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Overview Atomic Weight Density Melting Point Boiling Point



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Thermal Properties Phase Absolute Melting Point Absolute Boiling Point Critical Pressure Critical Temperature Heat of Fusion Heat of Vaporization Heat of Combustion Specific Heat

magazine/edition 106

13

inspire A Capital flavor: Austin and legendary BBQ

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drive A most urbane vehicle: The all-new Audi Q3

move Aluminium: Still metal, just a lot lighter

26.981538 2.7 g/cm3 660.32°C 2519°C

AL 26.98

:: Electron configuration

[Ne] 3s2 3p1 2, 8, 3

Solid 933.47 K 2792 K N/A N/A 10.7 kJ/mol 293 kJ/mol N/A 904 J/(kg K)

Editorial

Photos: Melissa Golden / Redux Pictures

We never stay put. We transform.

“Status quo” is a dirty word here at Audi of America. It’s because we believe that, if you aren’t moving forward, you’re actually falling behind. That’s why, when we were putting together this edition of Audi magazine, we wanted to pay special attention to how Audi transforms. As a carmaker, as a brand, as part of the culture, we do what others say can’t be done in order to transform the dynamic between our cars and our customers. In ways both large and small, transformation is the Audi stock and trade. Just look at how we’ve gone from a niche German company to a global luxury automotive leader. At the same time, we’ve done the big things by focusing on the small things—like using more aluminum in our vehicles. Sometimes the difference is just a pound here or there, but losing those pounds from the frame or the engine block helps your Audi handle with greater precision, or makes acceleration just that much quicker. Aluminum is a transformational metal, one we adopted earlier than the majority of other automotive brands,

Scott Keogh, President, Audi of America, Inc.

Audi highlights/Audi future highlights

Drive

Move

No sub, all urban Creating the City Utility Vehicle with the all-new 2015 Audi Q3.

The evolution of the four rings From the logo to the vehicles, the status quo has never suited us. In this special package, we take a look at the continual transformation of Audi.

An electric mix Generating excitement with the 2015 A3 e-tron® PHEV, a blend of style, innovation and performance. A show of force Audi delivered some seriously powerful statements at the 2013 Frankfurt Auto Show.

CONT– ENTS

UnforgeTTable icon While the Audi TT has transformed a little over the years, see why it’s always been a true beacon of design.

Inspire Le Mans A look at the ancient, eternal French city that turns into the global home of motorsports in the blink of an eye.

Hello, sunshine Top-down luxury meets irresistibly uplifting performance in the all-new 2015 A3 Cabriolet.

Making head lines Like Audi designers, Italian designer and architect Mario Trimarchi thinks about the wind in his creations. Unlike us, he lets it take him wherever it wants to go.

Becoming a citizen of the world Taking a look at the global Audi Production System and what it means for our new North American production facility in San José Chiapa, Mexico.

All grown up Few American cities have transformed as quickly or dramatically as Austin, the capital of Texas, while still maintaining a down-home soul.

Aluminum An essential element of Audi innovation, performance and ultra® lightweight

Low and slow Texas BBQ keeps its future by never forgetting its past.

Highlights New models, new technology and Audi news. --

Normally, green rooms aren’t very notable places— they just offer people a place to sit backstage before going on TV. But when the green room is in the Nokia Theater in Los Angeles, and the celebrities in the room are gathered to find out who will take home that year’s coveted Emmy® statuettes, which celebrate television excellence, and the green room is sponsored by Audi, well, the ordinary just won’t do. Enter world-class clothing designer Joseph Altuzarra, recipient of numerous awards, including the Council of Fashion Design Association (CFDA) Swarovski Award for Womenswear Design and the CFDA/Vogue Fashion Fund Award. This past year, Altuzarra worked with Audi to transform the green room in the Nokia Theater at L.A. LIVE! into something deeply, sumptuously purple for the 65th Emmy Awards. Chic and luxe, the softly colored space was furnished with two custom-made couches, including a long, curving, purple-suede sofa, and, naturally, chargers for cell phones. The 1970s appointments included a gold bar cart with elegant drinking glasses, cushioned, cream-colored chairs, and a gold-framed mirror, all obtained from various vintage and antique shops in Los Angeles.

Photos: Courtesy of the Television Academy and courtesy of Michael Buckner, WireImage

Not Your Basic Green Room

Highlights New models, new technology and Audi news. --

Normally, green rooms aren’t very notable places— they just offer people a place to sit backstage before going on TV. But when the green room is in the Nokia Theater in Los Angeles, the celebrities in the room are the nominees for an Emmy® award, which celebrates the very best television has to offer, and the green room is sponsored by Audi, well, the ordinary just won’t do. Enter world-class clothing designer Joseph Altuzarra, recipient of numerous awards, including the Council of Fashion Design Association (CFDA) Swarovski Award for Womenswear Design and the CFDA/Vogue Fashion Fund Award. Altuzarra worked with Audi to transform the Green Room at the Nokia Theater in Los Angeles into something deeply, sumptuously purple. Chic and luxe, the softly colored space was furnished with two custommade couches, including a long, curving, purple-suede sofa, and, naturally, chargers for cell phones. The 1970s appointments included a gold bar cart with elegant drinking glasses, cushioned, cream-colored chairs, and a gold-framed mirror, all obtained from various vintage and antique shops in Los Angeles. The Parisian-born, New York-based Altuzarra took

Photos: Courtesy of the Television Academy and courtesy of Michael Buckner, WireImage

Not Your Basic Green Room

Highlights New models, new technology and Audi news. --

Normally, green rooms aren’t very notable places— they just offer people a place to sit backstage before going on TV. But when the green room is in the Nokia Theater in Los Angeles, the celebrities in the room are the nominees for an Emmy® award, which celebrates the very best television has to offer, and the green room is sponsored by Audi, well, the ordinary just won’t do. Enter world-class clothing designer Joseph Altuzarra, recipient of numerous awards, including the Council of Fashion Design Association (CFDA) Swarovski Award for Womenswear Design and the CFDA/Vogue Fashion Fund Award. Altuzarra worked with Audi to transform the Green Room at the Nokia Theater in Los Angeles into something deeply, sumptuously purple. Chic and luxe, the softly colored space was furnished with two custommade couches, including a long, curving, purple-suede sofa, and, naturally, chargers for cell phones. The 1970s appointments included a gold bar cart with elegant drinking glasses, cushioned, cream-colored chairs, and a gold-framed mirror, all obtained from various vintage and antique shops in Los Angeles. The Parisian-born, New York-based Altuzarra took

Photos: Courtesy of the Television Academy and courtesy of Michael Buckner, WireImage

Not Your Basic Green Room

Highlights New models, new technology and Audi news. --

Normally, green rooms aren’t very notable places— they just offer people a place to sit backstage before going on TV. But when the green room is in the Nokia Theater in Los Angeles, the celebrities in the room are the nominees for an Emmy® award, which celebrates the very best television has to offer, and the green room is sponsored by Audi, well, the ordinary just won’t do. Enter world-class clothing designer Joseph Altuzarra, recipient of numerous awards, including the Council of Fashion Design Association (CFDA) Swarovski Award for Womenswear Design and the CFDA/Vogue Fashion Fund Award. Altuzarra worked with Audi to transform the Green Room at the Nokia Theater in Los Angeles into something deeply, sumptuously purple. Chic and luxe, the softly colored space was furnished with two custommade couches, including a long, curving, purple-suede sofa, and, naturally, chargers for cell phones. The 1970s appointments included a gold bar cart with elegant drinking glasses, cushioned, cream-colored chairs, and a gold-framed mirror, all obtained from various vintage and antique shops in Los Angeles. The Parisian-born, New York-based Altuzarra took

Photos: Courtesy of the Television Academy and courtesy of Michael Buckner, WireImage

Not Your Basic Green Room

The scanning electron microscope reveals a world invisible to the naked eye. These images are of a variety of Audi surfaces and materials, from leather to chrome to plastic polymers, enlarged as much as 500,000 times, that are examined by Audi quality assurance specialists to help them better understand how wear and tear affects our vehicles.

Audi Managing Editor Gigi Martinez U.S. Edition / Execution designory. 211 East Ocean Blvd., Suite 100 Long Beach, CA 90802 (562) 624-0200 www.designory.com Editor in Chief Jay Brida Creative Directors Ulrich Lange / Kathy Chia Senior Art Director Anashe Abramian Contributing Designer Amy Reichenbach Program Manager Jackie Diener Project Manager Crystal Gilbert Product Strategists Andrew O’Brian / James Carreras Art Producer Jessica Kovic Color Specialist Thom Cameron Digital Retouchers Danny Furgeson / Oliver Vizcarra Production Manager Kurt Renfro Production Artist Mark Lugenbuehl Copy Editors Jeff Nelson / Darian Momanaee Senior Account Director Chris Vournakis

Account Supervisor Nicole Zion Account Manager Sella Tosyaliyan Account Coordinator Jason Smith Audi Library edition Creative Director Ulrich Lange Art Director Elena Searcy Design & Production Paul Carhart Project Managers Crystal Gilbert / Courtney Parker Technical Supervision Tim Henager Technical Derek Engstrom/ Matt August

Cover Art Encounter Print Coordination Wes Filipek / Tad Dike Responsible for AUDI AG Robin Ruschke Project Director Anja Weinhofer Central Coordination and Editing, International Coordination Fleur Cannas, Claudia Stiehl

Editorial Board Mary Angela Moutoussis / Loren Angelo / Robert Cameron / Nancy Chesley / Dana Cizmadia / Doug Clark / Nathalie De Berry / Tara Dyer / Larissa Felice / James Fleenor / Amy Ford / Anthony For Advertising Inquiries Foulk / Ricky Goyal / Jon Lee / Anupam Malhotra / [email protected] Gigi Martinez / Kayleen Oblack / Anna Russell / Andrea Santilli / Steve Smith / Bradley A. Stertz / For Free Subscriptions (800) FOR-AUDI Cristian Torres / Lindsay Whitman / Elizabeth Wykes Contributing Writers US George Achorn / Jay Brida / Rose Chirillo / Jordan McKay / Steven Michail / Jeff Nelson / Kit Smith Germany Uwe Hans Werner Some writers may have been compensated by Audi magazine for their contributions.

Talk To Us Do you have any suggestions or topic requests? Even if you’d just like to register a change of address, we’d love to hear from you. Write to us at: [email protected]

DISCLAIMER

Photos: Encounter

Publisher Audi of America, Inc. 2200 Ferdinand Porsche Drive Herndon, VA 20171 (800) FOR-AUDI [email protected]

The scanning electron microscope reveals a world invisible to the naked eye. These images are of a variety of Audi surfaces and materials, from leather to chrome to plastic polymers, enlarged as much as 500,000 times, that are examined by Audi quality assurance specialists to help them better understand how wear and tear affects our vehicles. Unsolicited contributions become the property of Audi magazine. No part of this magazine may be used or reproduced in any manner whatsoever without written permission. If any copyrighted material has been overlooked, necessary arrangements shall be made to receive appropriate consent. All efforts have been made to ensure that all material is accurate time of printing for U.S. market unless otherwise specified. For more inPublisher Audi of America, Inc. AccountatSupervisor Nicole Zion formation, please contact Audi magazine at 2200 2200 Ferdinand Porsche Drive Account Manager Sella Ferdinand Tosyaliyan Porsche Drive, Herndon, VA 20171. Audi magazine is an independent magazine Account and has Coordinator not been authorized, Herndon, VA 20171 Jason Smithsponsored or otherwise approved by Apple Inc. (800) FOR-AUDI [email protected]

editionInc. “Audi,” all model names, “Audi connect,” “Audi Sport,” “cylinAll rights reserved. © 2014 Audi Audi Library of America, Creative Director Ulrich Lange der on demand,” “e-tron,” “FSI,” “MMI,” “quattro,” “Singleframe” Audi Managing Editor Gigi Martinez Art Director Elena Searcy “TFSI,” “Truth in Engineering,” and the four rings logo are and the Singleframe grille design, “S line,” “S tronic,” Cover Art Encounter Design & Production Paul Carhart trademarks or registered trademarks of AUDI AG. “Apple,” “iPad,” “iPhone” and “iPod” are registered trademarks U.S. Edition / Execution designory. Project Managers Crystal Gilbert / Courtney Parker of Apple Inc. “TDI” is a registered trademark of Volkswagen AG. All other trademarks are the property of their Print Coordination Wes Filipek / Tad Dike 211 East Ocean Blvd., Suite 100 Technical Supervision Tim Henager respective owners. Some European models shown. Some Long Beach, CA 90802 Technical Derek Engstrom/ Mattfeatures August may not be available at time of order.

