4 Reasons to Exhibit at a Trade Show | Smart Insights

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4 Reasons to Exhibit at a Trade Show By Peter Symonds (https://www.smartinsights.com/author/petersymonds/)

19 Feb, 2014

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Event marketing

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An introduction to the benefits of exhibiting if you haven't taken the plunge yet

Generate lucrative, highly targeted business leads

Learn what’s working (and what isn't)

Develop and strengthen your brand

Close sales without causing resentment Not all prospects respond well (http://www.marketingdonut.co.uk/marketing/exhibitions-and-events) to telesales or direct mail. Some see direct marketing as an intrusion into their lives, while others are annoyed by sales calls, regardless of how much value they might offer.

Thinking of exhibiting? Make sure you choose the right show

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4 Reasons to Exhibit at a Trade Show | Smart Insights

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