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BUDAPEST BUSINESS SCHOOL, UNIVERSITY OF APPLIED SCIENCES COLLEGE OF INTERNATIONAL MANAGEMENT AND BUSINESS

FACHHOCHSCHULE FRANKFURT AM MAIN

INTERNATIONAL BUSINESS SCHOOL BREDA

SHIH CHIEN UNIVERSITY

BA INTERNATIONAL BUSINESS ECONOMICS BA BUSINESS ADMINISTRATION BA INTERNATIONAL BUSINESS ADMINISTRATION BA INTERNATIONAL BUSINESS

Budapest Business School College of International Management and Business 2016/2017

BUDAPEST BUSINESS SCHOOL, UNIVERSITY OF APPLIED SCIENCES COLLEGE OF INTERNATIONAL MANAGEMENT AND BUSINESS

BA INTERNATIONAL BUSINESS ECONOMICS

2016/2017

Budapest Business School, University of Applied Sciences College of International Management and Business

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BA International Business Economics BA Business Administration BA International Business Administration BA International Business



Degree awarded by Budapest Business School, University of Applied Sciences: BA International Business Economics - Specialization: International Business Enterprises



Degree awarded by Avans School of International Studies (Asis): BA Business Administration



Degree awarded by Frankfurt am Main, University of Applied Sciences: BA International Business Administration



Degree awarded by the College of Management of Shih Chien University (USC) BA International Business

Head of the International Business Economics Programme:

Dr. Pál Majoros Administrative assistant: Zsuzsa Bodor

Head of International Business Economics - English Language Programme:

Dr. Judit Beke Lisányi Administrative assistant: Ágnes Szalontai-Kormos 3

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Content 1. General description of the course ....................................................................................................... 6 1.1. Collaboration with AVANS SCHOOL OF INTERNATIONAL STUDIES (Asis) .................................... 6 1.2. Collaboration with FRANKFURT AM MAIN, UNIVERSITY OF APPLIED SCIENCES (FHFFM) ........... 9 1.3. Collaboration with SHIH CHIEN UNIVERSITY, UNIVERSITY OF MANAGEMENT (USC) ................ 11 2. How to apply ..................................................................................................................................... 11 2.1 Contact information .................................................................................................................... 13 A. GENERAL BASIC MODULE.................................................................................................................. 15 A.1. Methodology Basic Module ....................................................................................................... 15 A.2. Economic Theory Module .......................................................................................................... 17 A.3. Elective Subjects in Economic Theory ........................................................................................ 19 B. BASIC BUSINESS MODULE ................................................................................................................. 21 B.1. Common Basic Business Module ............................................................................................... 21 B.2. Languages Module ..................................................................................................................... 28 B.3. Skills Developing Module ........................................................................................................... 29 C. Main Subjects in the Major International Business Economics ........................................................ 31 C.1. Common Modules of the Programme ........................................................................................... 31 C.2. Compulsory Elective Subjects..................................................................................................... 39 D. Specific Modules of the Specialisation ............................................................................................. 41 D.1. Specialisation: International Business Enterprises .................................................................... 41 D.2. Obligatory Module ..................................................................................................................... 44

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1. General description of the course 1.1. Collaboration with AVANS SCHOOL OF INTERNATIONAL STUDIES (Asis)

Hungary has for many years been increasingly open to international influences in all aspects of its economy; consequently, it attaches considerable importance to fostering international relations. Nowadays, the need to become integrated into Europe is of top priority both as regards institutional practices, and in the wider sense of the word. In order to be able to achieve such integration, Hungary needs well-qualified experts who are familiar with the European environment, who are flexible enough to adapt to new circumstances and requirements, and who are open to new methods and able to apply them effectively. The primary focus of the dual-awards programme, set up between the Budapest Business School’s College of International Management and Business, Budapest, Hungary and the AVANS SCHOOL OF INTERNATIONAL STUDIES (Asis) Breda, the Netherlands, is the training of experts who, equipped with theoretical and practical knowledge, can operate efficiently in the various spheres of economy, more specifically in the areas of finance, trade and commerce. This programme may, in the future, become one of the more prominent features of the College’s activities in the field of international relations. Developed in close cooperation between the partner institutions, the dual-awards programme consists of a well-balanced curriculum. The quality of its study programmes is guaranteed, and has been mutually accepted and assessed by both partners. The main aim of the programme, built around a joint curriculum designed by the tutors of both the Dutch and the Hungarian institution, is to train students to operate successfully and achieve the results required of them in an increasingly challenging European business environment. The seven-semester programme focuses on familiarising students with the international economic processes emphasising the domestic, international and global markets. The students study micro- and macro-economic processes and the various levels of decisionmaking in Europe. Considerable attention is devoted to developing analytical, problem-solving and communication skills. During the seven semesters of the programme, students will acquire a good working knowledge in two foreign languages. The units for the BA in Business administration programme are taught in English by foreign and Hungarian tutors as well as experts from industry. Budapest Business School, University of Applied Sciences Faculty of International Management and Business (BBS CIMB) students should go to Breda to study at Asis for 3 compulsory semesters, semesters 5, 6 and 7. Those students who do not study at Asis will not receive their Asis BA degree. Students can do their placement in the 7th semester in the Netherlands. Students can also participate in the ERASMUS scholarship exchange programme.

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After successfully completing their studies, students will be awarded the Budapest Business School University of Applied Sciences College of International Management and Business’ BA International Business degree and the International School Breda's BA Business Administration degree. The two institutions guarantee that the graduates of the programme who are otherwise qualified will be eligible for graduate and postgraduate educational programmes for which the two degrees are normally prerequisite.

The content and structure of the programme The duration of the programme is seven semesters, full-time. To successfully complete a semester, students are required to attend the classroom sessions and to satisfy the requirements prescribed in each unit. On average the students have to complete 30 credits each semester. The total quantity of credits for the seven semesters is 210. In the taught part of the programme students need to accumulate 180 credits, while for the successful completion of the industrial placement they are given 30 credits. When designing the curriculum the primary aim of the institutions was to satisfy the requirement whereby the various units in the curriculum link up to each other, both in content and structure, so as to enable students to pursue further studies in Hungarian or foreign (European Union) institutions of higher education specialising in Economics or Business, or to study for a specialised degree. Among the units in the curriculum top priority is given by both institutions to topics focusing on the European Union, world economics and international trade policy. A special group of subjects deal with the market and with the creation, operation and development of the various market forces and pertinent institutions. The principles and practice of exporting also feature in the curriculum. The foundation units together with subjects like Statistics, Business Planning, Information Technology and Operations Research develop problem-solving skills and provide a solid basis on which to build the acquisition of further knowledge in the areas of world economy, the world of enterprises, marketing and management. In the fifth and sixth semesters students have the chance to specialise in areas that they are most interested in. The specialisations running are: International Business Enterprises, Economic Diplomacy, and International Business Communication. International Business Enterprises can be taken in English, while the language of tuition on the two other specializations is Hungarian. Due to the strict curriculum prescribed by Asis and BBS College of International Management and Business and despite the ECTS1 system, students studying on the dual awards programme are required to enrol to courses in the semesters recommended in the curriculum.

