27-28 April 2012 [PDF]

The 3rd International Communication Research Conference Youth, Media, and Social Change FOREWORD

Dear the 3rd Communication Research Conference participants. The turn of the second decade of the 21st Century has witness of major political and social changes. Politically many regimes, thought as invincible before, suddenly beckoned down to the pressure of people’s power. In some cases it was with huge price to pay. Socially, we also see that almost no society today that has not been touch by changes. In fact, changes is the only constant in a society’s history. Within those changes, we bear witness that much of the changes were motored by young generations just like the previous generations brought changes to their predecessors. Therefore, we believe that it is only fitting that we took those events as the main thought in selecting in this year’s conference topic: Youth, Media and Social Change. Since the the very first conference, we at STIKOM LSPR believes that this conference should refer as a community forum. A forum where all walks of life that concerned with Communication studies should sit down together and talk. Through talks we can create understanding, and most importantly: knowledge. Therefore it is the very best hope that for we will gain the best knowledge and sharing through this conference. Thank you for participating. We are looking forward to see you again next year.

Jakarta, April 27th, 2012.

Ari S. Widodo Poespodihardjo Ph.D Conference Chairman.

This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 01 Perception of Domestic Tourists On The Official Website Of Indonesia Tourism Isabela Ratih Sekartaji Martiningsih Agung Chandra The London School of Public Relations – Jakarta The digital era and web development nowadays have impacted on the online media being used as part of daily activities of human life. The department of culture and tourism in Indonesia/government in charge of tourism have used their official website for promoting the country’s tourism to the international and domestic tourists/travelers. This study aims only to explore how domestic tourists response or perception on the official website of Indonesia tourism which has been revamped several times. The research method used in this study is quantitative approach using 40 questionnaires and supported by secondary data through media monitoring (newspapers, magazines and online media/websites). The results of this study showed that the domestic tourists have good responses and perception about the official website, even though they still have doubt about the contents and integrity of the website. In addition, the elements that need to be improved in order to increase interest to travel within the country, among others are the accuracy of information, clear description and updated information of the tourist attractions, and the navigation system - an online booking service, as well as the additional links to other useful destination websites, and response rate to the web user/visitor.

Keywords: Department of Culture and Tourism, Official Website, Domestic Tourists, and Perception.

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This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 03 Leissure Time, Social Media, and Youth Idendity Finsensius Yuli Purnama FIKOM UKWMS Sosial media telah menjadi salah satu media yang sangat digemari oleh masyarakat Indonesia, terutama anak muda. Data www.checkfacebooker.com 27 januari 2012 menunjukkan Indonesia berada di peringkat 3 setelah US, dan India dengan jumlah pengguna 43,060,360. Dengan demikian, asumsinya adalah bahwa sebagaian waktu luang anak muda dihabiskan untuk mengkonsumsi sosial media. Bagaimana anak muda menggunakan menggunakan facebook dalam mengisi waktu luangnya dan konstruksi identitas yang terbentuk ketika seseorang mengkonsumsi facebook akan dipaparkan dalam penelitian ini. Asumsinya adalah bahwa dalam dunia maya, seseorang dapat memiliki identitas yang sesuai dengan yang dia inginkan (bukan yang sebenarnya, atau yang seharusnya). Selain itu, seseorang juga dapat memiliki lebih dari satu identitas dengan menggunakan akun facebook yang berbeda.

This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 04 Fenomena Twitter Dan Keterbukaan Diri Remaja (Studi Pada Mahasiswa Program Studi Ilmu Komunikasi UAI) Ryanka D. Putra, Puspareti A. Nurul, Lia Rizqiah Universitas Al Azhar Indonesia, Jakarta Perkembangan media baru saat ini semakin pesat seiring dengan perkembangan teknologi informasi dan komunikasi. Media baru melahirkan berbagai bentuk interaksi gaya baru dan salah satu yang mendapat perhatian khalayak di Indonesia adalah media sosial dalam bentuk microblog yaitu Twitter. Media ini merupakan jenis media sosial yang bisa digunakan oleh siapa saja karena kemudahan dalam mengaksesnya. Twitter yang menyajikan 140 karakter dalam penulisannya ini, banyak digunakan oleh penikmat media sosial di Indonesia terutama oleh para remaja. Twitter hadir disaat para remaja sedang aktif dalam menggunakan media sosial seperti Facebook dan Blog. Karenanya, penelitian ini bertujuan untuk menjelaskan bagaimana keterbukaan remaja (khususnya remaja akhir 18-21 tahun) yang terjadi di microblog Twitter melalui akun pribadi mereka dan menjelaskan apa yang membuat remaja menjadi lebih terbuka mengenai dirinya sendiri terhadap umum dengan menggunakan metodologi kualitatif deskriptif. Berdasarkan analisis data, ditemukan bahwa hal-hal yang biasa dituliskan atau dibuka oleh remaja di akun Twitter pribadi diantaranya adalah aspek sehari-hari, hubungan percintaan, hubungan persahabatan dan pandangan terhadap lingkungan sekitar. Hal yang mendorong remaja menjadi lebih terbuka mengenai dirinya sendiri di Twitter biasanya pada saat keadaan dimana seseorang tidak tahu harus berbuat apa, karena perasaan tertentu, kepuasan yang didapat, tanggapan pribadi terhadap Twitter yang berpengaruh kepada cara penggunaannya dan penyesuaian karakter diri, serta menunjukkan karakter diri. Beberapa hal baru yang ditemukan dalam penelitian ini adalah bahwa dengan seringnya seseorang memposting mengenai dirinya dan lingkungan sekitarnya yang berhubungan dengan dirinya, pada akhirnya dia sendiri dan bahkan orang lain bisa mengetahui lebih banyak tentang siapa seseorang itu, seperti apa dan lain-lain. Selain itu keterbukaan diri remaja saat ini sudah berbeda dengan beberapa konsep keterbukaan diri yang ada, karena bisa saja seseorang sedemikian terbuka bahkan dengan orang yang tidak dikenalnya.

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This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 05 Love, Flings and Break-ups Intimacy, Media, and Youth Dian Arymami Universitas Gajah Mada Media development has taken a revolutionary leap. In this information era, the inseparable role of communication technology in daily life has intertwined in creating culture, way of life, and social interaction is unquestionable. Its function has inevitably changing norms, human interaction, and relationships; none the less intimacy and romantic relationship. Various studies has been conducted in contemporary romance and courtship practices in adults (Hartup 1999), but surprisingly very little has been focused on teens. Whilst approximately one-third of the world’s population is made up of 2 billion young people under 18. In this contemporary age, new media has provided a new venue for intimacy practices and renders these practices simultaneously more public and more private, creating a potential new kinds or social norms and relationships. Communication technology and media developments have made it possible for teens in this matter to meet, flirt, date, and break up outside of the earshot and eyesight of their parents and other adults while also doing these things in front of all of their online friends. Mediated relational and emotional practices is central to being a part of an offline social world need to be taken seriously as they are structuring social and communicative practices can become a site of intergenerational tension, misunderstanding, or simply a new social interaction form, a turn of a whole new civilization of social interaction.

*Dian Arymami is research assistant in the communication department of Universitas Gadjah Mada. This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 06 How Facebook Influences University’s Brand Image Bambang Sukma Wijaya & Dianingtyas M. Putri Bakrie University The social network media’s booming nowadays should give wider opportunity for companies or institutions to communicate their brand, not only depending on traditional media such as TV, Radio or Prints anymore. For educational institutions like a university, social network media can be used as communication bridge between institution and stakeholders so that impacts on building good image or perception.This research intends to describe how the utilization of Facebook as one of social network media can influence university’s brand image. The focus is on Bakrie University’s Facebook account usage. Using survey method with explanative type research, data is collected by giving out questionaires to samples that are taken randomly from Bakrie University’s Facebook friend list. The result shows that, generally, activities on social network media such as Participation, Openness, Conversation, Comunity, and Connectedness posess a significant influence on establishing Bakrie University’s brand image especially those related to Brand Identity, Brand Personality, Brand Associations, Brand Attitude, and Brand Benefits. The strongest influence occurs on the relation between Openness, Conversation, and Connectedness with Brand Personality and Brand Attitude. This shows that openness of communication in social media is very effective in establishing positive perception towards the brand of a university.

Keywords: Social Network Media, Facebook, Brand Image, Bakrie University

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This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 07 The Influence of Lecturer’s Mediated Self-Disclosure to its Perceived Credibility (Experimental Study of Communication Students, FISIP UI) Gilang Reffi Hernanda Universitas Indonesia The lecturer-student communications has not been spotlighted in research literatures in Indonesia. The Indonesian high internet penetration that is followed by the rapid use of social media among Indonesian students and lecturers has shed the light the idea of this study. This study attempted to reveal the relationship between lecturer’s mediated self-disclosure through Facebook (by seeing the degree of disclosure of personal information, personal photos, and status updates frequency) and the influence to the lecturer’s student’s perceived credibility. Using cross sectional experimental study method participated by 42 Communication students FISIP UI batch 2010. In addition, by utilizing the instrument firstly established by McCroskey and Teven (1997) to measure the perceived credibility construct, this study resulted a significant difference of perceived credibility amongst three experimental groups (low, medium, and high mediated self-disclosure), particularly in the competence and trustworthiness dimensions. This study has failed to disclose any significant difference in goodwill dimension of perceived credibility. Hence, the study recommended betterment into the measurement of goodwill dimension of perceived credibility.

Keywords: Communication Education, New Media, Facebook, Mediated SelfDisclosure, Perceived Credibility

This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 08 Communication Research: Public Relations Performance Measurement Dr. Elvinaro Ardianto, Drs. M.Si. Padjadjaran University, Bandung

Title of paper is “the Communication Research: Public Relations Performance Measurement.” Public Relations (PR) is part of Communication Science, and Communication is backbone for pratical PR Programs. PR Research is part of Communication Research, and Communication Research is very important for pratical PR Programs. PR Performance Measurement is part of PR Research. In Indonesia, PR Performance Measurement is new. Models of PR Performance Measurement: The PII Model (1985) by Cutlip, Center dan Broom, The Macro Model of PR Evaluation (1992) or The Pyramid Model of PR Research (1999) to develop by Jim Macnamara, The PR “Effectiveness Yardstick” Model (1993) by Lindenmann, The Continuing Model of Evaluation (1997) by Tom Watson. PR Performance Measurement: Corporate PR Audit, Coprorate Communication Audit, and Corporate Social Audit. The PR Audit as the names implies involves a comprehensive study of the public relations position of an organization: how it stands in the opinion of its various publics. Kinds of PR Audit are: Relevant Publics, The Organization’s Standing with Publics, Issues of Concern to Publics, Power of Public, Communication Audit is making process analysis for communications in company by internal or external consultant, and to purpose for improving company efficiency. Methods of Communication Audit: Readership Survey, Content Analysis, Readability Studies, Communication Climate Survey, Network Analysis. Social Audit is survey for attitude and opinion to measure perception of varyin publics about social repsons of a company.

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This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 09 Augmented Interactivity: Reality on Social Media Ayub Wahyudi Paramadina University Improvement of media communication has been walked together with technology innovation. It helps media communication to minimize two basic challenge of communication itself; space and time. Media communication, thanks to technology innovation, not just offer compression of space, it offer a whole new unlimited space thus we know as a virtual world that offer a virtual reality but latest innovation that known as “Augmented Reality” was go beyond the virtual reality itself. It offers both virtual and reality at same time. It offers new interactivity. As we know, innovation of technology like two-sided coin, it has effects. We assume that this new interactivity is different to interactivity that new media offer, such as social media. It could give new character to social media. Reality is represented world by media. McLuhan said that “medium is the message”. Message is the what the media are. When reality is percieved, it percieved with the media character within. In other word, new interactivity means new point of view to the world and the result may a sosial change. This paper will give critical point of view to the effect of these new-offered interactivity at social media using and also to social change that will emerge that cause by. Keywords: Augmented Reality, Interactivity, Social Media.

This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 10 Communication Intensity and Relational Dialectics In Long Distance Relationship Tuti Widiastuti Universitas Bakrie The background of this study is the phenomenon of the number of students who undergo long-distance relationship (LDR) with their partner. This research wants to know the extent of influence on the level of intensity called dialectical relationship of couples undergoing this LDR.In general, the theory used for this study is Relational Dialectics Theory from Leslie Baxter and Barbara Montgomery. Contention in a relationship at the core of the concept of relational dialectics andopposition that became a key concept in this theory refers to the reciprocal relationships that dynamically occur between a united opposition. Conflicts are formed when there are two tendencies/coercions which are interdependent/the principle of unity andyet mutually negate one another/ the principle of rejection.Research method used in is a case studywhich focuses on one case in an individual, a group, an organization, etc. within its social context at one point in time, even if that one time spans months or years, or a design with a long and respected history.From the data analysis which implies that the intensity of the call and the dialectic has a very weak. It proves that the higher the intensity of calls, the lower level of the dialectic relationship is right or acceptable.

Keywords: communication intensity, relational dialectics, and long distance relationship

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 11 Internet Dependency Among Youth Reza Safitri, Hasmah Zanuddin University of Malaya, Malaysia The emerging of information and communication technology (ICT) has changed society significantly, in term of the way they communicate. This new technology, particularly internet, enables someone to connect with anyone easily --in any parts of the world-- as geographic boundaries have now becoming ‘borderless’ and the space becoming more ‘narrow’, just like a global village, as predicted by McLuhan. The amount of Internet users among youth is increasing every year. Does such uses causes dependencies on the Internet? What kind of aspect youth depends on Internet? The aim of this study is to explore internet dependency among youth. A survey of 431 students was conducted at 21 Senior High School in Malang, East Java, Indonesia. Factor Analysis was used to categorize the dependency among youth. The data reveal that the main usage of Internet are to getting news and entertainment, communication and getting particular information. Data anaysis used is Factor Analysis to categorizing the Internet dependency among youth.

Reza Safitri is a postgraduate student under Department of Media Studies, Faculty of Arts and Social Sciences, University of Malaya. She is currently working on his postgraduate thesis, title An Examination of Social Impact Factors on Internet Social Networking Sites (SNSs) Users in Malang, East Java, Indonesia. Hasmah Zanuddin is an Associate Professor at the Department of Media Studies, University Malaya. Her research focus is media related issues, policy and public relations This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 12 Youth and Social Media: New Marketing Tools Among Youth in Malang Sanggar Kanto, Reza Safitri, and Maya Diah Nirwana University of Brawijaya Malang The objectives of this research is: (1) to identify youth’s behavior in their Facebook or Twitter accounts. (2) Knowing the amount of time spent by the students in using communication technology. (3) Observing whether there is significant differences on behavior between male and female youth in using communication technology. The method used is mix method. The respondents consist of 149 college students of Department of Communication, Faculty of Social and Political Sciences Year 2010. The technique used is questionnaires applying Likert Scale. Meanwhile, data analysis is using both descriptive analysis and exploratory factor analysis/EFA. Research results show that: (1) The behavior of youth in Facebook and Twitter is mainly focuses on the needs of private relations such as: posting on the wall, editing profile, writing message, posting new photos, or tagging the photos. The interesting thing from their behavior is that they also use Facebook and Twitter as business media, for the activities such as selling or advertising something and purchasing something. Other usage pattern of SNS is for the needs of entertainment, knowing friends activities and seeking new friends. (2) Using Facebook and Twitter has been a routine activity for the youth, which means that they access Facebook or Twitter everyday. They feel alienated when they do not access Facebook or Twitter any time. They are also proud of being a part of this virtual community. They access Facebook and Twitter for about 10 to 15 times in a day. (3) The difference on behavior between male and female youth in using Facebook and Twitter is obtained by using t-test with the results as below: (a) Female students descriptively use SNSs for the needs of interpersonal relationship, business, and making appointments. Meanwhile the male students’ pattern of usage shows that SNSs are for entertainment, knowing friends’ activities, and communication. (b) There is no significant difference between male and female in the usage Facebook and Twitter.

Keywords: Behavior of youth, Facebook, Media Diet

Sanggar Kanto is aProfessor at the Faculty of Social and Political Sciences, University of Brawijaya. His research focus on sociology.

