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Home : Blog : 5 Ways to Get 5-Star Amazon Customer Reviews
5 Ways to Get 5-Star Amazon Customer Reviews Last updated: Dec 19, 2017 Megan Marrs 47 Marketing Strategy
Why You Need Amazon Customer Reviews Online reviews are the modern media world-of-mouth; they’re immensely powerful and can have a huge affect on how your business is perceived. A study last year found that: 79% of consumers trust online reviews as much as personal recommendations 85% of consumers say that they read online reviews for local businesses 73% of consumers say positive customer reviews make them trust a business more When you wish upon five stars, it makes no difference who you are – your business dreams come true! OK, in truth you’ll need a lot more than wishing to obtain a great Amazon star count. In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).
What Amazon Customer Reviews Can Do For You Amazon reviews serve a few different purposes. Reviews can: Push on-the-fence buyers into a purchase Convince consumers to buy your product over alternatives Assure customers of quality Serve as word of mouth recommendations
Why Product Reviews Matter & the Human Hardwire Studies have shown that word of mouth is the most powerful marketing tool – even in an online age, when a fellow human being tells us about something great, we listen with open ears. Although our lives are vastly different than our neanderthal ancestors, we aren’t as far removed as we think. We are still programmed to make choices based on the actions of others. There is safety in numbers with the herd mentality, so when we see a lot of people recommending an item and saying they HAVE to have it, we tend to feel likewise. As someone who frequents Slickdeals, a website that aggregates the daily online deals, I’ve witnessed myself and many others fall victim to the herd mentality. Many silly purchasing decisions have been made all because of a forum swarming with users saying, “in for 3, what a great deal!” or “unbelievable price on these, they’ll sell out quickly.” This results in unnecessary, even down-right useless purchases – an outcome that many on the site dub the SD affect. The truth is that we’re programmed to act quite sheepish.
Bah ram you, sheep aren't so true (photo courtesy net_efekt)
When it Comes to Getting Amazon Reviews, the More the Merrier Social proof is some powerful stuff, and the more proof you have, the more potent it becomes. An item rated as 4.5 stars reviewed by 10 people won’t sell as well as an item rated as 4 stars reviewed by 300 people. More reviews look better, are more convincing, and boost your visibility when someone searches for your product on Amazon.
Want to drive even more traffic to your site? Check out our free guide! How to Get Reviews on Amazon: 5 Terrific Tips How do you get legitimate, 100% authentic home-grown Amazon consumer reviews? Here’s how.
1. Provide a great consumer experience. The majority of negative reviews involve consumers feeling misled about a product. Be honest about what you’re selling and provide as much accurate, precise information about your product as possible to avoid any confusion or false expectations. 2. Send follow-up emails after an Amazon purchase asking for feedback. Amazon asks for feedback following a purchase, but it’s a generic email with nothing special. Instead, send personalized review requests; ideally you want to send them shortly after they’ve received your product so its awesomeness is still fresh in their minds. You can even use a site like FeedbackFive to automatically send customized feedback request emails. Make it really easy for users to leave a review by including a link. 3. Request Amazon reviews via newsletter and social media. Chances are, the folks subscribed to your newsletter and your fans on Facebook already like you, so why not ask them for reviews? There’s a decent chance they’ve already bought a product from you, so they can provide legitimate, positive Amazon customer reviews. In our article about getting reviews on Yelp, we noted that Yelp discouraged directly soliciting reviews. Amazon, on the other hand, is much more lax. 4. Reach out to users who reviewed similar products. You can find users who have reviewed products similar to yours (even your competitor’s products) by visiting your product page, going to “Customers Who Bought This Item Also Bought” and “Customers Who Viewed This Item Also Viewed.” These are your competitors, and you could do well simply taking note of them and reading their reviews (paying attention to what they do well and what they fail at), and even checking out their website.
For the sake of our Amazon review-centered discussion, simply click for the “customer reviews” link and sort by newest reviews. Click the reviewer’s name for their details. If they provide contact info connected with their profile, you’re in luck! Send an e-mail. If only a name shows up, try contacting them on another social network like Twitter or Facebook. 5. Solicit the top Amazon reviewers. Amazon holds a list of their top reviewers – a compilation of esteemed reviewers who are valued for their insightful and objective critiques. Many of these top Amazon reviewers also hold titles such as “Top Ten Reviewer,” or “Hall of Fame Reviewer,” which are displayed alongside their reviews, making their reviews ultra-valuable.
