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CONCENTRATION IN SOCIAL MEDIA MARKETING Major Requirements
The concentration in social media marketing prepares you to be an effective communicator in the dynamic world of new media channels.
Marketing Major Required Courses - 10.5 hrs.
Preparing You For Success
MTG 205 Marketing Presentations - 1.5 hrs. MTG 315 Principles of Marketing - 3 hrs.
Social media marketing courses show you how to apply foundational research
MTG 341 Marketing Research I - 3 hrs.
and communication skills to new communication tools. You learn marketing
MTG 490 Managerial Marketing - 3 hrs.
principles, what drives consumer behavior and how to coordinate messaging
Marketing Major Elective Courses (choose one) - 1.5-3
across multiple communication platforms. You also earn certification in social
hrs.
media management tools.
MTG 150 Marketing in a Dynamic World - 1.5 hrs.
By the time you graduate, your experiences may include:
MTG 304 Professional Selling - 3 hrs. MTG 346 International Marketing - 3 hrs.
Internships with nonprofits, business-to-business firms and national brands
MTG 350 Consumer Behavior - 3 hrs.
Opportunities to conduct research with faculty and present it at national and
MTG 360 Product and Price - 3 hrs.
international conferences
MTG 381 Integrated Marketing Communication - 3 hrs.
Professional development and networking through the American Marketing
MTG 384 Sales Management - 3 hrs.
Association
MTG 388 Global Supply Chain Marketing - 3 hrs.
Making Your Mark
MTG 391 Social Media Marketing - 3 hrs.
Social media marketing majors are valued by nonprofits and businesses of all
MTG 394 Supply Chain Tools and Techniques - 3 hrs.
sizes. In recent years, almost all majors found jobs within six months of
MTG 393 Retailing - 3 hrs.
Concentration Required Courses - 9 hrs.
graduation. They’re working as digital marketing managers, email marketing
MTG 350 Consumer Behavior - 3 hrs.
managers, marketing assistants and other related roles.
MTG 381 Integrated Marketing Communications - 3 hrs. MTG 391 Social Media Marketing - 3 hrs.
Concentration Elective Courses (choose one) - 3 hrs. MTG 304 Professional Selling - 3 hrs. MTG 355 Sports Marketing - 3 hrs. MTG 393 Retailing - 3 hrs. MTG 405 Strategic Advertising Cases - 3 hrs. MTG 410 Services Marketing - 3 hrs. MTG 420 Business Marketing - 3 hrs.
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