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Maya DiahNirwana is a lecturer at the Communication Department, Faculty of Social and Political Sciences, University of Brawijaya. Her research focus on Computer Mediated Communication (CMC) and Public Relations. This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 13 Holiganisme 2.0 : Anak Muda dan Perubahan Sosial dalam Konflik Suporter Sepak bola melalui Media Sosial Internet



Fajar Junaedi Universitas Muhammadiyah Yogyakarta

Holiganisme supporter sepak bola adalah persoalan pelik dalam ranah olah raga paling popular di dunia ini. Holiganisme awalnya merujuk pada aksi yang mengarah pada kekerasan yang dilakukan oleh suporter sepak bola di Eropa, terutama di Inggris. Kekerasan yang dilakukan oleh suporter Liverpool terhadap suporter Juventus dalam Piala Champion tahun 1985 yang menyebabkan puluhan suporter Juventus kehilangan nyawa menjadi salah satu tragedi terkelam dalam holiganisme dalam sepak bola. Pasca tragedy yang memilukan ini, holiganisme diperangi secara massif dan represif oleh aparat keamanan di Eropa. Federasi sepak bola baik di tingkat nasional maupun di tingkat nasional juga berusaha secara keras untuk menekan holiganisme. Namun, usaha keras dari aparat Negara dan federasi sepak bola belum mampu mematikan gejolak holiganisme. Di berbagai negara holiganisme bermanifestasi dalam berbagai bentuk yang selalu ditandai dengan kekerasan baik di dalam maupun di luar stadion. Holiganisme umumnya identik dengan anak muda. Di Eropa, anak muda menjadi motor utama dari holiganisme yang masih tumbuh subur walau ditekan secara massif dan represif. Dengan berbagai cara, anak muda suporter sepak bola yang mengidentifikasi dirinya sebagai holigan, berusaha menumbuhkembangkan holiganisme sebagai ideologi dan cara pandang mereka dalam menikmati sepak bola. Media sosial internet berbasis teknologi web 2.0 menjadi media alternatif untuk menyebarluaskan holiganisme. Ancaman pembunuhan terhadap pemain di Liga Inggris serta rasisme terhadap pemain non kulit putih yang dilancarkan melalui media sosial menjadi bukti tentang kiprah media sosial dalam holiganisme. Apa yang terjadi di Eropa juga terjadi di Indonesia. Kelompok suporter sepak bola yang bertikai menjadikan media sosial sebagai media untuk mengawali, menyuburkan dan memelihara konflik dengan suporter lawan. Dengan media sosial, kelompok suporter yang juga didominasi anak muda menyuarakan provokasinya terhadap suporter lain yang dianggap sebagai lawan. Stereotype dan prasangka budaya menjadi fenomena yang tumbuh subur dalam media sosial dari konflik suporter sepak bola. Dua hal ini jika dibiarkan berlarut-larut tentu dapat memicu konflik yang lebih luas, bukan hanya konflik di dunia maya. Media sosial telah membawa perubahan sosial dalam konflik suporter sepak bola, dimana konflik semakin melebar bukan hanya di dalam maupun di luar stadion, namun juga di media sosial.

This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 14 Media, Student, and Identity: Structuration Study On The PostReformation Era Student Movement Adde Oriza Rio Christian University of Indonesia The objective of this research is to study the relation of media and identity in the context of post reformation era student movement. Giddens structuration theory is used to understand how student activists construct their identity and how media take part in that process. Research strategy used in this research is critical ethnography while the subject is National Student League for Democracy (Liga Mahasiswa Nasional untuk Demokrasi-LMND). The result (ideographic) shows that the identity of student movement that emerged is as victims of neoliberalism but also think of themselves as leftist young intellectuals that have the duty to fight neoliberalism through political struggles as political parties. This political identity arises because of an historical condition in which the democratization is takes place on one side but impoverishment is also taking places on the other side. Giddens explain that the structure is ‘rules’ which is restraining on one side but also, at the same time, is ‘resources’ which is enabling on the other side. Thus, in other words, as ‘rules’ the political economic structure of Indonesia is restrained the student movement and the peoples economically. But, on the other side, as ’resources’ enabling them politically so they are able to establish their own political parties. The media created the system integration and became the source of materials which student use in their reflexivity in the resistance process.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 15 The Effect Of Service Quality And Customer Satisfaction On Prulink Insurance Word Of Mouth Ananda Fortunisa Bakrie University The proliferation of Web 2.0 internet usage by user has become a word-of-mouth media to promote products. A good quality of service is one of the reasons costumers are willing to communicate through words of mouth. Quality of service evaluation is not easy because costumers’ criteria in assessing the service are subjective. The service quality indicators in this research are adopted form Greek Insurance Industry Quality (GIQUAL) which is improved from Parasuraman concept. Word of mouth refers to a flow of information about products, services, or companies from one customer to another. This research is using a quantitative descriptive method with regression analysis. The research shows that service quality has effect 63.4% significantly on word of mouth. To gain PRUlink’s service quality so that the words of mouth are succeeding, Prudential is has to improve its agents and company service.

Keywords: Insurance service quality, word of mouth

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 16 The Role of Celebrities Endorser in Twitter on Creating Brand Awareness ( Case Study : Durex on Twitter) Dhyah Ayu Retno W & Sarah R. Tambunan Atma Jaya Yogyakarta University The role of celebrities in creating brand awareness is still important in an ad campaign. Various studies have shown the influence of celebrities on television advertising is very powerful in attracting consumer attention. As the development of the media, the use of celebrity endorsers change on advertising industry. Twitter, product of social media becomes new alternative in the current marketing communications activities. Twitter account that has many followers such celebrities accounts can be an option. Celebritie’s twitter account not only used to self actualization, but the tactics used in marketing the product. Durex take advantage of using celebrities twitter account in its advertising campaign. Strength of the message that appears in the celebrity accounts are used to influence followers . This paper will describe (1) How is the role of celebrity endorser in twitter toward brand awareness (2) How is the role of message in celebritie’s twitter account in influencing positive attitute toward the brand

Keywords: celebrity endorser, brand awareness, twitter

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This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 17 New Media Literacy: A Case Study in Alternative School Qaryah Tayyibah Salatiga Dewi Kartika Sari, S.Sos Satya Wacana Christian University Young people born in the mid-to late-1980s and the 1990s have been labelled the “Internet Generation”: the first generation to grow up in a world where the Internet was always present. Surveys show that this generation (sometimes also called the “NetGeneration, “the Net-Gen,” ”the Digital Generation,” or the “Millennials”) socializes more online, downloads more entertainment media, and consults the Web for a wider range of purposes than do present adults or young people of the previous generation. As a result, members of the younger generation are often more Internet savvy than their teachers, parents, grandparents, and even older siblings (Herring, 2008). Today, because of the vast array of media available, young people make more choices about what they will attend to based on their backgrounds, interests, peer influences, and a number of other factors. So much information can be accessed by them. Thus, it is important for young people to be able to filter information according to their needs. By the case in an alternative school Qaryah Tayyibah Salatiga, new media uses can be approached with Jenkin’s (2006) laissez faire approach, a set of core social skills and a cultural competencies in order to students should acquire if they are to be full, active, creative, and ethical participants in emerging participatory culture.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 18 Tunas Bharata, A Youth Wayang Orang Group in Jakarta Adilla Amelia Binus International University The paper is about Tunas Bharata, the youth group of Bharata, a wayang orang performance company. The Javanese wayang orang groups perform Javanese traditional theatre with stories taken from old Indian books: Ramayana and Mahabharata. The art is popular for its representation of Javanese values, norms and traditions, especially for the Javanese speaking people in Central and East Java. From its heyday in 1930’s, the popularity of wayang orang slowly decreased, especially when it must compete with modern entertainment like modern music, movies, and television. Currently there are only a few wayang orang groups that still survive. Bharata is one of the few survival wayang orang groups, and the group is special because unlike other groups that mainly based in Central or East Java, Bharata is based in Jakarta. The capital of Indonesia is far from Centres of Javanese culture like Yogyakarta, Surakarta, Semarang or Surabaya, but it is the political and economic centre of the country, situating the group in a very strategic position in the centralized social and cultural changes. When Bharata formed another group called Tunas Bharata that mainly consists of teenagers, those who grew up with modern technologies and popular culture, there are questions on the meaning of tradition and its relation to modern media. The paper will elaborate the process, reasons and consequences of the youth group establishment. At the end, the paper discusses one of the most important questions in our contemporary-multi-mediated life: in the time of electronic media, what do we need from tradition?

Tunas Bharata, Kelompok Wayang Orang Muda dari Jakarta

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Makalah ini membahas Tunas Bharata, kelompok muda dari kelompok wayang orang Bharata. Pementasan wayang orang Jawa adalah bentuk teater tradisional yang mengangkat cerita-cerita yang diambil dari buku-buku India kuno: Ramayana dan Mahabharata. Seni ini populer karena merepresentasikan norma-norma, nilai-nilai dan tradisi Jawa, terutama bagi orang-orang berbicara bahasa Jawa di Jawa Tengah dan Jawa Timur. Sejak masa kejayaannya di tahun 1930-an, popularitas wayang orang perlahan menurun, terutama ketika harus bersaing dengan hiburan modern seperti musik hidup, film, dan televisi. Saat ini hanya ada beberapa kelompok wayang orang yang masih bertahan. Bharata adalah salah satu dari beberapa kelompok yang masih hidup, dan kelompok ini spesial karena tidak berbasis di Tengah atau Jawa Timur, namun di Jakarta. Ibukota Indonesia ini cukup jauh dari pusat kebudayaan Jawa seperti Yogyakarta, Surakarta, Semarang atau Surabaya, tetapi merupakan pusat politik dan ekonomi negara, menempatkan kelompok ini dalam posisi yang sangat strategis dalam perubahan sosial dan budaya Indonesia yang terpusat. Ketika Bharata membentuk kelompok lain disebut Tunas Bharata yang anggotanya terdiri dari remaja, mereka yang dibesarkan dengan teknologi modern dan budaya populer, ada pertanyaan tentang makna tradisi dan hubungannya dengan media modern. Makalah This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract ini akan menguraikan proses, alasan dan konsekuensi dari pembentukan kelompok pemuda ini. Pada akhirnya, makalah membahas salah satu pertanyaan yang paling penting dalam kehidupan kontemporer kita yang ter-multi-mediasi: dalam era media elektronik, apa yang kita butuhkan dari tradisi?

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 19 Social Media and Low Budget of Political Participation (Youth Activists Perspectives) Irwansyah Universitas Indonesia Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication and political participation. At the same time, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, dan Bruno S. Silvestre develop the honeycomb framework of social media which defines the social media service into seven building blocks : (1) identity, (2) conversation, (3) sharing, (4) presence, (5) relationship, (6) reputation, and (7) group. In addition, in terms of political participation among youth activists, new media including social media give low budget for (1) informing, socializing, or campaigning; (2) coordinating among participants; (3) recruiting and mobilizing participants, and (4) developing online community and membership of political participant virtually. By using qualitative approach especially indepth interview with intra and extra campus activists in Universitas Indonesia, this study focuses to find and confirm the honeycomb framework of social media and any kinds of activities as a part of low budget political participation. The result of this study will be analyzed and discussed. Keywords: social media, low budget, political participation, honeycomb framework.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 20 Profiling Environmental Communication Through Text Presented in Media Anna Agustina, M.Si Universitas Pancasila

Environment as human main support in life, need to be taken care in support of its sustainability for our next generation. Many aspect of environment already been in study for years by the environmental science as we all see, aware, and familiar with the program such as conservation. Communication as a science has a positive contribution too in supporting environment sustainability in many ways. One of those, in reality, is its role in socializing the concept of conservation to support and gather public opinion in order to initiate social change. The connection in concept phase between environment sustainability and communication is the contribution of each science in supporting positive impact to environment. The connection between two science, now it’s known as environmental communication. Looking into the importance of communication in supporting positive impact to environment, the article try to assess how media construct its writing/article in media, considering accessibility of people to environmental issue is mostly through media. Media has an authority to construct its text in media, by using its policy and perspective or angle in writing the text. So, the reality presents in media is not the reality itself, but the reality as seen by the individual perspective or in this case media policy perspective (Littlejohn, et.all, 2009: 180). A qualitative perspective on mainstream media, specially in print media, the text, that is appeared in media, will be the focused of the research and framing analysis will be used as a tool in looking into the text presented by the media . Frame analysis (Coverage, 2010: 11) refers to selection and salience, depiction, emphasis, representation, inclusion, and exclusion of issues or events. More on framing, (this is one part of the writer’s research writing for dissertation) Understanding media text, presented by media and consumed by its target, will support the understanding on how media constructs its environmental issue and communicate it to its public. The assumption is, if media text construct issue as a criminal text, the result will only be reactive action, not preventive and not using sustainability concept as basic understanding. The result will explain the contribution of media in communicating the environment issue through its text presented, and relations between environmental communication and social change.

Keywords: Environmental Communication, Media, Framing analysis

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 21 Audience’s Reception toward Humanistic Culture in a Television Program (Reception Studies of Audience in Jakarta toward Humanistic Culture in Refleksi Program on DAAI TV) Analia Tanuwidjaja The London School of Public Relations - Jakarta The objective of this research is to determine whether Refleksi program on DAAI TV succeed to deliver the values of humanistic culture into its audiences. This research also aims to learn the background of audience’s reception in Jakarta toward humanistic culture in Refleksi program on DAAI TV. The theory which was used is Reception Studies with its encodingdecoding model. This research applied qualitative approach with descriptive method and critical paradigm. In-depth interview was done toward five informants who are active audiences of DAAI TV which were chosen with purposive sampling technique. The research’s results showed that there are two types of reception formed by audiences of DAAI TV, which are dominant position and negotiated position. Therefore, researcher suggested the crew of DAAI Refleksi to learn the audience’s reception which is formed these days to support the success of the upcoming documenter films. Furthermore, it is expected that the audiences become more critical in consuming media content, because the media’s reality is not always the social’s reality.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 22 Kala Twitter Menjadi Sumber Informasi Bagi Jurnalis Aryo Subarkah Eddyono Universitas Bakrie Siapa tak kenal Twitter? Micro blog dengan karakter tulisan pendek (140 kata) ini telah mewabah dan digandrungi pengguna internet. Simpel dan menarik. Kiranya dua kata tersebut yang bisa mewakili keberadaan Twitter. Siapa saja bisa saling “berkicau” tentang topik apapun. Mau curhat, mau mencaci maki, bahkan bisa pula digunakan untuk menyampaikan informasi yang bermanfaat buat orang lain. Pada soal terakhir inilah penulis akan focus: Twitter si media penyampai informasi. Informasi, dalam jurnalistik, belumlah bisa dijadikan sebuah berita. Seorang jurnalis yang mendapatkan informasi mutlak mengkonfirmasinya terlebih dahulu. Setelah melewati proses konfirmasi, bahkan triple check, barulah berita tersebut layak tayang. Itupun setelah melewati proses editing oleh pejabat redaksi. Pola yang tak bisa dibantah jika tak ingin disomasi. Informasi biasanya, pada masa dulu, diperoleh dari sejumlah informan. Mereka bisa aparat hukum dan keamanan, masyarakat sipil, orang yang merasa dirugikan, dan sebagainya yang disampaikan melalui media yang konvensional dan lalu ditindaklanjuti. Ruang redaksi harus mendengarkan keras-keras radio berita sejenis Elshinta yang masih dianggap tercepat dalam menyampaikan informasi. Di sisi lain, mesin fax pembawa undangan konferensi pers dan event tak boleh lupa dilirik, pesan singkat dari ponsel juga tak boleh diabaikan. TV dengan layar lebar di depan mata yang menayangkan berbagai informasi tak boleh disia-sia. Kini, semenjak internet hadir mewarnai hidup umat manusia suasana ruang redaksi menjadi sedikit berubah. Jurnalis harus setiap saat memantau pergerakan berita di internet. Kehadiran Twitter memberikan dampak lain. Setiap jurnalis harus terus meng-update informasi dan berlomba-lomba memperlebar jaringan alias pertemanan di Twitter. Mengapa? Karena ternyata Twitter mampu menyampaikan informasi lebih cepat dibanding media yang lain. Bahkan lebih cepat dari portal berita berbasis internet sekaliber Kompas.com, Vivanews, atau Detik.com. Tak sedikit contoh soal kehebatan Twitter dalam menyampaikan informasi. Salah satunya adalah curhat Fajar Jasmin, penderita HIV, tentang anaknya yang ditolak sekolah di SD Don Bosco Kelapa Gading, Jakarta. Kabar meluas di Twitter. Media yang mencium informasi ini langsung bereaksi cepat memberitakan apa yang dialami Fajar Jasmin. Media nyaris tertinggal, meski pada akhirnya mampu membuat kisah Fajar Jasmin terangkat lebih luas lagi sehingga secara tidak langsung mengubah pendirian SD Don Bosco. Twitter tak sekedar penyambung kabar dari media massa, namun keberadaannya juga mampu memberi kabar bagi media massa. Fenomena apakah ini, sehingga mampu This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract mengubah pola kerja redaksi media massa? Bagaimana ruang redaksi mengatur kebijakan redaksinya atas keberadaan Twitter? Bagaimana peluang selanjutnya? Penulis akan menjawabnya. Dengan metodologi kualitatif, data primer akan diperoleh penulis melalui mewawancara sejumlah pengambil kebijakan sekelas redaktur/editor/ produser di beberapa redaksi media massa, terutama media massa berbasis internet. Sementara data sekunder akan didapat dari hasil riset kepustakaan dan dokumen.***

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 23 Media Change and New Marketing Communication Approach Helpris Estaswara Pancasila University Media today has changed. Media are no longer a one-way communication. It had shifted to interactive. The term “prime tim e” is no longer a dominance of the television stations. A new idea than appear, “prime time is becoming my time”. Writing and dissemination of news and information also no longer as journalists work. Another new terminology comes, “citizenship journalism”. Information about products also not only communicated through traditional media an sich. A new ways of informing the product via social media is now widely practiced. No doubt if today is the era of media. Fact, era of media is signed by the fragmentation of media, both in terms of its content and characteristics. Then, the media fragmentation is impacting the fragmentation of consumer lifestyles. It is finally changes consumer characteristics become more critical and demanding. Consumer wants to be treated personally. All these conditions have changed the marketing paradigm into “consumer-minded”. Various changes that identified above finally requiring the shift of marketing communications approach. This paper aims at describing the new marketing communications approach as the response to the media changes in this information society era. Literature review was applied as the basis of theoretical construction, while the primary data sources used in this study are written documents, such as scientific journals and books relevance to the topic.

