Amazon.com case study | Smart Insights [PDF]

Jun 30, 2014 - We can also learn from their approach to digital marketing since they use digital marketing efficiently a

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Amazon.com case study By Dave Chaffey (https://www.smartinsights.com/author/davechaffey/)

Online business and revenue models

30 Jun, 2014

Essential

Case study

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Amazon's business strategy and revenue model: A history and 2014 update

Amazon business and revenue model

A short history of Amazon's growth and business model evolution

Further Amazon case information

1 of 84

Amazon Case Study Context

Amazon Vision & strategy

2011 update on vision and importance of technology

Amazon Customers

Competition

From Auctions to marketplaces

Amazon Media sales

Amazon marketing

How ‘The Culture of Metrics’ started

From human to software-based recommendations

Experimentation and testing at Amazon

Amazon.com Technology

Data Driven Automation

Your Recommendations

Amazon Partnership strategy

Amazon Marketing communications

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