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European Credit Transfer and Accumulation System

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Assessment In accordance with the agreement between the two institutions, the students take written examinations in the prescribed units at the end of each semester. By the end of the sixth semester, students are required to have at least two ‘B2’2 language LSP (business/economics) examinations before they are allowed to progress on to their final examination in the economics and management subjects. The students on the BA in Business Administration Programme study English as their first foreign language and any other modern language of their choice as a second foreign language. International students study Hungarian as their second foreign language. The students prepare their dissertation in the seventh semester. In this semester they also have to complete a 20-week industrial placement. After the submission and assessment of the dissertation and the completion of the industrial placement, the students take their final examination. This examination consists of a presentation of the dissertation, a question dealing with the student's dissertation and a complex question which covers several of the subjects studied.

Materials used Each unit prescribes a set of core reading materials and recommended reading which can be found in the College’s library. The tutors may also give students articles and other supplementary materials not stated in the unit requirements.

Degree The students successfully completing the programme will be awarded the Budapest Business School University of Applied Sciences College of International Management and Business’ BA International Business Economics degree and the Asis BA Business Administration degree. • The degree is awarded upon fulfilling the following requirement: Presentation of two, at least B1-B2 state-recognized language LSP (business/economics) examinations.

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As defined by the Common Europen Framework (CEF)

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1.2. Collaboration with FRANKFURT AM MAIN, UNIVERSITY OF APPLIED SCIENCES (FHFFM)3

International Bachelor Programme in Business Administration Internationalisation ranks prominently among our university’s objectives. The new International Bachelor Programme in Business Administration is a further step towards achieving the ambitious objectives set by the university. This new concept has added an attractive and flexible international programme to University of Applied Sciences’ existing portfolio of successful Bachelor and Master Programmes. Alumni will subsequently be well-qualified for management roles with international enterprises and institutions. During the programme, students acquire an exceptionally high level of language competencies and intercultural experience. A solid education in core areas is complemented by insights gained into political, legal and economic factors relevant in an international context. Additionally, students will be honing their communication skills while learning how to deal with cultural differences. The International Bachelor Programme Business Administration programme includes an International Year taught in English, as well as a mandatory internship which students are encouraged to complete in an international context. At the same time, the programme emphasizes an education in a multinational learning environment. The flexible programme provides a variety of options for German applicants to collaborate and study with students from different countries – by spending the International Year either at home, together with incoming students from partner universities, or at a partner university abroad. During their stay in Frankfurt, international students will have the opportunity to study with German students as well as with other incoming students from our various partner universities. While classes are taught in English, incoming students may opt to take the same subjects taught in German. Domestic and international students who successfully pass the International Year and the internship at the host university may be entitled to receive – in addition to their home university’s Bachelor degree – a Bachelor degree from the host university (Double Degree programme), if such an agreement exists between the two universities.

The content and structure of the programme The Frankfurt University of Applied Sciences was created in 1971 and offers practice-oriented study programmes of a high academic standard, paving the way towards a broad range of attractive professions. The Faculty of Business and Law is a major centre for business, management

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Fachhochschule Frankfurt am Main

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and computing education. It has a strong regional base and both a national and an international perspective. The duration of the programme is seven semesters, full-time. To complete a semester successfully, students are required to attend the classroom sessions and to satisfy the requirements prescribed in each unit. On average, the students have to complete 30 credits each semester. The total quantity of credits for the seven semesters is 210. In the taught part of the programme students need to accumulate 180 credits, while for the successful completion of the industrial placement they are given 30 credits. When designing the curriculum, the primary aim of our institutions was to satisfy the requirement whereby the various units in the curriculum interconnect, both in content and structure, so as to enable students either to pursue further studies in Hungarian or foreign (European Union) institutions of higher education specialising in economics or business, or to study for another specialised degree. Among the units in the curriculum, top priority has been given by both institutions to topics focusing on the European Union, world economics and international trade policy. A special group of subjects deal with the market and with the creation, operation and development of each of the various market forces and pertinent institutions. The principles and practice of exporting also feature in the curriculum. The foundation units, together with subjects like Statistics, Business Planning, Information Technology and Operations Research, aim to develop problem-solving skills and provide a solid basis on which to build the acquisition of further knowledge in the areas of world economy, the world of enterprises, marketing and management. In the fifth and sixth semesters, students have the chance to specialise in areas that they are most interested in. The specialisations currently available are: International Business Enterprises, Economic Diplomacy, and International Business Communication. International Business Enterprises can be taken in English, while the language of tuition for the two other specializations is Hungarian. Due to the strict curriculum prescribed by FHFFM and BBS-FIMB and despite there being an ECTS system, students studying on the dual awards programme are required to enrol to courses in the semesters recommended in the curriculum.

The degree is awarded upon fulfilling the following requirements: •

The student is entitled to obtain the diploma of FHFFM if the student has fulfilled all the

requirements necessary to obtain the home university’s degree. •

Presentation of two at least B1-B2 state-recognized language LSP (business/economics)

examinations or equivalent.

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1.3. Collaboration with Shih Chien University, University of Management (USC) The Double Degree programme is exclusively designed for undergraduate students enrolled in the English Language Programme of Budapest Business School, College of International Management and Business (BBS CIMB). The English Language Programme of BBS CIMB coordinated the programme’s curricula with its Taiwanese partner school with the aim of allowing students to graduate with two diplomas in 7 semesters: -

The BA International Business Economics degree awarded by the College of International Management and Business of Budapest Business School (BBS CIMB) And the BA International Business degree awarded by the College of Management of Shih Chien University (USC)

For further information please consult the information booklet at http://www.bgf.hu/kkk/Szervezetiegysegeink/KKK_SZOLG/ANGOLNYELVUKEPZES/dokumentumok/Studies-inTaiwan

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2. How to apply



Entrance examination for Hungarian students: Application to the programme

should be submitted either in February every year, or in August at www.felvi.hu 

Foreign nationals wishing to be admitted to the study programme should address

their application to the Admissions Board. Applications should be submitted by completing and sending in the application form: en.bgf.hu/cimb/cimb_content/HOWTOAPPLY For further information please contact the English Language Programme Office at Budapest Business School University of Applied Sciences College of International Management and Business.

Name of the qualification International Business Economics

Application fee Application fee EU member state non-EU member (one-off, €) state (one-off, €) 100

600

Tuition fee EU member state (€/semester)

Tuition fee nonEU member state (€/semester)

1600

2000

The tuition and other fees should be transferred to the bank account stipulated below:

Magyar Államkincstár Budapesti és Pest Megyei Igazgatóság 1139 Budapest Váci u. 71. IBAN number: HU42-10004885-10004012-07001136 SWIFT code: MANEHUHB You are required to pay the admission fee before 15 July.

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2.1 Contact information

Head of International Business English Language Programme:

Dr. Judit Beke Lisányi [email protected]

Administrative assistant: Ágnes Szalontai-Kormos [email protected]

Address: 1165 Budapest, Diósy Lajos utca 22-24 Tel: +36-1-467-7940

International Department: International coordinator for incoming Erasmus students: Ágnes Felföldi-Pásztor [email protected] Tel: +36-1-467-7800/898

International coordinator for incoming foreign students: Krisztina Varga [email protected] Tel: +36-1-467-7997

For further details see: www.en.bgf.hu/cimb/news/main/main

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BA International Business Economics 2016/2017

In this section all the courses offered are listed and described in details. The number of lessons, the amount of credits earned by completing the course and the evaluation method are also indicated. The names of the courses are given in both English and Hungarian. Table 2016/2017 Curriculum of full time BA course in English for International Business Economics at the end of the brochure gives an overview of the courses offered in English.

The courses are divided into four modules: A.

General Basic Module

B.

Basic Business Module

C.

Main subjects in the Major International Business Economics

D.