Keywords: change, media, consumer, and marketing communication.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 24 Dynamical Father and Son Relationship in Manga Lone Wolf and Cub Christina Magdalena Haryono Rudi Sukandar Ph.D The London School of Public Relations – Jakarta

This research attempted to uncover the dynamics of interpersonal communication in a dysfunctional family as depicted by the main characters of the Japanese manga The Lone Wolf and Cub: OgamiItto and, his son, OgamiDaigoro.This manga was set in the historical era of the third Tokugawa shogunate centering on the feud between the house of Ogami and that of Yagyu as the antagonists. This research employed qualitative research method. The data were collected from graphics or images from 28 volumes of the manga, containing approximately 8,700 pages. Data analyses show that despite their dysfunctionality, the interpersonal communication between father and son still follows the common trait of interpersonal communication in Japanese cultural framework bound by samurai ethics. Further analysis shows that the father-son relationships were forged with the emphasis on several aspects of interactionality: cooperation, discipline the father’s education and training, love, trust, learning from examples, sense of survival, and independence.

Keywords: Manga, Interpersonal Communication

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 25 Tweets Amongst Youth: War Or Friendship? Dhita Widya Putri Artini Suparmo The London School of Public Relations – Jakarta

The ‘tweet-war’ cases that oftenly occurs in social media has generated a social phenomenon for its user. the most prominent thing is the language that created a new communication climate, especially amongst young people, where they are the actual user at this medium. Currently, Twitter has become a virtual realm of a person to seek any sensations and form self-image, while others as followers will watch passively or support them by contributing to disseminate the information by ‘retweets’. With conversational analysis and netnography, the results showed that the tweetwar phenomenon that ‘decorate’ the twitter users’ timeline can create a new popular vocabulary of especially for young people. Positive vocabulary could create new trends. However, the negative one can damage the politeness of language. Thus, the implications of this research is the awareness and politeness in terms of social media anguage have to be noted.

Keywords: social media, awareness of language, vocabulary

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 26 Women Behavior in Stages of Decision Making Process of Buying a Property (Case Study Arisan Ikatan Keluarga Vidatra) Santy Krisnawatie The London School Of Public Relations Wanita ditinjau sebagai pasar, merupakan pasar yang besar dan unik. Hal ini disebabkan karena hamper semua wanita mengelola ekonomi baik pendapatannya sendiri juga keluarganya. Disisi lain pemilihan merek atas barang atau jasa yang dikonsumsi oleh keluarga, sebagian besar merupakan keputusan pembelian wanita. Melalui penelitian ini peneliti ingin mempelajari bagaimana perilaku wanita dalam keputusan pembelian sebuah rumah. Peneliti menggunakan teori utama Decision Making Process, dengan metode kualitatif tipe studi kasus. Data didapatkan melalui observasi dengan mengikuti kelompok arisan Ikatan Keluarga Vidatra, wawancara mendalam dengan pemimpin serta tiga orang anggota arisan tersebut. Data sekunder didapatkan melalui analisis dokumen. Untuk analisis data, peneliti menggunakan proses organisasi data, coding dan categorizing, interpretasi data, dan evaluasi dari interpretasi. Analisa yang dilakukan oleh peneliti menunjukkan bahwa perilaku wanita dalam kelompok arisan Ikatan Keluarga Vidatra menunjukkan beberapa persamaan dalam pengambilan keputusan pembelian sebuah rumah. Seperti adanya pengaruh pada awal process dan akhir proses pengambilan keputusan pembelian. Pada awal proses pengaruh datang dari pemikiran mengenai konsep dasar rumah, yang merupakan gambaran pengalaman narasumber. Dimana rumah tersebut yang harus terletak di dalam komplek atau bersistem cluster. Sedangkan pengaruh yang bekerja diakhir proses adalah pendapat dari keluarga, baik dari suami, orang tua maupun keluarga dekat lainnya. Temuan yang lain menunjukkan bahwa alur dalam proses menganalisa informasi dari alternative rumah yang diinginkan, lebih bersifat spiral dibandingkan linier. Salah satu sebabnya dikarenakan wanita mencari jawaban terbaik sebagai jawaban dari masalahnya.

Women Behavior in Stages of Decision-Making Process of Buying a Property. (Case Study Arisan Ikatan Keluarga Vidatra).

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The Women market is a huge and unique market as almost every woman manages her own household finances, whether the income is from her own salary or that from her husband. The decision on which brand of goods or services to purchase for the This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract household are mainly made by women. Through this research, researcher had the opportunity to learn, understand and appreciate the unique women behavior in the various stages of decision making process when buying properties. Researcher used the Decision Making Process as the main theory with qualitative method, and supported by case studies. The research Primary data was gathered by conducting in-depth interviews with the leader of Arisan and three (3) other members from various occupation background, and also through observation by subscribing as a member of the Arisan itself. Secondary data was gathered by document analysis. For data analysis, researcher went through the process of organising, coding, categorizing, and interpretation of data, and these are followed by an evaluation of the results. Results from the analysis showed that women in the arisan ikatan keluarga Vidatra have similarities in their behavior when making decisions in the process of purchasing properties. First, there would be a strong influence from the beginning until the end of the process. The criteria on property design at the start of the process would be influenced by their childhood memories, such as the house should be located in a housing community or having a cluster concept. Meanwhile the influence that appeared at the end of the process would be the opinion from their family members such as parents, husband and other close relatives. Another interesting finding would be the flow of the process itself. Women decision making process is not a linier process but follows a spiral path. Women tend to loop back to the beginning of their decision making process if they could not find the perfect answer to her problem.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 27 The Role of Marketing Communication Between Seller and Buyer in Influencing the decision to Shop Online (Study of Vogamoda Online Shop) Putri Puspita Sari The London School Of Public Relations In business, communication plays an important role between a seller in attracting buyers. Along with the many needs will shop, now the business is experiencing growth with the advent of the online business shop. Online business shop has a pretty big challenge is how to shop online business managers in attracting and influencing people to buy products offered through the internet (indirect communication). Qualitative research using the theory of marketing, marketing communications, marketing mix communications, internet communications, e-Commerce, Word of Mouth, consumer behavior, purchase decision and the main theory is that the communication Computer Mediated Communication is done through the device in the form of computer-mediated formats such as message IM, e-mail, chat rooms, as well as in the form of text-based interactions, such as text messaging (Thurlow, 2004). Marketing communication is a two-way exchange of information between the parties or institutions involved in marketing so as to create a satisfying exchange relationships. Data analysis methods used in this study is a qualitative descriptive approach. The result of this study is that the communication of marketing which was built by Vogamoda has a very important role in influencing consumers shopping online. This may imply that patterns of communication over the Internet, in this case the social network Facebook is effective in increasing sales of products. As we can see, the income per month is increasing, from 20-30 millions become 40-60 millions per month.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 28 Korean Pop Phenomenon and the Emergence of Boy/Girlband of Hallyu in Indonesia Gracia Rachmi Adiarsi, Yolanda Stellarosa, Martha Warta Silaban The London School Of Public Relations Media televisi di Indonesia seperti Indosiar, SCTV, O-Channel saat ini menyajikan beberapa program Korean Pop. Fenomena serbuan Korean Wave (gelombang Korea) atau disebut Hallyu ini berkembang sejak kemunculan drama Korea, Winter Sonata (2002), Endless Love dan Dae Jang Geum (Jewel in the Palace) tahun 2005. Menyusul kemunculan kelompok pemusik asal Korea yang dikenal dengan boyband dan girlband Korea, seperti Super Junior (SuJu), Rain, SNSD, T-Ara,Wonder Girls. Sedangkan di Indonesia, muncul kelompok band antara lain adalah Sm*sh, S9b, Max 5, CherryBelle, HITZ, Princess. Dalam perkembangannya, sejumlah program di televisi menampilkan ajang pencarian bakat untuk girlband dan boyband ala Korea. Contohnya di Indosiar, acara Galaxy Star yang memulai audisi pada 17 Januari 2012, peserta yang mendaftar secara online mencapai 5000 orang (Kompas, 15 Januari 2012). Penelitian yang berkaitan dengan Korean Pop antara lain ‘Korean Wave’ — The Popular Culture, Comes as Both Cultural and Economic Imperialism in the East Asia (Asian Social Science Journal Vol.5 no 8 August 2009. Adapun penelitian akan dilakukan dianalisis berdasarkan teori imitation oleh Bandura dan teori daya tarik antar pribadi (attractions theory). Ini didasarkan atas asumsi anggota dari grup band tertarik dan meniru penampilan grup band Korea dari media televisi. Ketertarikan (attractions) ini dilihat dari faktor: daya tarik, kedekatan, pengukuhan, kesamaan (Larry & Deborah). Penelitian ini akan menggunakan metode deskriptif kualitatif, dengan mewawancarai tiga nara sumber grup band ala Korea yaitu grup band yang sudah popular, grup band yang baru mengikuti ajang pencarian bakat, dan grup band yang berubah aliran musiknya menjadi K Pop.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 29 Budaya Siber Di Media Sosial Berdasarkan Karakteristik Media Baru Rulli Nasrullah UIN Syarif Hidayatullah, Jakarta Dalam pendekatan kultural, internet merupakan media sekaligus tempat berkembang kultur baru. Tidak hanya transformasi dari kultur di dunia nyata (offline), melainkan juga menghasilkan kultur baru (online) atau kultur siber (cyberculture). Fenomena kelahiran budaya siber tersebut bisa didekati melalui hadirnya social media seperti Facebook, Twitter, Linkedin, dan sebagainya. Melalui pendekatan budaya dengan mengklasifikasi fenomena budaya virtual melalui pemilahan karakteristik media baru, paper ini mencoba untuk mengupas bagaimana budaya siber itu berlaku. Pada akhirnya, fenomena tersebut membawa pengguna pada sebuah kondisi bahwa sesungguhnya apa yang dilakukan oleh mereka merupakan komodifikasi diri di ruang virtual; menampilkan sebuah manajemen kesan melalui motif-motif tertentu termasuk di dalamnya motif ekonomi-politik.

Kata kunci: sosial media, pengguna, media baru, facebook

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 30 Conflict of Interests in Freedom of Information (A Study on Communication Dynamics in the Deliberation of Freedom of Information Act) Felix Jebarus The London School Of Public Relations The deliberation of the freedom of information act drew pros and cons or communication conflicts between the government, House of Representatives (DPR), and civil society groups. Its deliberation also lasted for almost nine years from 1999 to 2008 and involved three presidents: Abdurrachman Wahid, Megawati Soekarnoputri, and Susilo Bambang Yudhoyono. Although the law was submitted by DPR as one of its constitutional mandates, the law was initiated by social society groups. Issues raised for this research are: First, how had these communication conflicts taken place between the government, DPR, and civil society groups during the drafting and deliberation of the freedom of information act? Secondly, what were the referential sources and vested interests that triggered those communication conflicts and how were those disputes accommodated in the Law No. 14, 2008 on Freedom of Information Act? To explain those communication dynamics, the writer employs a conflict theory as defined by Ralf Dahrendorf and Lewis Coser, both belong to non-Marxian conflict theory tradition. Aside from rejecting theoretical assumptions of the functional theory perspective, Dahrendorf also refuted Marx’s ideas on both class formation and class conflict theories, which, according to him, are relevant in the early stage of capitalism only. Danrendorf developed his own conflict theory by focusing on a wider social structure. Conflict, according to Danrendorf, is related to power, interest, and social change. Conflicts are bound to happen between power holders and the powerless due to conflicting interests. How should we deal with conflicts so they become productive or constructive? The writer makes use of Coser’s functional conflict theory to support Danrendorf’s thinking. Coser emphasizes that disputes or conflict of ideas have positive effect if solved through resolutions or good communications. The methodology used is qualitative research with minutes of DPR meetings from Dec. 6, 2005 to Jan. 21, 2008 serving as primary sources. Using qualitative content analysis, the writer uncovers crucial issues and scrutinizes points of contention between the government, DPR, and civil society groups during the deliberation of the freedom of information act.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract Results of this research show that conflicts of communication that took place during the deliberation of the freedom of information act were mainly due to differences in views, interpretations, and interests on several issues such as (1). Freedom vs Rights of Citizens, (2), Public Institutions, (3), Information Committee, (4), Government Regulation, (5), State Secrets or Exceptions, and (6), Implementation Period of the Law. However, conflicts over these strategic issues were resolved through compromises, consensus, and accommodation. So, every word in the freedom of information act is resolution of communication conflicts or conflicting interests during the deliberation process. For a country with a fledging democracy like Indonesia, a seeming dichotomy between the state and the public tends to oversimplify issues. Results of this research also show the state relates or interacts with various social components such as the political society, economic society, and civil society. Each component has a unique role and contribution and interacts with each other even though they are autonomous. During the deliberation of the freedom of information act, the role of the civil society groups was very dominant in supporting, even in pressuring, DPR as the political society component, making them more powerful against the government. The freedom of information act provides legal certainty on the rights of the public to obtain public information, underlines legal obligations of Public Institutions or Public Officials to give public information; and most importantly it provides legal certainty on information access mechanism, resolution mechanism for information access disputes and sanctions for violations of freedom of information principles. The implementation of this law is expected to help bring about good governance in running public institutions. This dream will become a crucial question and is only answered through a follow-up research based on this research.