Editor in Chief Jay Brida Creative Directors Ulrich Lange / Kathy Chia Senior Art Director Anashe Abramian Contributing Designer Amy Reichenbach Program Manager Jackie Diener Project Manager Crystal Gilbert Product Strategists Andrew O’Brian / James Carreras Art Producer Jessica Kovic Color Specialist Thom Cameron Digital Retouchers Danny Furgeson / Oliver Vizcarra Production Manager Kurt Renfro Production Artist Mark Lugenbuehl Copy Editors Jeff Nelson / Darian Momanaee Senior Account Director Chris Vournakis

Responsible for AUDI AG Robin Ruschke Project Director Anja Weinhofer Central Coordination and Editing, International Coordination Fleur Cannas, Claudia Stiehl

Editorial Board Mary Angela Moutoussis / Loren Angelo / Robert Cameron / Nancy Chesley / Dana Cizmadia / Doug Clark / Nathalie De Berry / Tara Dyer / Larissa Felice / James Fleenor / Amy Ford / Anthony For Advertising Inquiries Foulk / Ricky Goyal / Jon Lee / Anupam Malhotra / [email protected] Gigi Martinez / Kayleen Oblack / Anna Russell / Andrea Santilli / Steve Smith / Bradley A. Stertz / For Free Subscriptions (800) FOR-AUDI Cristian Torres / Lindsay Whitman / Elizabeth Wykes Contributing Writers US George Achorn / Jay Brida / Rose Chirillo / Jordan McKay / Steven Michail / Jeff Nelson / Kit Smith Germany Uwe Hans Werner Some writers may have been compensated by Audi magazine for their contributions.

Talk To Us Do you have any suggestions or topic requests? Even if you’d just like to register a change of address, we’d love to hear from you. Write to us at: [email protected]

DISCLAIMER

Photos: Encounter

(562) 624-0200 www.designory.com

– Engineering emotion starts with the products that define the Truth in Engineering. –

Want to subscribe to the print version of Audi magazine?ww

– Engineering emotion starts with the products that define the Truth in Engineering. –

No sub, all urban An electric mix A show of force UnforgeTTable icon Tracking a powerful beast Want to subscribe to the print version of Audi magazine?

No sub, all urban /By Steven Michail

Q3

An early dinner reservation at six is the only way to make it across town in time for an eight o’clock curtain for the hottest ticket of the weekend. Post-show cocktails lead to an exclusive gallery opening a mere 14 blocks away at about eleven, with an up-and-coming artist who, no doubt, wears a moustache of the ironic variety. Although somewhat disinterested, you generously circulate through the gallery, and force a few observations in a somewhat incoherent conversation with the artist. An hour later, you’re back across town and back in familiar territory. Your friends, who pay little mind to your now out-of-place formalwear and the familiar 24-hour diner that’s been the reliable backdrop for countless late-night caffeine-and-sugar-induced laughs and tears, are the driving force for a lifestyle that has been years in the making. An evening like this happens only in the city. The white picket fences, neatly trimmed lawns and lookalike strip malls of the suburbs may have been the right move for your parents, but you’re on another page. The sound and energy of the city pulse through every part of you—they’re your lifeblood. You have been transformed into a purveyor of locally

An early dinner reservation at six is the only way to make it across town in time for an eight o’clock curtain for the hottest ticket of the weekend. Post-show cocktails lead to an exclusive gallery opening a mere 14 blocks away at about eleven, with an up-and-coming artist who, no doubt, wears a moustache of the ironic variety. Although somewhat disinterested, you generously circulate through the gallery, and force a few observations in a somewhat incoherent conversation with the artist. An hour later, you’re back across town and back in familiar territory. Your friends, who pay little mind to your now out-of-place formalwear and the familiar 24-hour diner that’s been the reliable backdrop for countless late-night caffeine-and-sugar-induced laughs and tears, are the driving force for a lifestyle that has been years in the making. An evening like this happens only in the city. The white picket fences, neatly trimmed lawns and lookalike strip malls of the suburbs may have been the right move for your parents, but you’re on another page. The sound and energy of the city pulse through every part of you—they’re your lifeblood. You have been transformed into a purveyor of locally

An early dinner reservation at six is the only way to make it across town in time for an eight o’clock curtain for the hottest ticket of the weekend. Post-show cocktails lead to an exclusive gallery opening a mere 14 blocks away at about eleven, with an up-and-coming artist who, no doubt, wears a moustache of the ironic variety. Although somewhat disinterested, you generously circulate through the gallery, and force a few observations in a somewhat incoherent conversation with the artist. An hour later, you’re back across town and back in familiar territory. Your friends, who pay little mind to your now out-of-place formalwear and the familiar 24-hour diner that’s been the reliable backdrop for countless late-night caffeine-and-sugar-induced laughs and tears, are the driving force for a lifestyle that has been years in the making. An evening like this happens only in the city. The white picket fences, neatly trimmed lawns and lookalike strip malls of the suburbs may have been the right move for your parents, but you’re on another page. The sound and energy of the city pulse through every part of you—they’re your lifeblood. You have been transformed into a purveyor of locally

An early dinner reservation at six is the only way to make it across town in time for an eight o’clock curtain for the hottest ticket of the weekend. Post-show cocktails lead to an exclusive gallery opening a mere 14 blocks away at about eleven, with an up-and-coming artist who, no doubt, wears a moustache of the ironic variety. Although somewhat disinterested, you generously circulate through the gallery, and force a few observations in a somewhat incoherent conversation with the artist. An hour later, you’re back across town and back in familiar territory. Your friends, who pay little mind to your now out-of-place formalwear and the familiar 24-hour diner that’s been the reliable backdrop for countless late-night caffeine-and-sugar-induced laughs and tears, are the driving force for a lifestyle that has been years in the making. An evening like this happens only in the city. The white picket fences, neatly trimmed lawns and lookalike strip malls of the suburbs may have been the right move for your parents, but you’re on another page. The sound and energy of the city pulse through every part of you—they’re your lifeblood. You have been transformed into a purveyor of locally

An early dinner reservation at six is the only way to make it across town in time for an eight o’clock curtain for the hottest ticket of the weekend. Post-show cocktails lead to an exclusive gallery opening a mere 14 blocks away at about eleven, with an up-and-coming artist who, no doubt, wears a moustache of the ironic variety. Although somewhat disinterested, you generously circulate through the gallery, and force a few observations in a somewhat incoherent conversation with the artist. An hour later, you’re back across town and back in familiar territory. Your friends, who pay little mind to your now out-of-place formalwear and the familiar 24-hour diner that’s been the reliable backdrop for countless late-night caffeine-and-sugar-induced laughs and tears, are the driving force for a lifestyle that has been years in the making. An evening like this happens only in the city. The white picket fences, neatly trimmed lawns and lookalike strip malls of the suburbs may have been the right move for your parents, but you’re on another page. The sound and energy of the city pulse through every part of you—they’re your lifeblood. You have been transformed into a purveyor of locally

An early dinner reservation at six is the only way to make it across town in time for an eight o’clock curtain for the hottest ticket of the weekend. Post-show cocktails lead to an exclusive gallery opening a mere 14 blocks away at about eleven, with an up-and-coming artist who, no doubt, wears a moustache of the ironic variety. Although somewhat disinterested, you generously circulate through the gallery, and force a few observations in a somewhat incoherent conversation with the artist. An hour later, you’re back across town and back in familiar territory. Your friends, who pay little mind to your now out-of-place formalwear and the familiar 24-hour diner that’s been the reliable backdrop for countless late-night caffeine-and-sugar-induced laughs and tears, are the driving force for a lifestyle that has been years in the making. An evening like this happens only in the city. The white picket fences, neatly trimmed lawns and lookalike strip malls of the suburbs may have been the right move for your parents, but you’re on another page. The sound and energy of the city pulse through every part of you—they’re your lifeblood. You have been transformed into a purveyor of locally

/By Ethan Fletcher

An electric mix

A show

of force

Audi shows its sporty side in Frankfurt. /By Jay Brida

There’s always a certain amount of satisfaction when you can say, “I was there when…” The “when” can be anything, a famous event, a great game, anything that happens to grant you a little exclusivity and gives you a happy bit of bragging rights. So when you hit the Frankfurt Auto Show in advance of the 900,000 other visitors, before the quarter-million sausages are consumed and the 150,000 liters of beer are guzzled up, you get to say you were there when Audi unveiled its Nanuk quattro® concept. Sure, Frankfurt also saw the world debut of the Audi A3 Cabriolet, the reimagined Audi Sport quattro® plug-in hybrid concept and the Audi A3 e-tron® PHEV (see “An electric mix” on page 16)—not to mention a dazzling, almost disorienting, display with an entire skyline hanging upside down, with noisy, city-style signs in all kinds of languages, and mirrored “roads” on the ceiling—but the introduction of the Nanuk concept vehicle was the moment, the signature debut of a daring concept that turned all eyes on the Audi pavilion. Even in the most jaded corners of the automotive press Tap to enlarge

Frankfurt by the numbers. ____Audi Sport quattro® concept ____Audi Nanuk concept - 900,000 visitors [more than the population of Frankfurt] - 250,000 sausages consumed - 150,000 liters of beer consumed - Over 20 km of walking and five hours of time are needed to visit every exhibitor [this doesn’t include time needed for looking at vehicles] - Most expensive vehicle: a Fennek reconnais sance tank, at 3.1 million Euro - 20,000 truckloads of matériel and cars hauled to site - 38,000 balloon giveaways

Audi shows its sporty side in Frankfurt. /By Jay Brida

There’s always a certain amount of satisfaction when you can say, “I was there when…” The “when” can be anything, a famous event, a great game, anything that happens to grant you a little exclusivity and gives you a happy bit of bragging rights. So when you hit the Frankfurt Auto Show in advance of the 900,000 other visitors, before the quarter-million sausages are consumed and the 150,000 liters of beer are guzzled up, you get to say you were there when Audi unveiled its Nanuk quattro® concept. Sure, Frankfurt also saw the world debut of the Audi A3 Cabriolet, the reimagined Audi Sport quattro® plug-in hybrid concept and the Audi A3 e-tron® PHEV (see “An electric mix” on page 16)—not to mention a dazzling, almost disorienting, display with an entire skyline hanging upside down, with noisy, city-style signs in all kinds of languages, and mirrored “roads” on the ceiling—but the introduction of the Nanuk concept vehicle was the moment, the signature debut of a daring concept that turned all eyes on the Audi pavilion. Even in the most jaded corners of the automotive press Tap to enlarge ____Audi Sport quattro concept

____Audi Nanuk concept

Audi shows its sporty side in Frankfurt. /By Jay Brida

There’s always a certain amount of satisfaction when you can say, “I was there when…” The “when” can be anything, a famous event, a great game, anything that happens to grant you a little exclusivity and gives you a happy bit of bragging rights. So when you hit the Frankfurt Auto Show in advance of the 900,000 other visitors, before the quarter-million sausages are consumed and the 150,000 liters of beer are guzzled up, you get to say you were there when Audi unveiled its Nanuk quattro® concept. Sure, Frankfurt also saw the world debut of the Audi A3 Cabriolet, the reimagined Audi Sport quattro® plug-in hybrid concept and the Audi A3 e-tron® PHEV (see “An electric mix” on page 16)—not to mention a dazzling, almost disorienting, display with an entire skyline hanging upside down, with noisy, city-style signs in all kinds of languages, and mirrored “roads” on the ceiling—but the introduction of the Nanuk concept vehicle was the moment, the signature debut of a daring concept that turned all eyes on the Audi pavilion. Even in the most jaded corners of the automotive press Tap to enlarge ____Audi Sport quattro concept

____Audi Nanuk concept

The 2015 Audi TT: an undisputed design classic

UnforgeTTable icon

/Copy by Jan Strahl and Sabine Cole

In the 15 years since its introduction, the Audi TT has transcended its sporty reputation to become a design icon.

The Big Bang This story is about more than just a dynamic debut, it’s about staying vital and daring in a design segment dominated by signature coupes. With the current-generation TT slated to get a full makeover next year, we wanted to take a look at this design icon, where it started and how its legacy continues. Rarely does the launch of a vehicle give rise to so much public excitement. When Audi presented a study of the Audi TT during the 1995 Frankfurt Auto Show, waves of emotion lapped over the exhibition, and from there to all of Germany. From the spark of an idea by Audi designer J.

