AIB's ambition is reflected in its content: Tanmay Bhat | Forbes India [PDF]

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AIB's ambition is reflected in its content: Tanmay Bhat

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The co-founder of All India Bakchod, believes being bold changed the way the country looked at the comedy collective (http://www.forbesindia.com/lists/india-rich-list2013/1433/1)

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BY KATHAKALI CHANDA Forbes India Staff (HTTP://WWW.FORBESINDIA.COM/SEARCH.PHP? SEARCHTEXT=KATHAKALI+CHANDA+%3CSMALL%3EFORBES+INDIA+STAFF%3C%2FSMALL%3E) PUBLISHED: May 13, 2017 FOLLOW ON: (H TT P S:/ /T WI TT E R. C O M/ @ K A T H A K A LI C H A N D A )

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(http://w (http://t (https:// (http://w (http://w ww.face witter.co www.lin ww.forb ww.forb 5874 book.co m/intent/ kedin.co esindia.c esindia.c m/sharer tweet/? m/share om/rss/) om/print /sharer.p text=AI Article? content/ hp? B's mini=tru 46941) u=http% ambition e&url=h 3A%2F is ttp%3A %2Fww reflected %2F%2 w.forbes in its Fwww.f india.co content: orbesind m%2Far Tanmay ia.com% ticle%2F Bhat&ur 2Farticle 8thl=http% %2F8thannivers 3A%2F annivers ary%2Fww aryspecial% w.forbes special% 2Faibs- india.co 2Faibsambition m%2Far ambition -isticle%2F -isreflected 8threflected -in-its- annivers -in-itscontent- arycontenttanmay- special% tanmaybhat%2 2Faibs- bhat%2 F46941 ambition F46941 %2F1&t -is%2F1&t itle=AIB reflected itle=AIB 's -in-its- 's ambition content- ambition is tanmay- is reflected bhat%2 reflected in its F46941 in its content: %2F1) content: Tanmay Tanmay Bhat) Bhat&su mmary= The+cofounder +of+All Tanmay Bhat, co-founder, All India Bakchod +India+ Bakchod Image: Joshua Navalkar %2C+be lieves+b eing+bol By his own admission, both Tanmay Bhat, 29, and All India Bakchod (AIB), the comedy collective Gursimran Khamba, d+chang ed+the+ 31, and he co-founded, were neither too entrepreneurial nor ambitious. The two started with a podcast in March 2012, way+the and from episode 3 were joined by friends Rohan Joshi, 34, and Ashish Shakya, 32. Initially, all they wanted was to get +countr y+looke 200 people in a room for a show. Then, as the numbers began to grow, from 200 to 500 and more, they decided to start d+at+the +comed a YouTube channel in 2013 that, they thought, would have a 100 thousand subscribers in a year. At the end of that time y+collec tive&so span, AIB reached a million subscribers. That’s when they realised they were on to something big. “Every time we’ve urce=)

decided to do X, we’ve been super-modest in our heads and the idea has just ballooned while execution. That’s why we

have managers and friends who constantly ask us to get out of the middle-class mentality and dream bigger,” says Bhat. But one idea that changed the way the country and the group itself looked at AIB was the roast, a variant of insult comedy that starred filmmaker Karan Johar and actors Arjun Kapoor and Ranveer Singh, and left many conservatives bristling with its bold overtones. Despite the FIRs against AIB, the group’s mojo transcended mere numbers. “It made us posterboys of free speech, we became an Amul hoarding and, from that point onwards, we were fairly sure that we could walk into any room and people would recognise us,” says Bhat. What began as an attempt to change the way Indian celebrities were perceived—stiff and uptight—became the headline act on their CV. AIB was never scared of the outcome of the roast. If anything, Bhat and his colleagues were excited to have pulled off something big, a format that hasn’t been attempted in the country before. What worked for them was a fearless, unabashed voice that reached places where the earlier ones didn’t go. “We use the word pushing the boundary very often, but at AIB, that’s really our DNA. Our brand has always stood for disruption and all those marketing jargons that most people say, but don’t actually put into action. Our ambition is reflected in our thoughts, our content,” he adds.



Our brand has always stood for disruption and all those marketing jargons that most people say, but don’t actually put into action.

AIB’s focus now is to understand young India—the demographic that is non-conformist, that drives change—and play to their aspirations. If TV’s original funny man Cyrus Broacha is to be believed, they’ve already made impressive SHOW MORE

beginnings. “These days, when we travel, we meet a lot of young people who want to be comedians. For them, AIB is a reference point; they all want to be like them,” says Broacha. (http://w (http://t (https:// The group is now entering the fiction space and will soon turn long-form producers. Says Bhat, “The challenge for us is ww.face witter.co www.lin book.co m/intent/ kedin.co longevity, to have a 25-year-long career. A lot of artistes come and go in five years. We’ve already covered that. How

m/sharer tweet/? m/share do we turn that into two decades and more is the next big question we are looking to address.” /sharer.p text=AI Article? hp? B's mini=tru (http://www.forbesindia.com/search.php?searchtext=AIB) Anniversary (http://www.forbesindia.com/search.php?searchtext=Anniversary) u=http% ambition e&url=h AIB 3A%2F is ttp%3A %2Fww reflected %2F%2 w.forbes in its Fwww.f All India Bakchod (http://www.forbesindia.com/search.php?searchtext=All+India+Bakchod) Tanmay Bhat (This story appears in the 26 May, 2017 issue of Forbes India. You can buy our tablet version from Magzter.com india.co content: orbesind m%2Far Tanmay ia.com% (http://www.magzter.com/IN/Digital18/Forbes-India/Business). To visit our Archives, click here. ticle%2F Bhat&ur 2Farticle (http://www.forbesindia.com/search.php?searchtext=Comedy) (http://www.forbesindia.com/search.php?searchtext=Tanmay+Bhat) Comedy 8th- l=http% %2F8th(http://www.forbesindia.com/archive/)) annivers 3A%2F annivers ary- %2Fww aryMORE STORIES special% w.forbes special% 2Faibs- india.co 2Faibs ambition m%2Far ambition -is- ticle%2F -isreflected 8th- reflected -in-its- annivers -in-itscontent- ary- contenttanmay- special% tanmaybhat%2 2Faibs- bhat%2 F46941 ambition F46941 %2F1&t -is- %2F1&t (http://www.forbesindia.com/article/2017 (http://www.forbesindia.com/article/2017 (http://www.forbesindia.com/article/recli (http://www.forbesindia.com/article/rotm itle=AIB reflected itle=AIB -celebrity-100/badshah-the-right-celebrity-100/vijay-habitual-hit- 's ner/children-in-cinema-the-kids-arean/wealth-narcissism-and-in-its's notes/49025/1) maker/49023/1) (not)-alright/49019/1) leadership/48989/1) ambition contentambition is reflected in its (HTTP://WWW.FORBESINDIA.COM/ content: SEARCH.PHP? Tanmay Bhat) SEARCHTEXT=FORBES+INDIA)

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