Specific modules of the specialisation

The aim of combining compulsory, elective and compulsory elective courses is to ensure a high common standard of education within the programme and at the same time open up possibilities for individual choices.

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A. GENERAL BASIC MODULE A.1. Methodology Basic Module Unit of study Number of lessons

Lecture Seminar

Evaluation

Business Mathematics 1,24 Gazdasági matematika 1-2 2+2 2+2 Term 1: Semester mark, ECTS: 4+4

Term

2:

Exam

Content: The main goal of this course is to help our students in studying Economics, Probability Theory, Statistics, and Finance with limitation, derivation and interpretation. After this course our students must be able to recognise the problems, select appropriate mathematical methods, solve the problems and evaluate the results. The topic of the second semester is Classical and Modern Probability Theory. The main goal is to help our students in study Statistics (Hypothesis Theory, Estimation, Sampling), Finance, Marketing Research, Operations Research. After this course, the students will be able to recognise uncertain problems, select appropriate Probability Distribution to solve the problems and evaluate the results.

Unit of study Number of lessons Evaluation

Lecture Seminar

Operations Research Operációkutatás 0 2 Semester mark ECTS: 3

Content: This course is an introduction into Linear Algebra and Operations Research. Its goal is to define a systems approach towards deterministic and stochastic problems, in order to help decision-making processes in business life. Matrix Operations and business application, LP Models and graphical solution and simplex method, Transportation Models with distribution method, Bayes Decision Models and Critical Path Analysis are dealt with. 4

The programmes of BBS CIMB, Asis Breda and FHFFM run parallel. The course title corresponds to the Hungarian course title enclosed in brackets. Students are required to register for the English course if it is not indicated otherwise.

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Unit of study Number of lessons

Lecture Seminar

Evaluation

Statistics 1, 2 Statisztika 1-2 2+2 2+2 Term 2: Semester mark, Term 3: Exam ECTS: 4+4

Content: Statistics 1 introduces some quantitative techniques which are fundamental to decision support in business. It also aims to develop critical awareness and understanding of some processes, techniques and technology by which numerical information can be collected and communicated. In the unit students learn descriptive statistics, index numbers, RPI, sampling theory. In Statistics 2 hypothesis testing, one-way analysis, test of independence, correlation, regression, and time series analysis and estimation are covered.

Unit of study Number of lessons Evaluation

Lecture Seminar

Information Technology Számítástechnika 2 2 Semester mark ECTS: 4

Content: This unit investigates the application of computer technology, while examining the basic principles. Students study the theory of information processing and the possible options for information transfer. Work in the computer centre focuses on the commonly- used software, word processing, databases and statistical programmes.

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A.2. Economic Theory Module

Unit of study Number of lessons

Lecture Seminar

Evaluation

Economics 1 Közgazdaságtan 1 2 2 Semester mark ECTS: 5

Content: Students study here the principles behind the operation, the objectives and the relationships between the basic units of the economy, namely, households, companies and the state. By analysing basic models of market structure, students will gain an understanding of the complexities of this environment and its effect on both the companies’ pricing and non-pricing behaviour.

Unit of study Number of lessons Evaluation

Lecture Seminar

Economics 2 Közgazdaságtan 2 2 2 Exam ECTS: 5

Content: This is a course in macroeconomic theory which aims to help students to apply the tools of economic analysis in interpreting macroeconomic developments, particularly those pertaining to output growth, inflation, interest rates, unemployment, business cycles, fiscal balance, and other salient macroeconomic variables. Theory will be tested in practice as students analyse real-world data, discuss contemporary macroeconomic issues and events, and evaluate policy alternatives based on the various schools of macroeconomics.

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Unit of study Number of lessons Evaluation

Lecture Seminar

Finance Pénzügyek 2 0 Exam ECTS: 3

Content: The purpose of this unit is to introduce students to the principal financial products available to government, companies and individuals, and to the markets in which these products are traded. Comparison is made between EU (as a whole) and Hungarian markets. Students are given an overview of the basic concepts and they learn to identify the major points of correlation from the point of view of investors and entrepreneurs. Financial institutions are also dealt with as are financial reports and the various possibilities of acquiring resources (in this latter instance, costs incurred are also examined). Special emphasis is put on introducing capital markets and their role in the resource and risk management of enterprises.

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A.3. Elective Subjects in Economic Theory Unit of study Number of lessons Evaluation

Lecture Seminar

International Economics Nemzetközi gazdaságtan 2 0 Exam ECTS: 3

Content: The aim of the course is to provide a comprehensive overview of modern international economics for students. The purpose of this course is to provide a comprehensive overview of modern international economics. It also aims to help students better understand principles of international economic issues. International economics considers not only the international trade perspectives but it also stresses the importance of international division of labour and factor movements. A special emphasis is put on international monetary policy too. By the end of the course students should be familiar with methods and theoretical background of the analyses of economic problems in an international context. They also will be able to evaluate international economic trends and the channels through which they make an impact. It is also the objective of the course to demonstrate to students that economic theories may only be interpreted within the socio-economic structure of a given historical period. In the third semester, students move away from the theoretical issues of a narrow economic sphere to examining various schools of thought and economic models in a historical context. The objective here is to demonstrate to students that economic theories may only be interpreted within the socioeconomic structure of a given historical period. The materials used focus on the various phases of the development of economic theory, and not on individual authors.

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Unit of study Number of lessons

Lecture Seminar

Evaluation

Integration Studies Integrációs ismeretek 2 0 Exam ECTS: 3

Content: The objective of this course is to provide an overview of the economic functioning of the European Union. We begin with the history of how the European Integration project began, thereby examining the principal economic theories underpinning it, and the political situation that had had an effect in shaping the integration process. A short introduction to the EU’s institutional structure and legislative system then follows, which will provide a basis for subsequent detailed discussion of Single European Market issues. Finally, the course pays special attention to the financing of the EU, countries’ monetary and fiscal policies in the context of the single market, and the manner in which such policies are regulated by the EU.

Unit of study Number of lessons Evaluation

Lecture Seminar

Economic Policy Gazdaságpolitika 2 0 Exam ECTS: 3

Content: During this course, students can become acquainted with the most important objectives, actors and tools of economic policy. The presentation of all these features will be put into a genuine context: students can check their knowledge through the analysis of Hungarian, European and world economic situations/examples. This approach enables the students to form and defend their – well-founded – individual opinions on actual issues and debates of economic policy.

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B. BASIC BUSINESS MODULE B.1. Common Basic Business Module Unit of study Number of lessons

Lecture Seminar

Evaluation

Business Law Gazdasági jog 2+2 0 Exam ECTS: 3+3

Content: This unit provides an introduction to the principles of business law founded upon the Hungarian Constitution, the Hungarian Civil Code and the main business-related provisions of the Hungarian legal system. It mainly deals with the most essential civil law issues concerning commercial contracts, damages, financial collaterals and court proceedings. Students will be given a thorough presentation on the main forms of business associations in Hungary (Kft., Bt., Zrt., Nyrt.) and the programme discusses the establishment, operation, winding up and liquidation of such companies. Accordingly, this unit addresses some key issues concerning corporate mergers and acquisitions. Furthermore, students may gain an elementary understanding of such business-related legal fields like competition law, consumer protection law and also employment law. Although this unit is first and foremost built upon Hungarian legal provisions, it is a top priority goal of the course to highlight those legal principles which are compatible with the international business law practices, in order to enable the students to apply knowledge they gain here also in an international environment.

