CURRICULUM VITAE HUA CHANG CONTACT INFORMATION Drexel University LeBow College of Business Marketing Department 3141 Chestnut Street Philadelphia, PA 19104
Fax 215-821-6975 Tel: 215-821-2145 Email:
[email protected] Webpage: http://www.pages.drexel.edu/~hc396/
EDUCATION Ph.D. Marketing (expected 2014) Candidate LeBow College of Business, Drexel University “The Brand is Mine: Development and Validation of a Measure of Brand Ownership” (Advisor: Dr. Hyokjin Kwak) M.A.
Mass Communication (2008) Washington State University, Pullman, Washington
B.A.
Business English (2000) Beihang University, Beijing, China
ACADEMIC EXPERIENCE 2009– present
Teaching and Research Assistant Department of Marketing, LeBow College of Business Drexel University, PA
2008 Fall2009 Spring
Instructor Department of Mass Communication and Communication Studies Towson University, MD
2006-2008
Teaching and Research Assistant Murrow College of Communication Washington State University, WA
2000-2005
Instructor Beijing Union University, Beijing, China
INDUSTRIAL EXPERIENCE July 2008– June 2009
Health Insurance Associate American Family Life Assurance Company (Aflac) Towson, MD 1
TEACHING AREAS AND INTERESTS Consumer Behavior Marketing Research Principles of Marketing Marketing Channel Brand and Reputation Management Advertising and Integrated Marketing Communications (IMC) Global Marketing/International Marketing
TEACHING EXPERIENCE Marketing Channel & Distribution Systems Principles of Marketing (Online) Principles of Marketing Principles of Public Speaking Introduction to Mass Communication Business English
Drexel University Drexel University Drexel University Towson University Washington State U Beijing Union U
Winter 2013 2011-2012 2009-2012 Spring 2009 2006-2008 2000-2005
(3.71/4) (3.45/4) (3.39/4) (4.57/5) (4.46/5)
RESEARCH AREAS AND INTERESTS Brand Positioning Strategies / Brand Management International and Cross-Cultural Branding Social Media Marketing Consumer Behavior REFEREED JOURNAL PUBLICATIONS Hust, Stacey J. T., Ming Lei, Chunbo Ren, Hua Chang, Emily G. Marett, Anna Lazárová McNab (2013). “The Effects of Sports Media Exposure on College Students’ Rape Myth Beliefs and Intentions to Intervene in a Sexual Assault,” Mass Communication and Society, forthcoming. Hust, Stacey J. T., Emily G. Marett, Ming Lei, Hua Chang, Chunbo Ren, Anna Lazárová McNab, and Paula M. Adams (2012). "Health Promotion Messages in Entertainment Media: Crime Drama Viewership and Intentions to Intervene in a Sexual Assault Situation," Journal of Health Communication, 18 (1), 105-23.
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MANUSCRIPTS UNDER REVIEW (* invited for a revision) * Chang, Hua, Hyokjin Kwak, Marina Puzakova, and Edit Smith (2012), "It’s No Longer Mine: The Role of Brand Ownership in Brand Acquisition," Invited for a Revision at International Journal of Advertising. Hyokjin Kwak, Bert Rosenbloom, Trina Larsen Andras, and Hua Chang (2013), “When Terminating Is Better than Sustaining in a Channel Relationship: A View from Channel Management,” Under Review at Journal of Retailing. Xie, Guangxin, Hua Chang, and Namika Sagara (2012), “Lying, Deception, and Perspective,” Under second review at Journal of Consumer Research (a Request to Resubmit a New from the Initial Version of the Manuscript). RESEARCH IN PROGRESS Chang, Hua, Hyokjin Kwak, Marina Puzakova, and Charles R. Taylor (2013), “The Brand is Mine: Development and Validation of a Brand Ownership Scale,” being prepared for submission to Journal of Marketing Research. Chang, Hua, Hyokjin Kwak, and Marina Puzakova (2013), “It Is Hard to Let It Go: The Role of Promotional and Preventional Brand Ownership on Post-Acquisition Brand Evaluations,” being prepared for submission to Journal of International Marketing. Chang, Hua, Hyokjin Kwak, and Marina Puzakova (2013), "Transformational Leadership and Customer Satisfaction: The Mediating Role of Market Responsive Capability and Innovativeness,” being prepared for submission to Journal of Services Marketing. Ramani, Girish, V Kumar, and Hua Chang (2013), "The Dynamic Impact of Fan Signups and Word-of-Mouth on Sales: Evidence from a Social Networking Website," being prepared for submission to Journal of Marketing. Xie, Guangxing, Hua Chang and Namika Sagara (2013), “Do small lies hurt? Dichotomous and continuous views of deception, honesty, and morality,” being prepared for submission to Journal of Consumer Psychology. REFEREED CONFERENCE PROCEEDINGS Chang, Hua, Bert Rosenbloom, and Hyokjin Kwak (2013), "Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective,” Innovating and Collaborating in a Global Marketplace, Vol. 24, Rebecca Slotegraaf and David Griffith, eds., Chicago: American Marketing Association, forthcoming.
