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50 Interesting Indian Social Media Marketing Case Studies August 14, 2013 SoravJain Case Studies, Digital Marketing Practices, Personal 5 Comments
Social Media marketing case studies are always interesting and inspiring to read. There is lot we can learn from and stop ourselves from making social media blunders. It is also good to note that many small and huge businesses are trying their hands on this ever growing genre of social media marketing. One can easily engage with their community, fans, and followers and also create awareness for the service offered via such campaign. We have already discussed social media case studies for 2011 and now we bring you these successful social media marketing case studies of 2013 from India. In no particular order here is the list of few brands whose case studies have been described in their blogs / website / nominated for award / written by blogger / analyzed by social media enthusiast. 1. AmbiPur– Blogging is the primitive form of defining your social presence. Regular bloggers are a great digital influence and AmbiPur delivered a well organized blogger meet for brand promotion – Read Case Study 2. Siddharth Slathia – They say, “If opportunity doesn’t knock, you build a door” Siddharth Slathia, an upcoming singer from India build his door from a humble start with a video upload on YouTube. We now call him ‘A Rockstar in making’, join us to know his journey – Read Case Study 3. Citibank – The idea was simple, Challenge the weekend shoppers with a task to Unscramble 12 scramble pictures in 48 seconds. Citibank invited bloggers from Chennai and Bangalore. Read ahead to see how a serious business of taking up a Loan was spread across the audience so well, Case Study. 4. LoveAudi – A Tweet for your love isn’t much to ask. In a Twitter contest Audi asked people to give a reason why they love Audi to win iphone, ipad, ipod and merchandise. From videos, photos to some amazing tweets, Audi sure got the answer. Read Case Study 5. Coca Cola – Brand endorsements have picked a completely new level now. Ideating unique ways to promote a brand, Coca Cola launched its commercials on Salman Khan’s official Facebook and YouTube platform–So, what impact did it create? Read Case Study 6. FujiFilm High Zoom Cameras – Fujifilm created a social media campaign primarily on twitter to increase awareness of Fujifilm High Zoom Cameras, and bring traffic to their webpage, blog and YouTube channel. Read Social Media Case Study. 7. Revlon Balm – Revlon created a holistic twitter and blog campaign to ensure that more customers are aware of their new launch of Just Bitten Kissable Balm. Read Case Study 8. Volkswagen India – “A car affects your professional life and your professional life decides your car” True, isn’t it? With a strategically chosen platform – LinkedIn, Volkswagen India was able to garner nearly 3,000 car recommendations in under a month. Read Case Study. 9. Intel – How would you feel if you could visualize your entire life in a 3 minute video? With a visual treat, Intel launched a Facebook campaign “Intel Museum of Me” to build brand awareness of its new product Intel i5 processors. With Just a subtle mention of Intel at the end, it sure creates a long lasting impact on us. Read Case Study 10 Sony – Pined anything yet? Well, Sony understood the power of Pinterest and designed a strategy that brought them great traffic and new sales. With a dedicated team to execute their Pinterest profile, see how they generated their degree of success. Read Case Study 11. Red Bull – From inspiring quotes, breath taking pictures to bringing the world closer to extreme sport, Red Bull is a great example of a brand built almost entirely on social media, with some mind-blowing PR stunts thrown in for good measure. Read Social Media Case Study. 12. Allen Solly –Don’t we all Enjoy the shopping season during a SALE! Well, Allen Solly started a “Scratch Card” Facebook application to translate engagement with fans and customers online on Facebook into footfalls and sales at physical stores. Here is what’s amazing, a 2194% RoI. Read Case Study 13. Sony Pix – Tagging drives if well executed have never been a disappointment. With the “Web of Amazing People” campaign Sony Pix played an amazing marketer. It was created to promote the TV premier of The Amazing Spiderman on 16th June 2013 through an integrated digital campaign. The entire drive was a three phase plan with distinct individual aims but one final aim. Quite a thinking! Read Case Study 14. Vogue Eyewear – To make a grand India launch of Vogue Eyewear a unique campaign was integrated were people had to guess who is the next brand ambassador from India but, here’s what they did different- a mosaic of 20,000 tiles. Each tile flipped on a correct guess and amazing prizes were given. Different as it sounds a 390% increase in Facebook fan base is a great achievement. Read Case Study 15. Once Again –Here’s a case study of an NGO that has taken social media for leverage to drive donations. “The Tagging Drive” on Facebook helped the NGO “Once again” to drive donations. Not just the tagging, but the cause of helping someone complimented the initiative and thus it was one of the most Viral