We’ll discuss how to find these coveted super-star Amazon reviewers in our next section below.
How to Get Reviews from Top Amazon Reviewers Snagging an assessment from one of these prize reviewers can mean big things for your Amazon seller account. These guys are the big mouth Billy basses of the Amazon world, and we’re going to show you how to reel them in.
Some of these Amazon reviewers make a living doing this – it’s serious business, and some may do as many as 100 reviews a month. Be prepared to offer your product for free in exchange for a review – depending on your product, this could be a pricey expenditure, so you’ll have to decide if this is a strategy you can afford. 1. Find the top reviewers. First we’ll scour the Amazon list of Top Reviewers. You’ll see the page is divided into Top Reviewer Rankings and Hall of Fame Reviewers. Hall of Fame holds the long-time legacy reviewers, while the Top Review Rankings shows the best Amazon contributors at the current moment. Hall of Fame shows the reviewers’ title badges and accolades, although you can get this same info mousing over names in the Top Reviewers section. 2. Search for relevant tags. Mousing over names in either section will bring up the reviewer’s most used tags. Your goal will be to find top reviewers who have used tags related to product or industry in the past, making them a perfect target.
3. Keep track of contacts. Next you’ll want to compile a contact list. Prepare to be excel-ent as you’ll want to keep all this info in a neat and tidy spreadsheet. 4. Fish around for emails. Many popular reviewers will have their email addresses on their profile page. If you don’t see an email address, you’ll have to try reaching out via social media (Twitter, Facebook, etc.)
And “bingo” was his name-o. 5. Reach out with a thoughtful e-mail. Time to plead your case, so put on those puppy-dog eyes! Explain to the target that you found their review on Amazon and that you’d like to send them a product you believe they might be interested in. Don’t send out one soulless generic mass email – personalize the message showing that you’ve read up on the reviewer and seen their past reviews. Maybe comment on one review you found especially illuminating or clever. Personalizing your messages greatly improves your chances of getting a reply, so be sure to implement some considerate correspondence. Tell them that you’re hoping for an honest review of the product, although no obligation is required. Many won’t respond to your email, and probably only around half will review the product you send, but that’s the name of the game. Yes, it’s risky. But if your product is awesome and you know it can earn great reviews, a few 5 star ratings from these top Amazon reviewers will be HUGE. 6. Say thank you! One of my all time favorite books, How to Win Friends and Influence People (I swear, I’m not a self-help junkie, this is an eccentricity in my library), notes that all people crave sincere appreciation. Be sure to follow-up and thank the top Amazon reviewers for their thoughtful review – with sincerity of course! Getting Amazon reviews from Amazon’s cream-of-the-crop critics isn’t easy, but it’ll pay off in the end when you’re rolling in gold stars.
Rainbow Brite knows all about star power
A Different Approach: Fake Reviews Amazon is doing their best to combat fake reviews, but honestly, they aren’t doing a ton. In a way we’re dealing with the same black vs. white hat problem of whether or not you should buy Twitter followers, which is a tremendously controversial topic. I believe it’s best to give readers the full low down and let you decide for yourself which kind of hat you’d like to wear.
Deicions, decisions - which hat to wear? (photo by Beverly Goodwin) As always, fake reviews can be obtained if you’ve got the gut of a gambler. For falsified Amazon consumer reviews, you can check out… Fiverr. Fiverr is such a weird melting pot of shady bizarre offerings. The black market of internet advertising, you can find just about anything for cheap on Fiverr, including artificial Amazon reviews. BuyAmazonReviews.com. Yes, it is real – you can buy Amazon reviews. It is trustworthy? Ehh… user discretion is most certainly advised. Yes, you will get in trouble if you’re found out – heck, you might get your entire Amazon account suspended. But great risk, great reward, you know the drill, so it’s your call Saul.
How to Handle Bad Amazon Reviews It’s tough making your living online – the web has a way of bringing out the worst in people as many users hide under the internet’s veil of anonymity to spread slander they’d never dream of voicing IRL. It’s not a matter of if you’ll ever get a bad review – it’s just a matter of when.