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Chang, Hua, Lingling Zhang, and Hyokjin Kwak (2013), " Message Framing in Green Advertising: The Moderating Role of Construal Level,” Innovating and Collaborating in a Global Marketplace, Vol. 24, Rebecca Slotegraaf and David Griffith, eds., Chicago: American Marketing Association, forthcoming. Ramani, Girish, V Kumar, and Hua Chang (2012), "The Dynamic Impact of Fan Signups and Word-of-Mouth on Sales: Evidence from a Social Networking Website", Seeing Marketing Through Emerging Theoretical Lenses: A Focus on Marketing's Organizational and Societal Roles, John Stuart Hulland and Sundar Bharadwaj, eds., Chicago: American Marketing Association, 377-378. (Best Paper Award for Marketing Research and Analytics Track) Chang, Hua and Daniel Korschun (2011), "When Brand Symbolism Matters: A Social Identity Perspective," Advances in Consumer Research, 39, 869-870. Xie, Guang-Xin, Hua Chang, and Namika Sagara (2011). "Perceived Deception: The Role of Perspective-Taking," Advances in Consumer Research - Asia-Pacific Conference Proceedings, 9, 349. Chang, Hua (2011), "Transformational Leadership and Customer Satisfaction: The Mediating Role of Market Responsive Capability and Innovativeness," Delivering Value in Turbulent Times, Charles Noble and Stephanie Noble, eds., Chicago: American Marketing Association. Chang, Hua and Lingling Zhang (2011), "Revisiting Country of Origin Effect: Consumer reactions to the Acquired Brand in Cross-Border Mergers and Acquisitions", Delivering Value in Turbulent Times, Charles Noble and Stephanie Noble, eds., Chicago: American Marketing Association. Xie, Guang-xin and Hua Chang (2010), “Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation,” Advances in Consumer Research, Vol. 38, Darren W. Dahl, Gita V. Johar, and Stijn M. J. van Osselaer, eds., Jacksonville, FL Xie, Guang-xin, Hua Chang, and Namika Sagara (2010), “Self-Concept Maintenance Underlying Perspective-Taking in Shaping Perceptions of Cheating,” Society for Judgment and Decision Making Conference, St. Louis, MO. CONFERENCE PRESENTATIONS (* presenter) Chang, Hua*, Bert Rosenbloom, and Hyokjin Kwak (2013), "Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective,” 2013 American Marketing Association Summer Educators’ Conference, Chicago, IL.
