questions honestly and by representing that the trading it offered under the ... Bid-ask spreads and sales credits create potential conflicts of interests for brokers.
Courage doesn't always roar. Sometimes courage is the quiet voice at the end of the day saying, "I will
Idea Transcript
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Marketing & Sales
Article McKinsey Quarterly March 2009
By Anupam Agarwal, Eric Harmon, and Michael Viertler
Exhibit 1
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Exhibit 3
1. For more on establishing service levels, see Thomas Baumgartner, Roland H. John, and Tomas Nauclér, “Transforming sales and service,” mckinseyquarterly.com, November 2005. 2. For more on matching resources to micromarket opportunities, see David Court, “The downturn’s new rules for marketers,” mckinseyquarterly.com, December 2008.