Keywords: conflicts, interests, freedom, information, openness, public

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 31 Blackberry Messenger sebagai Fenomena Hubungan Sosialita Komunikasi Modern Lucy Pujasari Supratman Padjajaran University

Dalam kehidupan masyarakat dewasa ini, siapa yang tak kenal Blackberry Messenger atau lebih dikenal dengan akronim BBM. Tak ayal hal tersebut menjadi aktivitas kehidupan sehari-hari, baik kalangan pelajar atau pekerja bahkan kalangan teknokrat, alat komunikasi tersebut yang bermula hanya untuk kepentingan aktivitas eksekutif dalam karirnya, saat ini dijadikan ajang gaul dan jejaring sosial melalu BBM yang isi pesannyapun bukan hal yang berhubuangan dengan aktivitas kerja. Dalam hal ini penulis akan menghubungkannya dengan Teori Ketergantungan Media (Dependency Theory) yang dalam komunikasi massa menyatakan bahwa semakin seseorang tergantung pada suatu media untuk memenuhi kebutuhan komunikasinya, maka media tersebut semakin penting untuk orang itu. Besarnya ketergantungan seseorang pada media ditentukan dari dua variabel. Variabel pertama karena user lebih condong menggunakan BBM dibanding telpon atau SMS dikarekan secara pembiayaan akan mendapatkan free of charge payment jika kita berlangganan. Yang kedua, user mendapatkan efektivitas waktu dalam aktivitas kesehariannya berkomunikasi sebab sudah didobraknya dinding ruang dan waktu manusia berkomuniasi dengan millieu-nya. Namun secara etika, penggunaan BBM juga menuai nilai negatif dalam kehidupan sosial user-nya. Semisal pada saat rapat dikantor yang seharusnya tidak diperkenankan menggunakan Blackberry Messenger, terkadang hal tersebut tetap diindahkan atas dasar Updating Status. ***

Kata Kunci: Blackberry Messenger, Psikologi Sosial, Dependency Theory, Cyberspace

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 32 Repertsentasi Masculine In Advertising (Advertising Discourse Analysis Of L-Men) Ratih Hasanah IM Telkom, Bandung The spread of the concept of masculinity in society is not independent of the presence of media as disseminators of information and communication tool that displays the stereotype,gender stereotypes in it, not least in the ad Advertising is a common promotional tools starting from waking up to go to bedagain. The power of advertising and advertising lure audiencescan form even though the ad is displayed by a false consciousness. Thomas Carlyle in Indiwan argues that masculinity is associated with independence, strength and an action orientation. Heemphasizes masculinity as value that has many dimensionsthat a measure of masculinity and of course in many cultures thisis identical with the look of men in general. In line with Carlyle,Zanden also define masculine as something that is the man that is hard, strong and independent. Of the two opinions before it can be concluded that masculinity is essentially a value close to thestereotypical male. The theoretical framework used in this study are in the realm oftradition with critical assessment of critical discourse analysisperspective of Foucault. The relation symbol and symbolized isnot only referential but also productive and creative. The resultingsymbol is between lian through language, morality, law and so forth, which not only refers to anything but contribute to thebehavioral and ideological values. That’s what this study aims to determine repersentasi masculinein television ads. By using the perspective of Foucault’sdiscourse. False consciousness in the Marxist tradition andmasculinity in a feminist view is also used as supportingconcepts. Elaboration of the three traditions of critical reviewsare conducted to obtain comprehensive results in answer to the problem and the purpose of this study. By using a criticalparadigm with a qualitative approach.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 33 Prilaku Pengguna Media Baru Dalam Interaksi Sehari-Hari (Study kasus Blacberry Massanger) Sekar Arum Mandalia Institute Manajemen Telkom, Bandung

New media saat ini sudah dianggap telah membawa banyak perubahan bagi masyrakat baik masyarakat perkotaan maupun masyarakat di plosok desa yang sama sekali belum tersentuh internet. Masih terlalu dini untuk memprediksi bagaimana perubahan ini akan berjalan, siap tidak siap masyarakat kita harus tau mengenai new media dan sangatlah penting untuk melihat fenomena ini dari awal guna mengantisipasi perubahan dan melihat implikasi yang ada. New media sebagai sebuah medium komunikasi juga dianggap membawa nilai sosial yang mampu berinteraksi dengan perkembangan dewasa ini.dan societi interest bahwa masyarakat akan tertarik jika sudah di edukasi bahwa media baru ini memiliki nilai tambah bagi kehidupan kesehariannya. Pada makalah ini kesesuaian teori Dengan menggunakan Teori Uses andGratification, teori yang dikemukakan oleh Blumler, Gurevitch dan Katz (Griffin, 2003) ini menyatakan bahwa pengguna media memainkan peran yang aktif dalam memilih dan menggunakan media. Pengguna media menjadi bagian yang aktif dalam proses komunikasi yang terjadi serta berorientasi pada tujuannya dalam media yang digunakannya. Littlejohn menyatakan bahwa teori ini menekankan fokus pada individu khalayak ketimbang pesan dari media itu sendiri:makalah ini bertujuan untuk mendapat gambaran secara jelas mengenai dampak positif maupun negatif terhadap penggunaan Blackberry Massanger . Dalam hal ini penulis memfokuskan pada pengguna Blacberry Massanger Makalah ini lebih jauh akan memaparkan Prilaku pengguna media baru dalam interaksi sehari-hari study kasus Blacberry Massanger dengan pendekatan Uses and Gratification,Psikologi-sosial.Uses and Gratifikation merupakan teori bahwa pengguna media memainkan peran yang aktif dalam memilih dan menggunakan media. Pengguna media menjadi bagian yang aktif dalam proses komunikasi yang terjadi serta berorientasi pada tujuannya dalam media yang digunakannya dan pendekatan psikologi – sosial (Heide, Newcomb, McLeod) yang menjelaskan dinamisasi sumberinformasi , komunikator dan penerima dalam suatusi tuasi komunikasi antar individu, kelompok dan masyarakat melalui penggunaan new media.

Kata Kunci : Blackberry Massanger, Masyarakat pengguna, Teori Uses and Gratification,Psikologi-sosial (Heide,Newcomb McLod) This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 34 Sikap Gamers Tentang Advertising Game Sebagai Medium Pemasaran (Studi Deskriptif pada Advertising Game Pocari Sweat Explorion) Athina Mutia Talsa & Nurul Robbi Sepang Universitas Al Azhar Indonesia Setelah berhasil dengan Ionopolis, Pocari Sweat mengeluarkan kembali advertising game, bernama Explorion. Explorion merupakan advertising game yang interaktif, edukatif dan kreatif. Berbeda dari cerita di permainan sebelumnya Explorion merupakan advertising game yang mengajak para pemain untuk berpetualang selama delapan minggu menjelajah ke lebih dari tiga puluh negara di lima benua untuk membantu Aelke mencari dan mengumpulkan sembilan komponen sepedanya yang hilang. Advertising game merupakan sesuatu yang baru dikembangkan di Indonesia sebagai bentuk promosi. Penulis melihat advertising game, Explorion dapat mengubah sikap gamers setelah memainkan permainan tersebut, terbukti dengan puluhan ribu orang yang bergabung dalam permainan ini. Penelitian ini bertujuan uuntuk mengetahui sikap gamers tentang advertising game Explorion dilihat dari tiga dimensi, yaitu dimensi kognitif, afektif dan konatif. Penelitian ini menggunakan metode penelitian kuantitatif deskriptif. Metode pengumpulan data penelitian ini adalah kuesioner yang diambil dengan tehnik penarikan sampel acak (simple random sampling). Hasil dari penelitian ini menunjukkan bahwa sebagian besar gamers merespon positif terhadap advertising game Pocari Sweat Explorion, dalam arti sikap gamers tentang advertising game sebagai medium pemasaran mendapatkan persetujuan dan dukungan dari sebagian besar gamers Pocari Sweat Explorion.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 35 Youth, Digital Media and Their Roles In Social Changes Idola Perdini Putri Telkom Institute of Management, Bandung As media and content rapidly transform– and the way we interact online, along with it, youth can access a wide variety of online goods and services to enhance their personal priorities actualization and to explore multiple identities. Digital media allow youth new ways to responses the present societal issues as a participant in social setting. Before the present of digital media, youth participation in societal issues was monitored by authority figures –educators, parents, coaches, and religious leaders. Now days, digital media are arguably diminishing the impact of these gatekeepers. This research intends to explore the question of how digital media can be used as a tool of empowerment in building the capacity of youth to participate in social changes. In this term, digital media define as digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks. This research provides a descriptive study focuses on the intersection between youth creativity in making video feature for social media as a type of digital media and their roles in social changes.In particular, the research examines the fundamental implications of a potential alignment or misalignment, between two entities: the youth video feature on social media (youtube, twitter and facebook) and their roles in the social changes. Also, why does it contain the biggest potential for changing the way youth live their lives?

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 36 Facebook Impact: Self Disclosure Or Narcissistic? Alila Pramiyanti and Rini Indriani G Telkom Institute of Management, Bandung The information age, also commonly known as the computer age or information era, is an idea that the current age will be characterized by the ability of individuals to transfer information freely, and to have instant access to knowledge that would have been difficult or impossible to find previously. Internet is one result from this age. The Internet has also accelerated new forms of human interactions through instant messaging, internet forums, and social networking. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. In Web 2.0 terms, this would be a website that doesn’t just give us information, but interacts with us while giving us the information. This interaction can be as simple as asking for our comments or letting you vote on an article, or it can be complex. The most popular social media today is Facebook, a social networking service and website launched in February 2004. As of January 2012, Facebook has more than 600 million active users. Users may create a personal profile, add other users as friends, add comment, upload photos & videos, and exchange messages, including automatic notifications when they update their profile. Facebook has also change people activity and social life in various ways. This paper will discuss the impact of Facebook on self disclosure. Research objective in this paper is to describe how Facebook users express themselves and to analyze the tendency to narcissistic. Methodology of this research is qualitative descriptive method.

Keywords: Facebook, Narcissistic, Self Disclosure

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 37 Analysis of Youth Website (Case Study Of persma.com Website) Ira Dwi Mayangsari Telkom Institute of Management, Bandung [email protected] Currently students in Indonesia are more interested in the world of hedonism. But there is still a small group of students who take role as an agent of social change. They use information and communications technology (ICT) in the form of a website to deliver the message of development. Starting from the campus to national level. Through a website addressed at media persma.com, students especially presscampus member disseminate the results of their thoughts in cyberspace through several acitivites, such as sharing news, opinion, photos, comments and also giving opinion toward other students’work. Employing decriptive approach, this study aims to determine the effectiveness persma.com website by using several criterias as follow functionality, design, content, originality, and professionalism. The result of this reseach found that persma.com considered to have good effectiveness. However, there is a need to have a strategic plan in order to up scale its coverage into national level. This study proposes persma.com to use Porter Competition Strategy and SWOT Analysis in developing its strategic plan.  

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 38 The Use of Tablet Computer and Its Impact: A media ecological study Subekti W. Priyadharma This research focuses on recent electronic product of computer which known as tablet computer. The hype of utilization (and advertisement) of such product has given the idea to find out how the presence and the use of tablet computer impact socially and culturally to the society using it and the people around them. Theories of media ecology such as from McLuhan and Postman will be used in the discussion about social and cultural impact of tablet computer. Media ecology theories assume that all technological change is ecological, not additive. Result shows that the use of tablet computer has not only changed the pattern of interpersonal and group communication of the informants involved in the research (when combining with the use of social media), but also has impacted their information searching method. Meanwhile it is believed that the ownership and use of computer tablet could enhance their social status (prestige) in the community where they live and work. This change of social status is seen as important because in that way they can psychologically enter a social group emerged recently in the information society called ‘slide generation’. In particular and rare cases, the use of tablet computer can improve the performance of the informants in their work place. Nevertheless, tablet computer cannot replace both PC/laptop or phone cell/smart phone. This research uses Focus Group Discussion (FGD) as its data collection method. Keywords: tablet computer, media ecology, social and cultural change, new media, technology

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 39 Fenomena Perubahan Gaya Hidup Melalui Media Sosial Online Marcia Gurning FISIP USU, Medan [email protected] Beberapa waktu terakhir dapat dilihat bahwa telah terjadi perubahan sosial gaya hidup. Masyarakat tampak begitu antusias untuk melakukan pertemuan di tempattempat yang sudah ternama sebagai bentuk identitas diri. Hal ini dapat dilihat sebagai suatu fenomena yang begitu menggelitik. Kemajuan teknologi komunikasi ditandai dengan hadirnya internet turut memdorong terjadinya perubahan sosial gaya hidup yang seperti ini. Internet mengubah pola komunikasi tanpa dibatasi ruang waktu dan tempat. Era Web 2.0 sebagai generasi baru internet yang memungkinkan pemakai berkomunikasi, berpartisipasi, berinteraksi, berbagi, berkomunitas, atau berkolaborasi satu sama lain. Proses komunikasi dalam jaringan sosial bisa berlaku secara word of mouth, yaitu seseorang akan mencari informasi melalui teman, kerabat, sanak keluarga untuk mendapatkan rekomendasi. Hal yang sama pun berlaku untuk proses komunikasi yang terjadi melalui jaringan sosial yang bersifat online. Seseorang akan merekomendasikan produk atau orang yang menurut persepsinya adalah positif kepada orang lain.

Kata kunci : perubahan sosial gaya hidup, Web 2.0, word of mouth, jaringan sosial yang bersifat online

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 40 “Kekuatan Generasi Muda Dalam Era Digital: Perubahan, Pergerakan dan Revolusi Untuk Menciptakan dampak Sosial” (Studi Kasus: Komunitas Young On Top Campus Ambassador Jakarta, Indonesia) Taufan Teguh Akbari & Daniari The London School of Public Relations – Jakarta Perkembangan dunia teknologi yang disertai maraknya pemanfaatan situs jejaring sosial dan microbloging menjadi fenomena yang terus menarik dan memiliki nilai tambah untuk diteliti. Derasnya arus informasi dan semakin mudahnya masyarakat dalam mengakses informasi berdampak juga pada pola perilaku masyarakat. Partisipasi masyarakat semakin terlihat nyata sejak adanya media jejaring sosial. Penelitian ini berusaha mengkaji peran generasi muda dalam pemanfataan situs media sosial untuk memprakarsai adanya gerakan kemasyarakatan yang mengusung tema sosial. Pemuda merupakan sosok aktif, dinamis serta berpengaruh dalam menciptakan perubahan melalui peran media sosial. Fungsi media sosial yang semakin marak memiliki fungsi untuk membuat suatu kegiatan yang baik dan positif. Pergerakan bersifat masive yang mengusung beragam tema sosial pun bermunculan pada berbagai lapisan masyarakat. Generasi muda yang peduli akan isu sosial kini dimudahkan dengan adanya media sosial. Kegiatan kemanusiaan dapat terlaksana dengan lebih efektif dan efisien. Pemuda dapat lebih bebas untuk berekspresi melalui teknologi jejaring media sosial seperti untuk meyuarakan aspirasi, pemikiran dan kontribusi mereka. Platform Teknologi jejaring sosial seperti: Facebook, Twitter, Blog, Tumblr, LinkedIn, Youtube, dan forum diskusi online lainnya berubah menjadi tren yang begitu digandrungi oleh generasi muda. Oleh karenanya, momentum ini membuka peluang bagi generasi muda yang peduli hingga berusaha melakukan kampanye positif berupa transformasi sosial melalui beragam media tersebut

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Penelitian ini akan membahas peran pemuda dalam memanfaatkan media sosial yang tergabung dalam komunitas Young on Top. Pengunaan media sosial yang tepat akan sangat membantu aktivis muda dalam menciptakan dampak sosial melalui aktivitas yang positif. Tantangan Indonesia yang terdiri atas 17.000 pulau, berpenduduk 273 juta orang, adalah bagaimana mendistribusikan komunikasi dan informasi berupa isu sosial ke seluruh daerah diIndonesia dengan dampak yang positif. Penelitian ini akan menggunakan metode kualitatif. Data primer pada penelitian ini didapatkan dari hasil in depth interview dan observasi. Sedangkan, data sekunder didapatkan dari hasil literature. Hasil penelitian ini bertujuan untuk menggambarkan fenomena positif yang mengkaitkan peran antara komunitas generasi muda dalam aktivitas kepemudaan, pemanfaatan (new media) platform media jejaring sosial dalam menghasilkan kegiatan atau gerakan berupa transformasi sosial bagi pemuda. Semua generasi muda bisa melakukan kontribusi positif sekecil apapun melalui konsistensi, niat dan kesiapan mereka dalam mewujudkan ide tersebut menjadi gerakan sosial positif yang nyata bagi bangsa ini. This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 41 “The influence of Organizational Communication Climate and Attitude towards’ Online Performance Appraisal on Employee Performance: Study at Gedung Kantor Perusahaan PT Telkom Bandung” Aang Koswara Padjadjaran University This research was aimed to analyze the influence of organizational communication climate and attitude toward’s online performance appraisal on employee performance. Throughout this study, it would explore the ​ dimensions of communication climate within an organization that was developed by Denis (1975) in relation with the attitude towards online performance appraisal on work performance. It would be also investigated how the influence of the organizational communication climate gives impacts on employee performance. The objectives of the study are: (1) the influence of organizational communication climate on the employee performance, (2) the influence of attitude toward’s online performance appraisal on employee performance, (3) the correlation between organizational communication climate and attitude toward’s online performance appraisal, and (4) the simultaneous effect of organizational communication climate and attitude towards online performance appraisal on employee performance. This study used an Explanatory Survey Method which describes the causal relationship between variables through hypothesis testing which were applying path-analysis technique with the assistance of SPSS 17.0 software in order to examine the relationship and influence of independent variables such as organizational communication climate and attitude towards online performance appraisal on employee performance as the dependent variable. The results show that 1) there was a direct impact of organizational communication climate on employee performance (pX3X1 = 0,666), 2) attitude towards’ online performance appraisal directly impact on employee performance (pX3X2 = 0,244), 3) there was significant relation between organizational communication climate and attitude towards’ online performance appraisal (r = 0,834), 4) organizational communication climate and attitude towards online performance appraisal simultaneously impact on employee performance (R = 0,774). Based on this research it could be seen that the organizational communication climate and attitude towards’ online performance appraisal significantly affected employee performance, especially the organizational communication climate variable that has the highest effect on the employee performance. .