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Chang, Hua*, Lingling Zhang, and Hyokjin Kwak (2013), "Message Framing in Green Advertising: The Moderating Role of Construal Level,” 2013 American Marketing Association Summer Educators’ Conference, Chicago, IL. Ramani, Girish*, V Kumar, and Hua Chang (2012), "The Dynamic Impact of Fan Signups and Word-of-Mouth on Sales: Evidence from a Social Networking Website", 2012 American Marketing Association Winter Educators’ Conference, St. Petersburg, FL. (Best Paper Award for Marketing Research and Analytics Track) Chang, Hua* and Daniel Korschun (2011), "When Brand Symbolism Matters: A Social Identity Perspective," Advances in Consumer Research, St. Louis, MO. Xie, Guang-Xin*, Hua Chang, and Namika Sagara (2011). "Perceived Deception: The Role of Perspective-Taking," Advances in Consumer Research, Asia-Pacific Conference, Beijing, China. Chang, Hua* (2011), "Transformational Leadership and Customer Satisfaction: The Mediating Role of Market Responsive Capability and Innovativeness," 2011 American Marketing Association Summer Educators’ Conference, San Francisco, CA. Chang, Hua* and Lingling Zhang (2011), "Revisiting Country of Origin Effect: Consumer reactions to the Acquired Brand in Cross-Border Mergers and Acquisitions", 2011 American Marketing Association Summer Educators’ Conference, San Francisco, CA. Xie, Guangxin and Hua Chang* (2010), “Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation,” Advances in Consumer Research, Jacksonville, FL. Xie, Guang-xin*, Hua Chang, and Namika Sagara (2010), “Self-Concept Maintenance Underlying Perspective-Taking in Shaping Perceptions of Cheating,” Society for Judgment and Decision Making Conference, St. Louis, MO. Zhang, Lingling* and Hua Chang (2010), “Internet Use and Young Citizens’ Political Decision Making,” National Communication Association, Human Communication and Technology Division, San Francisco, CA. Hust, Stacey.J.T*., Ming Lei, Chunbo Ren, Hua Chang., Anna McNab, Emily Marett, and Jessica Fitts (2009), “Sports programming and beliefs related to sexual assault,” Association for Education in Journalism and Mass Communication, Mass Communication & Society Division, Boston, Massachusetts. Hust, Stacey.J.T.*, Emily Marett, Hua Chang., Ming Lei, Chunbo Ren, Anna McNab, and Paula Adams (2009), “Positive benefits: An Exploratory Study of Crime Drama
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Viewership and Sexual Assault Prevention,” Association for Education in Journalism and Mass Communication, Entertainment Studies Interest Group, Boston, Massachusetts. Chang, Hua*, Lingling Zhang, and Bruce Pinkleton (2009),”Internet use, cynicism and skepticism in young citizens' attitudes towards political Decision making,” International Communication Association, Political Communication Division, Chicago, IL. Chang, Hua* and Lingling Zhang (2008), ”The impact of Internet use on political decision making,” National Communication Association, Human Communication and Technology Division, San Diego, CA. (Top Paper Award) Zhang, Lingling and Hua Chang* (2007), ”Chinese or Americans: Exploring Chinese Americans’ identity negotiation process,” National Communication Association, Intercultural Division, Chicago, IL. Chang, Hua, Ryan Thomas*, Mary Antony, Dianna Conley, and Zheng Zhu (2007), “Blue in Face? An analysis of media framing of Bill Clinton/Wallace interview on Fox News,” National Communication Association, Chicago, IL. Pinkleton, Bruce*, Erica Austin, Hua Chang, Francis Dalisay, Hanlong Fu, Evan Gallagher, Jay Hmielowski, Yevgenia Solodovnikova, Ryan Thomas (2007), “Cynicism versus skepticism in citizens’ attitudes toward the media and political decision making,” Association for Education in Journalism and Mass Communication, Washington D.C. AWARDS AND HONORS AND GRANTS 2013 AMA Doctoral Consortium Fellow at University of Michigan, Ann Arbor, MI Travel Grant, Office of Graduate Studies, Drexel University, 2013 Best Paper Award, Marketing Research and Analytics Track at American Marketing Association Educators' Conference Winter 2012 Travel Grant, Office of Graduate Studies, Drexel University, 2011 Top Paper Award, Human Communication and Technology Division at Annual Convention of National Communication Association, San Diego, CA, 2008 Research Assistant, Drexel University, 2009 – Present Research Assistant, Washington State University, 2006–2008
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Teacher of the Year, Beijing Union University, 2002-2004 Runner-Up in Teaching Contest, Beijing Union University, 2001 Scholarship for Excellent Student Leadership, Beihang University, China, 1998-2000 Remin Scholarship for Academic Excellence, Beihang University, China, 1998-2000 NATIONAL ACADEMIC SERVICE Reviewer, Competitive Paper Session, ACR Conference, 2013 Reviewer, AMA Summer Educators’ Conference, 2013 Reviewer, AMA Winter Educators’ Conference, 2012 Reviewer, Global Marketing Conference, 2010-2012 Reviewer, AMA Summer Educators’ Conference, 2011 Session Chair, AMA Summer Educators’ Conference, 2011 Reviewer, Poster Session, ACR Conference, 2011 Reviewer, Poster Session, ACR Conference, 2010 PROFESSIONAL AFFILIATIONS Association for Consumer Research American Marketing Association
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