Unfussy, honest proportionality and a reduced silhouette: The Audi TT awakens nostalgic memories of the sports car of yesteryear—not least because its striking design lines point directly to the “Bauhaus” philosophy of style. Nevertheless, this is no backward-looking, retro design. Sporty yet unconventional curves, a muscular physique with glass-and-steel dome and state-of-the-art paneling—stylistically, the shape of the Audi TT manages to be a step ahead of our time.

“The automobile is without doubt the most complex object in our everyday material world.”

The challenge of updating a much-hailed design. Styling straight from the track.

“Good design should always express a vision.”

UnforgeTTable icon

/Copy by Jan Strahl and Sabine Cole

In the 15 years since its introduction, the Audi TT has transcended its sporty reputation to become a design icon.

The Big Bang This story is about more than just a dynamic debut, it’s about staying vital and daring in a design segment dominated by signature coupes. With the current-generation TT slated to get a full makeover next year, we wanted to take a look at this design icon, where it started and how its legacy continues. Rarely does the launch of a vehicle give rise to so much public excitement. When Audi presented a study of the Audi TT during the 1995 Frankfurt Auto Show, waves of emotion lapped over the exhibition, and from there to all of Germany. From the spark of an idea by Audi designer J.

Unfussy, honest proportionality and a reduced silhouette: The Audi TT awakens nostalgic memories of the sports car of yesteryear—not least because its striking design lines point directly to the “Bauhaus” philosophy of style. Nevertheless, this is no backward-looking, retro design. Sporty yet unconventional curves, a muscular physique with glass-and-steel dome and state-of-the-art paneling—stylistically, the shape of the Audi TT manages to be a step ahead of our time.

Tracking a powerful beast

R8 LMS ultra /By Kit Smith

550 hp ASF® aluminum construction

Independent front and rear double-wishbone suspension

Tank capacity: 31 gallons

Servo-assisted rackand-pinion steering

Car weight [2,832 lb excluding driver]

wheels | O.Z. cast-magnesium wheels, 11 x 18 inches front, 13 x 18 inches rear clutch | Standard clutch gearbox | Sequential, pneumatic activated 6-speed sport gearbox with shift paddles

The R8 LMS ultra racecar is the direct result of the many years Audi has spent dominating competitive motorsport. What is learned from its time on raceways around the world will be passed down to the next generation of legendary R8 supercars.

differential | Locking differential engine management | Bosch Motronic MED 9.1.2

The long straightaways and hairpin turns of racetracks around the world have been embedded in every strand of Audi R8 DNA. The R8 model’s very inception can be attributed to years spent laying rubber on the asphalt trails of competitive motorsport. So when it morphs into the outlandish R8 LMS ultra racecar, it’s not only completing a radical transformation, but—even more telling—it’s reverting back to its natural state. For Audi, this project was a long time coming. Dr. Wolfgang Ulrich, head of Audi Motorsport, had this to say about it: “Racing a road car is a culmination of all we have done since 1999. It proves that Audi has made the big step from being seen in touring cars, where we had our last customer program, to a point where we can compete with [other big name-brands].” He went on to say, “I think we can show this with a car that is at the top of the Audi program, the R8, and to make out of this car a customer sport program. It shows the link between the development of the brand and the development that we have done in motorsport. It was always in our minds that the car would somehow, eventually, get into racing. The R8 road car was born out of racing, so why not bring out a special version of it to take it back to racing?” It was this mindset that brought the first R8 LMS vehicle to the track in 2009, where it has since asserted its dominance.

The evolution of the four rings The continual transformation of Audi /By Jay Brida

It’s quite easy to see how the Singleframe®  grille has grown into a bold, iconic statement.  HISTORY OF TIMELESS DESIGN

Auto Union Silver Arrow Built in 1935, and raced by Tazio Nuvolari, this vehicle becomes the inspiration for the iconic Singleframe grille.

The Nuvolari Concept Car Inspired by Nuvolari’s Silver Arrow, the Nuvolari concept car integrates the Singleframe grille for a super-modern look.

Singleframe grille A8 Design innovations on the Nuvolari Concept are integrated into Audi massproduced cars.

Tap on the images to enlarge

Singleframe grille S7 The grille design is persistent for four to eight years, developing an iconic look, and ensuring that its design will remain timeless.

Tap on the images to enlarge

It has been likened to a knight’s shield, characterized as an attempt to create something instantly recognizable for the brand, even transfigured into a symbolic identity. But what the Singleframe grille has become, in design and name, is a signature for the brand. It’s iconic, striking and unmistakably Audi, but just how did the design of the Singleframe grille come to be? Well, for starters, the inspiration

for the mesmerizing grille probably goes back a lot further than you think. Try, nearly 80 years back. 1935. That’s when the precursor to Audi, Auto Union, debuted the legendary Silver Arrow. In addition to its striking, streamlined design, the Silver Arrow featured a large, and very dramatic, grille. It was from this early incarnation that Audi designers took inspiration when they developed the Nuvolari concept car in 2003. The concept featured what

would go on to become the iconic Audi Singleframe grille. Not long after that, it had its first production model reveal when it graced the front end of the 2005 A8. From there it was integrated across the line, and quickly became a symbol of Audi’s resurgence as a world-class luxury brand. But even as iconic as the Singleframe grille came to be in its early years, there was still room for the grille to make an even grander statement. That takes us to the 2012 Paris Motor Show, where

It’s quite easy to see how the Singleframe®  grille has grown into a bold, iconic statement.  HISTORY OF TIMELESS DESIGN

Auto Union Silver Arrow Built in 1935, and raced by Tazio Nuvolari, this vehicle becomes the inspiration for the iconic Singleframe grille.

The Nuvolari Concept Car Inspired by Nuvolari’s Silver Arrow, the Nuvolari concept car integrates the Singleframe grille for a super-modern look.

Singleframe grille A8 Design innovations on the Nuvolari Concept are integrated into Audi massproduced cars.

Singleframe grille S7 The grille design is persistent for four to eight years, developing an iconic look, and ensuring that its design will remain timeless.

Tap on the images to enlarge

It has been likened to a knight’s shield, characterized as an attempt to create something instantly recognizable for the brand, even transfigured into a symbolic identity. But what the Singleframe grille has become, in design and name, is a signature for the brand. It’s iconic, striking and unmistakably Audi, but just how did the design of the Singleframe grille come to be? Well, for starters, the inspiration

for the mesmerizing grille probably goes back a lot further than you think. Try, nearly 80 years back. 1935. That’s when the precursor to Audi, Auto Union, debuted the legendary Silver Arrow. In addition to its striking, streamlined design, the Silver Arrow featured a large, and very dramatic, grille. It was from this early incarnation that Audi designers took inspiration when they developed the Nuvolari concept car in 2003. The concept featured what

would go on to become the iconic Audi Singleframe grille. Not long after that, it had its first production model reveal when it graced the front end of the 2005 A8. From there it was integrated across the line, and quickly became a symbol of Audi’s resurgence as a world-class luxury brand. But even as iconic as the Singleframe grille came to be in its early years, there was still room for

It’s quite easy to see how the Singleframe®  grille has grown into a bold, iconic statement.  HISTORY OF TIMELESS DESIGN

Auto Union Silver Arrow Built in 1935, and raced by Tazio Nuvolari, this vehicle becomes the inspiration for the iconic Singleframe grille.

The Nuvolari Concept Car Inspired by Nuvolari’s Silver Arrow, the Nuvolari concept car integrates the Singleframe grille for a super-modern look.

Singleframe grille A8 Design innovations on the Nuvolari Concept are integrated into Audi massproduced cars.

Singleframe grille S7 The grille design is persistent for four to eight years, developing an iconic look, and ensuring that its design will remain timeless.

Tap on the images to enlarge

It has been likened to a knight’s shield, characterized as an attempt to create something instantly recognizable for the brand, even transfigured into a symbolic identity. But what the Singleframe grille has become, in design and name, is a signature for the brand. It’s iconic, striking and unmistakably Audi, but just how did the design of the Singleframe grille come to be? Well, for starters, the inspiration

for the mesmerizing grille probably goes back a lot further than you think. Try, nearly 80 years back. 1935. That’s when the precursor to Audi, Auto Union, debuted the legendary Silver Arrow. In addition to its striking, streamlined design, the Silver Arrow featured a large, and very dramatic, grille. It was from this early incarnation that Audi designers took inspiration when they developed the Nuvolari concept car in 2003. The concept featured what

would go on to become the iconic Audi Singleframe grille. Not long after that, it had its first production model reveal when it graced the front end of the 2005 A8. From there it was integrated across the line, and quickly became a symbol of Audi’s resurgence as a world-class luxury brand. But even as iconic as the Singleframe grille came to be in its early years, there was still room for

It’s quite easy to see how the Singleframe®  grille has grown into a bold, iconic statement.  HISTORY OF TIMELESS DESIGN

Auto Union Silver Arrow Built in 1935, and raced by Tazio Nuvolari, this vehicle becomes the inspiration for the iconic Singleframe grille.

The Nuvolari Concept Car Inspired by Nuvolari’s Silver Arrow, the Nuvolari concept car integrates the Singleframe grille for a super-modern look.

Singleframe grille A8 Design innovations on the Nuvolari Concept are integrated into Audi massproduced cars.

Singleframe grille S7 The grille design is persistent for four to eight years, developing an iconic look, and ensuring that its design will remain timeless.

Tap on the images to enlarge

It has been likened to a knight’s shield, characterized as an attempt to create something instantly recognizable for the brand, even transfigured into a symbolic identity. But what the Singleframe grille has become, in design and name, is a signature for the brand. It’s iconic, striking and unmistakably Audi, but just how did the design of the Singleframe grille come to be? Well, for starters, the inspiration

for the mesmerizing grille probably goes back a lot further than you think. Try, nearly 80 years back. 1935. That’s when the precursor to Audi, Auto Union, debuted the legendary Silver Arrow. In addition to its striking, streamlined design, the Silver Arrow featured a large, and very dramatic, grille. It was from this early incarnation that Audi designers took inspiration when they developed the Nuvolari concept car in 2003. The concept featured what

would go on to become the iconic Audi Singleframe grille. Not long after that, it had its first production model reveal when it graced the front end of the 2005 A8. From there it was integrated across the line, and quickly became a symbol of Audi’s resurgence as a world-class luxury brand. But even as iconic as the Singleframe grille came to be in its early years, there was still room for

It’s quite easy to see how the Singleframe®  grille has grown into a bold, iconic statement.  HISTORY OF TIMELESS DESIGN

Auto Union Silver Arrow Built in 1935, and raced by Tazio Nuvolari, this vehicle becomes the inspiration for the iconic Singleframe grille.

The Nuvolari Concept Car Inspired by Nuvolari’s Silver Arrow, the Nuvolari concept car integrates the Singleframe grille for a super-modern look.

Singleframe grille A8 Design innovations on the Nuvolari Concept are integrated into Audi massproduced cars.

Singleframe grille S7 The grille design is persistent for four to eight years, developing an iconic look, and ensuring that its design will remain timeless.

Tap on the images to enlarge

It has been likened to a knight’s shield, characterized as an attempt to create something instantly recognizable for the brand, even transfigured into a symbolic identity. But what the Singleframe grille has become, in design and name, is a signature for the brand. It’s iconic, striking and unmistakably Audi, but just how did the design of the Singleframe grille come to be? Well, for starters, the inspiration

for the mesmerizing grille probably goes back a lot further than you think. Try, nearly 80 years back. 1935. That’s when the precursor to Audi, Auto Union, debuted the legendary Silver Arrow. In addition to its striking, streamlined design, the Silver Arrow featured a large, and very dramatic, grille. It was from this early incarnation that Audi designers took inspiration when they developed the Nuvolari concept car in 2003. The concept featured what

would go on to become the iconic Audi Singleframe grille. Not long after that, it had its first production model reveal when it graced the front end of the 2005 A8. From there it was integrated across the line, and quickly became a symbol of Audi’s resurgence as a world-class luxury brand. But even as iconic as the Singleframe grille came to be in its early years, there was still room for

Tap to enlarge

Traditional Audi headlamps

Stylish firstgeneration LED headlights appear

Next-Gen Audi LED with DRL

Audi has been the industry leader in  LED headlamp design—this is a look  at how it has evolved over the years. 

