Kirstin Hallmann, German Sport University Cologne Joachim Prinz, University of Duisburg-Essen Daniel Weimar, University of Duisburg-Essen

Thursday May 24, 2012, 10:50 AM (20-minute oral presentation (including questions)) From Prancing Pixies to Powerful Women: The Changing Frames of Olympic Women’s Gymnastics Coverage from 1984 to 2008

Federal

Andrea N. Eagleman, Indiana University-Purdue University Indianapolis Soonhwan Lee, Indiana University-Purdue University Indianapolis

Seattle, WA

May 23 – 26, 2012

Page 3

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 10:50 AM (20-minute oral presentation (including questions)) Managing Sport at the Olympic Games: The Case of Sydney 2000

Municipal

Stephen Frawley, University of Technology, Australia Kristine Toohey, Griffith University, Australia Taylor Tracy, University of Technology, Australia Zakus Dwight, Griffith University, Australia

Thursday May 24, 2012, 10:50 AM (20-minute oral presentation (including questions)) Managing Coed Soccer: Gender, Power, and Participation

North

Katie Flanagan, The Florida State University

Thursday May 24, 2012, 10:50 AM (20-minute oral presentation (including questions)) A portfolio of partners for good?: Examining how perceptions of sport organizations' CSR partners affects willingness to donate to CSR initiatives

East

Seung Pil Lee, University of Michigan Kathryn L. Heinze, University of Michigan T. Bettina Cornwell (Advisor), University of Oregon

Thursday May 24, 2012, 10:50 AM (20-minute oral presentation (including questions)) West When Can Economic Impact Be Positive? Twelve Conditions That Explain Why Smaller Sports Have Bigger Impacts Nola Agha, University of San Francisco Daniel A. Rascher, University of San Francisco

Thursday May 24, 2012, 10:50 AM (20-minute oral presentation (including questions)) Visions We Got The Big Ones! Comparing Brazilian’s Support for The 2014 FIFA World Cup and The 2016 Summer Olympic Games Claudio Rocha, University of Sao Paulo, Brazil Valdir Barbanti, University of Sao Paulo, Brazil

Thursday May 24, 2012, 11:15 AM (20-minute oral presentation (including questions)) Superior Comparing Spectators’ Perception of Service Quality and Their Socio-demographic Variables across Four Major Korean Professional Sports Kenneth K. Chen, University of Georgia Brian H. Yim, University of Georgia Carolina Salge, University of Georgia Kevin K. Byon (Advisor), University of Georgia Thomas A. Baker III (Advisor), University of Georgia

Thursday May 24, 2012, 11:15 AM (20-minute oral presentation (including questions)) Chinese Broadcast Commentary: Themes and Evolution

Federal

Tie Nie, University of Missouri Nicholas Watanabe (Advisor), University of Missouri

Thursday May 24, 2012, 11:15 AM (20-minute oral presentation (including questions)) Municipal Navigating by Night: Using Life Cycle Assessment Tools to Help Sport Event Managers Chart a Course towards Environmental Sustainability Matt Dolf, University of British Columbia

Seattle, WA

May 23 – 26, 2012

Page 4

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 11:15 AM (20-minute oral presentation (including questions)) The Impact of Gender Expression on Endorser Effectiveness

North

Heidi Parker, University of Southern Maine Janet Fink, University of Connecticut Michael Mudrick, University of Connecticut

Thursday May 24, 2012, 11:15 AM (20-minute oral presentation (including questions)) Partners in Health Promotion: The Role of Sport Organizations

East

Laura Misener, The University of Western Ontario Katie Misener, Ryerson University Jim Weese, The University of Western Ontario

Thursday May 24, 2012, 11:15 AM (20-minute oral presentation (including questions)) Scoring a Big Contract?: Examination of Player Wages in MLS

West

John Fletcher, The Florida State University Justin Lovich, The Florida State University Michael Mondello (Advisor), The The Florida State University

Thursday May 24, 2012, 11:15 AM (20-minute oral presentation (including questions)) Visions The New Governance and Management of Professional Sport in Europe: Institutional Options for Governing Bodies within A Developing EU Sport Policy Borja Garcia, Loughborough University Henk-Erik Meier, University of Muenster

Thursday May 24, 2012, 11:40 AM (20-minute oral presentation (including questions)) Superior Exploring Participants’ Satisfaction with Event Features at a Mass Participation Sport Event James Du, Temple University Daniel Funk (Advisor), Temple University Jeremy Jordan (Advisor), Temple University

Thursday May 24, 2012, 11:40 AM (20-minute oral presentation (including questions)) Luxury Brand Positioning in Athlete Endorsement Markets: A Correspondence Analysis

Federal

Won Seok Jang, University of Florida Yong Jae Ko (Advisor), University of Florida Yong Hwan Chang, University of Florida

Thursday May 24, 2012, 11:40 AM (20-minute oral presentation (including questions)) Municipal An Examination of Individual, Organizational, and Systemic Level Performance Change in National Sport Organizations Patti Millar, The University of Western Ontario Julie Stevens, Brock University Dina Bell-Laroche, Sport Law and Strategy Group

Thursday May 24, 2012, 11:40 AM (20-minute oral presentation (including questions)) Racial Bias in NBA Referees: A Test of Line Movement

North

Jordan Bass, The Florida State University Joshua Newman, The Florida State University Yu Kyoum Kim (Advisor), The Florida State University

Seattle, WA

May 23 – 26, 2012

Page 5

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 11:40 AM (20-minute oral presentation (including questions)) A Photographic Analysis of Official and Unofficial Images of the 2010 Winter Olympics

East

Larena Hoeber, University of Regina Katie Sveinson, University of Regina

Thursday May 24, 2012, 11:40 AM (20-minute oral presentation (including questions)) Revenue Sharing with Heterogeneous Investments in Sports Leagues

West

Steven Salaga, University of Michigan Alan Ostfield Jason Winfree, University of Michigan

Thursday May 24, 2012, 11:40 AM (20-minute oral presentation (including questions)) Visions Managing event places and viewer spaces: Security, surveillance and business interests at the 2010 FIFA World Cup in South Africa Simone Eisenhauer, University of Technology Sydney

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom How You View Them Is Not How They View Themselves: High-Profile Professional Athletes as Organizations Kwame Agyemang, Eastern Kentucky University

Thursday May 24, 2012, 1:10 PM (Poster) Mentoring of Intercollegiate Student-Athletes and Leader Development

Madison Ballroom

Maiya Anderson, The Ohio State University Packianathan Chelladurai (Advisor), The Ohio State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom The Effects of Brand Awareness, Country-of-Origin Image, and Price of Sporting Goods on Consumers’ Product Evaluation Sungwoo Bae, Pusan National University Nayoung Choo, Pusan National University Songhyun Cho (Advisor), Pusan National University Yong Jae Ko (Advisor), University of Florida

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Validating the Scale of Perception of Sex Abuse in Youth Sports (SPSAYS): Confirmatory Factor Analysis Thomas Baker III, University of Georgia Kevin Byon, University of Georgia

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Consumer Perceptions of Background Music in Team Highlight Videos: A Case of Branded Music Versus Popular Music Khalid Ballouli, University of South Carolina Michael Hutchinson, Coastal Carolina University Todd Koesters, University of South Carolina

Seattle, WA

May 23 – 26, 2012

Page 6

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 1:10 PM (Poster) Sound Affects: The Importance of Music to Consumers in Sports Stadiums

Madison Ballroom

Khalid Ballouli, University of South Carolina Todd Koesters, University of South Carolina Michael Hutchinson, Coastal Carolina University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom From motivations to intentional behavior: An application of the theory of planned behavior to sporting event volunteer intention Hyejin Bang, Florida International University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Sport Development and the 1968 Olympics: A Case Study of the U.S. Sport System prior to Title IX and Intense Commercialization Brennan Berg, University of Texas at Austin B. Chris Green (Advisor), University of Texas at Austin Thomas Hunt, University of Texas at Austin

Thursday May 24, 2012, 1:10 PM (Poster) Service Quality and Its Consequences in Professional Team Sports

Madison Ballroom

Rui Biscaia, Technical University of Lisbon, Portugal Abel Correia (Advisor), Technical University of Lisbon, Portugal António Rosado (Advisor), Technical University of Lisbon, Portugal Stephen Ross, University of Minnesota

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Commitment to Diversity: The Impact on Athletic Department Organizational Attractiveness and Job Pursuit Intentions Trevor Bopp, University of Florida Andrew Goldsmith, University of Florida

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team Velina Boteva, Georgia Southern University Todd Hall (Advisor), Georgia Southern Univeristy

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Putting the Truth Back in Advertising: Case Analyses of Power Balance and Reebok Natasha Brison, University of Georgia and Georgia State University Thomas A. Baker III (Advisor), University of Georgia Kevin K. Byon (Advisor), University of Georgia

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom An Examination of the Personal and Professional Factors Sport Management Faculty Value in a Mentoring Relationship Lauren E. Brown, The Ohio State University Donna Pastore, The Ohio State University

Seattle, WA

May 23 – 26, 2012

Page 7

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Student Opinions of Green Building Practices within Recreational Sports Facilities Eric Brownlee, Gannon University Lana Huberty, University of Minnesota Megan Shreffler, University of Minnesota Tony Brown, University of Minnesota Jinhee Yoo, University of Minnesota

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Sexual Identity and the Male Student-Athlete: Connecting Literature From Student Affairs, Student Identity Development, and Sociology Perspectives Michael Bryant, University of Washington Jennifer Hoffman (Advisor), University of Washington

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Combining Community and Sport Development: The Stakeholders’ Perspective Richard Buning, University of Florida Shannon Kerwin (Advisor), University of Florida Matthew Walker (Advisor), University of Southern Mississippi

Thursday May 24, 2012, 1:10 PM (Poster) Factors Affecting Retention: A Division II Perspective

Madison Ballroom

Katharine Burakowski, University of Northern Colorado

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Adolescent Withdrawal from Sport Participation: Recognition of the Psychosocial, Psychological, and Physiological Motivation Factors and Their Implications Ted Burden, University of Texas at Austin Marlene Dixon (Advisor), University of Texas at Austin

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Examining the Service Quality of Korean Professional Sports from Spectators’ Perspective: With Respect to Socio-demographics Kenneth K. Chen, University of Georgia Brian H. Yim, University of Georgia Thomas A. Baker III (Advisor), University of Georgia Kevin K. Byon (Advisor), University of Georgia Chong Kim, Hanyang University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom An Exploration of Immigrant Fathers’ Influence on Ethnic Youth Sport Programs Kyu-soo Chung, University of Texas at Austin Dong Soo Ryu, University of Texas at Austin B. Christine Green (Advisor), University of Texas at Austin Hyun Min Kang, Korea University, Seoul