Unit of study Number of lessons Evaluation

Lecture Seminar

Business Economics Vállalati gazdaságtan 1 1 Exam ECTS: 3

Content: Why is the study of business important? Everyone in our society interacts with business – through the products we buy; the advertisements we see and hear. We are inextricably woven into the fabric of our economic and business systems. Moreover, the vast majority of us, at one time or another, will work for private businesses and maybe even run them. It is critically important that we understand what the role of business is in our society, how businesses operate, and what types of decisions businesses make. 21

Students: learn how to establish and run a business, know what are necessary to start their own business, can choose the appropriate business form, study and analyse the environment of the business, know the features of the products, know how products can be sold, know what kind of pricing policies exist, know how they can manage the inventory, know how to deal with and calculate costs, know what break-even point means, can analyse cost, volume, and profit, know how a master budget can be prepared, know how a business plan can be written.

Unit of study Number of lessons Evaluation

Lecture Seminar

Management Menedzsment 1 1 Exam ECTS: 3

Content: The course introduces the subject of management, and takes the students through the history of management from classical, through human relations and neo-human relations, to contingency management theories and contemporary approaches to management. The topics of organisational structure, organisational culture as well as managing change and managing conflicts are also discussed. The subject provides an overview of the management process, focusing on what managers actually do and skills and knowledge they need to be effective managers. By the end of the course, students should be able to: Analyse the roots of contemporary management perspectives; Examine the process of achieving organizational goals through engaging in four major functions of planning, organizing, leading and controlling. During the seminars the students analyse case studies and can practice some managerial skills and problem-solving tactics.

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Unit of study Number of lessons Evaluation

Lecture Seminar

Marketing Marketing 2 0 Exam ECTS: 3

Content: This marketing course is designed for students who have little or no marketing knowledge. The unit aims to familiarise students with the key concepts and issues of marketing at a tactical, rather than strategic, level. It is limited in scope and is not designed to teach students how to make marketing decisions, but to give them a thorough grasp of what marketing decisions there are to be made, and what factors affect them. At the end of the unit students should be able to: -

Understand the theories and principles surrounding the marketing concept; Identify and describe the main macro and micro influences within the marketing environment; Assess the relevant economic and marketing factors in the environment of a company; Identify the problems and issues associated with consumer buying behaviour; Understand the need for information for marketing decisions, and identify different methods of collecting different types of information; Identify the process of market segmentation and understand its importance and relationship to the rest of the marketing process; Understand key principles associated with the marketing mix variable of product, price, place/distribution and promotion.

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Unit of study Number of lessons

Lecture Seminar

Evaluation

Introduction to Accounting Bevezetés a számvitelbe 2 2 Semester mark ECTS: 5

Content: A significant awareness of finance and the financial implications of decisions is essential for anyone in business. This unit offers a view of organisations from the financial perspective. Topics to be discussed include e.g.: -

The role of financial reports and information for an organisation The role of financial information for the different possible users The development of accounting theory and concepts Stock valuation and depreciation methods

Unit of study Number of lessons Evaluation

Lecture Seminar

Taxation Adózás 2 0 Exam ECTS: 3

Content: This unit examines domestic fiscal policy, the tax system, tax legislation and the structure of subsidies. It provides an insight into the public finance system and discusses the state’s roles and functions in public finance, like allocation, redistribution and fiscal and economic stabilization. Special emphasis is placed on tax harmonization within the European Union. Students are also given an overview of the theories and practice of international taxation

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Unit of study Number of lessons

Lecture Seminar

Evaluation

Human Resources Management Emberi erőforrás menedzsment 2 0 Exam ECTS: 3

Content: The main aims of the module are to develop in students: -

a knowledge and understanding of the functional aspects of human resource management concepts of best practice in human resource management and the theory which underpins these understanding and skills in human resource management The content of the module covers the areas of HRM and personnel management, past, present and future, HR planning, recruitment and selection, job searching, talent management, work motivation, performance management, organizational development, cultural intelligence, maximizing your return on people, human capital management, work and life balance

Unit of study Number of lessons Evaluation

Lecture Seminar

Corporate Finances Vállalati pénzügyek 1 1 Exam ECTS: 3

Content: This unit aims to enable students to make use of those managerial instruments which are most important for running a business. At the end of the unit, students will be able to: -

Draw up a simple master budget; Apply a master budget as an instrument for controlling the business; Judge the financial position of company; Prepare management decisions regarding a company’s financial situation.

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Unit of study Number of lessons

Lecture Seminar

Evaluation

Business Communication Üzleti kommunikáció 0 2 Semester mark ECTS: 2

Content: The aim of the unit is to teach students how to make effective presentations. The unit will cover points from the conceptualisation of the topic of the presentation through putting the information together, to structuring the presentation and preparing visual aids. The unit will also deal with the skills needed to communicate effectively and efficiently through spoken and visual means.

Unit of study Number of lessons Evaluation

Lecture Seminar

Basics of Business Information Technology Gazdasági informatika 0 2 Semester mark ECTS: 2

Content: The aim of the unit is to examine the theoretical background of the information system and the information technology model of business organisations. The economic processes of economic systems and the related informatics problems are discussed in detail. The life cycle of information systems and the information technology models of business organisations are also examined.

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Unit of study Number of lessons Evaluation

Lecture Seminar

Research Methods Kutatásmódszertan 1 1 Exam ECTS: 2

Content: Conducting research into international business or economic processes raises particular methodological issues. The unit prepares students to undertake a piece of research by developing appropriate knowledge and skills. The unit emphasizes an applied approach to qualitative research based on practical applications in order to give students a basic understanding of the tools used. The course involves preparation for studying at Avans University.

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B.2. Languages Module

Unit of study

Number of lessons Evaluation

Lecture Seminar

Business language 1, 2 Üzleti idegen nyelv 1. Üzleti idegen nyelv 2. (English) 0 4+4 Semester mark ECTS: 4+4

(not

English)

Content: The unit surveys the environment and structure of businesses in Hungary and in the target country. The target language country’s and Hungary’s trade relations are also discussed. The vocabulary and the body of information involved thereby aim to enable the student to communicate in two foreign languages in an international business environment. After the successful completion of the first two modules of language of business, the third unit aims to enable students to communicate in two foreign languages in an international business environment, both in writing, and orally. Students discuss global economic problems and related international cooperation in the target language. At the end of the unit, students will be able to communicate effectively in their specialist environment, describe and analyse micro- and macro-economic concepts and processes, analyse, synthesise and make presentations in the target language, and fill in and prepare documents such as contracts, marketing studies, minutes or reports.

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B.3. Skills Developing Module

Unit of study Number of lessons

Lecture Seminar

Evaluation

Business Protocol and Etiquette Üzleti etikett és protokoll 1 1 Exam ECTS: 2

Content: This unit deals with the behavioural forms that have developed in international business life, and the written and unwritten rules governing these forms. Relevant basic assumptions and technical terms are discussed, and a basis for internalising relevant habits, skills and attitudes is established. Special emphasis is given to the area of protocol that has particular relevance to effectiveness in commerce, as well as to the social customs generally adopted in individual countries.