If eyes are the windows to our soul, then you can definitely consider Audi LED lighting technology a portal into everything that Audi represents. They are iconic, innovative and cutting-edge, all attributes Audi represents as a brand, and, as more and more Audi models become available with full LED headlights in addition to the dramatic LED daytime running lights, it’s illuminating to see how this advanced technology got its start. While the first Audi model to feature LED headlight technology was introduced to the world back in 2010, as an option on the A8, it had already been proven in a big way, on the legendary twists and turns of Le Mans. Following in the innovative footsteps of the Audi R10 TDI® racecar, which introduced LED daytime running lights to competitive motorsports in 2006, the Audi R15 would push lighting technology a little further with a combination of xenon and LED headlights. Finally, the jump to full LED headlights would be made on the legendary Audi R18,

Tap to enlarge

Traditional Audi headlamps

Stylish firstgeneration LED headlights appear

Next-Gen Audi LED with DRL

Audi has been the industry leader in  LED headlamp design—this is a look  at how it has evolved over the years. 

If eyes are the windows to our soul, then you can definitely consider Audi LED lighting technology a portal into everything that Audi represents. They are iconic, innovative and cutting-edge, all attributes Audi represents as a brand, and, as more and more Audi models become available with full LED headlights in addition to the dramatic LED daytime running lights, it’s illuminating to see how this advanced technology got its start. While the first Audi model to feature LED headlight technology was introduced to the world back in 2010, as an option on the A8, it had already been proven in a big way, on the legendary twists and turns of Le Mans. Following in the innovative footsteps of the Audi R10 TDI® racecar, which introduced LED daytime running lights to competitive motorsports in 2006, the Audi R15 would push lighting technology a little further with a combination of xenon and LED headlights. Finally, the jump to full LED headlights would be made on the legendary Audi R18,

Tap to enlarge

Traditional Audi headlamps

Stylish firstgeneration LED headlights appear

Next-Gen Audi LED with DRL

Audi has been the industry leader in  LED headlamp design—this is a look  at how it has evolved over the years. 

If eyes are the windows to our soul, then you can definitely consider Audi LED lighting technology a portal into everything that Audi represents. They are iconic, innovative and cutting-edge, all attributes Audi represents as a brand, and, as more and more Audi models become available with full LED headlights in addition to the dramatic LED daytime running lights, it’s illuminating to see how this advanced technology got its start. While the first Audi model to feature LED headlight technology was introduced to the world back in 2010, as an option on the A8, it had already been proven in a big way, on the legendary twists and turns of Le Mans. Following in the innovative footsteps of the Audi R10 TDI® racecar, which introduced LED daytime running lights to competitive motorsports in 2006, the Audi R15 would push lighting technology a little further with a combination of xenon and LED headlights. Finally, the jump to full LED headlights would be made on the legendary Audi R18,

Tap to enlarge

Traditional Audi headlamps

Stylish firstgeneration LED headlights appear

Next-Gen Audi LED with DRL

Audi has been the industry leader in  LED headlamp design—this is a look  at how it has evolved over the years. 

If eyes are the windows to our soul, then you can definitely consider Audi LED lighting technology a portal into everything that Audi represents. They are iconic, innovative and cutting-edge, all attributes Audi represents as a brand, and, as more and more Audi models become available with full LED headlights in addition to the dramatic LED daytime running lights, it’s illuminating to see how this advanced technology got its start. While the first Audi model to feature LED headlight technology was introduced to the world back in 2010, as an option on the A8, it had already been proven in a big way, on the legendary twists and turns of Le Mans. Following in the innovative footsteps of the Audi R10 TDI® racecar, which introduced LED daytime running lights to competitive motorsports in 2006, the Audi R15 would push lighting technology a little further with a combination of xenon and LED headlights. Finally, the jump to full LED headlights would be made on the legendary Audi R18,

Tap to enlarge

Traditional Audi headlamps

Stylish firstgeneration LED headlights appear

Next-Gen Audi LED with DRL

Audi has been the industry leader in  LED headlamp design—this is a look  at how it has evolved over the years. 

If eyes are the windows to our soul, then you can definitely consider Audi LED lighting technology a portal into everything that Audi represents. They are iconic, innovative and cutting-edge, all attributes Audi represents as a brand, and, as more and more Audi models become available with full LED headlights in addition to the dramatic LED daytime running lights, it’s illuminating to see how this advanced technology got its start. While the first Audi model to feature LED headlight technology was introduced to the world back in 2010, as an option on the A8, it had already been proven in a big way, on the legendary twists and turns of Le Mans. Following in the innovative footsteps of the Audi R10 TDI® racecar, which introduced LED daytime running lights to competitive motorsports in 2006, the Audi R15 would push lighting technology a little further with a combination of xenon and LED headlights. Finally, the jump to full LED headlights would be made on the legendary Audi R18,

Tap to enlarge

Traditional Audi headlamps

Stylish firstgeneration LED headlights appear

Next-Gen Audi LED with DRL

Audi has been the industry leader in  LED headlamp design—this is a look  at how it has evolved over the years. 

If eyes are the windows to our soul, then you can definitely consider Audi LED lighting technology a portal into everything that Audi represents. They are iconic, innovative and cutting-edge, all attributes Audi represents as a brand, and, as more and more Audi models become available with full LED headlights in addition to the dramatic LED daytime running lights, it’s illuminating to see how this advanced technology got its start. While the first Audi model to feature LED headlight technology was introduced to the world back in 2010, as an option on the A8, it had already been proven in a big way, on the legendary twists and turns of Le Mans. Following in the innovative footsteps of the Audi R10 TDI® racecar, which introduced LED daytime running lights to competitive motorsports in 2006, the Audi R15 would push lighting technology a little further with a combination of xenon and LED headlights. Finally, the jump to full LED headlights would be made on the legendary Audi R18,

quattro® was born to showcase all-wheel drive traction, now it’s a performance standard. The question was a simple one. How do we optimize performance in inclement weather? The answer grew into something a little more involved, and reached far beyond performance in inhospitable climates. The answer helped lead Audi to dominate in World Rally Championships and Le Mans, ultimately leading to an unmatched sense of stability and performance in your own driving experience. You see, quattro® may have been a solution for icy roads, but every technology that excels on the proving ground holds a hallowed place on both the production floor and in the racetrack paddock. It was the dead of winter, 1978. As part of a demonstration, a vehicle with summer tires and no snow chains easily scaled an Alpine pass that had gradients up to 23 percent. It was the first experiment involving an Audi equipped with permanent all-wheel drive. The quattro®, as the vehicle came to be known,

The Audi A7 roofline cuts a striking profile.

It’s not a stretch to say that, in 2011, when the Audi A7 came out in the U.S., there wasn’t much out there that looked like it, and certainly nothing like it from Audi. It took the European concept of the “Sportback”, a vehicle with a sloping rear roofline, and seamlessly blended it into a high-performance luxury sedan. This “five-door coupe”—a sports sedan with a hatch—was a striking addition to the Audi lineup, and solidified our reputation as a progressive design brand. But while the debut of the A7 seemed to dazzle with a futuristic design cue, it was similar to an Audi design feature from 40 years before. The true Audi aficionados out there remember the Audi 100, which made its global debut at the 1969 Frankfurt Auto Show. A sedan version quickly found its way to the U.S., where it became, by far, our biggest selling model. In 1977, it was replaced by the even more popular Audi

The Audi 100 Coupe S had a similar, if a little more playful, roofline.

From the past, a present. Finding evolutionary design genes in the Audi DNA.

Providing powerful clean diesel performance

TDI clean diesel ®

The chronology of TDI® diesel engines begins with a 2.5-liter direct injection five-cylinder engine shown at the 1989 Frankfurt Motor Show. Originally able to produce 120 horsepower, the 195 lb-ft of torque gave it the bump it needed to become a viable option for Audi. It eventually became the 140-horsepower engine installed in the Audi A6, thanks to development on the injection pump and exhaust gas recirculation. Two years after the TDI® debut, a four-cylinder version was developed using the same fuel-injection principle. Producing 90 horsepower, it was bumped up to 110 horsepower by 1995, and the stronger engine was installed in both the Audi A4 and A6 models and in the A3 that debuted in 1996. The world’s first V6 diesel engine with four valves per cylinder made an appearance in 1997. With new technologies that helped boost output to 150 horsepower and 228 lb-ft of torque, the V6 TDI® was installed in the A4, A6, allroad® and flagship Audi A8. By 1999, the Audi A8 was outfitted with a 3.3-liter V8 powerhouse. Producing 225 horsepower and 354 lb-ft of torque, the A8 boasted an engine supremely capable and ultrarefined. In 2003, we developed our largest TDI® engine. A 4.0-liter engine outfitted for the Audi A8 produced 275 horsepower and 479 lb-ft of torque, and introduced design features that would reappear on future generations of Audi V-engines. 2008 gave way to the largest diesel engine available in an SUV anywhere in the world. The giant V12 6.0-liter TDI® engine was developed as the powerhouse for the Audi Q7. The only

The chronology of TDI® diesel engines begins with a 2.5-liter direct injection five-cylinder engine shown at the 1989 Frankfurt Motor Show. Originally able to produce 120 horsepower, the 195 lb-ft of torque gave it the bump it needed to become a viable option for Audi. It eventually became the 140-horsepower engine installed in the Audi A6, thanks to development on the injection pump and exhaust gas recirculation. Two years after the TDI® debut, a four-cylinder version was developed using the same fuel-injection principle. Producing 90 horsepower, it was bumped up to 110 horsepower by 1995, and the stronger engine was installed in both the Audi A4 and A6 models and in the A3 that debuted in 1996. The world’s first V6 diesel engine with four valves per cylinder made an appearance in 1997. With new technologies that helped boost output to 150 horsepower and 228 lb-ft of torque, the V6 TDI® was installed in the A4, A6, allroad® and flagship Audi A8. By 1999, the Audi A8 was outfitted with a 3.3-liter V8 powerhouse. Producing 225 horsepower and 354 lb-ft of torque, the A8 boasted an engine supremely capable and ultrarefined. In 2003, we developed our largest TDI® engine. A 4.0-liter engine outfitted for the Audi A8 produced 275 horsepower and 479 lb-ft of torque, and introduced design features that would reappear on future generations of Audi V-engines. 2008 gave way to the largest diesel engine available in an SUV anywhere in the world. The giant V12 6.0-liter TDI® engine was developed as the powerhouse for the Audi Q7. The only

The chronology of TDI® diesel engines begins with a 2.5-liter direct injection five-cylinder engine shown at the 1989 Frankfurt Motor Show. Originally able to produce 120 horsepower, the 195 lb-ft of torque gave it the bump it needed to become a viable option for Audi. It eventually became the 140-horsepower engine installed in the Audi A6, thanks to development on the injection pump and exhaust gas recirculation. Two years after the TDI® debut, a four-cylinder version was developed using the same fuel-injection principle. Producing 90 horsepower, it was bumped up to 110 horsepower by 1995, and the stronger engine was installed in both the Audi A4 and A6 models and in the A3 that debuted in 1996. The world’s first V6 diesel engine with four valves per cylinder made an appearance in 1997. With new technologies that helped boost output to 150 horsepower and 228 lb-ft of torque, the V6 TDI® was installed in the A4, A6, allroad® and flagship Audi A8. By 1999, the Audi A8 was outfitted with a 3.3-liter V8 powerhouse. Producing 225 horsepower and 354 lb-ft of torque, the A8 boasted an engine supremely capable and ultrarefined. In 2003, we developed our largest TDI® engine. A 4.0-liter engine outfitted for the Audi A8 produced 275 horsepower and 479 lb-ft of torque, and introduced design features that would reappear on future generations of Audi V-engines. 2008 gave way to the largest diesel engine available in an SUV anywhere in the world. The giant V12 6.0-liter TDI® engine was developed as the powerhouse for the Audi Q7. The only

The chronology of TDI® diesel engines begins with a 2.5-liter direct injection five-cylinder engine shown at the 1989 Frankfurt Motor Show. Originally able to produce 120 horsepower, the 195 lb-ft of torque gave it the bump it needed to become a viable option for Audi. It eventually became the 140-horsepower engine installed in the Audi A6, thanks to development on the injection pump and exhaust gas recirculation. Two years after the TDI® debut, a four-cylinder version was developed using the same fuel-injection principle. Producing 90 horsepower, it was bumped up to 110 horsepower by 1995, and the stronger engine was installed in both the Audi A4 and A6 models and in the A3 that debuted in 1996. The world’s first V6 diesel engine with four valves per cylinder made an appearance in 1997. With new technologies that helped boost output to 150 horsepower and 228 lb-ft of torque, the V6 TDI® was installed in the A4, A6, allroad® and flagship Audi A8. By 1999, the Audi A8 was outfitted with a 3.3-liter V8 powerhouse. Producing 225 horsepower and 354 lb-ft of torque, the A8 boasted an engine supremely capable and ultrarefined. In 2003, we developed our largest TDI® engine. A 4.0-liter engine outfitted for the Audi A8 produced 275 horsepower and 479 lb-ft of torque, and introduced design features that would reappear on future generations of Audi V-engines. 2008 gave way to the largest diesel engine available in an SUV anywhere in the world. The giant V12 6.0-liter TDI® engine was developed as the powerhouse for the Audi Q7. The only

1885

Logo evolution

The union of the four rings.