Seattle, WA

May 23 – 26, 2012

Page 8

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Leveraging 2nd Tier Status: London’s Bid for the 2013 World Figure Skating Championships Richelle Clark, The University of Western Ontario Laura Misener (Advisor), The University of Western Ontario

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Analyzing the Win-Maximizing vs. Profit-Maximizing Strategy of the National Football League Aaron Clopton (Advisor), The University of Kansas Mitchell Watkins, Louisiana State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom An Examination into the Reasons Mothers Enter into Coaching and Why They Withdrawal from Coaching Cassandra Coble, University of Florida Martha Ewing (Advisor), Michigan State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Variations in Vision: Examining Administrator and Coach Perceptions of Organizational Values in NCAA Division III Athletic Departments Coyte Cooper, The University of North Carolina at Chapel Hill Erianne Weight, The University of North Carolina at Chapel Hill

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom The Influence of Affective Organizational Commitment and Global Job Embeddedness on Job Search Behaviors and Turnover Intentions for Employees of Minor League Baseball Organizations Raymond Cotrufo, University of Connecticut Laura Burton (Advisor), University of Connecticut

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Retaining Athletes Through Volunteer-Based Organizations: Organizational Strategies for Surviving in Canada’s Hockey Development System in Alberta, Canada Jonathon R. Edwards, University of Alberta Marvin Washington (Advisor), University of Alberta

Thursday May 24, 2012, 1:10 PM (Poster) Attitudes towards NASCAR’s CSR in College Students

Madison Ballroom

Cairistiona Flatley, Washington State University Yong Chae Rhee (Advisor), Washington State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Using Multiple Reports to Examine Sport Attitudes between Middle-School Students and Significant Agents Li-Shiue Gau, Asia University, Taiwan

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Asking Is The Beginning of Receiving: Can A Question Creation Task Lead to Enhanced Performance on A Strategic Marketing Module? Angela Green, Leeds Metropolitan University, United Kingdom

Seattle, WA

May 23 – 26, 2012

Page 9

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom High Definition or Standard Definition TV Broadcasting – Can This Impact on Levels of Sponsorship Brand Recall? Angela Green, Leeds Metropolitan University, United Kingdom Nicholas Sarkissian, Leeds Metropolitan University, United Kingdom

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom An Examination of the Relationships among Flow Experience, Spectator Satisfaction, Team Loyalty, and Intention to Attend Future Games Jaehyun Ha, The College of Saint Rose Keunsu Han, Towson University Song-Hyeon Cho, Pusan National University Yong-Chae Rhee, Washington State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Online Sport Consumption Motives: Why Does an Ethnic Minority Group Consume Sports in a Native and Host Country through the Internet? Jae-Pil Ha Ha, University of Louisville Chulhwan Choi, University of Louisville Keunsu Han, Towson University T. Christopher Greenwell (Advisor), University of Louisville

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Managing the Threat of Terrorism in Sport: Importance and Performance Analysis (IPA) of Safety and Security Preparedness for NCAA Sport Facilities Stacey Hall, University of Southern Mississippi Kevin Byon, University of Georgia Thomas Baker III, University of Georgia

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Perceived Expectations of Self and the Organization: Psychological Contract of Volunteer Youth Sport Coaches Alanna Harman, Western University Alison Doherty (Advisor), Western University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Revisiting Kolb: A Case Study of a Unique On-Campus, Multi-Semester, Developmentally Sequenced Experiential Learning Course Molly Hayes Sauder, York College of Pennsylvania Ari de Wilde, York College of Pennsylvania

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Exploring Fan Identification, Sponsor Perceptions, and Sponsor Recognition in the Western Hockey League Chadron Hazelbaker, Eastern Washington University Damon Aiken, Eastern Washington University

Seattle, WA

May 23 – 26, 2012

Page 10

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 1:10 PM (Poster) Innovation Diffusion in Major League Baseball: An Event History Analysis

Madison Ballroom

Sungil Hong, The Florida State University Marshall Magnusen, Baylor University Michael Mondello (Advisor), The Florida State University

Thursday May 24, 2012, 1:10 PM (Poster) The Influence of Team Rivalry on Sponsorship Effectiveness

Madison Ballroom

Sungil Hong, The Florida State University Yu Kyoum Kim (Advisor), The Florida State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom “Suck for Luck?” Incentives and the Reverse-Order Draft System in the National Football League Steven Howell, Northern Illinois University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom A Consumer's Information-Processing Model for Sport Web Advertisement: Event Value Orientation and Consumer Involvement Perspective Wonseok Jang, University of Florida Yong Jae Ko (Advisor), University of Florida

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Using a Case Study Competition as a Concentrated Learning Experience in Sport Management Lawrence Judge, Ball State University James Johnson, Ball State University Elizabeth Wanless, Ball State University Laura Simon, Ball State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Host and Non-Host Resident Perceptions and Awareness of Legacies for the 2010 Vancouver Games Kostas Karadakis, University of Florida Kyriaki Kaplanidou (Advisor), University of Florida

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom A Conceptual Framework for Mentoring African American Male Student-Athletes at Predominately White Institutions Darren Kelly, University of Texas at Austin Marlene Dixon (Advisor), University of Texas at Austin

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Examining Successful and Unsuccessful Bids of Olympic Games Host Cities: The Case of The 2016 Summer Olympic Games and the 2018 Winter Olympic Games Ari Kim, University of Florida Kyriaki Kaplanidou (Advisor), University of Florida

Seattle, WA

May 23 – 26, 2012

Page 11

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Examining the Effect of Orientation toward Sport on Sponsorship Effectiveness: Hierarchical Effect Model Yongman Kim, Dankook University Soojin Kim, Kutztown University of PA Yongjae Kim, Kutztown University of PA

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Internalization of a Sport Team Through Sport Video Gaming: An Empirical Study Min Soo Kim, American University in the Emirates Jeffrey James (Advisor), The Florida State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Relationship between Image of Athlete Endorsement, Attitude toward Advertisement, Brand Identification and Brand Loyalty Yong-Man Kim, DanKook University Se-Yun Kim, DanKook University Yoo-Chan Lee, DanKook University Ae-Rang Kim, DanKook University Kwang-Soo Lee, Soon Chun Hyang University Kyung-Won Byeon, DanKook University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Structural Confirmation of Constructive Organizational Culture and Managerial Work Values in Sport Service Organizations J. C. Kim, University of Tennessee at Martin Michael Mondello (Advisor), The Florida State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom The Martial Arts Participants Profiles: A case of Amateur Athletic Union (AAU) Taekwondo Min Kil Kim, Troy University Don Lee, Ball State University Linda Schoenstedt, Xavier University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom The Relationship Among Service Quality, Satisfaction, and Future Intentions of Users at Main Media Center (MMC): Case of Guangzhou Asian Games Suk Kyu Kim, Beijing Sport University Minkil Kim, Troy University Sophia D. Min, University of Georgia James J. Zhang (Advisor), University of Georgia

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom The Relationship between Learner Characteristics, Motivation, Learning Strategies and Students' Preferred Choice of Learning Environment Jang Yul Kwak, University of New Mexico

Seattle, WA

May 23 – 26, 2012

Page 12

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom The Effect of Service Quality on Consumer Satisfaction and Intent to Revisit: An Analysis of the F1 Korea Grand Prix Woong Kwon, The Florida State University Danielle Millio, The Florida State University Yu-Kyoum Kim (Advisor), The Florida State University Tae Jun Chon, Soongsil University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom How Tweet It Is: A Gendered Analysis of Professional Tennis Players’ Self-Presentation on Twitter Katie Lebel, The University of Western Ontario Karen Danylchuk (Advisor), The University of Western Ontario

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Intercollegiate Athletic Operations in Times of Financial Constraint: Examining Perceptions of Critical Stakeholders Cindy Lee, West Virginia University Gonzalo Bravo, West Virginia University Jack Watson, West Virginia University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Recovering Trust: What Would be Effective Strategies in the Times of Different Negative Incidents? Cindy Lee, West Virginia University Hyejin Bang, Florida International University Floyd Jones, West Virginia University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom The Effects of Imagined Inter-Group Contact on Reducing Sexual Prejudice among Korean University Students Woojun Lee, Texas A&M University George B. Cunningham (Advisor), Texas A&M University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom The Relationship between Reward System and Organizational Commitment of Fitness Club Employees in Taiwan Chang-Hung Lee, University of Louisville Chih-hsien Yang, Fu Jen Catholic University Marion E. Hambrick (Advisor), University of Louisville

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Sport and Leisure Time of Mainland Chinese Consumers: Segmentation Based on Generations and Demographics Xiaotian Li, Capital University of Sports and Physical Education Xiaoyan Xing, Capital University of Sports and Physical Education

Seattle, WA

May 23 – 26, 2012

Page 13

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Interrelationships between Political Actors, Financing, and Symbolic Meaning of Hosting the 2011 World Sledge Hockey Challenge Melinda Maika, The University of Western Ontario Karen Danylchuk (Advisor), The University of Western Ontario

Thursday May 24, 2012, 1:10 PM (Poster) A Framework to Understand the Green Moralization of Sport

Madison Ballroom

Brian P. McCullough, Bowling Green State University

Thursday May 24, 2012, 1:10 PM (Poster) Intercollegiate Athletic Administrators Perceptions of Cheerleading as a Sport

Madison Ballroom

John Miller, Troy University Amy Spurlock, Troy University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom A Multilevel Analysis of Withdrawal Behaviors of Sport Management Interns at the end of their Tenure Michael Odio, University of Florida Matthew Walker (Advisor), University of Southern Mississippi

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Identifying Potential Sport Clusters: Gis Analysis of Spatial Patterns of Bicycling Participants, Non-Profits and Businesses and Facilities Toshiyuki Ogura, University of Texas at Austin Christine Green (Advisor), The University of Texas at Austin

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Heritage Management: A Teaching Approach to Study the Conservation of Sport and Recreation Venues Adam Pfleegor, Louisiana State University Chad Seifried (Advisor), Louisiana State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Steps To Organize and Implement a High Quality, Short-Term Study Abroad Program Dennis Phillips, University of Southern Mississippi Brian Crow, Slippery Rock University Bronagh Gallagher, University of Southern Mississippi

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom An Exploratory Study on Bicycle Motocross (BMX) Emerging Development and Marketing Strategy Lindsay Pursglove, Texas Woman's University Kimberly Miloch (Advisor), Texas Woman's University

