29 - The Vision Council [PDF]

WGSN ANALYSIS FOR: VISION COUNCIL AUTUMN/WINTER 2016/17

A L I L I N D, W G S N JANUARY 2016 W W W. W G S N . C O M

WGSN FOR VISION COUNCIL AG E N D A :

M AC R O T R E N D S

COLOR DIRECTION M AT E R I A L S KEY SHAPES TO P 5 - G L O B A L E Y E W E A R S TO R E S INTRO SPRING/SUMMER 2017

M AC RO T R E N D S

AU T U M N / W I N T E R 1 6 / 1 7 | M AC R O T R E N D S

ARTISAN

INNOVATIVE CRAFT

REMASTER

HISTORY & SCIENCE FICTION COLLIDE

ELEMENTAL QUIETLY EPIC

OFFBEAT EVERYDAY PLAY

A RT I S A N P H OTO G R A P H B Y O L I V E R VA N H E R P

A RT I S A N | C O L O R + M O O D 1

2

3

4

1 . K R I S T I E VA N N O O R T

2. CELINE

3. DULUX

4 . B L O O D & C H A M PA G N E

5. X + 1

5

A RT I S A N | W O M E N S A P P L I C AT I O N : B A R E E S S E N T I A L S 1

2

3

4

5

1. PINE, LONDON

2 . TO K YO S T R E E T S T Y L E

3. MILAN STREET STYLE

4. PINTEREST

5 . W O L F G A N G K AT Z E R

A RT I S A N | M E N S A P P L I C AT I O N : B O H E M I A N I N T E L L E C T U A L 1

2

3

1. SHANGHAI STREET STYLE

2. LOEWE

3. SHURON EYEWEAR

4 . PA R I S S T R E E T S T Y L E

4

REMASTER P H OTO G R A P H B Y O L I V E R VA N H E R P

REMASTER | COLOR + MOOD 1

2

3

4

1 . M A C H T E L D W.

