Agile Marketing: How to Implement Scrum for Digital Marketing [PDF]

11 Aug 2017 - Traditionally associated with development and product management, agile is a lightweight and, well, agile
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Agile Marketing: How to Implement Scrum for Digital Marketing

An Introduction to Scrum and Agile Development

Don’t Reinvent the Wheel: Stick to the Framework

Basics of Scrum Framework

Roles on a Scrum Team

The Product Owner

The Development Team

The Scrum Master

Scrum Events for Conversion Rate Optimization

The Sprint

Sprint Planning

What can be delivered in the upcoming sprint?

How will the upcoming work be done?

The Daily Scrum (Standup)

Debrief & Share with the Sprint Review

Use the Sprint Retrospective to Iteratively Improve

Scrum “Artifacts” for Agile Marketing

Product Backlog (Client Backlog)

Sprint Backlog

Increment

Customizing Scrum to Work for Agile Marketing and CRO Teams

Conclusion

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