Seattle, WA

May 23 – 26, 2012

Page 14

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Effect of Consumer Emotion and Store Atmosphere on the Intention to Purchase Golf Equipment Yong Chae Rhee, Washington State University Nayoung Choo, Pusan National University Songhyun Cho (Advisor), Pusan National University Jaehyun Ha, The College of Saint Rose Justin Barnes, Washington State University Tammy Crawford, Washington State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Portrayals of Racial Minorities in the 2010 Issues of Golf Digest: A Critical Discourse Analysis Anthony Rosselli, Texas A&M University John Singer (Advisor), Texas A&M University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Charity Sport Events: Examining the Differences between Cause-related Events Using Sport and Sport-related Events Using a Cause Amy Rundio, University of Texas at Austin So Youn Lim, University of Texas at Austin B. Christine Green (Advisor), University of Texas at Austin Bob Heere (Advisor), University of Texas at Austin

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom The Role of Consumer Involvement in Environmental Concern, Intention to Protect Environment and Word of Mouth/E-word of Mouth Intentions among Outdoor Sport Recreationists. Shintaro Sato, University of Florida Munehiko Harada (Advisor), Waseda University Yong Jae Ko (Advisor), University of Florida

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom An Examination of Recognition and Impact of Deep-Level Diversity in the Team Sport Environment Kun Soo Shim, Texas A&M University Geremy Cheeks, Texas A&M University Akilah Carter-Francique (Advisor), Texas A&M University

Thursday May 24, 2012, 1:10 PM (Poster) The Role of Nationalism and Xenophobia in Football-Related Violence

Madison Ballroom

Timothy Sorensen, Washington State University Yong Chae Rhee (Advisor), Washington State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Manage Your Team and Save Your Budget: How Online Communities Can Help with More than Marketing Nick Stover, University of Louisville

Seattle, WA

May 23 – 26, 2012

Page 15

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Ethical Predisposition and Decision Making of High School Coaches: A Mixed Methods Approach on Gamesmanship James Strode, Ohio Dominican University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Racial and Ethnic Differences in Perceived Welcomeness and Success in Sports Aicher Thomas, University of Cincinnati Bopp Trevor, University of Florida

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Using FCS Tailgating to Increase Student Attendance: An Exploratory Examination of Product Attributes Influencing The Decision to Attend Both Tailgating and Football Events Dustin Thorn, Coastal Carolina University

Thursday May 24, 2012, 1:10 PM (Poster) The Community Impact of a Short-Term Sport Event for Adolescents

Madison Ballroom

Stacy Warner, East Carolina University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Where Are the Division I Female Athletic Directors?: A Social Cognitive Career Investigation Janelle Wells, University of Florida

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Relying on Forbes: An Application of Historical Cost Accounting on Professional Sport Franchise Valuation Methods Dylan Williams, Louisiana State University Chad Seifried (Advisor), Louisiana State University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Developing a Competency Model for Athletic Directors Using Behavioral Event Interview Boyun Woo, Endicott College Hansol Hwang, Indiana University

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom Impact of Individualistic and Collectivistic Orientations on Work Attitudes and Behaviors among Fitness Club Employees in the U.S. and South Korea Boyun Woo, Endicott College

Thursday May 24, 2012, 1:10 PM (Poster) Madison Ballroom The Investigation of On-Site Sponsorship Activations and Consumer-Focused Sponsorship Outcomes Chi-Wen Yang, Texas Woman's University Kimberly Miloch, Texas Woman's University David Nichols, Texas Woman's University David Rylander, Texas Woman's University

Seattle, WA

May 23 – 26, 2012

Page 16

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 2:40 PM (20-minute oral presentation (including questions)) Incentives and the Factors Impacting Attendance in Minor League Baseball

Superior

Steven Howell, Northern Illinois University David Klenosky, Purdue University

Thursday May 24, 2012, 2:40 PM (20-minute oral presentation (including questions)) Federal The Professional Roles of College Athletics Communicators: Relationship to the Usage and Perceptions of Social Media G. Clayton Stoldt, Wichita State University Mike Ross, Wichita State University

Thursday May 24, 2012, 2:40 PM (20-minute oral presentation (including questions)) An Investigation of Risk Management Practices in the Health and Fitness Facilities in Queensland:Minimising the Likelihood of Legal Liability

Municipal

Betul Sekendiz, Central Queensland University, Australia

Thursday May 24, 2012, 2:40 PM (20-minute oral presentation (including questions)) Sport Development and Physical Activity Promotion: An Integrated Model to Encourage Collaboration and Enhance Understanding

North

Katie Rowe, Deakin University David Shilbury (Advisor), Deakin University Lesley Ferkins (Advisor), Deakin University Erica Hinckson (Advisor), Auckland University of Technology

Thursday May 24, 2012, 2:40 PM (20-minute oral presentation (including questions)) East The Moderating Effect of Organizational Culture on the Relationship Between Transformational Leadership and Affective Commitment, Turnover Intentions and Job Search Behaviors Laura Burton, University of Connecticut Jon Welty Peachey, Texas A&M University

Thursday May 24, 2012, 2:40 PM (20-minute oral presentation (including questions)) Balancing a Better Bracket in Professional Tennis Ladders: The Optimization of PairedComparison Matches in Elimination Events

West

Ryan E. Cruz, Ithaca College Darisu J. Conger, Ithaca College

Thursday May 24, 2012, 2:40 PM (20-minute oral presentation (including questions)) Visions Comparing Sport Fan and Non-Sport Fans’ Perceptions of a Sporting Event in a Mountain Park Destination Cory Kulczycki, University of Alberta Elizabeth Halpenny, University of Alberta

Thursday May 24, 2012, 3:05 PM (20-minute oral presentation (including questions)) An Investigation on Demand Fluctuation of CPBL—A Longitudinal Perspective

Superior

Chen-Yueh Chen, National Chung Cheng University Yi-Hsiu Lin, Aletheia University Chung-Ko Wang, Taipei Municipal Xinhai Elementary School

Seattle, WA

May 23 – 26, 2012

Page 17

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 3:05 PM (20-minute oral presentation (including questions)) New Media Management: Supervised Social Media Versus Unsupervised Social Media

Federal

Alexandria Pantaleoni, Indiana University Isabell Rhenwrick, Indiana University Matt Blaszka, Indiana University Galen Clavio (Advisor), Indiana University Patrick Walsh (Advisor), Indiana University Antonio Williams (Advisor), Indiana University

Thursday May 24, 2012, 3:05 PM (20-minute oral presentation (including questions)) Derivatives in Sports Clubs – An Alternative to Insure Financial Stability?

Municipal

Christopher Huth, University of Bayreuth

Thursday May 24, 2012, 3:05 PM (20-minute oral presentation (including questions)) North Sport Based Youth Development in Practice: The Longterm Impacts of an Urban After School Program for Girls Jennifer Bruening, University of Connecticut Brianna Clark, Temple University Kydani Dover, Louisiana State University Michael Mudrick, University of Connecticut

Thursday May 24, 2012, 3:05 PM (20-minute oral presentation (including questions)) Burnout in high school athletic directors: A self-determination perspective

East

Gregory Sullivan, Otterbein University Chris Lonsdale, University of Western Sydney Ian Taylor, Loughborough University

Thursday May 24, 2012, 3:05 PM (20-minute oral presentation (including questions)) Not a “Game Changer”: The Impact of the Baltimore Grand Prix

West

Michael Friedman, University of Maryland, College Park Dennis Coates, University of Maryland, Baltimore County

Thursday May 24, 2012, 3:05 PM (20-minute oral presentation (including questions)) Netnographic Analysis of User-Generated Online Community

Visions

Patrick Davis, Deakin University

Thursday May 24, 2012, 3:30 PM (20-minute oral presentation (including questions)) The Influence of Soccer-Specific Stadiums on Attendance in Major League Soccer

Superior

Adam Love, Mississippi State University Andreas Kavazis, Mississippi State University Alan Morse, Mississippi State University Kurt Mayer, Mississippi State University

Seattle, WA

May 23 – 26, 2012

Page 18

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 3:30 PM (20-minute oral presentation (including questions)) Federal Motivation of Using Social Network Sites and E-Word of Mouth Intention: A Case of Sport Team Facebook Page Taeho Kim, University of Florida Hee Yeoun Kim, University of Florida Jung-Hwan Jeon, North Carolina State University Kayoung Kim, University of Florida Yong Jae Ko (Advisor), University of Florida

Thursday May 24, 2012, 3:30 PM (20-minute oral presentation (including questions)) Municipal Exploring the Relationship Between the Wonderlic Cognitive Ability Test and Delinquent Behavior Amongst NFL Players Michael Thorne, University of Windsor Ian Flaxey, University of Windsor Jess Dixon, University of Windsor Todd Loughead, University of Windsor

Thursday May 24, 2012, 3:30 PM (20-minute oral presentation (including questions)) North Towards Sustainable Sport and Development Programs in Two-Thirds World Communities Eric MacIntosh, University of Ottawa Alexandra Arellano, University of Ottawa Tanya Forneris, University of Ottawa

Thursday May 24, 2012, 3:30 PM (20-minute oral presentation (including questions)) Predicting Defiant Behavior of National Football League Players

East

Brian Soebbing, Louisiana State University Benjamin Cole, Fordham University Marvin Washington, University of Alberta

Thursday May 24, 2012, 3:30 PM (20-minute oral presentation (including questions)) West After the Fight, a Hockey Game Broke Out: Investigating the Effect of Fighting on Style of Game Play in the NHL Claude Vincent, Laurentian University Ann Pegoraro, Laurentian University

Thursday May 24, 2012, 3:30 PM (20-minute oral presentation (including questions)) “It’s just Soaked in History”: Sport Tourism and Nostalgia at the Tour De France

Visions

Sheranne Fairley, University of Massachusetts Matt Lamont, Southern Cross University Jim McKay, Souther Cross University

Thursday May 24, 2012, 4:05 PM (20-minute oral presentation (including questions)) An Investigation of Professional Arena Soccer League Sponsorship

Superior

Greg Greenhalgh, Virginia Commonwealth University Nick Stover, University of Louisville

Seattle, WA

May 23 – 26, 2012

Page 19

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 4:05 PM (20-minute oral presentation (including questions)) User Characteristics of a Big Ten Football Twitter Feed: A Social Network Analysis

Federal

Galen Clavio, Indiana University Lauren Burch, Indiana University Evan Frederick, Indiana University

Thursday May 24, 2012, 4:05 PM (20-minute oral presentation (including questions)) Municipal Examining the Effect of Legitimacy-Building Strategies in Secondary Ticket Market Firm Performance Joris Drayer, Temple University Stephen Shapiro, Old Dominion University Vincent Frascella, Temple University

Thursday May 24, 2012, 4:05 PM (20-minute oral presentation (including questions)) Combating Urban Isolation: Bowling Together in a City Known for Bowling Alone

North

Daniel Rosenberg, Barry University Julie Davila, Barry University

Thursday May 24, 2012, 4:05 PM (20-minute oral presentation (including questions)) East Understanding the Role of Private Hockey Schools in Canada’s Hockey Development System Jonathon Edwards, University of Alberta Marvin Washington (Advisor), University of Alberta