1899

1907

The logo

They’re a familiar sight to everyone, but do you know the meaning behind our famous four rings logo? They represent four previously independent German automobile manufacturers, Horch, Audi, Wanderer and DKW, who collectively formed what was known at the time as Auto Union. The four rings first appeared in 1932 with the words “Auto Union” in the center. The company found a specific niche for each of its component parts—for example, Horch was considered a topof-the-line luxury manufacturer, while the old Audi brand (which Horch himself started after he left his namesake company) was considered “premium deluxe,” with midsized sedans as its forte. Wanderer represented standard midsize cars, and DKW concentrated on the motorcycle and compact market. For a while, it worked well, and Auto Union became the second-largest German automotive manufacturer.

1909

1932

1873

NSU 1969

1978

1985

2009

– Always on the go with the best in sport and travel.

– Always on the go with the best in sport and travel. – Hello, sunshine Becoming a citizen of the world Aluminium Building bridges in Boston Audi Shrewsburry

Want to subscribe to the print version of Audi magazine?

/By Elsa Braswell

The all-new Audi A3 Cabriolet opens you up to good vibes.

2015

Retracting bad thoughts.

Photos: Audi AG

Think of it this way: in some ways, the all-new 2015 Audi A3 Cabriolet is literally optimism on display. If and when you drive one with the top down, it says you are looking at the bright side of life. No rain, very few visible worries, and the very act of acceleration is opening you up to the world and its possibilities. But the A3 Cabriolet is also a statement of self-assurance, the vehicle for those who are particularly uncompromising because, as another A3 variant, it was designed to more than hold its own with vehicles with a much larger price tag. Maybe it’s best to call it happy, but not frivolous, since it is a soft-top, versatile performer that offers ample interior comforts along with the sensibility of available quattro® all-wheel drive capabilities, if the weather forces you to put the top up. In any event, it is, inside and out, an Audi. The styling

Top down luxury meets irresistibly uplifting performance.

Becoming a citizen of the world

PRODUCTION PLANTS INGOLSTADT NECKARSULM

The Audi Production System: How we are maintaining Audi standards of excellence worldwide. ↓ ↓

SALZGITTER BRUSSELS AURANGABAD BRATISLAVA MARTORELL JAKARTA KALUGA

SAN JOSÉ CHIAPA

↓ ↓

GYÖR CHANGCHUN

↓ ↓

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↓ ↓ ↓ ↓

By Jay Brida

SAN JOSE CHIAPA

How an icon takes shape. Syncronized production  lines, a worldwide, well-trained workforce and top  materials ensure Audi quality on a global scale. Tap on the images to enlarge

Photos: Audi USA News and Veer

B el o w, r i gh t : A c o mp u t er r en d er in g o f  the campus of the Audi Nor th American  p r o duc t i o n f a cil i t y in S an J o s é Chiap a,  Mexico, built with sustainabilit y, flexibil-  ity and the Audi Production System global  standards of excellence in mind.

Different times. Different measurements. Different cultures. The world is a big place. To continue producing our premium luxury line of vehicles to meet growing consumer demand, we knew we had to think big. From India to Hungary to, soon, Central Mexico, we are building production plants that serve customers, while meeting the market demands of our models. To do this while producing the kind of immaculate quality our customers expect takes the Audi Production System. The APS is a worldwide standard we’ve implemented that relies on cutting-edge logics, a standardized Audi training regimen and leading production technologies to ensure top-level premium manufacturing. To get a sense of the rationale and need for such a system, take for example our new North American facility. Right now, the Audi Q5 is a global leader in its category, and there’s no doubt as to why—it’s the kind of SUV that everyone loves to drive. It’s where stylish performance meets family-functional, and customers know that the Q5 is not a compromise. It’s an Audi. That’s why, at this minute, 7,800 feet above sea level, about

SAN JOSE CHIAPA

How an icon takes shape. Syncronized production  lines, a worldwide, well-trained workforce and top  materials ensure Audi quality on a global scale.

Photos: Audi USA News and Veer

Below, right: A computer rendering of  the campus of the Audi North American  production facilit y in San José Chiapa,  Mexico, built with sustainability, flexibil-  ity and the Audi Production System global  standards of excellence in mind.

Different times. Different measurements. Different cultures. The world is a big place. To continue producing our premium luxury line of vehicles to meet growing consumer demand, we knew we had to think big. From India to Hungary to, soon, Central Mexico, we are building production plants that serve customers, while meeting the market demands of our models. To do this while producing the kind of immaculate quality our customers expect takes the Audi Production System. The APS is a worldwide standard we’ve implemented that relies on cutting-edge logics, a standardized Audi training regimen and leading production technologies to ensure top-level premium manufacturing. To get a sense of the rationale and need for such a system, take for example our new North American facility. Right now, the Audi Q5 is a global leader in its category, and there’s no doubt as to why—it’s the kind of SUV that everyone loves to drive. It’s where stylish performance meets family-functional, and customers know that the Q5 is not a compromise. It’s an Audi. That’s why, at this minute, 7,800 feet above sea level, about

SAN JOSE CHIAPA

How an icon takes shape. Syncronized production  lines, a worldwide, well-trained workforce and top  materials ensure Audi quality on a global scale.

Photos: Audi USA News and Veer

Below, right: A computer rendering of  the campus of the Audi North American  production facilit y in San José Chiapa,  Mexico, built with sustainability, flexibil-  ity and the Audi Production System global  standards of excellence in mind.

Different times. Different measurements. Different cultures. The world is a big place. To continue producing our premium luxury line of vehicles to meet growing consumer demand, we knew we had to think big. From India to Hungary to, soon, Central Mexico, we are building production plants that serve customers, while meeting the market demands of our models. To do this while producing the kind of immaculate quality our customers expect takes the Audi Production System. The APS is a worldwide standard we’ve implemented that relies on cutting-edge logics, a standardized Audi training regimen and leading production technologies to ensure top-level premium manufacturing. To get a sense of the rationale and need for such a system, take for example our new North American facility. Right now, the Audi Q5 is a global leader in its category, and there’s no doubt as to why—it’s the kind of SUV that everyone loves to drive. It’s where stylish performance meets family-functional, and customers know that the Q5 is not a compromise. It’s an Audi. That’s why, at this minute, 7,800 feet above sea level, about

SAN JOSE CHIAPA

How an icon takes shape. Syncronized production  lines, a worldwide, well-trained workforce and top  materials ensure Audi quality on a global scale.

Photos: Audi USA News and Veer

Below, right: A computer rendering of  the campus of the Audi North American  production facilit y in San José Chiapa,  Mexico, built with sustainability, flexibil-  ity and the Audi Production System global  standards of excellence in mind.

Different times. Different measurements. Different cultures. The world is a big place. To continue producing our premium luxury line of vehicles to meet growing consumer demand, we knew we had to think big. From India to Hungary to, soon, Central Mexico, we are building production plants that serve customers, while meeting the market demands of our models. To do this while producing the kind of immaculate quality our customers expect takes the Audi Production System. The APS is a worldwide standard we’ve implemented that relies on cutting-edge logics, a standardized Audi training regimen and leading production technologies to ensure top-level premium manufacturing. To get a sense of the rationale and need for such a system, take for example our new North American facility. Right now, the Audi Q5 is a global leader in its category, and there’s no doubt as to why—it’s the kind of SUV that everyone loves to drive. It’s where stylish performance meets family-functional, and customers know that the Q5 is not a compromise. It’s an Audi. That’s why, at this minute, 7,800 feet above sea level, about

SAN JOSE CHIAPA

How an icon takes shape. Syncronized production  lines, a worldwide, well-trained workforce and top  materials ensure Audi quality on a global scale.

Photos: Audi USA News and Veer

Below, right: A computer rendering of  the campus of the Audi North American  production facilit y in San José Chiapa,  Mexico, built with sustainability, flexibil-  ity and the Audi Production System global  standards of excellence in mind.

Different times. Different measurements. Different cultures. The world is a big place. To continue producing our premium luxury line of vehicles to meet growing consumer demand, we knew we had to think big. From India to Hungary to, soon, Central Mexico, we are building production plants that serve customers, while meeting the market demands of our models. To do this while producing the kind of immaculate quality our customers expect takes the Audi Production System. The APS is a worldwide standard we’ve implemented that relies on cutting-edge logics, a standardized Audi training regimen and leading production technologies to ensure top-level premium manufacturing. To get a sense of the rationale and need for such a system, take for example our new North American facility. Right now, the Audi Q5 is a global leader in its category, and there’s no doubt as to why—it’s the kind of SUV that everyone loves to drive. It’s where stylish performance meets family-functional, and customers know that the Q5 is not a compromise. It’s an Audi. That’s why, at this minute, 7,800 feet above sea level, about

SAN JOSE CHIAPA

How an icon takes shape. Syncronized production  lines, a worldwide, well-trained workforce and top  materials ensure Audi quality on a global scale.

Photos: Audi USA News and Veer

Below, right: A computer rendering of  the campus of the Audi North American  production facilit y in San José Chiapa,  Mexico, built with sustainability, flexibil-  ity and the Audi Production System global  standards of excellence in mind.

Different times. Different measurements. Different cultures. The world is a big place. To continue producing our premium luxury line of vehicles to meet growing consumer demand, we knew we had to think big. From India to Hungary to, soon, Central Mexico, we are building production plants that serve customers, while meeting the market demands of our models. To do this while producing the kind of immaculate quality our customers expect takes the Audi Production System. The APS is a worldwide standard we’ve implemented that relies on cutting-edge logics, a standardized Audi training regimen and leading production technologies to ensure top-level premium manufacturing. To get a sense of the rationale and need for such a system, take for example our new North American facility. Right now, the Audi Q5 is a global leader in its category, and there’s no doubt as to why—it’s the kind of SUV that everyone loves to drive. It’s where stylish performance meets family-functional, and customers know that the Q5 is not a compromise. It’s an Audi. That’s why, at this minute, 7,800 feet above sea level, about

AL UM

This is Truth in Engineering_

/By Jay Brida

IN

UM

Overview Atomic Weight Density Melting Point Boiling Point

13 26.982



Thermal properties Phase Melting Point Boiling Point Absolute Melting Point Absolute Boiling Point Heat of Fusion Heat of Vaporization Heat of Combustion Specific Heat Thermal Conductivity Thermal Expansion

:: Electron configuration

No.



26.981538 2.7 g/cm3 660.32°C 2519°C

Solid 660.32°C 2519°C 933.47 K 2792 K 10.7 kJ/mol 293 kJ/mol N/A 904 J/(kg K) 235 W/(m K) 0.0000231 K-1

[Ne] 3s2 3p1 2, 8, 3

Photos: Audi USA News and Corbis

This is impactful. This is a photo of an Audi crash box made of aluminum. While lighweight, and much lighter than steel counterparts, it still provides excellent “deformation”—which means that it absorbs impact. In this case, it can absorb as much energy as a similar steel beam at 55% of the beam’s weight.

Yo u c a n c a l l m e A l .

(1913) As early as 1912, Audi ancestor NSU produced its 8/24 car with a body entirely made of aluminum.

(1923) By this time, Audi announced a six-cylinder all-alloy engine while experimenting with a streamlined aluminum body for its Type K model. Soon after, the auto industry moved away from lightweight thinking for a few decades, even as Audi maintained interest in weight savings through the years that followed.

↑(1986) This is an Alcoa model of an automotive frame the aluminum company made in 1986. By 1994, when Audi applied the lighweight ASF® aluminum construction to the Audi A8, the German steel industry shook from the news about the strength of aluminum.