Prepare for the worst. You’ll get bad reviews. Maybe even really terrible ones. Criticisms may be indelicate, undeserved, or even downright cruel, and there’s no internet police who will come around and slap those naughty complainers on the wrists. That means it’s up to you to handle the situation. We suggest that you… Take a cool down. Negative reviews can sting, which is why your first step upon receiving a negative Amazon customer review should be to simply step back. Take a day or even several to cool down and then assess the situation with a clear mind. Is there any merit to the review? Maybe this is a clue to how you can improve your product. Is it a pure emotional tirade? Other uses can sense a baseless rant, so while your star ratings may be affected, users who take the time to read your 1-star reviews may see the senselessness of a bad review. If the review is blatantly emotional, these cool down days may be as beneficial for you as for the reviewer – they may be able to realize their earlier review was unreasonable and be open to editing it. Approach with extreme caution. The next step is deciding whether or not to respond to a piece of negative feedback. Here’s where things get tricky, because the situation can change depending on whether you are an Amazon reseller dealing with negative seller feedback, or whether the problem is a negative product review. For Amazon Resellers: First examine the issues the buyer had – can the problem be remedied? Consider offering refund or replacement. Buyers can remove feedback for up to 60 days after a review is posted, so there’s usually a chance of redemption. For Bad Amazon Product Reviews: Responding publically may add further damage, especially if others take the side of the reviewer. Look forward to burying this negative review with new positive ones. Amazon will remove a review in specific cases like those involving privacy violations or obscene language, but these situations aren’t common.
Enjoy Those 5-Star Reviews! We’ve done our best to provide you with the Amazon aptitude necessary to bring in great Amazon reviews. Do you have additional Amazon advice? Share it in the comment section!
Comments Michael Conlan May 23, 2014 Hi Megan,Very interesting article. I have only had time to peruse it, I will digest it later when time permits. However,my problem is how to get that first virgin Amazon review. I purchased hard copies of my book, handed someout and mailed others. One recipient tried to write a review on Amazon, but was politely told he didn't buy thebook from them, so they wouldn't accept his review.I have written to a few reviewers, but didn't get a reply.How do I get off the mark?Sincerely yours Michael Conlan reply Megan Marrs Jun 11, 2014 Hi Michael,That seems very strange, since Amazon does not require users to purchase an item on Amazon before reviewing it. Unfortunately, sometimes it comes down to being persistent. Most of your requests for reviews will be rejected, but some of them will not be. Those few and far between reviews are the ones you are shooting for! reply Rebecca Lombardo Nov 18, 2015 Actually, Amazon does require that you have an account and you've purchased something before you can review. I'm an author, and I had 5 different people buy a book directly from me, and when they went to review it, because they hadn't ever bought anything, they weren't allowed to. I tested the theory by making a dummy account, and I was told the same thing. reply Sam Jun 16, 2017 The exact amount is $50.00. I to am an author and have continuously run into this little snag. Over half of my friends and family rarely use Amazon. So when I ask them to leave reviews, they make the attempt. But since they haven't spent in excess of $50, Amazon won't allow it. And even if they have, half the time it still won't go through. reply Alex May 03, 2017 Awesome. Thank you so much for that link. I've been searching everywhere trying to get a clear answer for who can leave a review. We just started selling our own products on Amazon and have our own site and are on other platforms, and wanted to use that customer base to leave reviews on Amazon to be found there. It's clearly spelled out at that link that that is okay and won't be punished. Thanks again! reply Kevin Jun 27, 2014 Hi, Megan It is reallly useful to read your article . But I have a question . As you said ,Be prepared to offer your product for free in exchange for a revieBut as far as I know , it is not allowed as it is agaist Amazon policy . Also if he does not pay the bill , will amazon allow top reviewer to make a review ? Waiting for your fast reply . Best regards reply Mark Burginger Oct 14, 2014 Instead of sending the product, you can ask the reviewer if they will accept an Amazon. Gift card via email for the purchase price. That way they are a verified buyer. Don't do this in bulk unless you are Richie Rich. reply Greg De Tisi Nov 01, 2014 Hi Megan. Truly fantastic advice. In fact could be a great book! :) I have already moved to phase 2 of taking action after reading this pleasurable piece of advice. Many thanks and may you have a great weekend. Happy Halloween! Greg reply Boris Nov 05, 2014 HI, thanks, it's a nice article. You suggest a gif card to ensure the review is accepted and marked as verified.Other option may be a promo code of 99% and free shipping, then send the code to the reviewer. Amazon may penalize this option? Thanks reply jumpsuit.us Oct 06, 2015 With havin so