Thursday May 24, 2012, 4:05 PM (20-minute oral presentation (including questions)) West Defining Available Wealth and Its Impact on Demand for Attendance in Major League Baseball: Home Values, Local Population Density and Stadium Placement Michael Cantor, University of Michigan Brian Mills, University of Michigan Mark Rosentraub (Advisor), University of Michigan

Thursday May 24, 2012, 4:05 PM (20-minute oral presentation (including questions)) The 2011 Mississippi Team Tennis Championship: An Economic Impact Case study

Visions

Dan Drane, University of Southern Mississippi Wonyoung Kim, University of Southern Mississippi Doyeop Kim, The University of Southern Mississippi

Thursday May 24, 2012, 4:30 PM (20-minute oral presentation (including questions)) Attitudes Toward Bandwagon Sponsors

Superior

Yosuke Tsuji, University of the Ryukyus Windy Dees, University of Miami Todd Hall, Georgia Southern University

Seattle, WA

May 23 – 26, 2012

Page 20

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 4:30 PM (20-minute oral presentation (including questions)) Federal #WorldSeries: An Empirical Examination of Twitter Hashtag Use During a Major Sporting Event Matthew Blaszka, Indiana University-Bloomington Lauren Burch, Indiana University-Bloomington Evan Frederick, Indiana University-Bloomington Patrick Walsh (Advisor), Indiana University-Bloomington Galen Clavio (Advisor), Indiana University-Bloomington Paul Pedersen (Advisor), Indiana University-Bloomington

Thursday May 24, 2012, 4:30 PM (20-minute oral presentation (including questions)) Municipal Examining general managers in the North American professional sport context: Upper echelons as drivers of Performance Matt Juravich, University of Michigan Kathy Babiak (Advisor), University of Michigan

Thursday May 24, 2012, 4:30 PM (20-minute oral presentation (including questions)) North Sport as a Medium for Cultural Understanding? The Effectiveness of a Cross-Cultural Coaching Exchange Carrie LeCrom, Virginia Commonwealth University, Center for Sport Leadership Brendan Dwyer, Virginia Commonwealth University, Center for Sport Leadership

Thursday May 24, 2012, 4:30 PM (20-minute oral presentation (including questions)) East The Outcomes of Change: An In-depth Analysis of Intercollegiate Athletic Associational Change from the NAIA to NCAA Division III Jimmy Smith, University of Alberta Marvin Washington (Advisor), University of Alberta

Thursday May 24, 2012, 4:30 PM (20-minute oral presentation (including questions)) The Effect of Game Uncertainty on Demand for Postseason Games

West

Scott Tainsky, University of Illinois Jie Xu, University of Illinois Yilun Zhou, University of Illinois

Thursday May 24, 2012, 4:30 PM (20-minute oral presentation (including questions)) Sport Infrastructure in a Small Community: Residents Perceptions of the Impact on the Community

Visions

Cassandra Coble, University of Florida Kyriaki Kaplanidou (Advisor), University of Florida Shannon Kerwin (Advisor), University of Florida

Thursday May 24, 2012, 4:55 PM (20-minute oral presentation (including questions)) Rugby World Cup 2011: Sponsor Memorization

Superior

Michael Naylor, Auckland University of Technology Geoff Dickson, Auckland University of Technology Sean Phelps, Auckland University of Technology David Hedlund, The Florida State University

Seattle, WA

May 23 – 26, 2012

Page 21

2012 North American Society for Sport Management Conference (NASSM 2012) Thursday May 24, 2012, 4:55 PM (20-minute oral presentation (including questions)) What Did They Say? A Content Analysis of Professional Team Tweets

Federal

Greg Greenhalgh, Virginia Commonwealth University Chris Greenwell, University of Louisville

Thursday May 24, 2012, 4:55 PM (20-minute oral presentation (including questions)) Municipal Applying Stakeholder Theory to American-Indian Trademarks: The Case of the Fighting Sioux Haylee Uecker Mercado, University of South Carolina Mark Nagel, University of South Carolina John Grady, University of South Carolina

Thursday May 24, 2012, 4:55 PM (20-minute oral presentation (including questions)) North The Power of Sport to Unite a Nation: The Social Value of the 2010 South African World Cup Matt Walker, University of Southern Mississippi Bob Heere, University of Texas at Austin Heather Gibson, University of Florida Brijesh Thapa, University of Florida Sue Geldenhuys, Tshwane University of Technology Willie Coetzee, Tshwane University of Technology

Thursday May 24, 2012, 4:55 PM (20-minute oral presentation (including questions)) Understanding the Ex-Fan: A Conceptual Model of Sport Fan Separation

East

Craig Hyatt, Brock University William Foster, University of Alberta Greg Duquette, University of New Brunswick

Thursday May 24, 2012, 4:55 PM (20-minute oral presentation (including questions)) West Do fans come to watch thugs? An investigation of the relationship between player behaviour and fan attendance in the NFL Brian Soebbing, Louisiana State University Marvin Washington, University of Alberta

Thursday May 24, 2012, 4:55 PM (20-minute oral presentation (including questions)) Visions Determinants of Tourists’ Expenditures in Mass Participant Sport Events: A 5-Year Analysis Mikihiro Sato, Temple University Jeremy Jordan (Advisor), Temple University Daniel Funk (Advisor), Temple University

Friday May 25, 2012, 8:30 AM (20-minute oral presentation (including questions)) Visions Lounge Moving Beyond Disconfirmation of Expectations: Developing a Performance-Based Framework for Understanding Sport Fan Satisfaction Clinton Warren, Eastern Illinois University Stephen Ross, University of Minnesota Eric Brownlee, Gannon University

Seattle, WA

May 23 – 26, 2012

Page 22

2012 North American Society for Sport Management Conference (NASSM 2012) Friday May 25, 2012, 8:30 AM (20-minute oral presentation (including questions)) Salon B “No Weed Allowed in My Backyard”: Empirical Substantiation of Trademark Dilution in Sport Sponsorship Sungho Cho, Bowling Green State University Jacquelyn Cuneen, Bowling Green State University

Friday May 25, 2012, 8:30 AM (20-minute oral presentation (including questions)) Salon C The Influence of Perceived Social Impacts of the Sport Event on Volunteers’ Behavioral Intent Wonyoung Kim, University of Southern Mississippi Ho Moon Jun, Mokpo National University Adam Love, Mississippi State University Matthew Walker (Advisor), University of Southern Mississippi Dan Drane, The University of Southern Mississippi Sun Hee Kim, Mokpo National University

Friday May 25, 2012, 8:30 AM (20-minute oral presentation (including questions)) North The Temporal Impact of Olympic Games Hosting on Residents’ Health Related Behaviors: The Cases of Atlanta, Sydney, Athens, and Beijing Kyriaki (Kiki) Kaplanidou, University of Florida John Otto Spengler, University of Florida

Friday May 25, 2012, 8:30 AM (20-minute oral presentation (including questions)) The Impact of Winning the World Cup on Women’s Professional Soccer: A Comparison of Leagues in Japan and the United States

East

Maki Itoh, University of Louisville Mary A. Hums, University of Louisville Meghan O'Connor McDonogh, The Catholic University of America Makoto Nakazawa, University of Tsukuba

Friday May 25, 2012, 8:30 AM (20-minute oral presentation (including questions)) A National Study on Sports Wagering Behavior Among NCAA Athletics Department Staff Members

South

Robert Mathner, Troy University Christina Martin, Troy University

Friday May 25, 2012, 8:55 AM (20-minute oral presentation (including questions)) Group Emotions: Toward a Synthesized Framework for Fan Experience

Visions Lounge

Hyun-Woo Lee, The Florida State University Yu-Kyoum Kim (Advisor), The Florida State University Danielle Millio, The Florida State University

Friday May 25, 2012, 8:55 AM (20-minute oral presentation (including questions)) Salon B Content, Copyright and Transmission: Analyzing Current Legal Issues in Sport Media Rights Stephen Dittmore, University of Arkansas Gi-Yong Koo, University of Arkansas

Seattle, WA

May 23 – 26, 2012

Page 23

2012 North American Society for Sport Management Conference (NASSM 2012) Friday May 25, 2012, 8:55 AM (20-minute oral presentation (including questions)) Impact of Perceived Event Prestige on Volunteering Commitment and Satisfaction

Salon C

Seungmo Kim, Hong Kong Baptist University Changha Lee, Korea Olympic Committee Jintaek Lee, Korea Olympic Committee

Friday May 25, 2012, 8:55 AM (20-minute oral presentation (including questions)) North Creating and Sustaining New Sport Programs: A multi-site study of Girls High School Flag Football Christine Green, University of Texas at Austin Marlene Dixon, University of Texas at Austin

Friday May 25, 2012, 8:55 AM (20-minute oral presentation (including questions)) East Negotiating the Triple Threat: The Intersectionality of Race, Gender, and Sexuality in Women’s College Sports Nefertiti Walker, University of Massachusetts E. Nicole Melton, Texas A&M University

Friday May 25, 2012, 8:55 AM (20-minute oral presentation (including questions)) West Who Pays the Coach, and for What? The Industrial Organization of the Coaching Profession Daniel Larson, Kennesaw State University Joel Maxcy, Temple University

Friday May 25, 2012, 8:55 AM (20-minute oral presentation (including questions)) South An Outcome Determinant Analysis of NCAA Rules Violations: An Application of Multivariate Statistics to the Committee on Infractions’ Decisions on Major Cases Joshua Smith, Bowling Green State University Sungho Cho (Advisor), Bowling Green State University

Friday May 25, 2012, 10:25 AM (20-minute oral presentation (including questions)) Visions Lounge The Influence of Values on Brand Attitude and Intention to Purchase: A Case Study of Female Under Armour Customers Galen Trail, Seattle University Kamala Saxton, Seattle University Anjelica Sloan, Seattle University Lisa Nielsen, Seattle University Laina Sobczak, Seattle University Gabby Santos, Seattle University Heidi Johnecheck, Seattle University

Friday May 25, 2012, 10:25 AM (20-minute oral presentation (including questions)) The Use of Empirical Research to Understand Antitrust Cases Involving Sports Leagues

Salon B

Cyntrice Thomas, University of Georgia Thomas Baker, III (Advisor), University of Georgia Kevin Byon (Advisor), University of Georgia

Friday May 25, 2012, 10:25 AM (20-minute oral presentation (including questions)) Parent Identity and Volunteering in Youth Sport

Salon C

Randall Griffiths, University of the Incarnate Word

Seattle, WA

May 23 – 26, 2012

Page 24

2012 North American Society for Sport Management Conference (NASSM 2012) Friday May 25, 2012, 10:25 AM (20-minute oral presentation (including questions)) North Exploring the Initial Motivations of Individuals to Volunteer with a Sport-for-Homeless Initiative Jon Welty Peachey, Texas A&M University Adam Cohen, Texas A&M University John Borland, Springfield College Alexis Lyras, University of Louisville

