Idea Transcript
(312) 265-0580
360° Digital Marketing Strategy We deliver results: targeted traffic and better conversion rate
RECOGNIZED AS A TOP DIGITAL AGENCY BY:
Digital Marketing Services:
Why Many Digital Marketing Campaigns Fail? Before doing something, sometimes its easier to understand what not to do and why. A smart reader might ask, how do you know that it doesn’t work? We know it because we’ve seen it many times, we tried it and we failed:
Hire a digital marketing company with no experience in your industry (unless it’s hard to find) – it will take them a lot of time to understand how it works Not understanding your buyer – you must understand how your clients search and make decisions before investing any $ into marketing Start driving leads without a strategy – you may drive a few leads but the cost will be high, lead quality is low and the model is not scalable
Start driving leads to the old website – in order to get the best results, upon completion developing a strategy, we recommend to prepare your website to sell by designing a buyers journey on your landing page Expect to have leads right away – for many techniques like SEO, it might take 3-6 months to have decent results. Understand the strategy, your end goal and be patient Rely on cheap SEO – cheap $500/mo SEO doesn’t work anymore. Don’t waste your budget, better invest in PPC instead
We take the challenge (And win battles)
“We are a boutique shop and we want to be your long-term digital marketing partner who will understand your business, help to setup SMART goals, execute all marketing campaigns, deliver leads and own final results“
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What We Do Different To Achieve Results? After 9 years of providing SEO, PPC and other digital marketing services to our clients, we’ve learned that most successful campaigns follow the same process:
Start Strategy STOP DOING CHAOTIC MOVEMENTS WORKING ON SOMETHING THAT IS NOT YOUR PRIORITY. WE INVEST THE FIRST 30 DAYS TO PERFORM THE FOLLOWING ACTIVITIES: Understand how your potential customers search for your services and make decisions Understand what exactly your competitors are doing now Understand what works, what must be improved and which marketing channels and directories will never work for you. Start tracking all calls and stop wasting money Create unique selling proposition and a buyers journey on your website for your potential clients (what you will tell them when they come to you) Understand what are the best tactics to attract customers and convert them into phone calls on a short- and long-term period based on your budget and resources
Do The SEO Right Be focused. Focus on how you can realistically be in Top-5 results and have traffic from many relevant long-tail keywords (ex: “web agency”, “web agency in Chicago”, “best web agency in chicago”). Concentrate on a group that brings you the best ROI SEO is the best long-term investment but it takes 3-6 months to see results. Be patient Your digital marketing company will do most of work but will never know what you know about your company. Commit to have a monthly interview and write at least 2 important drafts for articles (or case studies) / month, your digital marketing agency will polish them and write the rest of necessary content
Do PPC right Because SEO takes time, we often recommend start with PPC. You can start getting calls in as little 2 weeks However, PPC also takes time to be optimized. Your digital marketing company need to do multiple testings to see which ads, graphics, messages, keyword groups and landing pages are delivering the most amount of conversions and calls Don't only rely on what's your competitors are doing. If all your competitors are bidding for the same keyword, the cost per click becomes extreamly expensive (we've seen law firms stubbornly bidding $100 / click while not getting much conversions) Monitor your performance on a weekly basis, don't count on assumptions, perform A/B testing and only invest in techniques that attracting clicks and delivering results
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Do The Reputation Right No matter how good your website looks, people still need to know why should they trust you. Select a platform and create a technology to attract reviews Invest time in creating relevant Case Studies for each of your services. People need to see how exactly you fixed problems of your clients Implement in all in your websites' buyers journey so everyone will see it Implement other reputation elements in your buyers journey (press publications, awards, etc) Stop paying money for channels where you will not get results Optimize your PR and directory listings and invest more in channels where you get leads and good ROI’s
Track Performance Right Invest in tools like CallRail and counting calls from each marketing channel (PPC, SEO, referrals, etc). You might be surprised to see what really works and how. Different tracking tools can also help you to understand how you may improve the service of your receptionist to better convert calls Concentrate on track only relevant data: calls, form submissions, website traffic type, bounce rate and average time on site (engagement), location, etc. Use analytical data to improve your online marketing campaigns. Invest in techniques that delivers resultsor have positive dynamic trends
Industry Expertise Legal
IT & Startups
Professional Services
eCommerce
Healthcare
Corporate
Real Estate
Other
CHALLENGES
CHALLENGES
Barr & Young approached us as their practice continued to face a
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CHALLENGES
Promote the new GreenTraveler brand as a “rising star” in the
•
Establishing a new brand
featuring its leading-edge, ultimate leak-free, reusable,
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Making the site mobile responsive
compartmentalized, to-go food and beverage container.
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Creating interactive tools like a custom 30-second Quick Quote
environmentally-friendly, engineered product industry by
growing sea of competition. At the time, their website did not have a clear delineation of services and lacked the strong messages they needed to connect with prospective clients. The small amount of web traffic they had enjoyed begun to slow down, steering towards
•
calculator, kitchen visualizer tool, and stone selector
Raise $20,000 by driving a large volume of qualified traffic to a
competitors who had tightened their SEO efforts.
limited-time Kickstarter campaign (short 45 day period) with a
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severely limited budget (under $1500).
and guidance for finding the right stone type for you
RESULTS
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RESULTS
Increased monthly leads significantly (+650%) without expanding marketing budget.
Publication on 100+ Top IT websites focused on startups and
Improved Conversion rate 350% by writing industry-specific
innovative new platforms. website conversion rate
content, and crafting multiple Calls-to-Action.
$115,000+ USD raised (nearly 6x more than client’s goal).
Enhanced Sales funnel functionality with new graphics and
MARKETING RESULTS
logic-flow for prospective clients.
Goal: $20,000 / Backers: 1,700+ / Total Pledged: $115,000+
VIEW CASE STUDY
"I started to work with Comrade Web Agency in 2015. In just 12 months they did a complete rebranding of my business and constructed a brand new website on a new domain. I can even say that I have a feeling that now I have the best website in Chicago in my industry. In 6 months from being nowhere on Google, I achieved Top local SEO results for the best keywords in my industry..."
We also established a helpful blog with design ideas, care tips,
Created “Recent Projects” section
RESULTS +145% increased website conversion rate +470% increased Illinois SEO traffic +40% increase number of online leads
VIEW CASE STUDY
VIEW CASE STUDY
WE PARTNER WITH:
Ask Our Clients "These guys do very good work. Perhaps sometimes overextend themselves but they can do it and they have integrity. Very great job!" JAMES ROBINSON, SEO GREEN TRAVELER
"Over the lapse of one year, leads have significantly increased thus increasing the amount of work and revenue "I started to work with Comrade Web Agency in 2015. In just 12 months they did a complete rebranding of generated, leading to hiring another attorney in order to keep up. There’s nothing for Comrade Web Agency to my business and constructed a brand new website on a new domain. I can even say that I have a feeling that improve; they’ve been on time, remained within budget, and provide a great ROI" now I have the best website in Chicago in my industry. In 6 months from being nowhere on Google, I achieved Top local SEO results for the best keywords in my industry..." LOREN BARR, BARR & YOUNG ATTORNEYS,
PAUL, GRANITE SELECTION PRESIDENT
PARTNER
"These guys do very good work. Perhap integrity. Very great job!"
JAMES ROBINSON, SEO GREEN TRAV
PAUL, GRANITE SELECTION PRESIDENT
5.0
4.6
Let Us Help You! Schedule a complimentary strategic marketing consultation with our brand strategist and discover your options! Quick website and SEO audit Consultative white board session with Digital Marketing Director Create strategic approach for 12-months
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