Keywords: Organizational Communication Climate, Online Performance Appraisal, Employee Performance

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 42 New media, Digital Magazine Reni Nuraeni Institut Manajemen Telkom – Bandung The use of digital media (new media) in the form of the internet even easier for humans to interact and socialize with each other. Today many advanced information communication devices on the market, in addition to functioning as a means of communication ease of use of communication devices is also a major aspect of the producers. Mass media that once only dominated by radio, television and print media, after the presence of the Internet makes people more choices in obtaining information. Convergence of communication technologies is one of many national newspapers shift to the internet. development of the digital magazine is outstanding and almost all major print media chose to use digital media to publish their writing Not only national newspaper that many turn to the Internet, bulletin students at some campuses are turning on even the most media newsletter today many students are turning from newspapers, magazines become digital campus magazine. digital magazine is a new trend with the presence of tablet and mobile. This paper discusses the use of case studies of digital media newsletter magazine as the campus by using the theory of Diffusion of Innovations.

Keywords: Convergence, New Media

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 43 The Contribution of Convenience Store to Youth’s Social Behaviour (Case Study: The change in high school students’ social behaviour since the existence of 7-Eleven Tebet) Devie Cynthiawati Martiningsih Agung Chandra The London School of Public Relations – Jakarta The growing number of retail and convenience stores around Jakarta has contributed to the ever-changing lifestyle of the urban people’s lives. The flourishing outlets of convenience store, namely 7-Eleven, have now added colours to many Jakarta’s street corners. Convenience store itself has the purpose of giving convenience to the buyers, specifically opens from very early to very late at night, or even 24 hours. With the emergence of these outlets, the surrounding neighborhoods wherein the outlets are located are likely to experience changes. This study aims to study the change of social and communication behavior among high school students, the consumers of these outlets, since the appearance of these outlets. The researcher will use the Structuration Theory as the main theory and the research will utilise the qualitative method research. The primary data for this data will be gathered by first conducting preliminary observation in the Tebet 7-Eleven outlet. This particular 7-Eleven outlet is selected due to its strategic location which is located in a busy intersection. Residential houses, schools and businesses occupy the area making this outlet’s consumers to be diverse. The preliminary observation will give brief idea of the activities of consumers inside the outlet. This study will use purposive sampling method. The researcher will conduct several focus group discussions on site and also ethnography study on several resource people. The resource people will be focused on high school students aged between 13-17 years old whom the researcher have noticed to be the biggest age group populating the outlet. Secondary data will be gathered through document analysis. For data analysis, the researcher will first organise the gathered data, code and categorize them in order to ease the next step of data interpretation and will be followed by evaluation of results.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 44 Information Seeking And Relationship Development Among Graduate Students Suharyanti &Tuti Widiastuti Universitas Bakrie This research objective is to explain the process of information seeking in the first stage of relationship development among graduate students. The one factor that person is looking for, when he or she try to make friends is information seeking, in order to find out if there are similarities among them. This research is elaborating the effect of information seeking through communication technology in friendship. The application of uncertainty reduction theory is to explain how individual communicates to reduce the hesitation about strangers. We used qualitative method analysis for this research, and depth interview was taken for data collecting. We interviewed students of Bakrie University, majoring in Communication Studies. The result from this research found that information seeking was not directly influence the formation of friendship, otherwise it would supported relationship, when both parties found similarities since the first meeting.

Keywords: information seeking, relationship development, uncertainty reduction

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 45 Peran Etika (Moral) Pada Perilaku Mahasiswa Setelah Menonton Tayang Program TV (Study Deskriptif Pada Tayang Program “Bila Aku Menjadi” Trans TV) Chrisdina W. & Veronika Soepomo The London School of Public Relations Mahasiswa adalah tergolong remaja akhir. Mahasiswa merupakan harapan keluarga dan bangsa pada umumnya. Ketika mahasiswa berperilaku baik atau buruk hal ini akan mencerminkan bagaimana mahasiswa tersebut menerapkan etika (moral )yang diperlihatkan kepada masyarakat. Perilaku mahasiswa selalu didasari sebuah pencetus keadaan sekitarnya. Saat ini tetelvi banyak menanyangkan acara yang tergolong reality show, salah satu program dari Trans TV bertajuk “Bila Aku Menjadi”. Berisikan mahasiswa yang diajak menjalani kehidupan yang sangat berbeda dari segi ekonomi dengan kehidupan mereka. Pembelajaran langsung yang dirasakan dan ditonton oleh teman sebaya dapat menjadi salah satu pencetus seorang mahasiswa untuk menyikapi hidup dan menerapkan etika (moral) yang sudah dipelajari oleh sang pelaku dalam program tersebut. Frekuensi meononton akan menjadikan seorang mahasiswa mendapatkan pembelajaran positif dari tonton reality show melalui media televisi. Penelitian ini bertujuan untuk mengetahui bagaimana perilaku mahasiswa menerapkan etika moral setelah menonton beberapa kali program tayangan “Bila AKu Menjadi” di stasiun televisi Trans TV. Teori Utama yang terkait dalam penelitian ini adalah Komunikasi Massa, Etika (moral), Ciri mahasiswa, Sosial learning teori dan perilaku. Penelitian ini menggunakan metode: Kualitatif dengan pendekatan deskriptif. Dengan narasumber 3 s/d 5 mahasiswa yang telah menonton tayangan, psikolog sosial. Penelitian ini diharapkan bisa dimanfaatkan untuk pembelajaran bagi mahasiswa, pendidik dan orang tua dalam menerapkan etika moral dalam masyarakat

The Role of Ethics (Moral) On The Behavior Of Students After Watching TV Program Broadcast (Descriptive Study On Broadcast “Bila Aku Menjadi” Trans TV) Students are considered adolescence. Students are family expectations and the nation at large. When students behave well or badly this will reflect how the student will apply ethical (moral) that is shown to the public. Student behavior is always based on an originator of the surrounding circumstances. Currently television shown many events classified as reality shows, one of Trans TV program titled “Bila Aku Menjadi”. This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract The participants are students who invited to undergo a very different life from an economic point with their lives. Direct learning is perceived and viewed by peers may be one trigger a student applying for life and addressing the ethical (moral) that have been learned by the actors in the program. Frequency of watched will make a student a positive learning from watching reality shows on television. This study aims to determine how to implement student behavior moral ethics after watching a few impressions program “From the Heart” at the television station Trans TV. Major theories are related in this study is Mass Communication, Ethics (moral), Student Characteristics, Social learning theory and behavior. This research method: Qualitative descriptive approach. With guest speaker 3 s / d 5 students who have been watching the show, the social psychologist. This study is expected to be used for learning for students, educators and parents in applying moral ethics in society.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 46 Why Chinese Mobile Phones Sells Their Products in Indonesia R.A. Aryanti W. Puspokusumo Binus University Entitled “Analysis on China Mobile Phone Manufactured Company”, this paper will mainly discuss about strategy of China mobile phone manufacturer. Based from the interview with the manufacturer’s representative, we tried to comprehend the strategy behind the China mobile phone raid in Indonesia. As people know that mobile phone industry keeps on growing day by day, especially by the invention of the Android operating system, an open source OS with integrated capability. By having a free licensed OS, mobile phone manufacturer can focus mainly on their hardware development. Mobile phone industry is getting crowded by the appearance of new players from China.  The manufacturer are growing because of their innovations and idea to create a new product with competitive price, usage of right media for promotion, and persistence in penetrating the Indonesian market. It is also through this paper that we hoped to invite young entrepreneur to join the manufacturing industry, as it is a fast growing industry that will surely developed with by the fresh ideas of the young generation of Indonesia.

Keywords:  China mobile phone, Android, mobile phone manufacturer

 

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 47 Orangtua, Teman Sebaya, dan Media Massa: Sebuah Model Sistem Ekologi dalam Pembentukan Orientasi Kerja Pemuda di Pedesaan Sarwititi Sarwoprasodjo & Yogaprasta Adinugraha Institut Pertanian Bogor Dewasa ini perkembangan media massa termasuk new media telah banyak memberikan efek kepada para pemuda, khususnya di masyarakat perkotaan. Di satu sisi media massa memberikan efek positif dan di sisi lain memberikan efek negatif dalam pembentukan identitas pemuda. Dari sudut agen sosialisasi, pemuda juga mendapat pengaruh yang kuat dari teman sebaya dalam proses pembentukan identitasnya, serta masih dalam pengasuhan orangtua. Sebagai bagian proses pembentukan identitas, pada tahap perkembangan ini pemuda juga diharapkan mengorientasikan diri pada dunia kerja. Yang menjadi pertanyaan bagaimana efek media massa dalam pembentukan identitas diri pemuda di pedesaan? Bagaimana pertarungan kekuatan pengaruh di antara agen sosialisasi (media massa, teman sebaya dan orangtua)? Apakah media massa memiliki efek yang lebih kuat dibandingkan agen sosialisasi yang lain? Dalam hal apa media massa berpengaruh? Dalam hal mana orangtua atau teman sebaya berpengaruh? Untuk menjawab perumusan masalah tersebut penulis menggunakan Model Ekologi Manusia (Brofenbrenner, 1981). Tulisan ini menunjukkan media massa merupakan salah satu pihak yang berperan dalam pembentukan identitas diri (pemilihan bidang pekerjaan) pemuda di pedesaan, walaupun pengaruhnya tidak sekuat pengaruh orangtua. Selain itu, tulisan ini juga menunjukkan hubungan kelompok umur dengan perilaku penggunaan media massa oleh pemuda tani, dan efek media massa dalam pemilihan pekerjaan.

Kata kunci: pemuda, orientasi pekerjaan, pedesaan, efek komunikasi massa, pembentukan identitas diri

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 48 Fenomena Courtesy of Youtube Fizzy Andriani Universitas Prof. Dr. Moestopo (Beragama) Tingginya persaingan membuat masyarakat seperti sudah melupakan pentingnya arti sebuah proses belajar untuk mendapatkan hasil yang diinginkan. Agar tidak tertinggal dengan yang lain, orang cenderung memilih cara instan untuk mendapatkan apa yang diinginkannya. Budaya instan seperti sebuah virus yang sedang menggerogoti masyarakat Indonesia. Budaya ini masuk hampir disetiap sektor kehidupan masyarakat. Keinginan untuk mendapatkan sesuatu secara cepat dan mudah dan (mungkin) tanpa perlu repot repot berpikir. Tidak peduli hal yang dilakukan itu merugikan orang lain. Hal ini terjadi juga dihampir semua stasiun televisi kita. Banyaknya tayangan yang isinya hanya menayangkan video-video pendek dengan caption “courtesy of youtube”. Tayangan ini umumnya berisi tentang kejadian dan fenomena unik yang ada di youtube. Indikasi apakah ini? Sedemikian rendahkan kreatifitas pekerja televisi kita sampai sampai mereka hanya membuat ‘kliping’ video video unik tersebut? Youtube sebenarnya tidak memiliki hak penuh terhadap video yang diunggah. Setiap video dalam youtube memiliki hak cipta dan hak tayangnya sendiri. Youtube hanya berhak menayangkan, namun pemiliknya berhak untuk mencabut kembali video yang diunggahnya. Kalau pun Youtube sudah memberi izin, bagaimana dengan pengunggahnya? Apakah stasiun televisi tersebut telah mendapatkan izin dari si pengunggah video tersebut? Tidakkah ini berkaitan dengan Hak Kekayaan Intelektual? Atau justru memang pekerja tv tersebut sudah begitu malasnya untuk berkarya? Dalam salah satu episode Top 5 RCTI menampilkan tema “5 pebulutangkis Indonesia terpopuler” dan video video tersebut masih menggunakan caption Courtesy of Youtube. Malaskah mereka untuk mencari dokumentasi asli yang mereka miliki sendiri? Karena banyak dari tayangan tersebut juga ada dalam dokumentasi stasiun televisi tersebut.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 49 Teens Using New Media: The Need of New Kind of Media Literacy B. Guntarto Yayasan Pengembangan Media Anak In many countries, teenagers are the largest group of Internet user. As digital native, they are learn everything on the Internet easily and quickly with a strong enthusiasm. On the other side, as a member of the community who are in the process of reaching their maturity, teenagers is a period of turmoil that many experience both in dealing with parents and teachers, with peers, with other people and new people, as well as with themself. Great curiosity, the urge to try and experiment, openness to new things, is a great learning opportunity but at the same time also risky for teenagers. Sonia Livingstone (2011) underlines the importance of digital issues safety skills to anticipate the risks of using social networking sites in children and adolescents. One of the most important issue is privacy. This is similar to research results done by the Children Media Development Foundation (YPMA, 2011) in junior high and high school students in Depok West Java. One of the finding is that nearly 60% of students familiar with the Internet since grade 4-5 elementary school (9-10 year old). Social media, for example, is an Internet facility which very popular that can bring both positives and negatives impact for them, depends on their ability to use it properly. ‘Using the media properly’ is a core competence of media literacy. This paper is intended to discuss the needs of new media literacy among Indonesian teens, and how it can be taught. The new media literacy is essentially aims to allow users to have an understanding and competence in using new media in order to navigate the jungle of the Internet with a safe and fun. Keywords: new media, teens, new media literacy.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 50 Pengaruh Jejaring Sosial Twitter Terhadap Kesadaran Politik Remaja Fransisca Diana Slamet Tjitrosampurno Andi Shabrina Gusti Deska Yunita Moestopo University Perkembangan ilmu teknologi dan komunikasi memberikan dampak besar bagi perkembangan media komunikasi, salah satunya dengan kemunculan media baru. Media baru yang saat ini banyak digunakan adalah jejaring sosial “Twitter”. Saat ini Twitter menjadi tempat pertemuan semu untuk berinteraksi dengan orang lain, untuk mengekspresikan diri, dan untuk memperoleh informasi terkini karena lebih mudah diakses, serta untuk berbagi pandangan secara luas. Hal ini dapat dikatakan sebagai bentuk dari determinasi teknologi, dimana keberadaan media komunikasi massa dilihat sebagai fenomena yang dibentuk untuk perkembangan masyarakat dari masyarakat agraris menjadi masyarakat informatif. Banyaknya pengguna Twitter dilihat sebagai lahan basah bagi berbagai pihak, baik untuk kepentingan berbisnis, maupun kepentingan politik. Terdapat banyak account twitter yang secara aktif menyampaikan isu politik terkini. Hal ini dapat menstimulus para pengguna twitter atau followers dari account tersebut unutuk memberikan respon. Setidaknya dapat menyentuh aspek kognitif dari followers tersebut, yang dapat diamati dari “Retweet” atau “Mention” terhadap tweet terkait. Peneliti beranggapan bahwa tweet mengenai isu politik dapat mempengaruhi tingkat kesadaran masyarakat terhadap politik, terutama remaja. Objek penelitian ini difokuskan pada remaja, karena remaja merupakan generasi penerus bangsa yang perlu memiliki kesadaran dan kepekaan politik Negara. Metode penelitian yang digunakan adalah observasi dan survey khalayak, dengan melakukan Focus Group Discussion, penyebaran kuisioner, dan indepth interview dengan menggunakan teori Computer Mediated Communication dan teori Media Baru. Dengan metode tersebut, diharapkan dapat diketahui apakah keberadaan jejaring social twitter berpengaruh pada tingkat kesadaran remaja terhadap politik.

