Idea Transcript
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Craft Studios, our video content unit, has won a Bronze Lions in the Pharma Lions competition at Lions Health for “Split Second,” the film we created for Boehringer Ingelheim’s Pradaxa brand. This work was produced on behalf of our McCann Health NY partners. This is a testament to the craftsmanship, dedication and collaboration of our teams. Watch the winning work here ().
The production of marketing communications: addressing different cultures, languages, audience segments and media plans. The production of the full range of print, digital and video content utilizing our near and offshore facilities. The seamless delivery of the final product to markets around the world.
As one of the industry’s largest global production networks, Craft’s teams collaborate to create smart, bespoke, networked client solutions for many world-class brands. Its network of more than 1000 full-time employees in 120 countries includes a significant presence in low-cost markets and a comprehensive transcreation offering to ensure local market relevance. Craft, which works around the world for major clients such as Microsoft, L’Oréal, Coca-Cola, MasterCard, Nespresso and Aldi, is a unit of McCann Worldgroup, which is part of The Interpublic Group of Companies (NYSE:IPG).
COUNTRIES
EMPLOYEES
LANGUAGES
Production design
Transcreation & copywriting
Digital project management
Copy-editing
Technical and functional translation
Online banners including rich media
CGI/Motion graphics
Cross-cultural name & concept testing
Programmatic
Project management
Multilingual DTP, layout & production
EDM
Voice-over talent & production
Multilingual process & technology
Microsites & landing pages
Quality assurance
consulting
Social
Delivery
Subtitling & VO in all languages
Mobile QA, usability testing and support
Off- & online editing in any format
Brief and workflow management
Production & activation
Graphics & motion graphics
Collaboration & document sharing
Ongoing delivery & maintenance
3D design
Campaign automation
Dynamic refresh
Visual effects
Online review, mark-up & approvals
Display
Audio solutions
Digital asset management
Video
Digital color grading
Reporting & Anayltics
Social
Encoding into all digital formats
Distribution management
Food & drink
Verification
Project & print management
Fashion
Validation
Tactical design
Luxury
Risk-based decisioning
Artwork/mechanical generation
Automotive
ISO-certified
Pre-press
Documentary & testimonial
Retouching & image manipulation
Event coverage Behind-the-scenes
Our network of 17 integrated locations which include offshore hubs in Mumbai, Santiago, Budapest and Buenos Aires enables us to effectively employ a follow-the-sun delivery model. These 17 core locations are supplemented by satellite studios in 50 additional markets. Our integrated Global Network of experts is fully connected by our proprietary cPlus cloud-based platform that allows us to share talent and assets to deliver the highest quality product on time, on-brand on a cost-effective basis. Our Global Network of Craft Translation and Transcreation teams covers all major languages through our resource of more than 2,000 in-market linguists, extending and adapting campaigns to reach targeted markets.
Our unique studio network structure of
We have a range of clients within
Our expertise covers a multitude of
With transcreation services in over 200
near and offshore integrated locations
different industry sectors.
disciplines across all media types, from
languages, Craft can extend campaigns
creative development, imaging and
globally using the right cultural
broadcast production, delivering to all
touchstones in each market.
enables us to effectively cover every major business center in every time zone.
Automotive Beauty
media channels globally.
Europe
Beverages
Transcreation & copywriting
North America
Consumer Packaging
Content Creation
Technical & functional translation
Latin America
Entertainment
Broadcast, Audio & Post
Cross-cultural concept testing
Middle East & Africa
Financial Services
Production
Multilingual DTP & production
India
Healthcare
3D Design & Motion Graphics
Multilingual technology
Asia & Pacific
Retail
Digital Production
consulting
Technology
Programmatic
Subtitling & VO in all languages
Telecommunications
Full Print & Reproduction Design Retouching & Color Grading cPlus – End to End Production Technology Platform
At Craft, we have assembled the industry’s top professionals across multiple industries, each with a rich and robust background in advertising, adaptation and production. Whether you are looking for a new business opportunity or a job opportunity, please feel free to contact Simon Sikorski at 646-865-2300.
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(http://mccannworldgroup.com/)