2 . DA N I E L L A N N E S

3. BARBER & OSGERBY

4. BEN HARPER

5 . P O L LY M O R G A N

5

R E M A S T E R | W O M E N S A P P L I C AT I O N : S C I - F I U T I L I T Y 1

2

3

1. SEOUL STREET STYLE

2. LESC A LUNETIER

3 . N E W YO R K S T R E E T S T Y L E

4 . T Y G S P E C TA C L E S

4

R E M A S T E R | M E N S A P P L I C AT I O N : C A S U A L O P U L E N C E 1

2

3

4

5

1. EMPORIO ARMANI

2. MILAN STREET STYLE

3 . C O S T U M E N AT I O N A L

4 . T H E G R E AT E S T M A G A Z I N E

5 . M Y K I TA

E L E M E N TA L P H OTO G R A P H B Y O L I V E R VA N H E R P

E L E M E N TA L | C O L O R + M O O D 1

2

3

4

1. KRISTINA PETROSIUTE

2 . @ N E W S C H O O L PA I N T I N G

3. ONKEL ULLE

4. NOBUHIRO NAKANISHI

5. SUTURNO

5

E L E M E N TA L | W O M E N S A P P L I C AT I O N : C O L O R E R O S I O N S 1

2

3

4

5

1 . TAY L O R M O R R I S

2 . T Y G S P E C TA C L E S

3 . PA R I S S T R E E T S T Y L E

4. MILAN STREET STYLE

5 . TAY L O R M O R R I S

E L E M E N TA L | M E N S A P P L I C AT I O N : D E C O R AT E D W O O D 1

2

3

1. PINTEREST

2.TRIBE EYEWEAR

3. HERRLICHT

4. TRIBE EYEWEAR

4

O F F B E AT P H OTO G R A P H B Y O L I V E R VA N H E R P

O F F B E AT | C O L O R + M O O D 1

2

3

4

1 . PA U L W E X

2 . B E N J A M I N H U B E R T x L AY E R

3. ARIANE PRIN

4. TUMBLR: STUDIO AIKIEU

5 . K I N TO M AG

5

O F F B E AT | W O M E N S A P P L I C AT I O N : L I G H T A R T 1

2

3

4

5

1.TERMITE EYEWEAR

2. MIU MIU

3.ALFRED KERBS

4 . J O N AT H A N S A U N D E R S

5. ROGER EYE DESIGN

O F F B E AT | M E N S A P P L I C AT I O N : O D D C O M P O S I T I O N S 1

2

3

4

5

1.KAIBOSH

2. CERRUTI

3 . N I C K G E N T RY

4. KAIBOSH

5. HAIK

COLOR DIRECTION

COLOR | HERB GREENS 1

2

3

4

5

1.GUCCI

2 . B R I A N & B A R RY

3 . N E W YO R K S T R E E T S T Y L E

4 . Z AC P O S E N

5 . T W I S T & TA N G O

C O L O R | B L AC K C H E R R Y 1

2

3

1. OSKLEN

2 . S AO PA U L O S T R E E T S T Y L E

3. CHRISTIAN SIRIANO

4 . G OT H E N B U R G S T R E E T S T Y L E

4

C O L O R | C O G N AC 1

2

3

1. SPORTMAX

2.MIU MIU

3 . S H I AT Z Y C H E N

4 . T R AC Y R E E S E

4

C O L O R | C H O C O L AT E B R O W N S 1

2

3

1 . S A O PA U L O S T R E E T S T Y L E

2. COBLENS

3. PITTI UOMO

4 . PA R I S S T R E E T S T Y L E

4

COLOR | BRIGHT RED 1

2

3

1 . V E R S AC E

2. COBLENS

3 . T S U M O R I C H I S ATO

4 . PA R I S S T R E E T S T Y L E

4

COLOR | ORANGE BLAZE 1

2

3

1. MOSCHINO

2. LES LUNETTES D’ALSO

3 . PA R I S S T R E E T S T Y L E

4 . T S U M O R I C H I S ATO

4

C O LO R | DA Z Z L I N G B L U E S 1

2

3

1 . C U S TO B A R C E L O N A

2. BAILEY NELSON

3. MOSCHINO

4. IODICE

4

C O LO R | C H A R C OA L G R E Y 1

2

3

1 . Z AC P O S E N

2. MASSIMO DUTTI

3. MIU MIU

4. RODEBJER

4

C O L O R | PA S T E L S 1

2

3

4

1. C ARVEN

2 . K I R K O R I G I N A L S + E . TA U T Z

3 . A G AT H A R U I Z D E L A P R A D A

4. ALFRED KERBS

M AT E R I A L S

M AT E R I A L S | I R I D E S C E N T L E N S E S 1

2

3

4

1 . M Y K I TA

2 . K R I S VA N A S S C H E

3 . M AT T H E W W I L L I A M S O N

4 . M AT T H E W W I L L I A M S O N

M AT E R I A L S | C R Y S TA L - C L E A R 1

2

3

4

1. 3.1 PHILLIP LIM

2. 3.1 PHILLIP LIM

3. LEVI’S

4 . K I R K O R I G I N A L S + E . TA U T Z

M AT E R I A L S | F I N E M E TA L S 1

2

3

4

5

1 . M I Z J A PA N

2 . M Y K I TA