Unit of study Number of lessons

Lecture Seminar

Evaluation

Presentation and Writing Skills Prezentációs- és íráskészség fejlesztés 0 2 Semester mark ECTS: 2

Content: Effective communication is an important skill for everyone in business today. Good communicators have a distinct advantage in building influence and promoting their careers. This practical course offers students a clear guide on and comprehensive practice in how to communicate effectively in various business situations, ranging from giving sensitive feedback to employers to persuasive communication for customers. It offers advice relating to improving writing skills, oral presentations, and one-to-one dealings with others. -

The content of the courses includes: Developing presentations; Report writing; Negotiation and meeting skills; And conducting business research. 29

Unit of study Number of lessons Evaluation

Lecture Seminar

Economic Psychology Gazdaságpszichológia 1 1 Exam ECTS: 2

Content: In the first semester we provide an introduction to management studies, the history of management thinking and aspects of organisational structure and culture, organisational change and conflict. We analyse case studies in these specific subject areas. In this course, the aim is to examine the inside of the organisation at the individual and group levels. Our main focus is aspects of economic psychology and organisational behaviour. It comprises 15 hours of lectures, plus 15 hours of seminars. The topics include: -

Organisational behaviour and organisational communication; Interpersonal communication and transactional analysis; Leadership theories and leadership models (Leaders and Managers, case studies on leadership and motivation, motivation theories); The formation of groups (Roles, rules and group structure; social control through groups; group effectiveness; case studies on group studies); The role of perception in managing yourself and others; personality theories.

30

C. Main Subjects in the Major International Business Economics C.1. Common Modules of the Programme Unit of study Number of lessons

Lecture Seminar

Evaluation

European Common Policies EU közösségi politikái 2 0 Exam ECTS: 4

Content: The aim of this course is to provide an introduction to the political, legal and economic context of contemporary Europe, to act as a foundation and introductory course on the creation and decisionmaking structures of the European Communities. After completing this unit, students will be able to evaluate the political and economic problems that Europe has faced since World War II and its implications for government and business today. Students will also be able to identify and critically analyse the differing concepts of Europe and European integration theory, as well as to evaluate the decision-making process and the legal framework of the European Community and its relative importance to business today. In addition, they will be able to assess the various attitudes of states towards the European Community.

Unit of study Number of lessons Evaluation

Lecture Seminar

International and EU Law Nemzetközi és EU jog 3 0 Exam ECTS: 4

Content: This unit will examine the constitutional and legal framework of the European Community. It will consider the processes of law making and adjudication in the EU, with regard to the respective roles of the institutions. It will also examine the relationship of these institutions to one another.

31

The unit will explore certain important concepts such as sovereignty, federalism and fundamental rights. Students taking the unit will get a sound insight into the European legal order and many of the key issues that affect its operation. This unit will also examine the principal ideas of the EU’s economic law and in doing so will highlight the implications for individuals and businesses of continuing membership of a supranational organisation which is seeking to create an ‘ever closer union’ of its member states and their citizens. The content of legal rules relating to such concepts as free movement and competition regulations will be considered and the policy objectives underlying EU legislation will be assessed, as will the crucial role played by the European Court of Justice in promoting European integration.

Unit of study Number of lessons Evaluation

Lecture Seminar

International Relations and Institutions Nemzetközi kapcsolatok és intézmények 3 0 Exam ECTS: 4

Content: The module presents the key concepts in international relations, the participants of international economic and political life, highlighting the national states, international institutions as well as nonand intergovernmental players. The unit presents the means of international conflict management. It outlines the development, the functions, the features and procedures of international institutions. It deals with global, regional and interregional international institutions like the UN, OECD, WTO and financial institutions, and also discusses Hungary’s participation in these institutions. Non- and intergovernmental institutions are also dealt with in the lectures.

32

Unit of study Number of lessons

Lecture Seminar

Evaluation

International Marketing Nemzetközi marketing 2 0 Exam ECTS: 4

Content: This unit brings the marketing units taken by students to a conclusion, by demonstrating the universality of marketing theory in world-wide situations, and exploring the impact of environmental change upon marketing practice. The unit is designed to give students the widest achievable understanding of both theory and practice by means of the extensive use of case studies and assignments based on current news stories in which a marketing dimension can be explored. These are supplemented by visiting lecturers who are themselves involved in the practice of International Marketing. Upon successful completion of the unit, students will be able to: -

Compare and contrast export, international and multinational marketing; Demonstrate the major differences between national and multinational marketing planning; Identify the factors which distinguish product, price and promotional policy formulation for overseas markets as opposed to the domestic market; Explain the major organisational changes to be made when a company moves from international to global marketing; Identify and discuss the impact of co-operative and restrictive measures regulating international trade.

Unit of study Number of lessons Evaluation

Lecture Seminar

International Marketing Communication Nemzetközi marketing kommunikáció 3 0 Exam ECTS: 4

Content: This unit introduces the most up-to-date forms of sales, gradually moving from the network of shops to malls, while describing their economic and management features. Students become able to use tools and tactics in keeping and developing clients, reactivating sleeping clients and acquiring new 33

clients. They discover how to manage sales and/or account team within a company and understand how sales and account planning add to the overall performance and profitability of a company. This unit addresses such issues as interaction between the organisation and society, set approaches to solving problems, corporate culture, common values, organisational behaviour, corporate philosophy and personality corporate identity, and PR at profit-oriented and non-profit-making organisations. It discusses the role of factors influencing market behaviour in the development of the organisation’s communication strategy. It examines the public opinion stakeholder groups of the company and the criteria of group formation. Internal and external public opinion stakeholder groups are also dealt with at length. The unit also focuses on the theory and practice of Marketing Communication, and an overview of the individual areas and the tools of this activity are given. Advertising, sales promotion and direct marketing are highlighted and the application of the visual, audio and audio-visual mass media is discussed. In addition, the unit surveys the methods of research into advertising and the planning of campaigns.

Unit of study Number of lessons Evaluation

Lecture Seminar

Global Business Environment Világgazdaságtan és nemzetközi ismeretek 2 0 Exam ECTS: 4

Content: The purpose of the course is to help students better understand changes taking place in international economic environment that influence the behaviour of economic actors. The global business environment can be defined as the environment in different sovereign countries, with factors exogenous to the home environment of the organization, influencing decision making on resource use and capabilities. This includes the social, political, economic, regulatory, tax, cultural, legal, and technological environments. Globalisation and the continued rise of the multinational enterprise have brought about a higher degree of economic interdependence. Economic linkages among countries are growing rapidly. Within this context, the strategies of the nation-state and international economic actors have had to adapt to these new conditions. This unit seeks to explore the nature and form of these changes and the evolving relationships between interdependent countries and companies alike. 34

Unit of study Number of lessons

Lecture Seminar

Evaluation

International Economic Policy Külgazdasági politika és piacfejlesztés 2 0 Exam ECTS: 4

Content: Purpose: the students should obtain knowledge on the basic elements, goals, creation and realisation of a country’s foreign economic policy (FEP), on the process and methods of policy making. They get a detailed picture on the international framework/ambient of FEP, with special regard to the requirements and obligations of an EU member state. They can get acquainted with the general tendencies in the world economy (globalization, regionalization, internal structure etc.) as well as with the main features of the economy of the most important participants (international organizations, regions and countries) and their influence to the world economy. Besides, students can obtain an overall picture of the Hungarian FEP, its goals and organization in the country and abroad. Special emphasis will be laid on the present world economic/financial crisis and its effects to the world economy as well as to the specific countries the study is dealing with.