much written content do you ever run into any issues of plagorism or copyright violation? My site has a lot of completely unique content I've either created myself or outsourced but it appears a lot of it is popping it up all over the web without my agreement. Do you know any methods to help protect against content from being stolen? I'd genuinely appreciate it. reply Anonymous Nov 10, 2014 Boris,Amazon states that "Other forms of compensation, including gift cards to purchase the product, product refunds, and review swaps, are not allowed."That certaily suggests that using a coupon code to give a free product away for review is really close to the line. That's understandable, because when you use a 100% off coupon code, this still registers as a "verified purchase" within amazon's system. Obviously that will inflate your sales data and also have a positive affect on your product's ranking. So you can see why this is a practice that Amazon probably will not like. Many merchants use it precisely because of the way that is does help their products's ranking, but at some point when the abuse becomes too great, Amazon will no doubt step in and start penalizing those who do it. The risk now is that this kind of activity does leave an easily traceable "footprint" in amazon's purchase records, and you quite possibly have those reviews stripped out of your listing, or worse, your account suspended or banned for doing it. If you want reviews in exchange for a free copy of the product, then the safe route is to create a multi-channel fullfilment order and have the product sent directly, free of charge, to the reviewer. Megan ...In the article, you mention "Amazon is doing their best to combat fake reviews, but honestly, they aren’t doing a ton."how do you know this? What are you basing this assertion on? Do you have some kind of insider information into Amazon's policies and development activities? If they are not doing much to combat this issue, I'd really like to know what exactly they ARE doing and how you know about it.Thanks!Michael reply Boris Nov 10, 2014 Thanks you for your reply. Then Amazon do the same way to gain reviews with VIne program, they send free copy of products in exchange of reviews, this is a double moralism? reply Anonymous Nov 11, 2014 Hi Boris,No, it's not the same. In the VINE program Amazon sends advanced product samples (before the product actually becomes available for sale on their site) to it's top reviewrs. The reviews they leave are not counted as "verified purchases", and thus they do not artificially inflate the product's sales data, like your suggested method will. Many new merchants are using coupon codes to give away products for review, and most are getting away with it at the moment. It's a big risk in my opinion, as it's only a matter of time before Amazon says, "enough is enough", and then clamps down on the practice (and possibly penalizes merchants who have done it in the past too). If you are planning on building a solid, long term sustainable business on Amazon, I'd advise against engaging in any practices that are not clearly acceptable. Stay healthy and stay out of the grey zone my friend! It's not worth the risks! :) reply Boris Nov 11, 2014 Thank you very much! reply Maria May 04, 2015 I would like to understand better is Amazon allowing vendors to submit products to customers with a 90-100% off coupon in return for "un-biased" reviews legitimately? I am finding this practice very deceptive due to the fact that the sellers are misleading the consumers. Some feedback states it was offered in exchange for a discounted price, is this actually acceptable practice by Amazon standards? reply NickLDougher Sep 23, 2016 Definitely imagine that that you just stated. Your favorite reason appeared to be with the web the easiest thing to consider of. I have faith that for you, I certainly get irked simultaneously as other people consider worries which they plainly don't recognise about. You controlled to hit the nail upon the greatest as neatly as outlined out the whole thing without the need of side-effects , other folks can go on a signal. Will probably be back to obtain more. Thanks reply Aaron Mar 18, 2015 Be aware that Amazon is cracking down on these things! We have had several customers who have left reviews that Amazon either chose not to post or pulled down after they were posted. We are talking about verified purchases too! After contacting Amazon, they could not give any real solid answers as to why, and that the customer should contact them directly. They are really difficult to work with as a seller! reply Fiverr Review Oct 26, 2015 I all the time used to study paragrapph in news papers but now as I am a user of wweb soo from now I am using net for articles, thanks to web. reply Liz Apr 11, 2015 Hello, this is a very interesting article! Thank you for the information. I am not a seller but am a reviewer. I get contacted by companies to purchase their product at 99% off or at an even higher discount in exchange for an honest review of their product. I feel this is a great way for people like me to point out the best parts of the product (even the parts that aren't so great) and help the buyer make the right decision when purchasing the product through reviews. Thank you for the information again and i just wish there were a website reviewers could go to to contact sellers who need people to Leave an honest review of their products.. Any recommendations??