campaigns. Read Case Study 16. Maxx Mobile – In order to create buzz about MSD7 Android mobile, MAXX launched a Facebook campaign during the Valentine week. The task was a little over board, fans were expected to download and upload MAXX designed cover photos. But it did create the buzz with 6000+ likes in three days on MAXX Facebook page. Read Case Study 17. Delhi Safari – With an idea of conveying a global cause of deforestation and wildlife protection, ‘Delhi Safari’ used the social media to maximize their reach. Here’s a Facebook case study on how the animated movie managed to gain maximum engagement on Facebook by posting creative content and adding in some gamification. Read Case Study 18. Superdry – A virtual journey of Superdry from UK to India to as Twitter campaign was launched that converts users to digitally drive the iconic Superdry Morgan 3 Wheeler roadster to India, by converting tweets into fuel for the car. Read Case Study 19. BIG CBS – We all enjoy the thrill and excitement that revolves around a Premier show. For the launch of its new show “under the dome”, firstly invites were sent out the Twitter user to create awareness. What followed was twitter campaigns, contests and live reviews. Read Case Study 20. Shine.com – trending No 1 for straight 27 hours in India, #YaarTuGodHai contest was launched to create awareness about the TVC launch and how a friend can get you a job.With an apt launch time Shine.com did get the best of results. Read Case Study 21. Sony Max -Sony MAX is the first Hindi movie channel to integrate LIVE tweets with the MAX television premiere of Jab Tak Hai Jaan. Read Case Study 22. Sahara Star – Sahara Start used Twitter for generating leads. Read Case Study 23. Rooh Afza – Rooh Afza promoted their brand around Holi via contest, ads, viral posting and various other methods. From 306 fans to 44040 in 20 days! Surprised? They understood the bond rooh afza had during festivals and this promotion drive launched just at the right time – Read Case Study 24. Micromax – Optimum engagement was done to drive maximum participation for the contest #MicromaxMyDadCAN on father’s day. Just at the cusp of the kick off, the fans were uber excited and micromax’s tweet became the most re-tweeted tweet. Read Case Study 25. CupoNation– “Get high on sports not drugs”, a campaign to promote the sports category with a social message! What started off as a business tactic grew to be a genuine social approach to sports. Famous sports personalities Sushil Kumar, Gagan Narang, Shiba Maggon and a few more. Read Case Study 26. Lakme Salon – A contest was started using #LetterToMyHair on Twitter to promote the Hair Promo for Lakme Salon.So what was the idea? Tweeple were asked to tweet about the compliments they hear after visiting a saloon. Read the Case Study to see how the audience reacted 27. Godrej Appliances – Know how godrej appliances gained 50000+ views on Youtube and #TheIndispensables on Twitter brought great traffic. Read Case Study 28. Sherya Ghoshal – To celebrate Sherya Ghoshal’s birthday among fans a song request application on Facebook and #itsHERbirthday was created on Twitter. Read Case Study 29. Jack & Jones – A bold statement ‘I am single and I am bloody proud of it!’ This case study used various social media space and thought people how cool it was to be single on Valentine’s Day. Though just a significant niche, their counter intuitive approach to Valentine’s Day did the job well. Read Case Study 30. Eureka Forbes – Breathless – The game was started to encouraged people to play and give out the importance of air purifiers through it. Following the game was a photo contest to claim attractive prizes. The Result? 30,000 game plays and 13 million reach. Read Case Study 31. Chevrolet – Various campaigns were created to increase the stagnant fan following on the Facebook page by reaching out to the TG. Sometimes, all you need for fire up your Facebook fan page is the right ad. Well designed, building curiosity and connecting concepts to Bollywood Chevrolet’s Ad campaign got them 45,000+ page likes in the subsequent 3 months. Read Case Study 32. Zee Khana Khazana – Attractive photos and questions brought great traffic to the Zee Khana Khazana’s brand Facebook page. They wanted users to earn the recipes through likes and shares that were once given away for free. Read Case Study 33. Hanjer Biotech – To bring in Green Technology, build brand engagement and educate people about Recyclable wastes Hanjer Biotech entered Facebook. Page posts were engineered to talk about the Environmental challenges incorporating different elements like humor, celebrities, empathy, sympathy, gratification, knowledge, trending topics and caring. Read Case Study 34. Reliance Life Insurance – Reliance Life Insurance used social media to get people to stop for a moment and visualize RISK, in a completely different way. Four stories, inter connected in a unique to way to give out a strong message. A smart approach to reach out to people inspite of the dry nature of the subject. Read Case Study 35. GNIIT Cloud Campus – Dedicated website and a Facebook Fan page was created to the grand lancuh of “Anytime, Anywhere Learning at India’s First Clout Campus” by GNIIT. Read Case Study 36. CityShor.com – CityShore to drive recruitment posted recruitment advertisement on their Facebook page, Website, Twitter, Emails, recruitment portals, Times Ascent, Economic times and Ahmedabad Mirror. Read Case Study 37. Xpress Money – To celebrate the success of reaching 1 lakh fans on their FB page and create brand engagement #100kReasonToCelebrate content was created. They got a whopping 6700+ tweets. Top Twitter brands like Fastrack, ICC, Delhi Daredevils etc contributed to the viral success of the Campaign. Read Case Study 38. Hindustan Times – HT ran campaign on Facebook and Twitter to encourage people to switch off TV for a day and spend time with their families and friends. Read Case Study 39.ixigi.com – To gather attention of its followers and increase brand engagement “Thirty Picture Content was created in a fun and creative way. Read Case Study 40. MyCityLinks – Learn how a newly launched “MyCityLinks” fortnightly tabloid kick-started with interesting teaser campaigns. Teasers directed questions to the targeted general public about the city, Bhubaneswar. Learn how they reached 1000likes in four days with a completely organic audience. Read Case Study 41. Myntra.com – Being appreciated for your contest is just what every social media marketer wants. Myntra.com engages Twitterati with #DialForStyle contest on the occasion of World Telecommunication Day. Read Case Study 42. Penguin India – Penguin India used Facebook to increase awareness and attendance for its Spring 2013 book festival, a 10-day extravaganza where author and reader gather. The result, 20,000+ likes in the 10 day and a huge buzz in the social media world. Read Case Study 43. Gerald Online – For the occasion of International Family Day on 15th May, Gerald Online India ran #FamilyLove contest and connected with the Indian social media. Read Case Study 44. Yebhi.com –Being a part of a celebrity’s birthday celebrations definitely gives you the public attention. With that in mind, Yebhi.com on Sachin’s birthday launched its new logo during #SachinBabaChaalisMore contest on Twitter. The response was viral. A whopping 11.41million impressions were created. Read Case Study 45. Chambor Geneva –Photo contest on Facebook fan page are among the most famous ways to engage fans and increase reach organically. With a hint of being different, “Picture Perfect Nails” contest ran on its Facebook brand page to engage fans and bring nail art lovers to interact with each other. Read Case Study 46. Sahara Q Shop – The challenge was not just to create a buzz but engage a loyal Facebook community, the strategy was focus on the right people and conversations rather than a vast media outreach. The result, an amazing Klout score exceeding HUL’s and almost close to BigBazaar. Read Case study 47. Yes2fashion – With an aim to touch more lives, make an impact and you social media to spread positivity, Yes2fashions did a marvelous job with @SayYes. It was a Twitter contest to promote the Year End Sale with SAY YES Campaign and get people to check out the sale. A wonderful case study of how to promote a brand while creating an impact. Read Case Study. 48. Fastrack – It was a very bold move on the Social Media Platform but Fastrack’s “Change the Name” Challenge digital only campaign was launched and ran on Facebook and Twitter to reach the target of 10 million fans in 40 days. Wondering what the challenge could be? Read Case Study 49. @home Store – This campaign is one of the best examples of engaging crowd through utter creativity. Wonderful Hash tag campaigns, contests and giving people the freedom to express the job of being ‘At Home’ was amongst the campaigns. They got a huge community growth, generated better sales. Read Case Study to understand their creativity and the impact they made. Read Case Studies. 50. Maybelline New York India – We all know how influential Music is for the youth. Mix it up with Fashion and you get this contemporary music video. To drive interest of people to know about the Baby Lips KISS song various campaigns on Facebook and Twitter went live. Maybelline was in the trending topic for quite a few days. An interesting case study
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SoravJain
Sorav spearheads echoVME, a self funded organization which aims at delivering world class Digital Media Marketing skills and expertise, and reached its zenith when it was recognized as ‘The Best Social Media Agency of 2013' by CMO Asia.
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Join the discussion… aayush • 10 months ago
nice.. but read more links are not been made in intel, sony and with some others also . so please check that • Reply • Share ›
cheap abercrombie and fitch,ab • 3 years ago
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vitthal • 4 years ago
Really great post! In this post Really great and informative content. we have to learn lots of things from this post. social media marketing is the important part of Digital marketing. thanks for posting. • Reply • Share ›
SoravJain
vitthal • 4 years ago
Thank you so much! :) • Reply • Share ›
Omkar Mishra • 5 years ago
Nice compilation Sorav..:) You missed a link back to the Micromax case study (No.24) • Reply • Share ›
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