Culture And Global Marketing - SlideShare [PDF]

Sep 10, 2007 - Importance of Culture
  • Culture affects market demand.
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Arun Kottolli, Product Portfolio Strategy Manager at Hewlett Packard Enterprise

Importance of Culture
  • Culture affects market demand.
  • Managerial behavior is driven by his/her cu... Follow Published on Sep 10, 2007

    Published in: Business, Education 3 Comments 31 Likes Statistics Notes

    Full Name Comment goes here. 12 hours ago Delete Reply Block Are you sure you want to Yes No Your message goes here

    Share your thoughts… Culture Defined
    • Culture is the underlying value framework that guides an individual’s behavior.

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