Keywords: remaja, jejaring sosial, kesadaran politik

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 51 Menduniakan Musik Indie Indonesia Melalui Jejaring Sosial



Fransisca Diana Slamet Tjitrosampurno Andi Shabrina Gusti Deska Yunita Moestopo University

Indonesia memiliki generasi muda yang memiliki peran dalam membawa dan mempertahankan nama Indonesia di kancah internasional. Pemuda menjadi tumpuan, sebagai pemegang tongkat estafet bangsa. Salah satu karya anak bangsa yang patut dibanggakan adalah dalam bidang musik. Mereka memanfaatkan kemajuan teknologi dalam bidang komunikasi sehingga karya musik tersebut dapat dinikmati oleh masyarakat dunia. Karena kemajuan teknologi tersebut memudahkan suatu kelompok atau perorangan untuk dapat dikenal oleh khalayak. Salah satu media yang digunakan untuk promosi adalah jejaring sosial. Bahkan terdapat jejaring sosial khusus musik, yang dipergunakan untuk meng-upload karya musik mereka yaitu MySpace. Berdasarkan pada pengamatan tersebut, maka rumusan penelitian yang diambil adalah “Bagaimana efektifitas penggunaan jejaring sosial bagi industri musik indie di Indonesia?”. Metode penelitian yang digunakan adalah metode deskriptif, dengan menggunakan teori Computer Mediated Communication dan teori Media Baru. Band indie yang dipilih adalah The S.I.G.I.T. Melalui penelitian ini diharapkan keberadaan jejaring sosial dapat diaplikasikan dalam perkembangan musik yang diusung pemuda Indonesia melalui jalur indie.

Kata kunci: Jejaring sosial, prestasi musik pemuda Indonesia

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 52 Adele Dan Komunikasi Kebertubuhan (Sebuah Telaah Filsafat Komunikasi Kebertubuhan Maurice Merleau-Ponty) Nurul Robbi Sepang & Sari Monik Agustin Universitas Al Azhar Inti dari pemikiran Merleau-ponty dalam komunikasi kebertubuhan dalam tulisan ini adalah bahwa manusia, melalui tubuhnya, bersatu dengan dunia “luar tubuh”. Tubuh menjadi pusat eksistensi manusia. Manusia menjadi Ada karena kehadiran tubuhnya. Dalam pemikiran Merleau-Ponty, tubuh manusia selalu berada dalam dua suasana, yaitu suasana “Ada” – etre dan suasana “Memiliki” – avoir.Pemikiran MerleauPonty bersumber pada tubuh yang ambiguitas. Tubuh memiliki dwi arti, yaitu tubuh sebagai mesin, dan tubuh sebagai subyek. Artinya Merleau-Ponty menerima bahwa memang tubuh dapat bersifat seperti mesin (dalam suasana memiliki), namun tubuh juga bersifat sebagai subyek (dalam suasana ada). Adele adalah seorang diva baru dalam dunia tarik suara. Di usianya yang baru menginjak 21 tahun, Adele telah meraih berbagai penghargaan. Di bulan Februari 2012, Adele berhasil meraih 6 penghargaan di ajang Grammy Award ke-54 yang diselenggarakan di Los Angeles Amerika Serikat. Ini membuktikan bahwa Adele dapat dikatakan adalah ikon bagi kaum muda pada masa ini. Namun demikian, keberhasilan Adele di panggung musik dunia ternyata tidak menghentikan komentar miring atas dirinya. Salah satunya adalah komentar dari perancang rumah mode Chanel, Karl Lagerfeld. Lagerfeld mengecam bentuk tubuh Adele di berbagai media. Komentarnya mengenai tubuh Adele yang dinilai terlalu gemuk menuai banyak pro dan kontra. Tulisan ini melihat bagaimana fenomena ini dalam telaah filsafat komunikasi kebertubuhan Maurice Merleau-Ponty, terutama dikaitkan dengan pemikirannya mengenai ambiguitas tubuh.Pada akhirnya, berdasarkan pemikiran Merleau-Ponty, fenomena perbedaan pendapat atas perspektif dalam melihat tubuh memang selalu akan terjadi karena dalam komunikasi kebertubuhan Merleau-Ponty, tubuh dapat dilihat sebagai mesin, namun tubuh juga dapat dilihat sebagai subyek.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 53 Perubahan Pola Konsumsi Media Informasi di Kalangan Remaja Urban Hadi Purnama Telkom Institute of Management, Bandung Saat ini tengah terjadi pergeseran dominasi media dari mainstream media baik media cetak maupun media elektronik - ke media alternatif, khususnya media sosial yang perkembangannya menjadi fenomena menarik dalam lima tahun terakhir. Kehadiran media social seperti Facebook, Twitter, Blog, dan YouTube, dianggap telah merevolusi cara pengguna media dalam mengakses informasi. Fenomena global ini terjadi seiring dengan hadirnya media sosial sebagai salah satu lokomotif perubahan dalam industri media dalam satu dasawarsa terakhir. Perubahan ini juga kemudian berimbas ke tanah air, khususnya di kalangan remaja urban, yang memanfaatkan social media sebagai media sebagai sumber informasi primer mereka. Uniknya perubahan ini justru berdampak paling signifikan pada pola konsumsi media di kalangan remaja urban.Remaja urban – yang kerap disebut generasi digital native – memiliki media habit yang relatif berbeda dibandingkan mereka yang termasuk digital immigrant. Terang saja fenomena ini cukup berdampak pada perkembangan industri mainstream media, yang berbasis pada media cetak dan elektronik. Ada berbagai alasan yang melatarbelakangi telaah mengenai pemanfaatan media social yang berbasis Internet maupun yang menggunakan platform mobile sebagai sumber informasi oleh remaja urban. Melalui makalah ini akan dielaborasi motif remaja urban dalam memanfaatkan media sosial; karakteristik yang dimiliki media sosial sebagai sumber informasi; bagaimana pemanfaatan media sosial sebagai media informasi di kalangan remaja urban; informasi apa saja yang dicari dari media sosial; serta strategi yang digunakan oleh media sosial untuk menjaring pengguna dari kalangan remaja. Telaah ini diharapkan memberikan kontribusi bukan hanya bagi media sosial, melainkan juga bagi mainstream media, karena perubahan sosial ini menjadi sesuatu yang tidak terelakkan, Sehingga setiap media akan mampu menyikapinya secara proporsional di tengah perubahan zaman.

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Kata kunci: media sosial,remaja urban, pola konsumsi media, digital natives, digital immigrants.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 54 Media Sosial dan Tumbuhnya Viral Marketing di Kalangan Young Entrepreneur Hadi Purnama Telkom Institute of Management, Bandung Media sosial menjadi fenomena sosial yang layak dicermati. Kehadirannya bukan saja dijadikan sebagai media komunikasi alternatif yang telah mengubah pola komunikasi, juga telah membawa angin segar bagi tumbuh kembangnya entrepreneurship di kalangan muda di Indonesia. Dalam beberapa tahun terakhir media sosial seperti facebook, twitter, youtube dan blog telah dimanfaatkan sebagai media promosi alternatif bagi entrepreneur muda. Beragam produk ditawarkan melalui media sosial yang dianggap memiliki sejumlah kelebihan sebagai media pemasaran alternatif, karena memiliki karakteristik yang tidak dimiliki oleh media pemasaran konvensional. Para entrepreneur muda menggunakan media sosial dengan pertimbangan sifat interaktivitasnya, daya jangkaunya, efisiensi, serta dapat dikustomisasi. Pemanfaatan media sosial sebagai media promosi oleh entrepreneur muda telah membuahkan banyak kisah sukses (success story). Salah satunya yang paling fenomenal adalah pemasaran keripik pedas Mak Icih yang menggunakan media sosial sebagai media pemasarannya. Di luar itu masih ada ribuan entrepreneur muda yang telah memanfaatkan media sosial untuk memasarkan produknya di jagat maya. Salah satu fenomena unik yang menyertai pemasaran melalui media sosial adalah viral marketing. Sebuah terminologi yang mirip dengan konsep Word of Mouth dalam konsep pemasaran konvensional, hanya saja dibedakan dari pemanfataan media sosial dengan berbagai karakteristik unik yang yang dimilikinya. Melalui telaah ini diharapkan dapat dielaborasi pemanfaatan media sosial sebagai media pemasaran, sekaligus dapat mendorong bangkitnya generasi entrepreneur muda baru di era 3.0.

Kata kunci: media sosial, viral marketing, young entrepreneur

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 55 Identitas Diri Remaja Alay (Studi Etnografi Komunikasi pada Kelompok Pertemanan Remaja Alay Ekstras Komunitas ST Setia) Dini Wahdiyati Universitas Muhammadiyah Prof. Dr. HAMKA Pertemanan merupakan suatu hal yang paling penting bagi remaja, tak terkecuali remaja alay Ekstras Komunitas ST Setia, yakni para penggemar grup musik ST 12, yang ada di Jakarta. Melalui komunikasi dengan sebayanya inilah identitas diri mereka terbentuk. Identitas diri tersebut meliputi aspek perasaan (afektif), aspek pemikiran (kognitif), dan aspek behavioral. Tulisan ini mengkaji bagaimana identitas diri remaja alay Ekstras Komunitas ST Setia terbentuk. Peneliti mencoba mengindentifikasi permasalahan penelitian sebagai berikut: Bagaimana komunikasi verbal Kelompok Pertemanan Remaja Alay Ekstras Komunitas ST Setia? Bagaimana Komunikasi nonverbal Kelompok Pertemanan Remaja Alay Ekstras Komunitas ST Setia? Bagaimana Kelompok Pertemanan Remaja Alay Ekstras Komunitas ST Setia mengomunikasikan Identitas Diri mereka? Dengan menggunakan teori interaksi simbolik dan konvergensi simbolik, didukung dengan konsep-konsep komunikasi verbal dan nonverbal, etnografi komunikasi, komunikasi dan identitas, psikologi perkembangan remaja, penulis mencoba menjawab pertanyaan-pertanyaan penelitian di atas. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi komunikasi. Etnografi komunikasi menfokuskan pada bagaimana bahasa dan perilaku komunikatif masyarakat budaya dibahas dan dikupas tuntas.

Kata kunci: identitas diri, remaja alay, etnografi komunikasi

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 56 Pola Konsumsi Media Pada Remaja Pantura, Cirebon Ida Ri’aeni Universitas Muhammadiyah Cirebon. Remaja ditengarai sebagai generasi penerus bangsa. Dengan memahami perilaku komunikasi para remaja, sedianya peneliti dapat memetakan orientasi kekinian para pemuda yang akan bermanfaat bagi tujuan masa mendatang. Kemajuan teknologi dewasa ini membawa banyak perubahan terhadap cara berkomunikasi. Saat ini mulai terjadi pergeseran pola konsumsi media yang juga mempengaruhi sikap masyarakat.  Berubahnya pola konsumsi media ditandai dengan diversifikasi penggunaan media pada kalangan tertentu, termasuk juga remaja. Dahulu biasanya remaja mencari informasi dengan menonton TV atau membaca koran, sekarang banyak sumber lain seperti facebook dan Twitter. Loyalitas pada satu media pun kini mulai bergeser. Remaja bukan lagi loyal ke surat kabar atau majalah tertentu tapi ke Google. Para remaja di daerah pantai utara Jawa, tak luput dari paparan perubahan pola konsumsi media tersebut. Riset dilakukan pada remaja yang berada di Kecamatan Kapetakan, Kabupaten Cirebon dengan menggunakan metode studi kasus. Teknik yang digunakan adalah observasi, wawancara mendalam, studi kepustakaan, dan FGD. Sebagai masyarakat dengan rata-rata tingkat ekonomi menengah ke bawah dan pendidikan SD-SMP, subjek penelitian banyak menggunakan televisi sebagai media acuan. Selain itu, pola konsumsi remaja juga masih mengarah pada penggunaan radio lokal yang kental dengan nuansa budaya daerah, interaktif, bersahabat dan bersifat personal. Selanjutnya, program Internet Masuk Desa dan layanan internet hemat pada telepon selular, menjadi pilihan. Dalam hal ini, situs jejaring sosial yaitu facebook adalah yang paling diminati untuk bertukar informasi.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 57 Analisis Pemaknaan Terhadap Aktivitas Like di Facebook terhadap Komunitas Jempolers Jogjakarta Amanda Kusuma Wardhani Diaz Bela Yustisia Rizma Kristiana Universitas Gadjah Mada Keberadaan media baru saat ini memang telah menjadi fenomena tersendiri bagi masyarakat, terutama mengenai model komunikasi manusia. Kepopuleran media baru sendiri telah menjadi bagian kebudayaan masyarakat. Penggunaan media baru ini bukan hanya tuntutan dunia global saja, tetapi juga telah menjadi sebuah gaya hidup. Media baru rupanya telah menjembatani kebutuhan pokok manusia sebagai makhluk sosial untuk berinteraksi dengan lebih cepat dan tanpa batasan ruang dan waktu. Melalui media baru, model komunikasi interpersonal tradisional telah berubah. Penerapan peran komunikan dan komunikator dalam bentuk fisik yang memungkinkan terjadinya komunikasi interpersonal pun menjadi tabu karena kini baik komunikan dan komunikator dapat mengubah fisik mereka dalam sebuah identitas online melalui media baru. Identitas secara fisik tidak lagi dibutuhkan disini, dan sebagai gantinya identitas tersebut tergantikan dengan gambar (foto diri atau avatar) dan personal statement yang ditulis. Facebook adalah salah satu situs pertemanan sosial yang cukup populer di Indonesia. Indonesia menduduki peringkat kedua pengguna facebook terbanyak di dunia dengan lebih dari 35 juta pengguna dengan rata-rata usia pemakainnya 23 tahun, disusul Inggris di peringkat ketiga dengan hampir 29 juta pengguna, dan Amerika Serikat tetap menduduki posisi pertama dengan jumlah pengguna diatas 152 juta dengan rata-rata pemakainnya berusia 32 tahun. (www.tekno.kompas.com). Banyaknya aplikasi yang bisa digunakan dalam Facebook membuat penggunanya nyaman berlama-lama mengakses situs jejaring sosial ini. Dengan memiliki akun Facebook, pengguna dapat mengunggah foto, menyebarkan tautan, memperbarui status, bercengkrama dengan sesama pengguna lain, hingga sekedar memberikan like. Like, adalah salah satu aplikasi dalam Facebook yang dapat menggambarkan kesukaan seseorang terhadap apa yang ter-posting. Like di simbolkan dengan gambar jempol beserta nama akun dan angka yang menunjukan jumlah orang yang menyukai postingan tersebut.