Friday May 25, 2012, 10:25 AM (20-minute oral presentation (including questions)) East Hegemonic Masculinity and the Institutionalized Bias of Women in Men’s College Basketball: What do Men Think? Nefertiti Walker, University of Massachusetts Melanie Sartore-Baldwin, East Carolina University

Friday May 25, 2012, 10:25 AM (20-minute oral presentation (including questions)) Ready, Shoot, Aim: Media Issues and Challenges for NCAA Division I Athletics Directors

West

Angela Pratt, Bradley University

Friday May 25, 2012, 10:25 AM (20-minute oral presentation (including questions)) Title IX Compliance: A Comparison of Conference Equality

South

Colleen McGlone, Coastal Carolina University Devon Howard, Virginia Commonwealth University

Friday May 25, 2012, 10:50 AM (20-minute oral presentation (including questions)) Visions Lounge Understanding Athlete Brand Image in Global Sport Markets: A Cross-National Study among Japan, South Korea, and USA Akiko Arai, University of Florida Yong Jae Ko (Advisor), University of Florida Yonghwan Chang, University of Florida Kyungro Chang, Sungkyunkwan University

Friday May 25, 2012, 10:50 AM (20-minute oral presentation (including questions)) Salon B San Jose Sharks Vs. Bad Boys Bail Bonds: First Amendment Right to Promote Myself or My Business at Professional Sport Events Jordan Kobritz, Eastern New Mexico University Anita Moorman, University of Louisville

Friday May 25, 2012, 10:50 AM (20-minute oral presentation (including questions)) Salon C Senior volunteers’ satisfaction and intention to reparticiapte in sporting event: A serious leisure perspective Younghan Lee, University of Massachusetts Mi-lyang Kim, Kyungwoon University

Friday May 25, 2012, 10:50 AM (20-minute oral presentation (including questions)) An Investigation of the Benefits of Sport to Facilitate Community Recovery after Disasters

North

Yuhei Inoue, University of Memphis Brad Pope, University of Memphis Cody Havard, University of Memphis

Seattle, WA

May 23 – 26, 2012

Page 25

2012 North American Society for Sport Management Conference (NASSM 2012) Friday May 25, 2012, 10:50 AM (20-minute oral presentation (including questions)) East Why Can'T Women Play: An Examination of Failed Women’s Professional Volleyball Leagues in The United States Iva Docekalova, University of Alberta Marvin Washington (Advisor), University of Alberta

Friday May 25, 2012, 10:50 AM (20-minute oral presentation (including questions)) West Toward an Understanding of Student-Athlete Career Maturity: Implications for Intercollegiate Athletics Programming Kristina Navarro, University of Wisconsin-Madison

Friday May 25, 2012, 10:50 AM (20-minute oral presentation (including questions)) South The UNC Football Investigation and Student-Athlete Due Process: The Implications for Athletic Department Sport Leaders and Managers Emmett Gill, North Carolina Central University

Friday May 25, 2012, 11:15 AM (20-minute oral presentation (including questions)) A Conceptual Framework for Assessing Brand Equity in Professional Athletes

Visions Lounge

Antonio Williams, Indiana University Patrick Walsh, Indiana University Isabell Rhenwrick, Indiana University

Friday May 25, 2012, 11:15 AM (20-minute oral presentation (including questions)) IP + TPA + PO ≠ AM* Does Ambush Marketing amount to Professional Negligence?

Salon B

Paul Jonson, University of Technology, Sydney

Friday May 25, 2012, 11:15 AM (20-minute oral presentation (including questions)) Salon C Rethinking Individualism and Collectivism: Effects of Ethnic Group Cultural Differences on Sport Volunteer Motivation Chanho Kang, Texas A&M University Jon Welty Peachey (Advisor), Texas A&M University

Friday May 25, 2012, 11:15 AM (20-minute oral presentation (including questions)) Meet the Parents: Examining the Parental Experience in Community Youth Sport

North

Marlene Dixon, University of Texas at Austin Stacy Warner, East Carolina University

Friday May 25, 2012, 11:15 AM (20-minute oral presentation (including questions)) Justice in Intercollegiate Athletics: A Study of the Coach-Athlete Dyad

East

Andrew Czekanski, The Ohio State University Brian Turner (Advisor), The Ohio State University

Friday May 25, 2012, 11:15 AM (20-minute oral presentation (including questions)) West NCAA Division I Basketball Coaches and Public Relations: Understandings of Athletics Directors Angela Pratt, Bradley University

Seattle, WA

May 23 – 26, 2012

Page 26

2012 North American Society for Sport Management Conference (NASSM 2012) Friday May 25, 2012, 11:15 AM (20-minute oral presentation (including questions)) South Heading off Traumatic Brain Injury: An Analysis of Concussion Legislation in the United States Barbara Osborne, The University of North Carolina at Chapel Hill Robin Ammon, University of South Dakota

Friday May 25, 2012, 12:00 PM (President's Luncheon) Courtyard Ballroom Toward a Sport-Specific Model of Leadership:Initial Evidence of What is Credible and Prototypical in Sport Steve Swanson, Temple University Aubrey Kent (Advisor), Temple University

Friday May 25, 2012, 1:10 PM (20-minute oral presentation (including questions)) Fostering Relationship Quality with Perceived Value and Dependence

Visions Lounge

Ryan Wang, University of Florida Cony Ho, University of Florida

Friday May 25, 2012, 1:10 PM (20-minute oral presentation (including questions)) Love, Hate or Blah: Exploring Perceptions of a ‘Semi-Pro’ Sport Organization’S Values, Characteristics, and Practices

Salon B

Daniel Lock, Griffith University, Australia Kevin Filo, Griffith University, Australia Thilo Kunkel, Griffith University, Australia James Skinner, Griffith University, Australia

Friday May 25, 2012, 1:10 PM (20-minute oral presentation (including questions)) Salon C Different Identification Foci of Volunteers at Pre-Games of Special Olympics World Games May Kim, Korea University

Friday May 25, 2012, 1:10 PM (20-minute oral presentation (including questions)) North The Dark Side of Team Identification: An Empirical Investigation of a Branded Collegiate Student Fan Section Brian Gordon, University of Wisconsin - La Crosse Jordan Bass, The Florida State University

Friday May 25, 2012, 1:10 PM (20-minute oral presentation (including questions)) East Changes in Job Seeker Perceptions of Sport Jobs Following A Realistic Job Preview in Video Form Samuel Todd, Georgia Southern University Marshall Magnusen, Baylor University Damon P. S. Andrew, Troy University

Friday May 25, 2012, 1:10 PM (20-minute oral presentation (including questions)) The MLB Draft: Training and Employment Outcomes

West

Steven Salaga, University of Michigan

Friday May 25, 2012, 1:10 PM (20-minute oral presentation (including questions)) The Selection of a Sport Management Major: Factors Influencing Student Choice from a Consumer-Oriented Perspective

South

Meg Hancock, University of Louisville Chris Greenwell (Advisor), University of Louisville

Seattle, WA

May 23 – 26, 2012

Page 27

2012 North American Society for Sport Management Conference (NASSM 2012) Friday May 25, 2012, 1:35 PM (20-minute oral presentation (including questions)) Visions Lounge Theory Into Practice: Social Media’s New “Communication Relationship Marketing” (CoRM) Model - Applications in the Sport Business Industry Doris Lu-Anderson, California State University Long Beach Brenda Pitts, Georgia State University

Friday May 25, 2012, 1:35 PM (20-minute oral presentation (including questions)) Motivation for the Adoption of Women’s Recreational Hockey Participation

Salon B

Denyse Lafrance Horning, Nipissing University Norm O'Reilly, University of Ottawa

Friday May 25, 2012, 1:35 PM (20-minute oral presentation (including questions)) Salon C Is Sport Really an Attractive Volunteering Context? Implications from Volunteer Comparisons between the Sport and Non-Sport Contexts Jaeyeon Hwang, University of South Dakota James Zhang, University of Georgia

Friday May 25, 2012, 1:35 PM (20-minute oral presentation (including questions)) North Football or Family: An Exploratory Examination of the Relationship Between Fan Identification and Inter-Role Conflict Jason M. Simmons, University of Tampa T. Christopher Greenwell, University of Louisville

Friday May 25, 2012, 1:35 PM (20-minute oral presentation (including questions)) East Brand Extensions in Team Licensed Merchandise: Interaction between Congruity and Team Identification Hyungil H. Kwon, Chung-Ang University, Korea Do Young Pyun, National Institute of Education, Nanyang Technological University, Singapore

Friday May 25, 2012, 1:35 PM (20-minute oral presentation (including questions)) West The Effects of Coach Dismissals on Team Performance: Evidence from Argentine Soccer Teams Andres Rosas, Pontificia Universidad Javeriana, Bogota, Colombia Juan Sebastain Correa, Pontificia Universidad Javeriana, Bogota, Colombia David Suarez, Instituto Geografico Agustin Codazzi, Bogota, Colombia

Friday May 25, 2012, 1:35 PM (20-minute oral presentation (including questions)) South Integrating an Academic Success Strategies Curriculum into Sport Administration Programs and Coaching Minors Cynthia Veraldo, University of Cincinnati

Friday May 25, 2012, 2:00 PM (20-minute oral presentation (including questions)) Measurement-Based Leverage of Cause Oriented Sport Sponsorship

Visions Lounge

Seung Pil Lee, University of Michigan T. Bettina Cornwell (Advisor), University of Oregon Kathy Babiak (Advisor), University of Michigan

Seattle, WA

May 23 – 26, 2012

Page 28

2012 North American Society for Sport Management Conference (NASSM 2012) Friday May 25, 2012, 2:00 PM (60-minute symposium, roundtable, or workshop ) Salon B How to Work with Industry Professionals to Achieve Marketing Objectives and Academic Research Goals Noah Tierney, Seattle University Susan Salem, Seattle University Galen Trail (Advisor), Seattle University Chris Longhurst, Washington Stealth

Friday May 25, 2012, 2:00 PM (60-minute symposium, roundtable, or workshop ) Salon C Effectively Positioning Sport Management Programs in the Business School: Issues, Challenges, and Coping Strategies Ming Li, Ohio University Anastasios Kaburakis, Saint Louis University Dave Synowka, Robert Morris University Susan Brown Foster, Saint Leo University Lisa Delpy Neirotti, George Washington University Joe Cobbs, Northern Kentucky University

Friday May 25, 2012, 2:00 PM (60-minute symposium, roundtable, or workshop ) Promoting Mental Health, Resiliency, and Life Skills among Student-Athletes

North

Policarpio DeCano, University of Washington Clayton Cook (Advisor), University of Washington Chris Daikos, University of Washington