Unit of study

Number of lessons Evaluation

Lecture Seminar

International Business Transaction; International Trade and Forwarding Nemzetközi ügyletek; Nemzetközi ügyletek logisztikája 2+2 1+1 Exam ECTS: 4+4

Content: The lecture is purporting to introduce into the world of international trade, to get to know the participant, to study all of the relevant elements and influencing factors forming the contract of sales, to present the risks to be faced with, to clarify the rights and obligations of parties, to identify the confronting national regulations and to give a short overview about the rules of international conventions. This knowledge enables students to prepare negotiations, realising the interest of the involved parties, to use the international standards, and to make a pre-calculation about the costs and fees, and to conclude contracts to full satisfaction. 35

Unit of study Number of lessons

Lecture Seminar

Evaluation

International Finance Management Külgazdasági pénzügyek 1 1 Exam ECTS: 4

Content: Recent years have witnessed the development of multinational enterprises. Today, even purely national enterprises may be influenced by events in foreign countries. This particular unit focuses on the activities of multinational enterprises and the ways in which those activities may be influenced by the different environments within which they choose to operate. Particular attention will be devoted to the financial environment including markets in foreign exchange and international capital markets.

Unit of study Number of lessons Evaluation

Lecture Seminar

Hungary’s International Business Relations Magyarország külgazdasági kapcsolatai 2 0 Exam ECTS: 3

Content: This unit discusses Hungary’s position in international trade and its trade relations with special regard to the EU, the developed countries outside the EU, CEFTA, Russia and the developing countries. The role in Hungarian economy of foreign direct investment is highlighted as is the appearance of Hungarian capital in the world economy. The unit also gives an overview of the history of Hungary’s trade relations.

36

Unit of study Number of lessons

Lecture Seminar

Evaluation

Organisational Management Vezetés és szervezés 2 0 Exam ECTS: 3

Content: The main aims of the module are to develop in students: -

knowledge and understanding the different key elements of international organizational management the practical management and organizational methods The module covers the areas of behavioural sciences, the basic functions of management, managing individuals and groups, management styles, power, decision making, corporate governance, organizational development, and work-life balance. It also guides students into the specialities of the future’s workplace.

Unit of study Number of lessons Evaluation

Lecture Seminar

Negotiation Strategies Tárgyalástechnikák 0 2 Semester mark ECTS: 3

Content: People continually find themselves in situations where they need to negotiate or be assertive. Their assertiveness in most situations depends at least partly on how well they deal with others. What people want from a situation is rarely identical and this usually means having to negotiate. The aim of the unit is to teach students how to negotiate efficiently, and to help them to understand that one’s behaviour influences how others behave, and that negotiators are responsible for how they deal with each other and it is possible to learn how to deal with our partners in ways which meet both our needs. The unit will cover the stages of negotiations: preparation, discussion, proposing, and bargaining. The unit will also be looking at how negotiators should handle troublesome customers. At the end of the unit students will be able to:

37

-

-

Plan their work (i.e. identify needs and goals, own and others’ responsibilities, possible ways of proceeding); Work towards agreed objectives (i.e. anticipate the needs and goals of others, use assertiveness techniques to achieve goals, accept own responsibility in agreeing matters with others, reach agreement), Review work (i.e. identify how far goals have been met and factors affecting the outcomes, identify how to improve in the future), Develop a strategy (i.e. clarify goals of all involved, identify how to use own strengths and allow for own weaknesses in agreeing matters with others, plan how to approach the issue or person); Monitor progress (i.e. check mutual understanding, monitor and critically reflect on own skills, make on-going improvements/adaptations); Evaluate strategy and present outcomes (i.e. ensure that all involved share an understanding of what has been agreed, evaluate the effectiveness of your strategy, identify factors that affected it, identify how to develop own skills further).

Unit of study

Number of lessons Evaluation

Lecture Seminar

Business Language Specialisation 1, 2 Szaknyelvi specializáció 1. nyelv (not English) Szaknyelvi specializáció 2. nyelv (English) 0 4+4 Semester mark ECTS: 2+2

Content: The unit surveys the environment and structure of businesses in Hungary and in the target country. The target language country’s and Hungary’s trade relations are discussed too. The vocabulary and the body of information involved are aimed to enable the student to communicate in two foreign languages in an international business environment. After the successful completion of the first two modules of language of business, the third unit aims to enable students to communicate in two foreign languages in an international business environment both in written and oral forms.

38

C.2. Compulsory Elective Subjects Unit of study Number of lessons

Lecture Seminar

Evaluation

Cross Cultural Communication Kultúraközi kommunikáció 2 1 Semester mark ECTS: 3

Content: This module seeks to equip students with specific knowledge and skills so that they can effectively cooperate and collaborate in an international context. Cultural competence is seen to have four levels – open attitudes, self and other awareness, cultural knowledge and cross-cultural skills – and this module, using a variety of teaching methods, attempts to develop students’ competence at each of them.

Unit of study Number of lessons Evaluation

Lecture Seminar

Economics of International Enterprises Nemzetközi vállalkozástan 2 0 Exam ECTS: 3

Content: International Business is now becoming increasingly important. Managers need to know more and more about the worldwide environment in which their business can operate. The international and cross-cultural dimensions of managerial activity are now critical even to managers operating in SMEs (small and medium size enterprises), let alone MNCs (multinational corporations). International companies are moving within and between various countries, there are rapid political and social changes, around the world, such as the collapse of the Soviet bloc, the integration of European countries, the emergence of China and India and so on. For these reasons and many more it is important to understand international companies and their business world.

39

The course in particular covers: International Trade Theories and Practices; Labour Standards Government Intervention; National Cultural Characteristics; Internationalisation of the Firm; Modes of Internationalisation; The Internationalisation Process & Types of Firms; Internationalisation of SMSs; Financial Risk, Political Risk; National Institutions; Structuring International Organisations; Understanding & Managing a Multicultural Workforce; Project work.

Unit of study

Number of lessons Evaluation

Lecture Seminar

Transitology – Understanding East-Central Europe Tranzitológia – Közép-kelet-európai tanulmányok 1 1 Exam ECTS: 3

Content: The objective of this course is to offer students a general orientations regards the recent history, economic history and political development of the countries of the East-Central European region with a special regard to the transition to market economy and political democracy after 1990. Due attention will be given to the re-orientation of foreign trade relations and the new security issues in the region, including the process of the countries’ integration into the Euro-Atlantic structures. -

Introduction to ECE studies. Course requirements. General features of ECE. Historical background: dependence and belated modernisation. The recent past: State Socialism in ECE. Global and regional changes after 1985. The change of regimes. Key issues and debates Democratization of political systems in ECE Transition to market economy: privatization, marketization and macroeconomic performance Foreign policy priorities and security issues. Re-structuring of economic relations. ECE and the EuroAtlantic institutions.

40

D. Specific Modules of the Specialisation D.1. Specialisation: International Business Enterprises Unit of study Number of lessons

Lecture Seminar

Evaluation

EU Programmes and Projects EU programok, projektek 1 1 Semester mark ECTS: 3

Content: The purpose of this course is to present on the one hand one of the core elements of the European integration i.e. the funding and support system, the regional and SME policy, and on the other hand the process of project set-up, and the features and details of project cycle management (PCM). Students will learn the most essential steps in project making and will be trained to prepare complete projects.

Unit of study Number of lessons Evaluation

Lecture Seminar

Business Environment in the EU Üzleti környezet az EU-ban 2 0 Exam ECTS: 4

Content: The aim of this course is to provide an introduction to the political, legal and economic context of contemporary Europe. The student should understand the evolution of the European Union, the relation of European business to the growth of the single market, and the importance of policies to ensure competition in a more integrated and enlarged European Union. After completing this unit students will be able to evaluate the political and economic problems that Europe has faced since World War II and its implications for government and business today, identify and critically analyse the differing concepts of Europe and European integration theory, evaluate the decision-making process and the legal framework of the European Community and its relative importance to business today, assess the various attitudes of states towards the European Community. 41

Students will also be able to identify and understand the economic objectives of the integrated European economy and describe their mutual relationship and conflicts. They will be able to describe if and how monetary integration will help or hurt European firms and national economies and to identify the benefits of a strong and well defined competition policy. The course also deals with the problems and opportunities of integrating Central and Eastern European economies into an enlarged EU.