On many subjects, we are pretty inflexible. We admit, for example, that the way we think about engineering, performance and design is particularly rigid—there can’t be room for compromise. Yet we embrace a surprising amount of flexibility in the materials that we use to shape and build the structure of our vehicles. Take aluminum, for instance: 13th on the periodic table, yet quite possibly first in our hearts. Al, aluminum, might just be the perfect metal. In fact, it’s so multifaceted that it unites designers and engineers, something enormously difficult to do. But it’s that kind of flexibility that keeps us a little

Yo u c a n c a l l m e A l .

(1913) As early as 1912, Audi ancestor NSU produced its 8/24 car with a body entirely made of aluminum.

Aluminum oxide microspheres. Aluminum is one of the most common elements on Earth.

(1923) By this time, Audi announced a six-cylinder all-alloy engine while experimenting with a streamlined aluminum body for its Type K model. Soon after, the auto industry moved away from lightweight thinking for a few decades, even as Audi maintained interest in weight savings through the years that followed.

↑(1986) This is an Alcoa model of an automotive frame the aluminum company made in 1986. By 1994, when Audi applied the lighweight ASF® aluminum construction to the Audi A8, the German steel industry shook from the news about the strength of aluminum.

On many subjects, we are pretty inflexible. We admit, for example, that the way we think about engineering, performance and design is particularly rigid—there can’t be room for compromise. Yet we embrace a surprising amount of flexibility in the materials that we use to shape and build the structure of our vehicles. Take aluminum, for instance: 13th on the periodic table, yet quite possibly first in our hearts. Al, aluminum, might just be the perfect metal. In fact, it’s so multifaceted that it unites designers and engineers, something enormously difficult to do. But it’s that kind of flexibility that keeps us a little

The “millipede” is an all-aluminum part of the longitudinal beam on the Audi A8 and is optimized to bionic principles.

Yo u c a n c a l l m e A l .

(1913) As early as 1912, Audi ancestor NSU produced its 8/24 car with a body entirely made of aluminum.

(1923) By this time, Audi announced a six-cylinder all-alloy engine while experimenting with a streamlined aluminum body for its Type K model. Soon after, the auto industry moved away from lightweight thinking for a few decades, even as Audi maintained interest in weight savings through the years that followed.

↑(1986) This is an Alcoa model of an automotive frame the aluminum company made in 1986. By 1994, when Audi applied the lighweight ASF® aluminum construction to the Audi A8, the German steel industry shook from the news about the strength of aluminum.

On many subjects, we are pretty inflexible. We admit, for example, that the way we think about engineering, performance and design is particularly rigid—there can’t be room for compromise. Yet we embrace a surprising amount of flexibility in the materials that we use to shape and build the structure of our vehicles. Take aluminum, for instance: 13th on the periodic table, yet quite possibly first in our hearts. Al, aluminum, might just be the perfect metal. In fact, it’s so multifaceted that it unites designers and engineers, something enormously difficult to do. But it’s that kind of flexibility that keeps us a little

/By Joe Mont

Clearance below 40 ft

Height 270 ft

Width 183 ft

Total length 1,432 ft

Total length 1,432 ft

Location: across the Charles River in Boston, Massachusetts

Building bridges in Boston Tap to enlarge

A n a r c h i t e c t u r a l w o n d e r h o n o r s L e o n a r d P. Z a k i m , a tireless worker for social change. In December of 2003, a world-class rock singer, famed for songs about working-class dreams and cars, found himself doing a weird gig—a concert in the traffic lanes of a new cable-splayed bridge in Boston. But while it may have made sense why this particular New Jersey-based rock star would sing on a road, he wasn’t doing it for anything but a cause, and a friend. The cause was social justice and his friend was Leonard Zakim, after whom the state of Massachusetts named the architecturally significant bridge. The bridge and Zakim share a symbolic connection that made the high-profile honor all the more appropriate. A tireless catalyst for change, he was an influential civil rights leader, community organizer and political activist. His work in life, vigorously carried forward since his passing, has

In December of 2003, Bruce Springsteen played one of the most unique venues of his career: the traffic lanes of a new suspension bridge. The bridge itself, as architecturally stunning as it is, wasn’t the reason Springsteen agreed to perform. His intent was to honor Lenny Zakim, the man for whom the Leonard P. Zakim Bunker Hill Memorial Bridge was named. “I knew him a little bit during the last year of his life,” Springsteen said during a ceremony to mark the bridge’s completion and just before he launched into the opening chords of “Thunder Road.” “He was one of those people whose intensity and inner spirit you could feel even when he was very ill. We honor his memory, obviously not only with this beautiful bridge, but by continuing on in his fight for social justice.” The bridge and Zakim share a symbolic connection that made the high-profile honor all the more appropriate. A

By Joe Mont

Clearance below 40 ft

Height 270 ft

Width 183 ft

Total length 1,432 ft

Total length 1,432 ft

Location: across the Charles River in Boston, Massachusetts

Building bridges in Boston

In December of 2003, Bruce Springsteen played one of the most unique venues of his career: the traffic lanes of a new suspension bridge. The bridge itself, as architecturally stunning as it is, wasn’t the reason Springsteen agreed to perform. His intent was to honor Lenny Zakim, the man for whom the Leonard P. Zakim Bunker Hill Memorial Bridge was named. “I knew him a little bit during the last year of his life,” Springsteen said during a ceremony to mark the bridge’s completion and just before he launched into the opening chords of “Thunder Road.” “He was one of those people whose intensity and inner spirit you could feel even when he was very ill. We honor his memory, obviously not only with this beautiful bridge, but by continuing on in his fight for social justice.” The bridge and Zakim share a symbolic connection that made the high-profile honor all the more appropriate. A

By Joe Mont

Clearance below 40 ft

Height 270 ft

Width 183 ft

Total length 1,432 ft

Total length 1,432 ft

Location: across the Charles River in Boston, Massachusetts

Building bridges in Boston

In December of 2003, Bruce Springsteen played one of the most unique venues of his career: the traffic lanes of a new suspension bridge. The bridge itself, as architecturally stunning as it is, wasn’t the reason Springsteen agreed to perform. His intent was to honor Lenny Zakim, the man for whom the Leonard P. Zakim Bunker Hill Memorial Bridge was named. “I knew him a little bit during the last year of his life,” Springsteen said during a ceremony to mark the bridge’s completion and just before he launched into the opening chords of “Thunder Road.” “He was one of those people whose intensity and inner spirit you could feel even when he was very ill. We honor his memory, obviously not only with this beautiful bridge, but by continuing on in his fight for social justice.” The bridge and Zakim share a symbolic connection that made the high-profile honor all the more appropriate. A

By Joe Mont

Clearance below 40 ft

Height 270 ft

Width 183 ft

Total length 1,432 ft

Total length 1,432 ft

Location: across the Charles River in Boston, Massachusetts

Building bridges in Boston

In December of 2003, Bruce Springsteen played one of the most unique venues of his career: the traffic lanes of a new suspension bridge. The bridge itself, as architecturally stunning as it is, wasn’t the reason Springsteen agreed to perform. His intent was to honor Lenny Zakim, the man for whom the Leonard P. Zakim Bunker Hill Memorial Bridge was named. “I knew him a little bit during the last year of his life,” Springsteen said during a ceremony to mark the bridge’s completion and just before he launched into the opening chords of “Thunder Road.” “He was one of those people whose intensity and inner spirit you could feel even when he was very ill. We honor his memory, obviously not only with this beautiful bridge, but by continuing on in his fight for social justice.” The bridge and Zakim share a symbolic connection that made the high-profile honor all the more appropriate. A

By Joe Mont

Clearance below 40 ft

Height 270 ft

Width 183 ft

Total length 1,432 ft

Total length 1,432 ft

Location: across the Charles River in Boston, Massachusetts

Building bridges in Boston

In December of 2003, Bruce Springsteen played one of the most unique venues of his career: the traffic lanes of a new suspension bridge. The bridge itself, as architecturally stunning as it is, wasn’t the reason Springsteen agreed to perform. His intent was to honor Lenny Zakim, the man for whom the Leonard P. Zakim Bunker Hill Memorial Bridge was named. “I knew him a little bit during the last year of his life,” Springsteen said during a ceremony to mark the bridge’s completion and just before he launched into the opening chords of “Thunder Road.” “He was one of those people whose intensity and inner spirit you could feel even when he was very ill. We honor his memory, obviously not only with this beautiful bridge, but by continuing on in his fight for social justice.” The bridge and Zakim share a symbolic connection that made the high-profile honor all the more appropriate. A

By Joe Mont

Clearance below 40 ft

Height 270 ft

Width 183 ft

Total length 1,432 ft

Total length 1,432 ft

Location: across the Charles River in Boston, Massachusetts

Building bridges in Boston

In December of 2003, Bruce Springsteen played one of the most unique venues of his career: the traffic lanes of a new suspension bridge. The bridge itself, as architecturally stunning as it is, wasn’t the reason Springsteen agreed to perform. His intent was to honor Lenny Zakim, the man for whom the Leonard P. Zakim Bunker Hill Memorial Bridge was named. “I knew him a little bit during the last year of his life,” Springsteen said during a ceremony to mark the bridge’s completion and just before he launched into the opening chords of “Thunder Road.” “He was one of those people whose intensity and inner spirit you could feel even when he was very ill. We honor his memory, obviously not only with this beautiful bridge, but by continuing on in his fight for social justice.” The bridge and Zakim share a symbolic connection that made the high-profile honor all the more appropriate. A

By Joe Mont

Clearance below 40 ft

Height 270 ft

Width 183 ft

Total length 1,432 ft

Total length 1,432 ft

Location: across the Charles River in Boston, Massachusetts

Building bridges in Boston

In December of 2003, Bruce Springsteen played one of the most unique venues of his career: the traffic lanes of a new suspension bridge. The bridge itself, as architecturally stunning as it is, wasn’t the reason Springsteen agreed to perform. His intent was to honor Lenny Zakim, the man for whom the Leonard P. Zakim Bunker Hill Memorial Bridge was named. “I knew him a little bit during the last year of his life,” Springsteen said during a ceremony to mark the bridge’s completion and just before he launched into the opening chords of “Thunder Road.” “He was one of those people whose intensity and inner spirit you could feel even when he was very ill. We honor his memory, obviously not only with this beautiful bridge, but by continuing on in his fight for social justice.” The bridge and Zakim share a symbolic connection that made the high-profile honor all the more appropriate. A

By Joe Mont

Clearance below 40 ft

Height 270 ft

Width 183 ft

Total length 1,432 ft

Total length 1,432 ft

Location: across the Charles River in Boston, Massachusetts

Building bridges in Boston

In December of 2003, Bruce Springsteen played one of the most unique venues of his career: the traffic lanes of a new suspension bridge. The bridge itself, as architecturally stunning as it is, wasn’t the reason Springsteen agreed to perform. His intent was to honor Lenny Zakim, the man for whom the Leonard P. Zakim Bunker Hill Memorial Bridge was named. “I knew him a little bit during the last year of his life,” Springsteen said during a ceremony to mark the bridge’s completion and just before he launched into the opening chords of “Thunder Road.” “He was one of those people whose intensity and inner spirit you could feel even when he was very ill. We honor his memory, obviously not only with this beautiful bridge, but by continuing on in his fight for social justice.” The bridge and Zakim share a symbolic connection that made the high-profile honor all the more appropriate. A

By Joe Mont

Clearance below 40 ft

Height 270 ft

Width 183 ft

Total length 1,432 ft

Total length 1,432 ft

Location: across the Charles River in Boston, Massachusetts

Building bridges in Boston

In December of 2003, Bruce Springsteen played one of the most unique venues of his career: the traffic lanes of a new suspension bridge. The bridge itself, as architecturally stunning as it is, wasn’t the reason Springsteen agreed to perform. His intent was to honor Lenny Zakim, the man for whom the Leonard P. Zakim Bunker Hill Memorial Bridge was named. “I knew him a little bit during the last year of his life,” Springsteen said during a ceremony to mark the bridge’s completion and just before he launched into the opening chords of “Thunder Road.” “He was one of those people whose intensity and inner spirit you could feel even when he was very ill. We honor his memory, obviously not only with this beautiful bridge, but by continuing on in his fight for social justice.” The bridge and Zakim share a symbolic connection that made the high-profile honor all the more appropriate. A

By Joe Mont

Clearance below 40 ft

Height 270 ft

Width 183 ft

Total length 1,432 ft

Total length 1,432 ft

Location: across the Charles River in Boston, Massachusetts

Building bridges in Boston

Audi Shrewsbury /By Joe Mont Uprooting a successful business is a risky proposition. For Audi Shrewsbury, it was a gamble that paid off and transformed a small dealership into a regional powerhouse. The dealership was originally located in Boylston, a small town in Massachusetts about 45 minutes west of Boston. When its owners, the family-run Wagner Motors, secured land adjacent to their other dealerships on the heavily traveled Route 9, the decision was made to relocate. It was not a move that was taken lightly. Wagner Motor Sales started in Boylston back in 1964, and the Audi dealership had called that town home since 1994. General Manager Chris Rich, who oversaw the move and expansion, says the time was right to make the change. “They were operating the Audi business out of a very small, outdated building that was out of the way,” he says. “I saw the potential to move into a much newer facility that was more accessible for customers and could grow pretty fast. We decided to make the jump.” For readers who are not familiar with Shrewsbury, it too has undergone a transformation in recent years. “It has turned from farm country to a booming suburb,” Rich says. “As local tech companies have moved further and further west, there is a lot of business in this area and a lot more successful people.” Construction of the new facility, which began in May of

– People, places and ideas that inspire us. –

– People, places and ideas that inspire us. – Le Mans

Owners’ spotlight

Making head lines

Cult objects

All grown up

Cult apps

Low and slow

Kids’ space

Driving fashion forward

Want to subscribe to the print version of Audi magazine?