Friday May 25, 2012, 2:00 PM (60-minute symposium, roundtable, or workshop ) East Welcome Back To The Classroom! Moving From The Administration Offices To The Faculty Hallway Donna Pastore, The Ohio State University Jacquelyn Cuneen, Bowling Green State University Dianna Gray, University of Northern Colorado Robert Baker, George Mason University Andy Gillentine, University of South Carolina Heather Lawrence, Ohio University Michael Judd, Wingate University

Friday May 25, 2012, 2:00 PM (60-minute symposium, roundtable, or workshop ) Preparing a Self-Study for COSMA Accreditation: Focus on Content and Format

West

Heather Alderman, COSMA Robertha Abney, Slippery Rock University Eric Schwarz, Saint Leo University Christina Martin, Troy University Vicky Martin, Liberty University Clay Stoldt, Wichita State University

Friday May 25, 2012, 2:00 PM (60-minute symposium, roundtable, or workshop ) Roundtable: Writing Case Studies in Sport Management

South

Jess Dixon, University of Windsor Chad McEvoy, Illinois State University Mark McDonald, University of Massachuseets, Amherst

Seattle, WA

May 23 – 26, 2012

Page 29

2012 North American Society for Sport Management Conference (NASSM 2012) Friday May 25, 2012, 2:20 PM (20-minute oral presentation (including questions)) The Word of Mouth Phenomenon: Its Presence and Impact in a Sport Setting

Visions Lounge

Megan Schreffler, University of Minnesota Stephen Ross (Advisor), University of Minnesota

Friday May 25, 2012, 2:40 PM (20-minute oral presentation (including questions)) Visions Lounge Who are the Champions? Using a Multilevel Model to Examine Employee Support for LGBTInclusion in Sport Organizations Nicole Melton, Texas A&M University George Cunningham (Advisor), Texas A&M University

Friday May 25, 2012, 3:15 PM (20-minute oral presentation (including questions)) How Sponsorship Works: A Meta-Analytic Review

Visions Lounge

Yu-Kyoum Kim, The Florida State University Hyun-Woo Lee, The Florida State University Jeffrey James, The Florida State University Seong-Hee Park, Hankuk University of Foreign Studies

Friday May 25, 2012, 3:15 PM (20-minute oral presentation (including questions)) Salon B A Whole New Ball Game? An International Comparison of Fantasy Sport Usage and Outcomes Adam Karg, Deakin University Brendan Dwyer, Virginia Commonwealth University Heath McDonald, Swinburne University of Technology

Friday May 25, 2012, 3:15 PM (20-minute oral presentation (including questions)) Salon C The Impact of Leadership Behavior, Gender, Effectiveness, and Subordinate Satisfaction on Turnover Intentions: A Structural Analysis Janelle Wells, University of Florida Nefertiti Walker (Advisor), University of Massachusetts Amherst Jon Welty Peachey (Advisor), Texas A&M University

Friday May 25, 2012, 3:15 PM (20-minute oral presentation (including questions)) North Barriers to Sport Participation by Economically Disadvantaged Families in the Niagara Region Kyler Nurmsoo, Brock University Laura Cousens (Advisor), Brock University

Friday May 25, 2012, 3:15 PM (20-minute oral presentation (including questions)) SEED: Cultivating a Sport Event Management Laboratory

East

Tim Lampe, Virginia Commonwealth University, Center for Sport Leadership Carrie LeCrom, Virginia Commonwealth University, Center for Sport Leadership Nathan Tomasini, Virginia Commonwealth University, Center for Sport Leadership

Friday May 25, 2012, 3:15 PM (20-minute oral presentation (including questions)) West Resource Relationships and Stakeholder Influence Strategies: A Case Study of AEG and Arena Development in Beijing Hanhan Xue, University of Alberta Daniel S. Mason, University of Alberta

Seattle, WA

May 23 – 26, 2012

Page 30

2012 North American Society for Sport Management Conference (NASSM 2012) Friday May 25, 2012, 3:15 PM (20-minute oral presentation (including questions)) Are They All the Same? Examining the Product Features of Sport Management Related Departments in Taiwan

South

Yang Hsu, Aletheia University

Friday May 25, 2012, 3:40 PM (20-minute oral presentation (including questions)) Visions Lounge Sponsorship of Women’s Collegiate Sport: Corporate Objectives and Effectiveness Assessment Kuo-Wei Lee, National Taichung University of Education Chi-Wen Yang, Texas Women’s University Ping-Chao Lee, National Taichung University of Education

Friday May 25, 2012, 3:40 PM (20-minute oral presentation (including questions)) Salon B A Metamorphosis of Fandom: Is Fantasy Football Creating Conflict Between Fantasy Teams and Actual NFL Teams Through Co-creation Opportunities? Mujde Yuksel, University of Massachusetts George Milne, University of Massachusetts Mark McDonald, University of Massachusetts

Friday May 25, 2012, 3:40 PM (20-minute oral presentation (including questions)) Salon C An Examination of Dynamic Ticket Pricing and Secondary Market Price Determinants in Major League Baseball Stephen Shapiro, Old Dominion University Joris Drayer, Temple University

Friday May 25, 2012, 3:40 PM (20-minute oral presentation (including questions)) Bridging the Gap: Planning to Leverage Events for Participation via a Panel of Experts

North

Laurence Chalip, University of Texas at Austin Marijke Taks, University of Windsor Laura Misener, The University of Western Ontario B. Christine Green, University of Texas at Austin

Friday May 25, 2012, 3:40 PM (20-minute oral presentation (including questions)) Assessing External Impact: Comparing Sport, and Arts Management Citations

East

David Shilbury, Deakin University Ruth Rentschler, Deakin University

Friday May 25, 2012, 3:40 PM (20-minute oral presentation (including questions)) West An Issue-Focused Stakeholder Management Based on the Model of Multi-Stakeholder Network in Mega-Sport Events Amy Kim, The Ohio State University Packianathan Chelladurai (Advisor), The Ohio State University

Friday May 25, 2012, 3:40 PM (20-minute oral presentation (including questions)) Sport Management Internships: Student Perspectives and Learning

South

Stephen Baines, London Metropolitan University

Seattle, WA

May 23 – 26, 2012

Page 31

2012 North American Society for Sport Management Conference (NASSM 2012) Friday May 25, 2012, 4:05 PM (20-minute oral presentation (including questions)) Visions Lounge Perceived Customer Relationship Quality and Loyalty Behavior of Golf Club Customers Younghan Lee, University of Massachusetts Joon-Ho Kang, Seoul National University

Friday May 25, 2012, 4:05 PM (20-minute oral presentation (including questions)) Salon B With the First Pick of the Fantasy Draft…: An Examination of Identification Formation and the Moderating Effect of Involvement in Fantasy Sport Consumers Kevin Cattani, University of Florida Yong Jae Ko (Advisor), University of Florida

Friday May 25, 2012, 4:05 PM (20-minute oral presentation (including questions)) Salon C Servant Leadership and Athletic Performance: The Mediating Effects of Leader Trust and Leader Commitment Min Jung Kim, The Florida State University Kwang Min Cho, Yonsei University Doyeon Won, Yonsei University

Friday May 25, 2012, 4:05 PM (20-minute oral presentation (including questions)) Exploring Meaning and Purpose in Adult Sport Participation

North

Brittany Jacobs, University of Texas at Austin Brianna Newland (Advisor), Victoria University B Christine Green (Advisor), University of Texas at Austin

Friday May 25, 2012, 4:05 PM (20-minute oral presentation (including questions)) An Examination of the Competencies Needed by Sport Facility Managers in Taiwan

East

Chih-Yi Chen, National Taiwan University

Friday May 25, 2012, 4:05 PM (20-minute oral presentation (including questions)) Firms Network and Growth of Fitness Clubs in China: Development of a Conceptual Understanding

West

Shengnan Sun, Zhejiang University, P.R.China Huping Cong (Advisor), Ningbo University,P.R.China Packianathan Chelladurai (Advisor), The Ohio State University

Friday May 25, 2012, 4:05 PM (20-minute oral presentation (including questions)) Teaching Contemporary Issues in Athletics: An Investigative, Problem Solving Approach

South

Cynthia Veraldo, University of Cincinnati Donald Reed, University at Buffalo

Saturday May 26, 2012, 8:30 AM (20-minute oral presentation (including questions)) Team Name Selection in Professional Sport: The Case of the Tulsa Shock

Salon A

Kyle Bradley, Robert Morris University Artemisia Apostolopoulou, Robert Morris University Steve Swetoha, Tulsa Shock

Seattle, WA

May 23 – 26, 2012

Page 32

2012 North American Society for Sport Management Conference (NASSM 2012) Saturday May 26, 2012, 8:30 AM (20-minute oral presentation (including questions)) Salon B Multiple Champions: An Exemplary Case of How One Local Government is Responding to Recent Immigrants Shawn Forde, University of British Columbia Donna Lee, University of British Columbia Cathy Mills, University of British Columbia Wendy Frisby, University of British Columbia

Saturday May 26, 2012, 8:30 AM (20-minute oral presentation (including questions)) Salon C Still Undefeated: Exploring the Dimensions of Team Identity among Fans of a Starting College Football Team Juan Sebastian Giraldo, University of Texas at Austin Bob Heere (Advisor), University of Texas at Austin

Saturday May 26, 2012, 8:30 AM (20-minute oral presentation (including questions)) Coaching Environments And Student Athletes’ Percepions of Support

North

Mark Vermillion, Wichita State University Jeff Noble, Wichita State University

Saturday May 26, 2012, 8:30 AM (20-minute oral presentation (including questions)) Mixed Martial Arts: Contrasting Fans and Non-Fans Perceptions of Violence in the Sport

East

Eric MacIntosh, University of Ottawa Norm O'Reilly, University of Ottawa

Saturday May 26, 2012, 8:30 AM (20-minute oral presentation (including questions)) The Millennial Workforce: A Profile of Job Satisfaction Among Sport’s Next Generation of Employees

West

Timothy Kellison, The Florida State University Yu Kyoum Kim (Advisor), The Florida State University

Saturday May 26, 2012, 8:30 AM (20-minute oral presentation (including questions)) Visions Lounge How Can Professional Teams Make More Money? An Investigation of a National Hockey League Team Katharine Kelley, North Carolina State University Michelle Harrolle (Advisor), North Carolina State University Jonathan Casper (Advisor), North Carolina State University

Saturday May 26, 2012, 8:55 AM (20-minute oral presentation (including questions)) Salon A The Identification-Engagement Model of Brand Community: Empirical Evidence from a Spectator Sport Context Masayuki Yoshida, Biwako Seikei Sport College Brian Gordon, University of Wisconsin-La Crosse Jeffrey James, The Florida State University

Saturday May 26, 2012, 8:55 AM (20-minute oral presentation (including questions)) Integration of Adaptive Sports as Emerging NCAA Sports: A Critical Perspective