Unit of study Number of lessons

Lecture Seminar

Evaluation

Market Research Piackutatás 2 2 Semester mark ECTS: 4

Content: The purpose of this course is to develop students' ability not only to learn Marketing Research in theory, but also to apply it in practice. During this block students have to organise and execute a real research project combining research methodology with statistics, marketing, finance and accounting.

Unit of study Number of lessons Evaluation

Lecture Seminar

Foreign Trade Regulations Külkereskedelem és szabályozás 2 0 Exam ECTS: 4

Content: The participants get an overview of key elements of international environment and general principles of trade policies. The lecture is aiming to introduce into the world of trade regulations, trade barriers in terms of EU customs union and export and import regimes and of the adopted WTO rules. The different forms of market entry strategies and fundamental elements of pricing are completing the basic knowledge of the subject.

42

Unit of study Number of lessons Evaluation

Lecture Seminar

Payments, Risk Management and Financing Fizetések, kockázatkezelés, finanszírozás 2 2 Semester mark ECTS: 5

Content: The lecture aims to examine the different payment methods, dependent and independent personal securities offered by financial institutions in the course of financing international trade. It aims to analyse the involved potential risks of payment processes and their interdependencies with regard to overall non-performance of the underlying business deal. The threats of fraudulent actions, of remedies and costs in financial transactions will be highlighted. The fundamental goal is to enable the student to make calculations of financial aspects of commercial transactions, to evaluate the degree of safety of offered instruments, and to find the best financing method. Special documents of title are to be discussed. Case studies and simulated documentary work is planned to introduce student to practice.

43

D.2. Obligatory Module

Unit of study Number of lessons

Lecture Seminar

Evaluation

Analysis of Business Situations and Processes Üzleti szituációk és folyamatok elemzése 1 2 Semester mark ECTS: 3

Content: The lecture's aim is to introduce the students into the concrete processes of international commercial transactions, and to give an overview on costs elements and legal relationships implied. All those factors which might have an impact on the profitability of a business deal will be analysed with special regards on agent fees, banking charges, taxes and customs procedure fees etc. The students are required to work up case-studies, to make pre-, and post calculations, to provide purchasing orders, to give orders for transportation, storage. They have to write letters of complaints and to find out how to settle business disputes between involved parties. Furthermore the knowledge of TARIC Systems is required, and the students have to fulfil those documents which are being used in international trade.

Unit of study Number of lessons Evaluation

Lecture Seminar

Hungary in the EU Magyarország az EU-ban 2 0 Exam ECTS: 3

Content: The objective of the course is to give an overview of Hungary’s way to and the consequences and experiences of EU membership. Prior EU knowledge (e.g. European Business Studies, European Integration Studies) can be helpful but successful completion of either of the above mentioned courses is not required. The first part of the course (weeks 1-3) provides an overview of the way from the first contacts of Hungary with the EU (at that time: EC) to the accession treaty. The second part (weeks 4-5) focuses on the most tangible general economic consequences of accession. The third part (weeks 6-7) deals with selected specific fields with important changes as a result of membership. The fourth part of the course (weeks 8-10) deals with the most important experiences of Hungary from the first years of its EU membership as well as with its preferences regarding the future of the EU. 44

Unit of study Number of lessons

Lecture Seminar

Evaluation

Transportation and Freight Forwarding Fuvarozás és szállítmányozás 2 2 Exam ECTS: 3

Content: The subject is aiming to present the value-added functions of carriers, of freight forwarding companies and of logistics services providers in international trade transactions. The students will gain comprehensive knowledge on resolution of duties, rights and operative tasks of freight forwarding companies and become able to organize conveyances. The students learn the feature of shipping documents and the right application field of them.

Unit of study Number of lessons Evaluation

Lecture Seminar

International E-Commerce Nemzetközi E-Kereskedelem 2 0 Exam ECTS: 2

Content: The subject is purporting to present all material aspects of international trade transaction in cyberspace with special respect to the specific forms and rules of contracting of sales, of providing services, of electronic payments and of cooperation with cyber-intermediaries. The subject provides overview on functions of e-marketplaces focusing attention to functions, to legal relationships and to liabilities among participants. The subject introduces into the dematerialization of documents used in international trade and examines the legal environment of e-commerce including the issues of egovernment, of intellectual property rights and tax-related problems and typology of cyber-crime.

45

2016/2017 Curriculum of full time BA courses in English INTERNATIONAL BUSINESS ECONOMICS NEMZETKÖZI GAZDÁLKODÁS SZAK - NAPPALI TAGOZAT, ANGOL NYELVŰ KÉPZÉS

Subject Groups Tantárgy csoportok

1st semester Lesson

2nd year

2 nd semester Lesson

Cr. req.

Subjects Tantárgyak

lec. sem.

3rd semester Lesson

Lesson

Cr. req. lec. sem.

3rd year

4th semester

Cr. req. lec. sem.

5th semester Lesson

Cr. req. lec. sem.

4th year

6th semester

7th semester

Credit

1st year

Main blocks A képzés alapvető blokjai

Lesson Cr. req.

lec. sem.

Cr. req. lec.sem.

A. General Basic Module - Általános alapozó modul

43

A.1. Methodology Basic Module - Módszertani alapozó modul Business Mathematics 1.-2 Gazdasági Matematika 1,2 Operations Research 2 Operációkutatás Statistics 1,2 3 Statisztika 1,2 Information Technology 4 Számítástechnika

1

23

2

2

4 Sm 2

2 2

2

2

4

2

E

8 0

2

3 Sm

4 Sm 2

2

4

E

F

3

F (Stat. 2)

8

4 Sm

Economics 1 Közgazdaságtan 1 Economics 2 2 Közgazdaságtan 2 Finance 3 Pénzügy

5 6 7 8

2

2

5 Sm

2

0

3

2

2

5

E

E

2 3 4 5 6 7

International Economics Nemzetközi Gazdaságtan (Business Ethics) Üzleti Etika Environmental Economics Környezetgazdaságtan Economic Policy * ** Gazdaságpolitika Integration Studies Integrációs Ismeretek

2

0

3

for diploma classification

5

A.2.1.

7

E

F

3 Not advertised

2

0

3

E 2

F 2

0

3

3

E

0

3 E

3

F

3 0

(Economic History) Gazdaságtörténet (Regional Economy) Regionális Gazdaságtan (Politiology) Politológia (Sociology) Szociológia (Psychology) Pszichológia (Business Case Studies) Üzleti esettanulmányok (Economic Geography) Gazdaságföldrajz

Not advertised Not advertised Not advertised Not advertised Not advertised Not advertised Not advertised

B. Basic Business Module - Üzleti alapozó modul

47

B.1. Common Basic Business Module - Egységes üzleti alapozó modul Business Law ** (3rd semester) Gazdasági jog Business Economics 2 Vállalati Gazdaságtan Management 3 Menedzsment Marketing 4 Marketing Taxation 5 Adózás Introduction to Accounting 6 Bevezetés a Számvitelbe Human Resources Management 7 Emberi Erőforrás Menedzsment Corporate Finances 8 Vállalati pénzügyek Research Methods 9 Kutatásmódszertan Business Communications 10 Üzleti Kommunikáció Basics of Business Information Technology 11 Gazdasági Informatika Alapjai B.2. Languages module - Idegen nyelvi modul 1

35 2

0

3E

2

0

3 E

6

1

1 3E

3

1

1 3E

3 2 2

2

0

0

3E

3

2 5 Sm

0

5 3

B.1.3.