[email protected] Liz. reply joe Apr 15, 2015 Reviews from users who have purchased the product or a book always stick. There is no better way to promote products without the risk of reviews being deleted than this. reply Steven Jan 30, 2016 Joe, this isn't true. I have been selling for a month and have had three 5 star reviews, by people I work with, that all bought from their own account, from a different IP address, and the reviews went up for a week or so, then they all have been taken down. The reviews were up for a few days, then they disappeared. How does this happen? On top of that, I sold about 50 products and started moving up the ranking, then I got a 1 star review from someone that didn't even buy the product, and it has been there for three weeks. Now my product is not selling. Apparently the bad review worked. Also, why didn't any of the 50 people that bought my product review it? Amazon needs to make it easier for new people to sell products. The top sellers could get a couple people to give their competition bad reviews, and "goodbye competition." reply Mark Bailey Apr 28, 2015 This was a great article! I appreciated all the information :) thank you! reply Colette May 12, 2015 I've been contacted by sellers offering free and discounted products for review....I always put a disclaimer at the end of each review and as I've seen many others accepting products to review I didn't know it wasn't allowed...is this correct?? I actually enjoy writing reviews... reply kwong Jul 15, 2015 The discussion is great! I also want to know the honest reviewer to review my product and tell me how I can do better or pad my shoulder for a strenght to on going. When we are still small in biz, all those encouragement, comments and reviews are important. reply Kwong Jul 15, 2015 I am a product designer and create a new brand in Amazon. I read lots of promotion and started to invest my time and resources however there are millions millions of "case" even though I am offering some designer's fashion but it will take long long time for my design to surface out, should I need to wait for "step by step" moving or aggressively shift to other less competitive catalogue to start other product design? reply Daria Jul 19, 2015 Have you ever tried a simpler method of finding reviewers? I'm curious if anyone has experience with Splash Rep for example reply David Swiznen Sep 10, 2015 Really good article with solid advice! reply Alex Oct 12, 2015 Very good article. Greetings from Romania! reply Martyn Brown Oct 19, 2015 As from 19th Oct 2015 Amazon have announced that they are taking stronger action against fake reviews. This could be as a result of a nationwide article in a UK newspaper about the way people are fooled by the fake reviews. They are now suing and taking serious action against offenders.. Ultimately, this will be better for everyone as sales will be based on a solid and honest reviews, perhaps. reply augmentedandvirtualreality.com Apr 30, 2017 Hey! This is kind of off topic but I need some aadvice from an established blog. Is it hard to set up your own blog? I'm not very techincal but I can figure things out pretty quick. I'm thinking about setting up my own buut I'm not sure where to start. Do you have any ideas or suggestions? Many thanks reply Layla Oct 08, 2017 Hey there I am so thrilled I found your weblog, I really found you by error, while I was browsing on Askjeeve for something else, Nonetheless I am here now and would just like to say thank you for a fantastic post and a all round interesting blog (I also love the theme/design), I don't have time to read it all at the minute but I have book-marked it and also added your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the excellent work. reply Eric Ekchart Jan 18, 2016 Thankful to you for posting the matters on how to take caution on bad reviews. I'm a writer, and my book is on the way. And I was really worried myself, how I would face bad reviews if any comes through. this site is truly helpful. reply Tom Church Apr 16, 2016 Point #4 is genius! reply Mike May 03, 2016 Thank you for sharing, good article. I am not an Amazon seller or customer. For everyone who is: do you receive e-mail addresses of the customers who bought your product on Amazon.com? If so, then you should compose your own e-mail invite and send them to everyone. Include a clear CTA, explain in short how they are helping others to make a choice (very important) and do not include a incentive (I think this is even considered breaking the law in the US). If you are selling a book, then perhaps even insert a link (or short description) on How To write a (book)review. If you have just one or two reviews, then insert the topic as a quote and just ask your customers if they agree. Most of your customers will read this e-mail on mobile, so make sure the e-mail scales for mobile. I work at a large e-commerce company in the Netherlands and this is how I have generate the most product and shop review on our site. After a lot of A/B testing I have increased the conversion (review written) on the e-mail with 24% in the last year. Yes, yes I know... not everyone will be able to get the same results, I just wanted to share some insights. Good luck! reply Harun Rashid Jun 20, 2016 Great site you have here! Thanks for sharing such a nice informative article .Waiting for more updates from you soon. reply Julia Jul 28, 2016 Thank you for sharing these many great opinions. Wanted to share some of my story. I started my e-business 6 months ago, I have my own e-commerce website KelementStore.com, as well as Amazon marketplace