3 . S U N D AY S O M E W H E R E

4. FORMMAX

5 . S U N D AY S O M E W H E R E

M AT E R I A L S | F R O S T E D 1

2

3

4

1. DICK MOBY

2 . M Y K I TA

3 . A G AT H A R U I Z D E L A P R A D A

4 . AG AT H A R U I Z D E L A P R A D A

M AT E R I A L S | C L A S S I C TO R TO I S E S H E L L 1

2

3

4

1. STREET STYLE

2 . T Y G S P E C TA C L E S

3. STREET STYLE

4. ALFRED KERBS

M AT E R I A L S | M AT E R I A L M I X E S 1

2

3

4

5

1 . G A R G OY L E S E Y E W E A R

2. OLIVER GOLDSMITH

3. GUY LAROCHE

4 . A G AT H A R U I Z D E L A P R A D A

5 . A G AT H A R U I Z D E L A P R A D A

M AT E R I A L S | E M B E D D E D W I R E 1

2

3

1-4 GLOBAL STREET STYLE

4

M AT E R I A L S | C O L O R T I N T E D 1

2

3

1-4 GLOBAL STREET STYLE

4

KEY SHAPES

KEY SHAPES | RETRO SQUARE 1

2

3

1. THOMAS WYLDE

2. SASS & BIDE

3 . K A R E N WA L K E R

4 . J O N AT H A N S A U N D E R S

4

KEY SHAPES | SOFT 1960S 1

2

3

4

1 . S U N D AY S O M E W H E R E

2. SUZY GLAM

3 . S U N D AY S O M E W H E R E

4. 3.1 PHILLIP LIM

KEY SHAPES | ANGULAR 1

2

3

4

1 . M Y K I TA

2. STREET STYLE

3.SUZY GLAM

4 . T Y G S P E C TA C L E S

K E Y S H A P E S | T H E A V I ATO R 1

2

3

4

1. 3.1 PHILLIP LIM

2 . M Y K I TA

3 . M Y K I TA

4. LEVI’S

KEY SHAPES | 1980S VISORS 1

2

3

4

1 . M Y K I TA

2 . M Y K I TA

3. REEBOK

4 . M Y K I TA

KEY SHAPES | THE SHIELD 1

2

3

1. LOEWE

2 . AC N E S T U D I O S

3. MOSCHINO

4 . TO D ’ S

4

KEY SHAPES | ROUND 1

2

3

4

1.ALFRED KERBS

2. STREET STYLE

3 . B U R B E R RY

4 . M Y K I TA

KEY SHAPES | CROPPED 1

2

3

4

1-4 GLOBAL STREET STYLE

K E Y S H A P E S | T H E C AT ’ S - E Y E 1

2

3

1. FENDI

2. GIORGIO ARMANI

3 . TO M E

4. ROCHAS

4

KEY SHAPES | SEMI-RIMLESS 1

2

3

4

1.BEN SHERMAN

2 . K R I S VA N A S S C H E

3. LESC A

4 . S U N D AY S O M E W H E R E

KEY SHAPES | DOUBLE BRIDGE 1

2

3

4

1 . M AT T H E W W I L L I A M S O N

2 . T Y G S P E C TA C L E S

3 . K R I S VA N A S S C H E

4 . M Y K I TA

KEY SHAPES | CONTRAST TEMPLES 1

2

3

4

1. AMERIC AN FRESHMAN

2 . A G AT H A R U I Z D E L A P R A D A

3 . A G AT H A R U I Z D E L A P R A D A

4 . K I R K O R I G I N A L S + E . TA U T Z

KEY SHAPES | ZERO-BASE LENSES 1

2

3

4

1. LGR

2. STREET STYLE

3. KSUBI

4. LGR

TO P 5 G L O BA L E Y E W E A R S TO R E S

T O P 5 S T O R E S | AC E & TAT E , A M S T E R D A M

T O P 5 S T O R E S | T Y P E , TO K YO

T O P 5 S T O R E S | L A S H A P E R I E , PA R I S

T O P 5 S T O R E S | M Y K I TA , B E R L I N

T O P 5 S T O R E S | D I TA , N E W YO R K

I N T RO S / S 1 7

S P R I N G / S U M M E R 2 0 1 7 | M AC R O T R E N D S

DIGITAL WAVE ANALOGUE + DIGITAL

EDGELANDS CREATIVE MIGRATION

ENCOUNTER CULTURE GLOBAL DISCOVERY

PAUSE

TIME IS ULTIMATE LUXURY

D I G I TA L WAV E | C O L O R + M O O D 1

2

3

4

1 . TO N G Z H A N G

2 . WO N D E R L A N D M AG A Z I N E

3. WEHEARTIT

4 . G R AC E B O L

5 . D RY KO R N

5

EDGELANDS | COLOR + MOOD 1

2

3

4

1. THOMAS RUFF

2. MALE MODEL SCENE

3. NUMERO

4 . A N TO I N E H E N A U LT

5 . A L E X A N D E R B O N DA R

5

E N C O U N T E R C U LT U R E | C O L O R + M O O D 1

2

3

4

1 . R . N E L S O N PA R R I S H

2. EDELSCOPE

3. MORFEMA

4. MICHAEL EASTMAN

5 . A L B E RT M A DAU L A

5

PA U S E | C O L O R + M O O D 1

2

3

4

1. ZEITLOS

2. JOERI BOSMA

3. JUNO CHEN

4. ENCENS

5 . DAV I D S L I J P E R

5

THANK YOU