Salon B

Ted Fay, SUNY Cortland Eli Wolff, Institute for Human Centered Design

Seattle, WA

May 23 – 26, 2012

Page 33

2012 North American Society for Sport Management Conference (NASSM 2012) Saturday May 26, 2012, 8:55 AM (20-minute oral presentation (including questions)) Salon C Internal Marketing in Intercollegiate Athletics Departments: Maximizing Effectiveness Across Job Types Michael Martinez, Troy University Jeffrey L. Stinson, Central Washington University Anthony W. Dixon, Troy University

Saturday May 26, 2012, 8:55 AM (20-minute oral presentation (including questions)) A Qualitative Analysis of Variables That Contribute to the Academic Success of Freshmen Student-Athletes at a Football Championship Subdivision University

North

Lori L. Braa, University of Mount Union

Saturday May 26, 2012, 8:55 AM (20-minute oral presentation (including questions)) Job Satisfaction at Sport Mega-event Work: A Tale of Two Cities

West

Xiaoyan Xing Xing, Laurentian University Bob Heere, University of Texas at Austin Claude Vincent, Laurentian University

Saturday May 26, 2012, 8:55 AM (20-minute oral presentation (including questions)) Visions Lounge How A Cause-Related Sporting Event Inspires Participants to Become Servant Leaders Denise Parris, Florida Southern College Jon Welty Peachey (Advisor), Texas A&M University

Saturday May 26, 2012, 10:25 AM (20-minute oral presentation (including questions)) Salon A Heuristic Cues and Perceived Product Value: Effects of Priming, Team-Brand Cue and Product Category Dae Hee Kwak, University of Michigan Choonghoon Lim, Indiana University Youngbum Kwon, University of Michigan

Saturday May 26, 2012, 10:25 AM (20-minute oral presentation (including questions)) Salon B Exploring Perceptual Issues of Hiring Discrimination for African Americans in Collegiate Sport Michael Regan, Texas A&M University Akilah Carter-Francique (Advisor), Texas A&M University

Saturday May 26, 2012, 10:25 AM (20-minute oral presentation (including questions)) Perceived Coaching Behavior among Collegiate Women

Salon C

Katherine Cuevas, Seattle University Galen Trail (Advisor), Seattle University

Saturday May 26, 2012, 10:25 AM (20-minute oral presentation (including questions)) Psychic Income and College Students’ College Satisfaction from Their Football Team

North

Woosoon Kim, Alvernia University Michael Sagas (Advisor), University of Florida

Saturday May 26, 2012, 10:25 AM (20-minute oral presentation (including questions)) The Moral Obligation to Preserve Heritage through Sport and Recreation Facilities

East

Adam Pfleegor, Louisiana State University Chad Seifried, Louisiana State University

Seattle, WA

May 23 – 26, 2012

Page 34

2012 North American Society for Sport Management Conference (NASSM 2012) Saturday May 26, 2012, 10:25 AM (20-minute oral presentation (including questions)) Using Moderators in Sport Management Research

West

George Cunningham, Texas A&M University

Saturday May 26, 2012, 10:25 AM (20-minute oral presentation (including questions)) Managing the Income Portfolio of Community Sport Clubs

Visions Lounge

Pamela Wicker, Griffith University, Australia Christoph Breuer, German Sport University Cologne Ben Hennigs, German Sport University Cologne

Saturday May 26, 2012, 10:50 AM (20-minute oral presentation (including questions)) Salon A Connecting Sport Team to Community: Exploring the Role of Pride in Place, “Make Them Proud” Young Do Kim, The Florida State University Joshua Newman (Advisor), The Florida State University Yu-Kyoum Kim (Advisor), The Florida State University

Saturday May 26, 2012, 10:50 AM (20-minute oral presentation (including questions)) An Analysis of Sport Participation Motivations of NCAA Division I Student-Athletes: An International Focus

Salon B

Sarah Stokowski, University of Tennessee, Knoxville Landon Huffman, The University of Tennessee, Knoxville Lars Dzikus (Advisor), University of Tennessee, Knoxville

Saturday May 26, 2012, 10:50 AM (20-minute oral presentation (including questions)) Salon C Reflections on Career Development: Female Coaches’ Experiences within The Canadian Sport System Laura Dahlstrom, University of Regina Larena Hoeber (Advisor), University of Regina

Saturday May 26, 2012, 10:50 AM (20-minute oral presentation (including questions)) North Beyond Xs and Os: Administrator Roles in the Creation and Maintenance of Interscholastic Sport Programs for African-American Girls Joyce Olushola, University of Texas at Austin Marlene Dixon (Advisor), University of Texas at Austin B.C. Green (Advisor), University of Texas at Austin

Saturday May 26, 2012, 10:50 AM (20-minute oral presentation (including questions)) Moral Reasoning among Sport Management Majors: A Troubling Future?

East

David LaVetter, Arkansas State University Courtney Flowers, West Georgia State University Claudia Benavides-Espinoza, Arkansas State University

Saturday May 26, 2012, 10:50 AM (20-minute oral presentation (including questions)) Would the Real Grounded Theory Please Stand Up?

West

Alanna Harman, The University of Western Ontario Katie Lebel, The University of Western Ontario

Seattle, WA

May 23 – 26, 2012

Page 35

2012 North American Society for Sport Management Conference (NASSM 2012) Saturday May 26, 2012, 10:50 AM (20-minute oral presentation (including questions)) Visions Lounge Understanding Donor Patterns in Higher Education: Athletic and Academic Giving Jeffrey Stinson, Central Washington University Mark Pritchard, Central Washington University Dennis Howard, University of Oregon

Saturday May 26, 2012, 11:15 AM (20-minute oral presentation (including questions)) Goodwill Effect in Sponsorship: An Application of Appraisal Theory

Salon A

Yuko Sawatari, The Florida State University Jeffrey James (Advisor), The Florida State University

Saturday May 26, 2012, 11:15 AM (60-minute symposium, roundtable, or workshop ) Salon B Sharing the Doctoral Experience: Using Peer-to-Peer Relationships to Enhance the Doctoral Student Experience Lauren E. Brown, The Ohio State University Katie Bruffy, Unitec Institute of Technology Christopher Barnhill, Maryville University W. Andrew Czekanski, The Ohio State University

Saturday May 26, 2012, 11:15 AM (20-minute oral presentation (including questions)) The Experiences of the White Minority Athlete

Salon C

Christina Martinez, Barry University Daniel Rosenberg (Advisor), Barry University

Saturday May 26, 2012, 11:15 AM (60-minute symposium, roundtable, or workshop ) Promoting Campus Engagement and Involvement Among Male Athletes from Diverse Backgrounds

North

Keith Champagne, University of Washington Jennifer Lee Hoffman (Advisor), University of Washington

Saturday May 26, 2012, 11:15 AM (60-minute symposium, roundtable, or workshop ) East (Re)Thinking Sport Management, How It is Practiced, How We Teach It, and How Students Use It Ryan King-White, Towson University Jessica Braunstein-Minkove, Towson University Joshua Newman, The Florida State University Amber Wiest, University of Maryland Adam Beissel, University of Otago

Saturday May 26, 2012, 11:15 AM (60-minute symposium, roundtable, or workshop ) The Big Picture: How Historical Studies Can Help Sport Managers

West

Ari de Wilde, York College of Pennsylvania Chad Seifried, Louisiana State University Gregory Sullivan, Otterbein University Andrew Ross, University of Guelph Kirstin Kay, University of Massachusetts John Wong, Washington State University

Seattle, WA

May 23 – 26, 2012

Page 36

2012 North American Society for Sport Management Conference (NASSM 2012) Saturday May 26, 2012, 11:15 AM (60-minute symposium, roundtable, or workshop ) Visions Lounge Teaching Sports Management: Engaging Industry and Leveraging Relationships David Morton, Sunrise Sports Group, LLC

Saturday May 26, 2012, 11:35 AM (20-minute oral presentation (including questions)) Salon A Tapping into Feelings of Gratitude: A New Approach in Understanding How Sponsorship Works Yu-Kyoum Kim, The Florida State University Dae-Hee Kwak, University of Michigan Kyle Bunds, The Florida State University

Saturday May 26, 2012, 11:35 AM (20-minute oral presentation (including questions)) Salon C Making a Mistake as an Athletic Director: Do Gender-Stereotypes Influence Evaluation of Leaders in Intercollegiate Athletics? Laura Burton, University of Connecticut Heidi Grappendorf, North Carolina State University

Saturday May 26, 2012, 11:55 AM (20-minute oral presentation (including questions)) Conceptualizing Gratitude in Sport Sponsorship

Salon A

Kyle Bunds, The Florida State University Yu Kyoum Kim (Advisor), The Florida State University Woong Kwon, The Florida State University

Saturday May 26, 2012, 11:55 AM (20-minute oral presentation (including questions)) Salon C Women in Intercollegiate Athletics: An Exploration of the Career Development of Female Assistant and Associate Athletic Directors Meg Hancock, University of Louisville Mary Hums (Advisor), University of Louisville

Saturday May 26, 2012, 1:35 PM (20-minute oral presentation (including questions)) Salon A Sport Consumption Communities: An Application of the Psychological Continuum Model David P. Hedlund, The Florida State University

Saturday May 26, 2012, 1:35 PM (20-minute oral presentation (including questions)) Take Me as I Am: Black Female Collegiate Athletes Identity Negotiation

Salon B

Akilah R. Carter-Francique, Texas A&M University Charles L. Crowley, California University of Pennsylvania Billy J. Hawkins, University of Georgia

Saturday May 26, 2012, 1:35 PM (20-minute oral presentation (including questions)) Salon C Young Athletes Becoming Disciplined: Exploring the Experiences of Young Athletes with Their Coach Inge Claringbould, University Utrecht /Utrecht School of Governance Annelies Knoppers, University Utrecht /Utrecht School of Governance

Saturday May 26, 2012, 1:35 PM (20-minute oral presentation (including questions)) Sport Management: A Bibliometric Study of Central Themes and Trends

North

Bogdan Ciomaga, Brock University

Seattle, WA

May 23 – 26, 2012

Page 37

2012 North American Society for Sport Management Conference (NASSM 2012) Saturday May 26, 2012, 1:35 PM (20-minute oral presentation (including questions)) East Scandal, Scholarship, and Subsidy: An Analysis of Intercollegiate Athletic Coverage Within the Wall Street Journal Erianne Weight, The University of North Carolina at Chapel Hill Coyte Cooper, The University of North Carolina at Chapel Hill

Saturday May 26, 2012, 1:35 PM (20-minute oral presentation (including questions)) West A Methodology for Evidence-Informed Sport Management Knowledge: The Systematic Literature Review Denise Parris, Florida Southern College Jon Welty Peachey (Advisor), Texas A&M University