/By Jay Brida

How a quiet, ancient city transforms into a pulsating, 24-hour spectacle.

Unchanging yet pulsating, eternal yet immediate, where lives can change in the blink of an eye . . .

Time is a funny thing in Le Mans, France. Milliseconds can mean everything, while decades can go by almost unnoticed. The profile of the city may be defined by just 24 hours, yet an ancient cathedral captures its spirit. So time is truly relative here, seen simultaneously as unchanging yet pulsating, eternal yet immediate, where lives can change in the blink of an eye and a city’s core stays defiantly traditional. Le Mans spends its time continually transforming for global spectacles of innovation and speed or stays the same, its streets quiet and pace deliberate—it all just depends on your perspective. For Audi, of course, Le Mans represents big moments and a can’t-miss electricity, our racing calendar revolves around the day of the famed endurance race, which has served as a platform for our motorsports engineering and skill. Audi has enjoyed success here, having won nine out of the last eleven races, and yet Audi teams have just escaped tragedy too, twice having drivers survive major crashes along the famous course. Le Mans is a place where we sweat, where we celebrate and where we seize the moment to show the world the performance capabilities of TDI® clean diesel, e-tron® and quattro® as prominent innovations. Against the backdrop of innovation and finely tuned engineering, the city, just north of the track and about 130 miles west of Paris, embraces a much slower pace. This is, after all, a city that traces back to pre-Roman history, a city still surrounded by portions of Gallo-Roman

Every year, the transformation from ancient French city to the crossroads of the racing universe is captured in everything from the pop-up boutiques at the track to the way public roads are seamlessly turned into famed straightaways for some of the world’s most powerful machines.

Unchanging yet pulsating, eternal yet immediate, where lives can change in the blink of an eye . . .

Le Mans Country: France Region: Pays de la Loire Department: Sarthe Elevation: 38–134 m (125–440 ft) avg. 51 m (167 ft)

Time is a funny thing in Le Mans, France. Milliseconds can mean everything, while decades can go by almost unnoticed. The profile of the city may be defined by just 24 hours, yet an ancient cathedral captures its spirit. So time is truly relative here, seen simultaneously as unchanging yet pulsating, eternal yet immediate, where lives can change in the blink of an eye and a city’s core stays defiantly traditional. Le Mans spends its time continually transforming for global spectacles of innovation and speed or stays the same, its streets quiet and pace deliberate—it all just depends on your perspective. For Audi, of course, Le Mans represents big moments and a can’t-miss electricity, our racing calendar revolves around the day of the famed endurance race, which has served as a platform for our motorsports engineering and skill. Audi has enjoyed success here, having won nine out of the last eleven races, and yet Audi teams have just escaped tragedy too, twice having drivers survive major crashes along the famous course. Le Mans is a place where we sweat, where we celebrate and where we seize the moment to show the world the performance capabilities of TDI® clean diesel, e-tron® and quattro® as prominent innovations. Against the backdrop of innovation and finely tuned engineering, the city, just north of the track and about 130 miles west of Paris, embraces a much slower pace. This is, after all, a city that traces back to pre-Roman history, a city still surrounded by portions of Gallo-Roman

Land area: 52.81 km2 (20.39 sq mi) Population: 148,169 (2006) Density: 2,806/km2 (7,270/sq mi) Postal code: 72181/72000

Unchanging yet pulsating, eternal yet immediate, where lives can change in the blink of an eye . . .

Time is a funny thing in Le Mans, France. Milliseconds can mean everything, while decades can go by almost unnoticed. The profile of the city may be defined by just 24 hours, yet an ancient cathedral captures its spirit. So time is truly relative here, seen simultaneously as unchanging yet pulsating, eternal yet immediate, where lives can change in the blink of an eye and a city’s core stays defiantly traditional. Le Mans spends its time continually transforming for global spectacles of innovation and speed or stays the same, its streets quiet and pace deliberate—it all just depends on your perspective. For Audi, of course, Le Mans represents big moments and a can’t-miss electricity, our racing calendar revolves around the day of the famed endurance race, which has served as a platform for our motorsports engineering and skill. Audi has enjoyed success here, having won nine out of the last eleven races, and yet Audi teams have just escaped tragedy too, twice having drivers survive major crashes along the famous course. Le Mans is a place where we sweat, where we celebrate and where we seize the moment to show the world the performance capabilities of TDI® clean diesel, e-tron® and quattro® as prominent innovations. Against the backdrop of innovation and finely tuned engineering, the city, just north of the track and about 130 miles west of Paris, embraces a much slower pace. This is, after all, a city that traces back to pre-Roman history, a city still surrounded by portions of Gallo-Roman

MAKING HEAD

Man Without Quantities: M a r i o Tr i m a r c h i

/By Erica Zora Wrightson

LINES

The most important part of architect and designer Mario Trimarchi’s day is the 15-minute walk from his house to Fragile, the studio he shares with his wife, architect Frida Doveil, in Milan. The daily journey takes him through a park that changes with the seasons—blushing leaves, sun, rain, or, sometimes, snow—and down streets lined with houses by Italian Rationalists Gio Ponti, Bottoni, and Terragni, new buildings by Zaha Hadid, and even the tallest building in Italy, Cesar Pelli’s Unicredit Tower. As an architect and designer, Trimarchi is very concerned with the way we generally represent our current condition of living in urban or familiar spaces, surrounded by a multitude of different objects. Modern wealth these days, Trimarchi

MAKING HEAD

Man Without Quantities: M a r i o Tr i m a r c h i

/By Erica Zora Wrightson

The most important part of architect and designer Mario Trimarchi’s day is the fifteen-minute walk from his house to Fragile, the studio he shares with his wife, architect Frida Doveil, in Milan. The daily journey takes him through a park deep in season—blushing leaves, sun, rain, or, sometimes, snow—and down streets lined with houses by Italian Rationalists Gio Ponti, Bottoni, and Terragni, new buildings by Zaha Hadid, and even the tallest building in Italy, Cesar Pelli’s Unicredit Tower.

LINES

As an architect and designer, Trimarchi is “very concerned with the way we generally represent our current condition of living in urban or familiar spaces, surrounded by a multitude of different objects.” Modern wealth these days, Trimarchi

/By Jay Brida

__ All grown up

F r o m s l a c k t o s l e e k , A u s t i n , Te x a s , h a s b e e n t ra n s f o r m e d i n e v e r y c o n c e i v a b l e w ay.

Back in 1997, the Texas Legislature debated, and passed, something called the “slacker” law, which was designed to limit the number of credit hours that university students at state universities could take before being required to pay higher tuition. It was a response to the idea captured in the famous 1991 independent movie of the same name, that students simply kick around campus and talk about nothing much. That movie and that bill both came out of Austin. It seems like such a quaint notion now, that Austin was once nothing more than a lazy college town, filled with stunted adolescents and people consumed with esoteric pursuits that led nowhere, except back to yet another popular cultural studies class at the University of Texas and digressive thoughts about children’s cartoons.>> Maybe what the Legislature didn’t consider was what was

/By Jay Brida

__ All grown up

F r o m s l a c k t o s l e e k , A u s t i n , Te x a s , h a s b e e n t ra n s f o r m e d i n e v e r y c o n c e i v a b l e w ay.

Back in 1997, the Texas Legislature debated, and passed, something called the “slacker” law, which was designed to limit the number of credit hours that university students at state universities could take before being required to pay higher tuition. It was a response to the idea captured in the famous 1991 independent movie of the same name, that students simply kick around campus and talk about nothing much. That movie and that bill both came out of Austin. It seems like such a quaint notion now, that Austin was once nothing more than a lazy college town, filled with stunted adolescents and people consumed with esoteric pursuits that led nowhere, except back to yet another popular cultural studies class

/By Jay Brida

__ All grown up

F r o m s l a c k t o s l e e k , A u s t i n , Te x a s , h a s b e e n t ra n s f o r m e d i n e v e r y c o n c e i v a b l e w ay.

Back in 1997, the Texas Legislature debated, and passed, something called the “slacker” law, which was designed to limit the number of credit hours that university students at state universities could take before being required to pay higher tuition. It was a response to the idea captured in the famous 1991 independent movie of the same name, that students simply kick around campus and talk about nothing much. That movie and that bill both came out of Austin. It seems like such a quaint notion now, that Austin was once nothing more than a lazy college town, filled with stunted adolescents and people consumed with esoteric pursuits that led nowhere, except back to yet another popular cultural studies class

/By Jay Brida

__ All grown up

F r o m s l a c k t o s l e e k , A u s t i n , Te x a s , h a s b e e n t ra n s f o r m e d i n e v e r y c o n c e i v a b l e w ay.

Back in 1997, the Texas Legislature debated, and passed, something called the “slacker” law, which was designed to limit the number of credit hours that university students at state universities could take before being required to pay higher tuition. It was a response to the idea captured in the famous 1991 independent movie of the same name, that students simply kick around campus and talk about nothing much. That movie and that bill both came out of Austin. It seems like such a quaint notion now, that Austin was once nothing more than a lazy college town, filled with stunted adolescents and people consumed with esoteric pursuits that led nowhere, except back to yet another popular cultural studies class

/By Jay Brida

__ All grown up

F r o m s l a c k t o s l e e k , A u s t i n , Te x a s , h a s b e e n t ra n s f o r m e d i n e v e r y c o n c e i v a b l e w ay.

Back in 1997, the Texas Legislature debated, and passed, something called the “slacker” law, which was designed to limit the number of credit hours that university students at state universities could take before being required to pay higher tuition. It was a response to the idea captured in the famous 1991 independent movie of the same name, that students simply kick around campus and talk about nothing much. That movie and that bill both came out of Austin. It seems like such a quaint notion now, that Austin was once nothing more than a lazy college town, filled with stunted adolescents and people consumed with esoteric pursuits that led nowhere, except back to yet another popular cultural studies class

/By Jordan McKay

Rump

Short Loin

Te x a s B B Q k e e p s i t s f u t u r e by never forgetting its past.

Low and slow

Rib

__ T u r n i n g a t e n - p o u n d p i e c e of tough, lean muscle into a succulent, blackened, dripping bundle of deliciousness.

Drive through any small town in Central Texas and you’ll find your nose starting to twitch. Your brain will recognize the scent before your mind becomes conscious of it: a sudden pang of hunger will stir in your gut and your salivary glands will begin to function. The aroma your olfactory sense detected is smoke, but not just any kind of smoke—it is the beguiling, mouthwatering, ultimately irresistible aroma of smoldering wood, roasting meat and seasoning. Barbecue smoke. A devastatingly potent and evocative agent of transfiguration, smoke is light in weight yet heavy with meaning. A column of smoke rising in the distance can portend a deadly inferno or the safe haven of home. Despite being formless, smoke is shockingly persistent and potent. How else to explain how the smoke of peat-fired barley somehow manages to survive both fermentation and distillation to flavor Scotch whisky? And, of course, when applied to meat, smoke’s hazy plume signifies that something unparalleled is happening inside that cooker. That hours and hours of smoke absorption can morph a formerly throw-away cut of beef like the brisket—a delicacy that is Central Texas’ claim to fame—is remarkable, turning a ten-pound piece of tough, lean muscle into a succulent, blackened, dripping bundle of deliciousness. The fineness of this fare—and America’s newly discovered insatiable appetite for it—is likewise transforming Central Texas, putting the small agricultural towns just outside of Austin (places like Luling, Taylor, Llano, Lexington and Lockhart) on the maps of hungry gastro-tourists, thanks to the one or two exceptional joints

IF YOU GO Cooper’s 1125 Texas 337 Loop, New Braunfels, TX 78130 830. 627.0627, Sun–Thu 11 a.m.–8 p.m., Fri–Sat 11 a.m.–9 p.m. Franklin Barbecue 900 E 11th Street, Austin, TX 78702, 512.653.1187, Tue–Sun 11 a.m.–2 p.m. Kreuz Market 619 N Colorado Street, Lockhart, TX 78644 512.398.2361, Mon–Sat 10:30 a.m.–8 p.m.