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Untuk beberapa orang, mungkin like tak lebih dari sekedar aplikasi dalam Facebook yang dapat mewakili perasaan suka terhadap sesuatu yang di-posting. Namun, bagi sebagian lagi, like adalah cara wajib untuk meningkatkan eksistensi sebagai salah satu jalan untuk berinteraksi antar sesama pengguna facebook. Eksistensi tersebut diperlukan untuk menyokong identitas online yang mereka miliki. This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 58 Identity as Becoming: Studi tentang Pengaruh K-POP terhadap Identitas Budaya Remaja Perempuan di Indonesia Lutviah Universitas Paramadina K-POP atau Korean Pop Culture saat ini telah menjadi fenomena tersendiri di berbagai negara di dunia, tak terkecuali di Indonesia. K-POP tidak hanya menjadi sebuah genre musik, namun juga sebuah fenomena kultural tersendiri bagi banyak orang. Dalam perkembangannya, K-POP bahkan mampu mempengaruhi identitas budaya para penggemarnya. Media massa dalam hal ini merupakan instrumen penting dalam diseminasi budaya K-POP kepada masyarakat global. Di Indonesia, K-POP masuk melalui hampir semua jalur media. K-POP mendapat dukungan baik dari media mainstream maupun media baru dalam menyalurkan produk-produk budayanya kepada masyarakat global, tak terkecuali masyarakat Indonesia. Di Indonesia, fenomena tersebut sudah mulai terasa. Remaja sebagaimana sasaran dalam invasi budaya ini sudah banyak dipengaruhi oleh nilai-nilai budaya tersebut. Tidak adanya kontrol terhadap Korean Wave ini membuat K-POP semakin leluasa mempengaruhi nilainilai dan identitas budaya para penggemarnya. Hal tersebut sudah dapat kita lihat secara kasat mata melalui media massa maupun remaja-remaja di lingkungan sekitar. Penelitian ini mencoba menganalisa sejauh mana pengaruh K-POP terhadap identitas budaya remaja, khususnya remaja perempuan di Indonesia. Untuk menganalisis hal tersebut, penelitian ini akan melakukan wawancara mendalam kepada para penggemar K-POP. Pendekatan yang digunakan adalah kualitatif dengan landasan teori Identitas Budaya dari Stuart Hall. Penelitian ini dirasa penting untuk dilakukan sebagai salah satu langkah persiapan dalam membentengi budaya-budaya luar yang dapat merusak tatanan budaya lokal di Indonesia. Jangan sampai budaya luar yang terlampau bebas dikonsumsi malah membuat budaya lokal tidak lagi mendapat perhatian dari remaja-remaja di Indonesia.

Kata Kunci: K-POP, identitas budaya, korean wave, budaya populer.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 59 Pusat Layanan Internet Kecamatan dan Perilaku Pencarian Informasi Kaum Muda di Kota Serang dan Cilegon Deviani Setyorini, Andin Nesia, and Yearry Panji Universitas Sultan Ageng Tirtayasa Banten Perkembangan teknologi komunikasi baru telah membawa banyak perubahan atau cara-cara baru untuk melakukan aktivitas sehari-hari, seperti kegiatan berinteraksi atau berkomunikasi dan mencari informasi. Cara-cara baru tersebut tentunya diharapkan menghasilkan kemudahan, keterbaruan, dan kenyamanan dalam segi biaya dan daya yang dibutuhkan. Akan tetapi, untuk sebagian individu di daerah tertentu terutama di daerah terpencil yang memiliki keterbatasan ekonomi dan tingkat pendidikan, kesenjangan digital (akses) merupakan permasalahan yang dihasilkan oleh teknologi baru tersebut. Oleh karenanya pemerintah berusaha menjembatani kesenjangan tadi dengan memberikan alternatif solusi berupa program Pusat Layanan Internet Kecamatan (PLIK) di seluruh Indonesia. Penelitian ini bertujuan untuk mengetahui bagaimana perilaku pencarian informasi kaum muda di Kota Serang dan Cilegon dengan adanya program PLIK. Kota Serang dan Cilegon menjadi fokus penelitian ini karena kondisi geografisnya yang notabene berdekatan dengan pusat (Jakarta) tetapi masih memiliki banyak daerah yang tertinggal. Kedua kota ini selain kota Tangerang memiliki kekhasan berupa karakter penduduk yang lebih modern dibandingkan kotakota lain di Banten. Ada 8 kecamatan di kota Cilegon dan 6 kecamatan di kota Serang yang menjadi objek penelitian ini. Teori yang digunakan dalam penelitian ini adalah Uses and Gratification Theory yang menjelaskan bagaimana individu menggunakan media komunikasi untuk memenuhi kebutuhannya dalam mencari informasi dan motifmotif apa yang melatarbelakangi pemilihan media komunikasi tersebut. Hasil penelitian ini dapat memberikan kontribusi bagi evaluasi program pemerintah Indonesia berupa program PLIK di tiap kecamatan di seluruh Indonesia yang merupakan implementasi dari kewajiban pelayanan universal (Universal Service Obligation).

Kata kunci: internet, perilaku pencarian informasi, kaum muda

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 60 Twitter Usage Pattern And Teenager Self Disclosure Dianingtyas Putri & Tuti Widiastuti Bakrie University Internet as new media has developed rapidly. Nowadays, internet acts not only as a tool or communication media but it has already become a lifestyle support for community. One of many phenomena which occurred in the internet is the emergence of social media, such as Twitter. Through Twitter, one could express themselves in written text. The thin boundary in virtual world such as Twitter has made it a communication media in many fields including interpersonal communication. We feel free to disclose our thoughts and feelings either personal or impersonal through Twitter. Based on that phenomenon, author is interested to observe how Twitter usage affects one’s self disclosure. In this case, teenagers as active audience are the object of research. This research uses qualitative effect. Data collection method is using in-depth interview. Self Disclosure Theory and Computer Mediated Communication Theory is used for this research. The result shows that there is no direct connection between the intensity of twitter usage pattern with teenager’s self disclosure. It can be concluded from this research that active audience who uses Twitter does not always perform self disclosure.

Keywords: self disclosure, computer mediated communication, social media.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 61 Journalistic Ethics in the Cyber Era is at Stake Pupung Arifin University of Atma Jaya, Yogyakarta The regulation on Cyber Media News (Pedoman Pemberitaan Media Siber: Ind.) has been endorsed by the Press Council along with the Press Community on Friday (February 3rd, 2012). It is still in the form of a regulation, has not been in the Press Council Law. Yet, by the endorsement of this regulation, it can serve as a response from the Press Council in facing the development of information technology and mass media in Indonesia. Besides some conventional media, printed as well as television that have long been shifted to online gateway market, there are also other news gateways that have focused their business on online or cyber mass media since their establishment. The endorsement of this regulation can also be perceived as a preliminary measure before the existence of a new law concerning the content of digital cyber media which come into their existence in different kinds and format and that can be produced by wider array of publishers, not limited to professional journalists only. Due to those varied publishers, journalism concept in the news content means very widely. Blog community or an owner of social media account can easily compose an article, and directly upload in their private site or the one of their community. In so doing, the principle of journalism work in composing an article is surely questionable. The enactment of this regulation is also interesting if it is linked to the process of the deliberation for Media Convergence Bill (RUU) that is still being discussed by the government, media practitioners and academics experts. The Media convergence Bill which is basically the replacement of broadcasting Law, Telecommunication Law and Press-Film Law will be comprehensive if they take the regulation on Cyber Media News into account. The Convergence Concept, can not surely be separated from the cyber world as its medium. The main objective of enacting this media regulation is to return the journalistic nature to the content of cyber mass media. The media practitioners have, so far been worried with the trend of the simplified non-standard writing and the wide array of cyber media portal. In that case the character and the standard of journalistic writing are more and more seriously ignored by a wider society, including the media practitioners themselves.

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We must admit that the regulation on Cyber Media News can not be said as perfect, as we can witness on the regulation on other mass media, this regulation is limited to regulate the standard of operating procedure of cyber media industry. This regulation still ignores the society’s interest. This society is the last end consumers of This International Communication Conference is open for senior and junior researchers as well as industry representatives who are interested to a friendly and supportive environment to share idea

The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract mass media product. A very important question due to this presentation is that: Is the journalism ethics which was made since the euphoria of conventional media (printed media) still important and relevant in the era of cyber media, whose definition is frequently vague. Ward (2009) noted that media convergence changed present mass media culture into the layered journalism. The printed media is forced to shift the trend of the technology advancement by establishing news portal such as done by Kompas, Media Indonesia, Tempo, Jawa Pos and others. To go with the trend, the pioneers of online news portal in Indonesia, detik.com has again innovated e-newspaper and e-magazine, to go along with the popularity of tablet pc in the society. Related to the first question, who, then is called the journalist? At present, anybody can be the producer of the news. Anyone can upload an article in a blog, their account in the social media, or sharing video in a site. Mass media at present, has not been an exclusive right of the journalists. Anyone can produce the news, whether it is an accurate and based on the fact or a questionable news whose reliability is questionable. The third question, what is journalism? Must a journalism process be done by a journalist? May society’s journalism not comply with the aspect of journalistic ethics? What will happen then when this society’s journalism can win the heart the society of the internet users? What will happen then if the workers in journalistic industry quote the sources of their articles from the posting done by the society in common in their private blog or social media account? Then, what solution can be offered by the Indonesian journalism community to face this challenge, including what strategic measure that can be taken by the Press Council in order to protect the society as the last end consumer of the cyber media product which flood massively to their personal territory: smart phone, tablet pc and other sophisticated gadgets in 7/24 of their life.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 62 Cartoon, Humour and Building Democracy In Indonesia Ari S. Widodo Poespodihardjo & Elisabeth Paramita. The London School of Public Relations – Jakarta Despite major development in social and political areas since the end of New order, issues of conflict and intercultural sensitivity is still a major issue in Indonesia. From the ashes of New Order era there are many things we can learnt. One of it is how a political cartoon can successfully raised and voiced the people’s voice for more than 32 till today and was never got the fate like any other activist at that time – it was never disbanded. The name of the cartoon is Panji Koming and published every sunday at KOMPAS newspaper. As a political cartoon, Panji Koming has successfully educated, informed and voiced things that were thought impossible even during the most repressive era in Indonesia. Using satire and carefully hidden messages, it was able to critized, often in direct manner, the behaviour of Indonesian government creating a kind of public sphere for those who are longing for changes. The main reason for its success is the usage of combination between highly complex communication skill combined with traditional humour. As such it was able to goes beyond race and ethnical boundaries, something that desperately needed in Indonesia today.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 63 ‘Retweet” dan “Like” Anak Muda: Sebuah Prediksi konformitas anak muda dalam social movement Rini Setianingsih University of Indonesia Social movement adalah upaya mengubah keadaan menjadi lebih baik. Banyak ide yang dapat dilakukan namun banyak yang tidak berjalan efektif. Salah satunya karena sedikitnya masa yang terlibat, entah karena konten yang tidak sesuai atau cara penyampaian yang kurang membumi. Social media menjadi alternatif sosialisi pergerakan yang efektif. Social media membuat pengguna, khususnya anak muda untuk lebih ikut serta akan isu yang dibawa, meskipun anak muda tersebut bukanlah penggagas utama. Tingkat konformitas anak muda ketika menggunakan social media bisa dikatakan ­­­ meningkat dengan aplikasi “retweet” pada twitter atau “like” pada facebook. Yang menarik untuk diteliti adalah apakah yang membuat anak muda bisa benar-benar conform saat menggunakan social media, apakah ada faktor akun dari social media yang diikuti atau karena teman-teman sekitar ut yang sebelumnya telah melakukan perilaku “retweet” atau “like”. Penelitian ini penting untuk memprediksi apakah anak muda bisa benar-benar conform secara nyata (bertindak konkret) atau hanya sekedar conform di social media.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 64 Cendol among Kaskusers: The Reproduction of Meaning and the Commodification Ismayanti & Reni Oktari Paramadina University Cendol is one of popular beverages in Indonesia. It is specially known for its sweet and icy taste. Everybody in Indonesia had the same reference about Cendol, it was always about the green lumps which can be served as dessert or appetizer. Nowadays, Cendol has a different meaning, especially for the Kaskusers (the users of www.kaskus.us). Cendol among Kaskusers refers to good reputation (if) they have. According to semiotics approach, Cendol’s meaning has been reproduced from its denotation to connotation, from beverage to good reputation. Cendol as reputation is an extremely interesting phenomenon. This phenomenon shows us about something unique from new media Kaskus. In Kaskus, something intangible like reputation can be countable in bar. Yet, it also can be traded as commodity that has social consequences. This so-called trading activity can be explained by commodification theory of political economy approach.

Keywords: Reproduction of Meaning, Commodification, Semiotics, Political Economy, New Media

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 65 Memanfaatkan Facebook Sebagai Pembelajaran Jurnalisme Warga Bagi Remaja Sri Mustika Universitas Muhammadiyah Prof. Dr. HAMKA Jurnalisme warga merupakan istilah yang sedang menjadi buah bibir di kalangan masyarakat. Dalam jurnalisme warga praktik pencarian, pengolahan, dan pendistribusian informasi dapat dilakukan oleh warga biasa yang tidak berprofesi sebagai wartawan. Seiring dengan kemajuan teknologi Internet, maka jurnalisme warga ikut berkembang. Melalui Internet orang lebih mudah mengakses informasi atau sebaliknya mengunggah informasi yang mungkin dianggap kurang atau tidak menarik bagi media konvensional, namun sesungguhnya sangat dekat dengan kehidupan sehari-hari warga. Untuk belajar menjadi jurnalis warga orang dapat melakukannya di mana saja dan tidak harus di bangku kuliah. Dengan hadirnya media sosial, seperti facebook orang, termasuk kawula muda, dapat belajar mengenai jurnalisme warga. Melalui forum di facebook, misalnya Citizen Journalism Indonesia (CJI.com) atau Citizen Journalism PWI Jaya, setiap orang yang ingin menjadi jurnalis warga dapat berpartisipasi dan meningkatkan pengetahuannya mengenai berbagai bidang. Tulisan ini mencoba mengetengahkan peluang kawula muda untuk berpartisipasi dalam masyarakat melalui jurnalisme warga. Keywords: Jurnalisme warga, media sosial, facebook

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 66 Pemuda Kembali kepada Kearifan Lokal (Back to Our Culture) Armawati UIN Jakarta Pemuda dan pemudi yang melek media tidak hanya mampu mengakses media, ia juga mampu memilih media dalam mengembangkan potensinya. Ia memiliki kesadaran, pengetahuan selak-beluk media, dan melakukan analisis media yang dikonsumsinya. Setelah ia mengakses media sesuai dengan kebutuhannya, melakukan refleksi, dan bertindak. Seorang siswa mengakses internet dan memanfaatkan computer karena ia juga cinta lingkungan. Kesadaran cinta lingkungan seseorang merupakan hasil terpaannya atas berbagai media. Siswa tersebut sudah mengalami siklus pemberdayaan Thoman yang mencakup empat tahapan; kesadaran, analisis, refleksi, dan tindakan. Kasus-kasus kakak dan adik yang menemukan antivirus dan siswa menciptakan jaringan sosial Saling Sapa adalah kekuatan komunikasi di dalam diri, berani mencoba. Proses pemberdayaan tersebut membutuhkan the Power of Intrapersonal Communication. Sebaliknya pemuda dan pemudi kurang mencoba dan kurang cerdas memanfaatkan media. Mereka lemah dalam menegakkan the Power of Intrapersonal Communication. Perubahan pemuda yang tidak jelas arahnya, mereka mengalami krisis diri, krisis identitas, krisis nilai agama, krisis nilai kebangsaan, dan krisis nilai universal. Kondisi ini telah diungkap oleh pepatah dan falsafah Minangkabau. Bagaikan pohon, manusia tersebut, ke atas tidak berpucuk, ke bawah tidak berakar, dan di tengah-tengah dipatuk kumbang. Melatih diri, keluarga, dan komunitas menghargai budaya di setiap tingkat komunikasi, konteks komunikasi, dan saluran komunikasi. The power of intrapersonal communication merupakan fondasi rumah Indonesia dalam pendekatan dimensi komunikasi antarbudaya (KAB). Manajemen krisis sumberdaya manusia melalui kearifan local.

Kata Kunci: Empowerment, crisis manangement,and the power of intrapersonal communication, intercultural communication approach.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 67 Potensi Infrastruktur Komunikasi di Wilayah Perbatasan Suparman I.A, Fiona Suwana, Sherly Haristya The London School of Public Relations

Wilayah perbatasan yang berada dalam yurisdiksi Republik Indonesia terdiri dari kurang lebih 25 kabupaten/kota yang tersebar mulai dari Aceh, Riau, Kalimantan, Nusa Tenggara, hingga Irian Jaya. Daerah perbatasan ini pada umumnya cenderung berorientasi ke negara tetangga, gaya sentrifugal lebih besar daripada gaya sentripetal. Suatu negara rentan terhadap pengaruh dari tata kehidupan dan budaya negara tetangga. Berdasarkan data potensi desa pada tahun 2005, dapat dilihat bahwa fasilitas televisi, transportasi, dan telekomunikasi di daerah perbatasan relatif lebih rendah dibanding daerah lainnya di Pulau Jawa dan daerah tetangga. Sebagian besar penduduk wilayah perbatasan tersebut berinteraksi baik dari aspek ekonomi, sosial dan budaya dengan penduduk negara tetangga. Proses interaksi antara penduduk perbatasan dengan penduduk negara tetangga berada dalam kondisi tidak seimbang khususnya di bidang ekonomi. Ketidakseimbangan itu memiliki implikasi terjadi pergeseran nilai, norma, dan idealisme dari penduduk daerah perbatasan tersebut. Penelitian ini mencoba melakukan analisis bagaimana keterkaitan potensi infrastruktur komunikasi, ekonomi, sosial, dan lainnya melalui model SEM. Data yang dipergunakan pada penelitian ini adalah data potensi desa yang surveinya telah dilakukan oleh Badan Pusat Statistik. Analisis menunjukkan adanya keterkaitan yang siginifikan.