1

1

3 E

0

3 E

3

A .2.3.

F

1

1

2E

2

2 2 Sm

2 F

0

2

2 Sm

2

0

4 2 Sm

0

4

2 Sm

4 0

4

2 Sm

0

4 2 Sm

4

B.3. Skills developing module (choose two) - Készségfejlesztő modul (két tárgy kötelező) 1

1

B 2.1.1. B 2.2.1.

4

2 E

Presentation and Writing Skills 2 Prezentáció és Írásk. Fejl. (Career Advice*) 3 Karrierépítés Economic Psychology 4 Gazdaságpszichológia A and B modules total - A és B modul együtt Credit - Kreditérték

A 1.4.

8

Business Language 1 Üzleti Idegen Nyelv 1. nyelv Business Language 2 2 Üzleti Idegen Nyelv 2. nyelv

Business Protocol and Etiquette Üzleti Etikett és Protokoll

B 1.1.

3

3 E

2

1

1

5

3

A.3. Elective Units - Szabadon választható modul 1

A.1.1 A.1.3 for diploma classification

13

Elective Subjects in Economic Theory (two must be chosen) - Kötelezően választandó tantárgyak (két tárgy kötelező) 4

A.1.1.

4

A.2. Economic Theory Module - Elméleti-gazdaságtani alapozó modul 1

Prerequisitie courses Előtanulmányi tárgyak

Internship

2 0

2

2 Sm

2

1

1

2E

2

Not advertised

33

30

22

7

5

* written assignment for Breda students; ** written assignment for Frankfurt students; E: exam (kollokvium) Sm: semester mark (gyakorlati jegy)

46

0

0

90

F= Frankfurt students

C.Main subjects in the Major International Business Economics - Alapszak modulja

59

C.1. Common modules of the programme -Alapszak közös modulja

I.

II.

III.

IV.

European Common Policies 1 EU Közösségi Politikái International and EU Law 2 Nemzetközi és EU-jog International Relations and Institutions 3 3 0 4E Nemzetközi Kapcsolatok és Intézmények International Marketing 4 Nemzetközi Marketing International Marketing Communication 5 Nemzetközi Marketingkommunikáció Global Business Environment 6 Világgazdaság és Nemzetközi Kereskedelem International Economic Policy * ** 7 F Külgazdasági Politika és Piacfejlesztés International Business Transaction 8 F Nemzetközi Ügyletek International Trade and Forwarding 9 Nemzetközi ügyletek Logisztikája International Financial Management 10 Külgazdasági Pénzügyek Hungary's International Business Relations 11 Magyarország Külgazdasági Kapcsolatai International Organisational Management 12 Nemzetközi vezetési és szervezési ismeretek Negotiation Strategies 13 Tárgyalástechnika Business Language Specialisation 1 14 0 4 2 Sm Nemzetközi Gazdasági Szaknyelv 1 Business Language Specialisation 2 16 Nemzetközi Gazdasági Szaknyelv 2 C.2. Compulsory elective subjects (choose two) - Alapszak intézményi modulja (két tárgy kötelező) Introduction do General and Economic Diplomacy 1 Általános és Gazdaságdiplomáciai Ismeretek Economics of International Enterprises 2 Nemzetközi Vállalkozástan Transitology- Understanding East-Central Europe 3 1 1 3E Tranzitológia - Közép- és Keleteurópai Tanulmányok Cross Cultural Communication 4 2 1 3 Sm Kültúraközi Kommunikáció (Economic Growth Trends) 5 Gazdasági Növekedési Trendek és Töréspontok (European History and Culture) 6 Európai Történelem és Kultúra D. Specific modules of the specialization(min. 31 credit ) - Specializáció modulja

V.

2

0

4E

3

0

4E

2

0

4E

3

0

4E

2

0

4E

53

F

A. 2. 8..

4

B.1.1.

2

1

4E

2

1

4E

4

0

0 4E

2

4

3E

F

3 Sm

3

F

0

4 2 Sm

2

B.2.1.

2

B.2.2.

6 Not advertised 2

0 3E

3 3 3 Not advertised Not advertised 31 20

2

1

1 3 Sm

3

2

0 4E

4

F

4

2

0 4E

4

2

2 5 Sm

4 Sm

5

for diploma classification

C.1.8.

11 1

2 3 Sm

3

2

0 3E

3

2

2 3 Sm

3

D 1. 5.

Not advertised Not advertised 2 0

0 2E

2

2 2 Sm Not advertised 0 0

Not advertised

0

Not advertised

30

15 weeks

0 0

2

0S

0 0

1 Student Enterprise (obligatory for Breda students) Communication Training 2 Kommunikációs Tréning Only for Erasmus students - Kizárólag Erasmus hallgatóknak Intercultural Management, Hungary 1 2 Interkulturális Menedzsment, Magyarország C,D,E modules total - C,D,E modul együtt Credit - Kredit A, B modules total - A,B modul együtt Credit - Kredit A,B,C,D,E modules total - A,B,C,D,E modul együtt Credit - Kredit

B.1.3.

3

30

2 0S

B.1.8.

3

0 3E

E. Internship - Szakmai gyakorlat

0

for diploma classification

4 1 4E

2 0

A.2.4. for diploma classification

4 4

1 2

B.1.4.

4

(European Political Integration) 2 Európai Politikai Integráció Criteria - Kritérium tárgyak PE 1-2 1 Testnevelés 1,2 Optional - Fakultatív

4

4 F

2

Business Environment in the EU 2 Üzleti Környezet az EU-ban 2

VII.

4

D. 1. Specialisation: International Business Enterprises - Külgazdasági vállalkozás szakirány EU Programmes and Projects * 1 EU programok, projektek

Market Research 3 Piackutatás Foreign Trade Regulations 4 Külkereskedelem és szabályozás Payments, Risk Management and Financing 5 Fizetések, Kockázatketelés, Finanszírozás D.2. Obligatory module - Kötelezően választható tárgyak Analysis of Business Situations and Processes 1 Üzleti Szituációk és Folyamatok Elemzése Hungary in the EU * 2 Magyarország az EU-ban Transportation and Freight Forwarding 3 Fuvarozás és szállítmányozás (Controlling) 4 Controlling- Vezetői Számvitel (Contracting in International Trade) 5 Nemzetközi Ügyletek Szerződései International E-Commerce * 6 Nemzetközi E-Kereskedelem (ERP-System) 7 Vállalati Irányítási Rendszerek (Logistics Management) 8 Logisztikai Menedzsment D.3. Compulsory elective subjects - Szabadon választható tárgyak (Strategic Management 1 Stratégiai Menedzsment)

VI.

0

2

0 Sm

0

2

0 Sm

if needed

0 0

0 4E

0

4

6

6

34

26

17

30

120

33

30

22

7

5

0

0

90

37

36

28

41

31

17

30

210

* home assignment for Breda students; ** home assignment for Frankfurt students; E: exam (kollokvium) Sm: semester mark (gyakorlati jegy)

47

F= Frankfurt students

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