Idea Transcript
BIG DATA Value Proposition
May 4, 2016
AGENDA
Big Data | Value Proposition
Big Data Challenges Hortonworks - Momentum & Strategy Hortonworks - Subscription
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BIG DATA Challenges
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BIG DATA
Data is growing exponentially at unprecedented rates
The “Digital Universe” expressed in Zettabytes
2013 2015 2018 2020 0
5
10
15
20
25
30
35
40
85%
of growth from new types of data with machine Generated data increasing 15x
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BIG DATA
Data is growing exponentially – causing IT delays NEW TYPES OF DATA
SENTIMENT
Understand how your customers feel about your brand and products – right now
CLICKSTREAM
Capture and analyze website visitors’ data trails and optimize your website
GEOGRAPHIC
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Analyze location-based data to manage operations where they occur
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SENSORS
SERVER LOGS
Research logs to diagnose process failures and prevent security breaches
Discover patterns in data streaming automatically from remote sensors and machines
UNSTRUCTURE
Understand patterns in files across millions of web pages, emails, and documents
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BIG DATA
Enabling a Mature Enterprise Strength Hadoop Opportunities with Using Hadoop Information Agility
"Out of the Box" Challenges
Increased Opportunity
Single point of access to high-priority enterprise assets, transactional assets and Dark Data Centralization of data combined with decentralization of analytic capabilities Processing Horsepower
Increased Capacity
Near-linear hardware capacity scalability Portfolio of components that scale to data or computational complexity New or Expanded Analytics
Expanded Capability
Increased depth of conventional analysis Application of analytics to real-time needs Deep machine learning and discovery analytics Cost Containment
Reduced Expense
Cheaper than enterprise SAN or proprietary RDBMS Scalable with inexpensive hardware vs. expensive optimization or recoding 6
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Manageability – Risk – TCO Spiral
Operational and Interactive Platforms
Platform security and repeatable processes for securing data Common vocabulary and business data definitions Consistently applied data integration and transformation processes Transparent data quality and data lineage Ability to manage complex mixed workloads and a variety of access patterns to support disparate user groups and use cases Time which instead is spent on data forensics rather than analysis
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HORTONWORKS Strategy & Offer
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HORTONWORKS
Hortonworks Momentum & Strategy IMPLEMENT A MODERN DATA WITH HDP
Customer Momentum 230+ customers (as of Q3 2014) 800+ customers (as of Q1 2016)
Hortonworks Data Platform Completely open multi-tenant platform for any app & any data. A centralized architecture of consistent enterprise services for resource management, security, operations, and governance.
Partner for Customer Success Open source community leadership focus on enterprise needs Unrivaled world class support 8
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HORTONWORKS
Only HDP delivers a Centralized Architecture for the modern data needs
Exis1ng Applica1ons
New Analy1cs
Partner Applica1ons
Data Access: Batch, Interactive & Real-time
Resource Management Governance
Security
YARN: Data Opera1ng System
Opera1ons
Storage
YARN Data Operating System A centralized architecture of consistent enterprise services for resource management, security, operations, and governance. The versatility to support multiple applications and diverse workloads from batch to interactive to realtime, open source and commercial.
HDP is uniquely built around YARN serving as a data operaAng system that provides mulA-‐tenant Resource Management, consistent Governance & Security and efficient OperaAons services across Hadoop applicaAons. 9
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HORTONWORKS
Only HDP delivers a Centralized Architecture for the modern data needs
Exis1ng Applica1ons
New Analy1cs
Partner Applica1ons
Data Access: Batch, Interactive & Real-time
Resource Management Governance
Security
YARN: Data Opera1ng System
Opera1ons
Storage
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KEY BENEFITS 1. Multiple applications on a shared data set with consistent levels of service: a multitenant data platform. 2. Provides a shared platform to enable new analytic applications. 3. Delivers maximum cost efficiency for cluster resource management. Fewer servers fewer nodes.
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HORTONWORKS
MESH achieves agility with integrity The Mature Enterprise Strength Hadoop (MESH) framework addresses scaling a Hadoop ecosystem that meets enterprise needs
Organic, ProcessDriven Information Refinement
Matrix of architecture, governance and enablement capabilities Integrated ecosystem addressing the full breadth of enterprise analytics, users and use cases Enterprise-strength security and achievable data governance Automation and acceleration across implementation, governance and enablement vectors Operational roadmap and tool kit to activate business value through analytic agility
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Managed Raw Materials
Structured Integration and Discovery
Governed End-User Consumption
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HORTONWORKS
3 Dimensions of Success: Architecture, Governance, and Enablement
Acquisition and Ingestion
Archival Data Management
Event Processing
Master Data Integration
Data Transformation
Information Delivery
Discovery Analytics
Machine Learning
Security and Role Based Access Controls Common Vocabulary and Data Definitions
Tool Rationalization
Process Automation
Testing and Quality Assurance Resource and Workload Management Processes
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HORTONWORKS
The components beyond the warehouse
Iterative workspace for deep analytics and data discovery Enablement and alignment Streamlined service-driven data integration Incremental enrichment of analytic data service Governance and operational clarity
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HORTONWORKS
Big Data & Hadoop market drivers and opportunities
Business Drivers From reactive analytics to proactive customer interaction Insights that drive competitive advantage and optimal returns
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Technical Drivers Data is growing exponentially and existing systems are overwhelmed Predominantly driven by NEW types of data that can inform analytics
Financial Drivers Cost of data systems, as % of IT spend, continues to grow Cost advantages of commodity hardware and open source
software
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HORTONWORKS Subscription & Support
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HORTONWORKS SUBSCRIPTION Hortonworks Delivers Proactive Support
Integrated Customer Portal Knowledge Base
On-Demand Training
Hortonworks SmartSense
Customer Environment Any cloud • Hybrid Environment • Multi-tenant
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Hortonworks SmartSense™
with machine learning and predictive analytics on your cluster
Integrated Customer Portal
with knowledge base and on-demand training
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HORTONWORKS SUBSCRIPTION The Value of HDP Support Subscription
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