Kata Kunci: Wilayah perbatasan, komunikasi, data potensi desa, SEM.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 68 Why do I Love My Blackberry? An Analysis of Youth Phenomenon in Media with Political Economics Approach Adhi Fitri Dinastiar & Sari Riantika Damayanti University of Paramadina In this information era, media has a significant role in our daily life especially for youth. They are not only occupy a central place in young people’s social and culture lives, but also been crucial in shaping our concepts of youth as a distinct generational category. The presence of smartphone called Blackberry makes variation itself to the media industry and people lifestyle. In Indonesia, this smartphone has been increased until 400 percents in 2009 since they firstly appeared in 2004. At the first, Blackberry is created to facilitate the communication among businessmen. But today they become a common phenomenon as a youth lifestyle. Because this communication device offers an exclusivity which doesn’t offered by another communication devices -such as integrating of access of media social (facebook, twitter, blog, tumblr, etc), interpersonal communication media (email, sms, telephone, etc) and another interesting tools such as camera, video recorder, music, storage device, reading and typing device, etc. In this case, the capitalist seems like an opportunist to exploit profit from consumer. They transformed this smartphone become a main commodity as a complementary of youth social intercourse through advertisement or developing their features closer to youth in order to increase the dependence to them. Eventually, this pattern can create the social gap especially in youth generation. Thus by this mechanism, youth identity can be shaped and identified.

Keywords: Youth, BlackBerry, Commodification of Lifestyle, Social Gap, Social Identity

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 69 Symbolic Domination in the Social Media Gita Aprinta EB Pusat Konsultasi Nasional, Semarang Social Media brings the new ways in way of communication and to reach audiences. Ideally, social media should become a place that its free from domination, but in fact social media isn’t free from dominaton when there is a dominating information other information because social media is being used simply as another communication tool rather than being understood for the unique ways in which it can impact the audience. This paper attempts to disclose the symbolic domination discourse through the series of Twitter texts using semiotic analysis of Roland Barthes. The data also viewed from the Pierre’s Bourdeau’s perspective of language and symbolic power. From this paper, we found that: the twitter’s texts produced symbolic domination in order to againts the minorstream opinions.

Keywords: Social Media, Semiotics, Twitter and Symbolic Domination

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 70 Why Shop On Facebook? A Study On Factors That Drives The Change Of Youth’s Shopping Behavior Albert & Hersinta The London School of Public Relations Youth are usually act as the agent of change, who are much exposed the development of technology such as social media like Facebook and Twitter. In Indonesia, Facebook has become the largest social media, being the second place in user number, comparing to other countries. As a result, shopping through social media has become a trend, with the increasing number of online shops growing rapidly. This paper focuses on interpreting factors which affect young people to do online shopping in Facebook, from online characteristic factors which include cultural, social, personal and psychological factors. In this research, digital native users as consumers from various online shop in Facebook were interviewed and observed as informants. From interviews and observations, there are two main factors that drive consumers to do online shopping in Facebook, first is convenience and the second is customer service such as completeness, safetyness and competitive price, compared to the traditional (offline) shops and also other online shops such as webstore and community forum.

Keywords: Youth, Buying Behavior, Social Media

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 71 Partisipasi Masyarakat Informasi melalui Media Online di Indonesia Fiona Suwana The London School of Public Relations Setiap manusia selalu butuh informasi untuk kehidupan mereka, baik dalam mendapatkan atau memberikannya. Dalam masyarakat jaringan global, perkembangan arus informasi menjadi lebih cepat karena adanya kemajuan teknologi informasi dan komunikasi. Teknologi informasi termasuk media massa seperti radio, situs televisi, dan yang terakhir internet semakin membuka ruang untuk kebebasan informasi. Kemajuan dalam dunia teknologi informasi jadi membuat dunia ini seperti ruang tanpa batas. Masyarakat bisa langsung mengetahui berbagai informasi baik nasional dan internasional dengan mudah dan cepat. Perkembangan pesat akan teknologi informasi internet juga terjadi di Indonesia, dapat terlihat dari hasil penelitian Citizens in @ction, Yanuar Nugroho (2011) yang telah memetakan aktivisme masyarakat sipil Indonesia melalui media sosial semakin bisa menunjukkan perkembangan negara Indonesia sangat dinamis baik sebagai ruang maya (online) maupun pasar yang aktif, tumbuh, dan besar. Walaupun sebagian masyarakat Indonesia menggunakan media sosial dan internet untuk bersosialisasi, namun bermunculan juga penggunaan untuk menggalang solidaritas, dan gerakan warga. Ketika gerakan warga semakin bermunculan dalam media online di Indonesia diharapkan masyarakat tidak hanya menerima informasi, tetapi seharusnya juga dapat melanjutkan informasi kepada sekitarnya. Namun, apakah perkembangan tersebut juga semakin sejalan dengan penyerapannya para pengguna media sosial dan internet ketika mereka sudah semakin dimudahkan penerimaan informasinya. Ketika sudah menerima, apakah mereka bisa menggunakan, memberikan, bahkan menyebarkan informasi tersebut kepada sekitarnya sehingga bisa berdampak secara positif. Ini menunjukkan bahwa proses penyerapan menjadi penting daripada sekadar memberikan informasi yang selanjutnya tidak dapat digunakan. Permasalahan ini akan menarik diteliti, mengingat berbagai faktor yang bisa dilihat baik secara internal (kemampuan, kapabilitas, keinginan) maupun eksternal (akses, aturan, fasilitas) dari para aktivitis dan penerima informasi media sosial dan internet di Indonesia. Kata kunci: media online, perubahan sosial, penyerapan informasi, masyarakat informasi

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 72 Influence Degre of Believe Student Through Information Content in Social Media – Internet to Oral communication (Word of Mouth) Student. Ilham Prisgunanto The London School of Public Relations This research want to measure that student level of reliability in the social network affected by oral communications style they in everyday-life. The purpose of this research want to know both of it correlation concordance and measure the student level of reliability to social network, especially internet. Theory used in this research is Word of Mouth Ian Safko’s model which mentions that communications Word of Mouth so affected by of information spreading which there in usage internet (Wiley, 2010). Known that so previous socioeconomic strata and experience positive induction at netter. Research uses quantitative model by using 3 variables, namely; Word of Mouth, (Degre of believe) Tingkat Kepercayaan and Perilaku mengakses (access behaviour netter). The used scale is semantic differential by using linear regression data processing. Population of this research any campus in Jakarta, about 400 student, and sample use simple random sampling abut 80 student. Reliability test result of this research is known by value of reliability is 0,8 so researches can be continued. Research finding indicate that level of student to social network of internet in run of the mill category, does not fully believe. Confirmation to conventional media (TV, radio and newspaper) still high. of regression test is known that value which is gotten by r = 0,140 with p value 0,02. So clear seen, it is true that there is influence but its value is very small only 0,14, for information of internet (social network). Formula which can be used to see value of increase is y = 8,595 +0,391Xs

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 73 Social Media Discussions: Issues And Trends On Social Networks Sites (SNS) In “Korean Times” (Content Analysis Of Newspaper Articles “KOREAN TIMES” 201112) Valeriya Alimzhanova Korea is one of the countries where social networks are not only well established and developed, but also they attract close attention of governmental, social and cultural institutions. This fact is reflected in numbers of articles regularly appearing in printed media. ”Korean Times” is one of the countries most influential English speaking newspapers that continually traces issues and trends emerging in social media. The varieties of viewpoints and real life study cases give reach material for scholar studies and discussions on social media phenomena. This research focuses on newspaper articles in English speaking newspaper “Korean Times” in period 2011-2012, dedicated to social media. The method of research is content analysis. The aim of research is to identify articles dedicated to social media sites, to analyze their content, to evaluate their numbers, general and specific views expressed in articles and summarize main trends and approaches on viewing social media and its role in society.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 74 ICT as a Career for Young Women Prof. Jude William Genilo University of Liberal Arts Bangladesh The paper explores the reasons behind why women in developed and developing countries are not interested to have careers in the Information and Communication Technology (ICT) Sector. In spite of the expansion of ICT professions, few women get vocational training and enter academic programs leading to ICT professions. Many authors point to the Socialization Theory to explain the phenomenon –the learning of gender roles from infancy dictate future career choice. Moreover, scholars have mentioned the following factors that discourage women to enter the profession – macho culture, image of ICT as nerdy, feeling of isolation, extreme work pressure, glass ceiling phenomenon and ageism. The paper ends with a presentation of policy frameworks devised in some countries that deal with women under-representation in the ICT sector. The endeavors of some corporations to attract women to the field are likewise discussed.

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 75 Media Massa Dapat Menjadi “Mesin” Kekuasaan Dan Konglomerasi Bisnis (Perspektif Ekonomi Politik Media) Dr. Emrus Universitas Pelita Harapan Perubahan dari rejim otoriter ke era reformasi membawa dampak sangat signifikan pada aktivitas media massa (MM) di Indonesia. Era reformasi, MM memiliki kebebasan yang luar biasa. MM memiliki otonomi yang sangat luas sebagai agen perubahan yang mampu membentuk opini, sikap dan perilaku masyarakat. Bahkan MM mampu mengarahkan publik melakukan suatu tindakan sosial tertentu pada saat tertentu. Tindakan sosial sebagai produk interaksi, salah satu melalui MM. Sesungguhnya tindakan sosial itu menunjukkan keberadaan manusia dalam suatu sistem sosial. Sebab, MM dapat mengkonstruksi cara berpikir, bersikap dan berperilaku manusia dalam suatu lingkungan sosial tertentu, misalnya negara. Kemampuan luar biasa tersebut mendorong dan sekaligus menjadi peluang bagipara konglomerat di Indonesia memiliki (berbagai) MM. Bagimereka, kenyataan menunjukkan, MM menjadi “mesin” politik kekuasaan, usaha profit dan sekaligus memperkuat basis konglomerasi bisnis lain (di luar MM). Bahkan saat ini di Indonesia sedang terjadi konglomerasi media, sejumlah media dimiliki oleh seorang atau sekelompok pemodal,sebagai produk kapitalisasi global. Oleh karena itu, kapitalisasi yang terjadi pada MM membuat institusi media tidak mampu lagi berkata ‘apaadanya’ kepada publik, namun lebih cenderung berkata ‘ada apa’ di balik setiap produk si pesan yang disampaikan melalui MM.

Kata Kunci: Media Massa, Kekuasaan Politik, Kapitalisasi Media

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 76 Pers sebagai “Watchdog” dan Pilar Keempat Demokrasi Victor Silaen Universitas Pelita Harapan In the post-Soeharto era, Indonesia has experienced radical change in its political system. As we know, Indonesian political system has changed from authoritarian to democracy. Such rapid change has been followed by political and cultural change in the press system: to be very free and bolder press. In the other side, press also more excited. Then as a consequence, Indonesian press today can be classified as the fourth estate of democracy. These changes would have to be supported by the press that more and more professional, both qualitatively and quantitatively. Certainly it is not easy, that is why everyone should support it, both in funding and development of human resources.   Press Indonesia also have to increase its role as “watchdog” constantly, who always barking for any deviations that occur in state institutions and in society.

Keywords: the Indonesian political system, democracy, press, the role of the press.

P. 82

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 77 Strategy of Internet Radio Program In Competition Conventional Radio (Studies on Berisikradio.Com) Dian Kusuma Sartika and Lestari Nurhajati University of Al Azhar The development of the radio world today has been progressing very rapidly. Radio can also be heard via the internet, many of which resemble radio programs are unique. Berisikradio.Com is one of the internet radio show programs are uniquely packaged. Program strategies that are used are not much different from other radio but the application was doing right in accordance with the segmentation of the radio itself as an internet radio that plays music indie. This study aims to determine the type of program that uses strategies so that this radio can still continue to compete and provide programs that are attractive to a wide audience. This study used descriptive qualitative method for this study the author gives an explanation of how the strategies undertaken in order to compete with existing conventional radio at this time, by conducting interviews with informan and observation. From the results of research conducted through interviews and observations of what strategy to use internet radio Berisikradio.Com has adopted the right strategies with quality programs and with a significant number of listeners and the radio is no less intense with other internet radio, as well as conventional radio stations that exist.

Keywords: Internet Radio, Program Strategies

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract No. 78 Media Planning Strategies in Increasing Sales of Ring Back Tone (Study On Legna Band) Raditya Pramana and Lestari Nurhajati University of Al Azhar This research titled Strategic Media Planning in Increasing Sales of Ring Back Tone in Legna Band Studies. The background of this research problem is how the media strategy planning in increasing sales of Ring Back Tone is where today’s increasingly rampant piracy music album. Formulation of the problem is how the band’s media strategy planning of Ring Back Tone in increasing sales through advertising media. This study aims to determine the media strategy planning Legna band in increasing sales of Ring Back Tone. Theory used in this study is the theory that media planning in which there are the concepts of planning media strategies, such as the determination of the media, media buying and the cost incurred. And steps in increasing product sales. The research method used in this study is qualitative research methods. Informants who used amounted to three persons, where every informant is that knowing and understanding of media planning as well as measures to increase sales of products that is, people who work in Legna band management. The results obtained from the research that has been done indicates that the informant has provided an understanding of media strategy planning such as determination of the media, media buying and cost already incurred and steps taken to increase the sales of Ring Back Tone. From sales that have been sold, the results can be said to be more profitable to management and providers because they are not distributed tp the respective Legna Band.

Keywords: Media Planning Strategies, Increasing Sales, Ring Back Tone

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract Paper No. 79 Social Media, Political Communication, and Social Change: A Case Study in Indonesian Executive Branch Rendro Dhani The London School of Public Relations Though the uses and the benefits of social media in political communication have been proven widely in different countries, the executive branch in Indonesia apparently has yet to maximize it in political process. This qualitative study aims to demonstrate how social media actually has important roles for the presidency, both in running the day-today administration, improving public trust, and bring social change. By using content analysis and critical thinking analysis, it found that the executive branch in Indonesia uses social media infrequently on political communication. Despite of not realizing its benefits, there are many possible-contributing factors why the executive branch does not make use of ICT in the political communication intensively. The significant of this research is therefore to give input to the central and local government throughout Indonesia to maximize the use of social media in their political communication. Keywords: Social Media, Political Communication, Social Change, Executive Branch

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The 3rd International Communication Research Conference Youth, Media, and Social Change Abstract Paper No. 80 THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT IN PUBLIC AND PRIVATE SECTORS IN YEMEN Ebrahim Mohammed Al-Akwaa Che Su Mustaffa Hassan Abu Bakar Communication Programme College of Arts and Sciences Universiti Utara Malaysia Jitra, Kedah [email protected] This paper is designed to investigate the role of public relations in crisis management with regard to organizations in Yemen. Public relations (PR) are a management function that determines the general policies of an organization. The PR department helps to reduce negative effects of these policies between the organization and the public. During crises, public relations help the return to normal and minimize losses as a result of crises. PR also plays an important role in managing and sustaining positive organizational image. Public relations bring about the preparedness needed in dealing with crises. This paper uses a survey method to collect data from 200 public relations managers in public and private sectors in Yemen. The method of analysis is primarily quantitative in nature. The study reveals a significant relationship between the roles of public relations and crisis management. Based on the results of this study, it is recommended that organizations in Yemen pay attention to this role of public relations and focus on having strategies for dealing with crises. Keywords: Public relations; public relations roles; crisis management; public sectors; private sectors; quantitative; Arabic countries.

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