__ T u r n i n g a t e n - p o u n d p i e c e of tough, lean muscle into a succulent, blackened, dripping bundle of deliciousness.

Louie Mueller Barbecue 206 W Second Street, Taylor, TX 76574 512.352.6206, Mon–Sat 10 a.m.–6 p.m. Smitty’s Market 208 S Commerce Street, Lockhart, TX 78644 512.398.9344, Mon–Sat 7 a.m.–6 p.m., Sun 9 a.m.–3 p.m. Snow’s BBQ 516 Main Street, Lexington, TX 78947 979.773.4640, Sat 8 a.m.–close (arrive early)

Drive through any small town in Central Texas and you’ll find your nose starting to twitch. Your brain will recognize the scent before your mind becomes conscious of it: a sudden pang of hunger will stir in your gut and your salivary glands will begin to function. The aroma your olfactory sense detected is smoke, but not just any kind of smoke—it is the beguiling, mouthwatering, ultimately irresistible aroma of smoldering wood, roasting meat and seasoning. Barbecue smoke. A devastatingly potent and evocative agent of transfiguration, smoke is light in weight yet heavy with meaning. A column of smoke rising in the distance can portend a deadly inferno or the safe haven of home. Despite being formless, smoke is shockingly persistent and potent. How else to explain how the smoke of peat-fired barley somehow manages to survive both fermentation and distillation to flavor Scotch whisky? And, of course, when applied to meat, smoke’s hazy plume signifies that something unparalleled is happening inside that cooker. That hours and hours of smoke absorption can morph a formerly throw-away cut of beef like the brisket—a delicacy that is Central Texas’ claim to fame—is remarkable, turning a ten-pound piece of tough, lean muscle into a succulent, blackened, dripping bundle of deliciousness. The fineness of this fare—and America’s newly discovered insatiable appetite for it—is likewise transforming Central Texas, putting the small agricultural towns just outside of Austin (places like Luling, Taylor, Llano, Lexington and Lockhart) on the maps of hungry gastro-tourists, thanks to the one or two exceptional joints

Style: Balancé Tote /By Rose Chirillo

Driving Fashion Forward We glance down on the bustling s t r e e t s o f N e w Yo r k C i t y a n d s e e cracked pavement; Michelle Vale sees your next indispensable a c c e s s o r y. This innovative custom handbag designer and proud New York City resident never had to look far for inspiration. In fact, it’s the palpable and dynamic energy of her surroundings that fuels every one of her meticulous designs and originally inspired her to produce all of her collections exclusively in New York City, including the Michelle Vale for Audi collection bag. Growing up as a “weekend city kid” who frequented lavish celebrity parties at iconic venues like Studio 54, Michelle got early exposure to New York’s potent cocktail of grit and glamour. Her father, who held a senior executive position at the famous Sasson Jeans, was the one who introduced her to the scene. Since her mother also worked in fashion as a boutique owner, the influence

STYLE: HAMMERSTEIN CLUTCH

__ I t ’ s n o s u r p r i s e t h a t M i c h e l l e s o f i r m l y believes in the energetic Audi lifestyle of her customers—she lives and breathes it.

It’s because of these shared qualities that she always envisioned a relationship with the Audi brand. Michelle’s family has been buying Audi cars for the last 20 years, and

STYLE: SIGNATURE TOTE

For Vale, design starts with transformation, from using recycled components to manipulating materials to fashioning unique textures like the perforated materials that will appear in her spring 2014 line. Exotic patterns, streetscapes, architecture, nature—these are Michelle’s sources of inspiration that differentiate her designs from the designs of others in the industry. And it all comes straight from the city. That’s where Michelle wants to keep it. By producing her products exclusively in New York City, she is able to oversee all aspects of the process, from inception to distribution, thus ensuring an ethical workplace and a superior level of quality control. Just like Audi’s models, Michelle’s line offers craftsmanship and attention to detail that have caused her bags to become celebrated for their excellence of manufacture and distinction in design.

Photos: Courtesy of Michelle Vale and Alex Mouganis

She was quickly named “Best New Designer for Fall” by Lucky magazine and appeared on the arms of several trend-setting celebs. But it’s her standing as a second-time finalist for the prestigious Fashion Group International Rising Star Awards for most innovative brands of 2014 that truly represents Michelle’s position in the fashion world and speaks to the harmony of her relationship with Audi. Vision and the quality craftsmanship used to bring it to life are two of the strongest parallels between the Michelle Vale and Audi brands.

It starts with transformation

_Owners’ spotlight

“Racing is dangerous—no question… But I’ll take my chances in an Audi ca r at the Nürburgring over any car I see on Highway 95”

/by Jeff Nelson

Dominique Bastien On June 11, 1955, ten-year-old Dominique Bastien sat at home, in France, listening attentively to a live radio broadcast of his country’s most-celebrated 24-hour endurance race, a + race destined to become infamous for the catastrophic accident that killed 82 spectators and driver Pierre Levegh and injured 120 others—the worst disaster in motor racing history. It was young Bastien’s first encounter with the world of motorsports, and, despite the severe accident, or perhaps because of it, the race left an indelible impression on him. Somehow, in the ashes of that tragedy, a dream was born. “You know,” Bastien says, in a crisp French accent, “from a very early age, I have had this dream…and I’ve been thinking about it, lately— gee, wouldn’t it be nice if I could do the 24 Hours of Le Mans in 2015, 60 years later?” Today, Bastien races an Audi R8 LMS ultra as part of an Audi Race Experience team, one of several Audi customer teams supported by Audi Sport® customer racing. This special program, now in its fifth year, pits qualified amateur race drivers against each other in a series of exciting events throughout the race season, including one of the biggest races in Germany, the 24 Hours of the Nürburgring, which is held each spring at the Nürburgring, the fabled German track some 40

Crossing the finish line. Bastien achieves speeds up to 170 mph in the Audi R8 LMS ultra.

Photos: Courtesy of Yasuko Furukawa, Friends of Industry Ltd., Lucijana Jyoti and James Michael Shaw

Block Lamp The work of renowned Finnish designer Harri Koskinen, the iconic Block Lamp has received a profusion of awards since its debut in in 1999, including a place in the Museum of Modern Art’s permanent collection. Its playful evocation of fire and ice, along with its simple yet sophisticated execution, ensures that this design classic is here to stay.  www.momastore.org

Cult objects Our latest selections from the world of design. Doodle and Scratch Placemats These graphic black scribbles that appear to be the doodles one might make while daydreaming are actually unique silicone coasters and placemats designed by Naoki Ono and Yuuki Yamamoto, the founders of YOY, a Tokyo-based house of design. Created with the intent to spark the imagination as well as conversation, these clever table additions are sure to enliven your next dinner party.  www.yoy-idea.jp

Floating Cable Necklace Inspired by the minimalist approach found in traditional Japanese art, the jewelry designs of New Yorker Katrin Zimmermann are striking in their simple elegance. The unconventional Floating Cable Necklace consists of flexible sterling-silver cables threaded through a slim tube. By adjusting the cables, a variety of fascinating effects can be had. Available with four, seven or eleven strands.  exovo.com CANVAS 2013

Have you ever wanted to just climb inside a painting and sit? Now you can do the next best thing with “Canvas,” a radically different kind of chair that doubles as art. Lean this canvas imprinted with an image of an armchair (or stool or sofa) against the wall, then enjoy your friends’ surprise when you casually have a seat in its elastic fabric.  www.yoy-idea.jp

The Well Proven Chair After discovering that the manufacture of wooden furniture results in a substantial amount of wood waste in the form of sawdust, chippings and shavings, London-based designers Marjan Van Aubel and Jamie Shaw sought a use for this heretofore unutilized material. By combining the waste with bio-resin, they were able to create a brand-new medium: a lightweight yet strong foam that looks not unlike lava from a distant planet. The designers now use this moldable material to create a piece of furniture that they call the well proven chair.  www.wellprovenchair.com

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iMashup

Make your own audio mashups with this fun, professional-quality remixing app. Using music from your collection, you can combine any two songs to create a wholly original new version. iMashup will match the beats using an algorithm, harmonize the components, create loops, split the song into segments for easy editing, and perform other technological wizardry. Share the results on your social network, or just add them to your personal music library. So let the music play, and mash it up with this outstanding digital music app.

Audi of America does not endorse these apps, and they are included for reference only. Always pay careful attention to the road, and do not drive while distracted. Message and data rates may apply.

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Houzz

Need some inspiration for your latest home remodeling project? Look no further than Houzz, the most expansive collection of home design images on the Internet. Browse through over 1,500,000 high-resolution photos by style, room and location, then clip and save the ones you like to your ideabook. Beautiful interiors, creative garden ideas, the very latest in home tech—it won’t be long before you’re addicted to this fantastic home resource.

Cult apps

_01 iMashup

_02 Houzz

Create your own dance club wherever you are with this diverting app. Mix drums, bass and lead synthesizer using a simple touch interface; slide your finger across the play pad or drum out a beat by tapping your fingers. Beginners will like how quickly they can make great sounds; old pros will love the sophisticated tools at their disposal. All will be entertained by endless hours of fun and great-sounding music that can be saved or shared with their friends.

Artsy’s mission is nothing less than to make all the world’s art accessible online. With its vast art database (over 60,000 artworks by over 11,000 artists at last count), Artsy allows art lovers to browse the collections of hundreds of leading galleries, museums and foundations worldwide, one of the largest listings of contemporary art available anywhere. With prices that range from under $1,000 to over $1,000,000, around 30,000 of these works are available for purchase. By making it easy to discover and share art, Artsy hopes to attract and create a new generation of art lovers, collectors, and museum-goers. So what are you waiting for? Transform that space over your couch with art from the very best artists in the world.

_03 Artsy

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Figure by Propellerhead _04 Figure by Propellerhead

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_05 Lumosity mobile

Artsy

_06 Starmap3D

Lumosity Mobile

With Lumosity Mobile, users can change their brains by using daily workouts scientifically designed to strengthen memory, concentration and overall brain performance. Like a gymnasium for the brain, the app delivers games, puzzles and brain teasers in a fun format that also allows for convenient tracking of one’s progress on the path to unlocking one’s full intelligence potential. Launched in 2007, Luminosity has more than 40 games, and millions of users in over 180 countries.

Starmap3D

It is nothing short of amazing to see this Starmap in action. Just hold your device against the sky, and brilliant, high-resolution graphics will identify the stars, galaxies, constellations and planets before you. It even identifies heavenly bodies not visible in your portion of the sky when you point your device below the horizon. Starmap3D makes exploring the universe easy, with over 15,000 stars (and detailed information about each of them), 303 deep sky objects and all 88 modern constellations right at your fingertips.

Assemble your puppets

Draw your Audi

Kids’ space [Assembly instructions] 1. Click here to access and print the shadow puppets PDF www.audiusa.com/kidsspace 2. Carefully cut the puppets from the page with adult supervision. 3. Tape or glue a wooden stick to the back of each character. 4. Hang a white bedsheet or large piece of translucent paper to make a screen. 5. Place a light behind the screen. Hold the puppets between the light and the screen to cast their shadows. 6. Put on a show! ↘ Be sure to ask an adult for help if you need it. For best results, take your time!

Assemble your puppets

Draw your Audi

Kids’ space It’s time to get out your markers and crayons and draw your favorite Audi model! We’ll feature some of the best entries in this space in upcoming issues. To enter, please ask your mom or dad to help you send an e-mail to [email protected] for a submission form. Deadline: 05/31/2014. Paint, Draw, Scribble, Sketch and submit! When you’re done, send your drawing along with the submission form to: Draw Audi 211 E. Ocean Blvd. Suite 100 Long Beach, CA 90802 [email protected]

Drawing by: Dylan Underkofler, age 5

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