store, tried many marketing strategies to promote my own website, such as Google AdWords, social media, referral program, only to realize only Amazon can move some quantity, even when I didn't do any marketing on Amazon (not eligible as a new Amazon seller). I'm very grateful for the initial 5 star reviews I got, those genuine words quickly brought in sales. Then when the sales grow, bad customers come up, they didn't like the product or there were misunderstanding, and these people refuse to communicate, just threw you bad reviews. I've consulted Amazon customer service on how to deal with such unfair situation, Amazon only removed a couple that violates their review/feedback guideline. Just like we would meet mean people in real life, they exist on the Internet too. I agree with Megan that the best thing to do in such situation is to get more positive reviews to bury the bad ones, but once there's a bad one, your sales drop, and you seemed to have to search for paid reviews, but will also worry about being caught by Amazon. It's a painful dilemma, I'm still struggling on the decisions and looking for good reviewers. I become a more active and positive reviewer now, since I know how hard and important it is to maintain a good reputation. Hope the same for every other sellers. reply iSUP Aug 04, 2016 I find it easy to get fake reviews on kindle books because you can put theme on free promo to get verified reviews but it's a lot harder to get reviews on paperback books. reply vivian Aug 18, 2016 Hi, very interesting article. I have a quick question. I have sold some of my products on Amazon. I have done small tweaks to the design (which does not change the performance of the product). Because I have a new code with Amazon, I have lost all the reviews of my old products. Is there any way that review can be transferred? Thanks reply Nikalaz Sep 14, 2016 I was wandering is it allowed by Amazon to include a thank you note in the package of your product and to ask the customer to post a review? reply brianmay Nov 01, 2016 Lovely detail. Thanks for keeping us updated. reply mack Dec 09, 2016 Wonderful post. Thanks for sharing the insights. Would you mind throwing some light on not your product itself but the competition your product had prior to you entering. For example – I sell essential oil in the geated beauty category and since the competition is so fierce, I’m struggling to make organic sales. Indeed, sales and reviews seem to be the mantra for AMZ algo. I’m currently trending at 31 reviews and should hit the 50 review mark in 2 weeks hopefully. I’m truly hoping things start to change then. reply Billy Mar 07, 2017 Great article Megan. Some additional key points everyone should know: Amazon's current TOS/rules say that, to post a review, they have to have purchased (from Amazon.com of course! LOL) at least $50 in merchandise (!) using their credit or debit card. So, gift cards, as some of the posters suggest, won't work unless you happen to find those customers. New Amazon customers who want to post a review? Good luck!? Also, nobody mentions this, but keep in mind that, for every product you discount (say 50% or even 99%), remember that those reviewers, naturally (or let's just say often) will come back and post those products on Amazon at a price way more competitively than yours. So you have to remember the yin and the yang: the upside is you might get a good review, the downside is you could easily lose 1 future sale for every 1 review. Yes, perhaps that's a small price to pay. Sometimes, though, it can be hundreds of dollars, or more, lost per sale, for higher priced goods, imo. reply Richard Lowe Apr 01, 2017 Thank you for the great article. I like your advice about sending a custom message after a purchase to get feedback. I've been doing that on eBay for years with great results. I've been successful in more than a few cases sending a nice email to some top reviewers, and in those instances received not only favorable reviews, but gained a fan for my books and a good network connection. I think it's important to build relationships like that. I quoted you in my own article on the same subject on my website. reply sally May 08, 2017 i would like to know how to bring in great Amazon reviews reply Sam Jun 28, 2017 Do not go to BuyAmazonReviews.com, it redirects to Amazon and they track it I'm sure. Can't believe you guys will put that sh*t here, set me up like this. Not cool reply Darren Jul 26, 2017 Hi Megan, great article. A lot of useful insights and tips here. Amazon really turned the seller world upside down when they banned incentivized reviews, but there is always a work around, as you have outlined above. Thanks reply Lili Dec 06, 2017 I have 390 organic reviews in almost 2 years of selling only one product and my business was doing great on Amazon until some new kid on the block came up with over 300 unverified 5 stars reviews in one month to advertise a product similar to mine. I contacted Amazon to complain and the answer was: Anyone who has purchased $50 or more can post a review of any product. Seriously?! Totally dishonest, and deceptive. The story is that now my sales have dropped more than 50% thanks to the Amazon algorithms that show the other product first and although mine has 4 Stars reviews all organic vs 5-Stars from the competition, anyone will think the other product is better because of the reviews (fake reviews). I'm hating Amazon now. If anyone can guide to the company that can get me unverified reviews, I will greatly appreciate it. reply
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