Saturday May 26, 2012, 1:35 PM (20-minute oral presentation (including questions)) Visions Lounge Web Portfolios - a Win-Win for Sport Management Students and Faculty: Strategies for Assessing Student Learning and Marketing Students through Web Portfolios Robert Prior, Northeastern University

Saturday May 26, 2012, 2:00 PM (20-minute oral presentation (including questions)) Salon A Investigating Korean and American Students’ Golf Consumption Behaviors in The U.S.: Using Self-Determination Theory to Understand Intrinsic and Extrinsic Motivations for Golf Participants Wonyul Bae, Marshall University Jennifer Mak, Marshall University

Saturday May 26, 2012, 2:00 PM (20-minute oral presentation (including questions)) Race, Framing, and Student-Athlete Compensation

Salon B

Astin Steward, Texas A&M University George Cunningham (Advisor), Texas A&M University

Saturday May 26, 2012, 2:00 PM (20-minute oral presentation (including questions)) Antecedents and Consequences of Emotional Labor in Coaching Sports

Salon C

Ye Hoon Lee, The Ohio State University Packianathan Chelladurai (Advisor), The Ohio State University

Saturday May 26, 2012, 2:00 PM (20-minute oral presentation (including questions)) Sport Management and Globalization: Toward a Practical Research Agenda

North

Seth Kessler, University of Texas at Austin

Saturday May 26, 2012, 2:00 PM (20-minute oral presentation (including questions)) East Career Experiences and Expectations of Female Sport Management Graduates in New Zealand Sarah Leberman, Massey University Sally Shaw, University of Otago

Saturday May 26, 2012, 2:00 PM (20-minute oral presentation (including questions)) Using SPSS 14.1 Modeler with Social Media Content: A Summative Content Analysis Methodology Explained

West

Laci Wallace, East Texas Baptist University Kimberly Miloch, Texas Woman's University

Seattle, WA

May 23 – 26, 2012

Page 38

2012 North American Society for Sport Management Conference (NASSM 2012) Saturday May 26, 2012, 2:35 PM (20-minute oral presentation (including questions)) Salon A The Application of the Motivation Scale for Disability Sport Consumption on Future Sport Consumption of Collegiate Wheelchair Basketball Michael Cottingham, Southern New Hampshire University Michael Carroll, Troy University Dennis Phillips, University of Southern Mississippi Stacey Hall, University of Southern Mississippi

Saturday May 26, 2012, 2:35 PM (60-minute symposium, roundtable, or workshop ) Succeeding at Each Stage of the Doctoral Process: 2012 NASSM Student Symposium

Salon B

Michael Odio, University of Florida Kwame Agyemang, Eastern Kentucky University Nefertiti Walker, University of Massachusetts, Amherst Brennan Berg, University of Texas at Austin Lauren Brown, The Ohio State University Becca Leopkey, University of Ottawa

Saturday May 26, 2012, 2:35 PM (60-minute symposium, roundtable, or workshop ) Salon C Current and Future Trends in Sport Management Doctoral Education: A Roundtable Discussion Brian Turner, The Ohio State University Jeremy Jordan, Temple University James Zhang, University of Georgia Janet Fink, University of Connecticut Alison Doherty, The University of Western Ontario

Saturday May 26, 2012, 2:35 PM (60-minute symposium, roundtable, or workshop ) I’m Here, Now What?: Mentoring Graduate Students in Sport Management

North

Akilah Carter-Francique, Texas A&M University Charles Crowley, California University of Pennsylvania Jacqueline McDowell, University of Illinois Andrea Pent, Neumann University John N. Singer, Texas A&M University Jerome Quarterman, Howard University Sarah Werden, Nascar.com Michael Regan, Texas A&M University Emeka Anaza, University of Illinois

Saturday May 26, 2012, 2:35 PM (60-minute symposium, roundtable, or workshop ) Behind the Curtain: Insights into the Faculty Hiring Process in Sport Management

East

Timothy Ryan, University of Memphis Sally Ross, University of Memphis Damon Andrew, Troy University Michael Sagas, University of Florida Lynn Ridinger, Old Dominion University

Seattle, WA

May 23 – 26, 2012

Page 39

2012 North American Society for Sport Management Conference (NASSM 2012) Saturday May 26, 2012, 2:35 PM (60-minute symposium, roundtable, or workshop ) Internet Radio as a Sport Management Educational Tool

West

Larry Flegle, American Public University System Brian Freeland, American Public University System Lisa Miller, American Public University System Steve Juaire, American Public University System

Saturday May 26, 2012, 2:35 PM (60-minute symposium, roundtable, or workshop ) Visions Lounge Missing in Sport Management Education: Empowering the Teacher, Empowering the Learner Carla Costa, University of Illinois at Urbana-Champaign

Saturday May 26, 2012, 2:55 PM (20-minute oral presentation (including questions)) Exploring the Motives of Sport-related Mobile Applications among College Students

Salon A

Sun J. Kang, University of Louisville Jae-Pil Ha, University of Louisville Marion E. Hambrick (Advisor), University of Louisville

Saturday May 26, 2012, 3:15 PM (20-minute oral presentation (including questions)) Salon A Understanding the Motivational Factors that Influence People to Become Roller Derby Fans Rachel Madsen, Niagara University Chang Huh, Niagara University

Saturday May 26, 2012, 3:40 PM (20-minute oral presentation (including questions)) Salon A The Role of Integrity, Fairness, and Accountability in University Athletics Donor Decision: Trust and Commitment Perspectives Yong Jae Ko, University of Florida Taeho Kim, University of Florida Young Do Kim, The Florida State University

Saturday May 26, 2012, 3:40 PM (20-minute oral presentation (including questions)) Salon B Audiences’ Experiences in Watching Telecasted Sport Games and the Recent Transformation in Media Technology Kihan Kim, Seoul National University Yunjae Cheong, Hankuk University of Foreign Studies Lira Yun, Seoul National University

Saturday May 26, 2012, 3:40 PM (20-minute oral presentation (including questions)) Salon C Perceived Benefits of Outsourcing Football Stadium Foodservice Operations: Differences between FBS and FCS Institutions Craig Crow, West Liberty University

Saturday May 26, 2012, 3:40 PM (20-minute oral presentation (including questions)) North A Mixed-Method Inquiry into the Perceptions of Leisure-Work-Family Conflict Among Female Ironman Participants Marion Hambrick, University of Louisville Jason Simmons, University of Tampa Tara Mahoney, University of Louisville

Seattle, WA

May 23 – 26, 2012

Page 40

2012 North American Society for Sport Management Conference (NASSM 2012) Saturday May 26, 2012, 3:40 PM (20-minute oral presentation (including questions)) East Synergies and Divergences Between the Sport Management Academic Job Market and Doctoral Students in 2010-11 Andrea N. Eagleman, Indiana University-Purdue University Indianapolis Erin McNary, Fontbonne University

Saturday May 26, 2012, 3:40 PM (20-minute oral presentation (including questions)) Servant Leadership in Sport

West

Galen Trail, Seattle University Maylon Hanold, Seattle University Katherine Cuevas, Seattle University

Saturday May 26, 2012, 3:40 PM (20-minute oral presentation (including questions)) Visions Lounge Experiential Learning Throughout the Curriculum: An Assessment of One Program's Integrated Approach and the Value to Stakeholders Anthony Church, Laurentian University

Saturday May 26, 2012, 4:05 PM (20-minute oral presentation (including questions)) Fortune 100 Corporations: Insight Into Premium Seating Ownership

Salon A

Heather Lawrence, Ohio University Christina Ramos, Ohio University Peter Titlebaum, University of Dayton Chris Moberg, Ohio University

Saturday May 26, 2012, 4:05 PM (20-minute oral presentation (including questions)) Salon B Mixed Martial Arts (MMA) and the Media: Using the Content Analytic Method to Examine the Print Communication Coverage Devoted to an Emerging Sport Tywan Martin, University of Miami Sang Keon Yoo, Indiana University Paul Pedersen (Advisor), Indiana University Antonio Williams (Advisor), Indiana University

Saturday May 26, 2012, 4:05 PM (20-minute oral presentation (including questions)) Salon C Comparing Practices of USA Soccer Against a Global Model for Integrated Development of Mass and High Performance Sport John Murphy, Salem State University Peter Smolianov, Salem State University Stuart G. McMahon, Salem State University

Saturday May 26, 2012, 4:05 PM (20-minute oral presentation (including questions)) North Masculinity and Sexuality in the Women’s Sports: A Comparison of Body Images between the Lingerie Football League and the WNBA Kayoung Kim, University of Florida Shannon M. Kerwin (Advisor), University of Florida

Seattle, WA

May 23 – 26, 2012

Page 41

2012 North American Society for Sport Management Conference (NASSM 2012) Saturday May 26, 2012, 4:05 PM (20-minute oral presentation (including questions)) Harnessing the Power of Alumni in Leading a Sport Management Program

East

Larry Flegle, American Public University System Brian Freeland, American Public University System Lisa Miller, American Public University System Steve Juaire, American Public University System

Saturday May 26, 2012, 4:05 PM (20-minute oral presentation (including questions)) The Impact of Notification on Response Rate and Response Quality for Online Surveys

West

Mikihiro Sato, Temple University Jeremy Jordan, Temple University Daniel Funk, Temple University

Saturday May 26, 2012, 4:05 PM (20-minute oral presentation (including questions)) Turning Social Networking into Social Learning

Visions Lounge

Katie Bruffy, Unitec Institute of Technology Eileen Piggot-Irvine, Unitec Institute of Technology

Saturday May 26, 2012, 4:30 PM (20-minute oral presentation (including questions)) From Human Cockfighting to Legitimate Sport: Politicians Weigh in on MMA

Salon B

Carla Santos, University of Illinois Scott Tainsky, University of Illinois K. Alexander Schmidt, University of Illinois Chang Sup Shim, University of Illinois

Saturday May 26, 2012, 4:30 PM (20-minute oral presentation (including questions)) Salon C Elite Athlete Attitudes toward Technology and Innovation in the Sporting Goods Industry Marion Hambrick, University of Louisville Mary Hums, University of Louisville Glenna Bower, University of Southern Indiana Eli Wolff, Brown University

Saturday May 26, 2012, 4:30 PM (20-minute oral presentation (including questions)) North The Case of the Women’s United Soccer Association: Explaining the Rise and Fall of a Social Movement Organization Meghan McDonogh, The Catholic University of America

Saturday May 26, 2012, 4:30 PM (20-minute oral presentation (including questions)) Teaching Sport Ethics: One Perspective

Visions Lounge

Pete Van Mullem, Central Washington University Sharon Stoll, University of Idaho Heather Van Mullem, Lewis-Clark State College

Seattle, WA

May 23 – 26, 2012

Page 42

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