Brand Equity Dilution. - MyCourses [PDF]

Brand Equity Dilution. Brands may be less vulnerable to the vagaries of extension than is commonly feared. Kevin Lane Ke

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Respond to every call that excites your spirit. Rumi

Be who you needed when you were younger. Anonymous

What we think, what we become. Buddha

Suffering is a gift. In it is hidden mercy. Rumi

The greatest of richness is the richness of the soul. Prophet Muhammad (Peace be upon him)

No amount of guilt can solve the past, and no amount of anxiety can change the future. Anonymous

Kindness, like a boomerang, always returns. Unknown

Learning never exhausts the mind. Leonardo da Vinci

Don't fear change. The surprise is the only way to new discoveries. Be playful! Gordana Biernat

No amount of guilt can solve the past, and no amount of anxiety can change the future. Anonymous

Brand Equity Dilution. Brands may be less vulnerable to the vagaries of extension than is commonly feared. Kevin Lane Ke