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Vision and Mission Accounting Banking and Finance
Our staff Our approach Achievements What our students think Decision Analytics and Risk Digital and Data Driven Marketing
International links
Accounting
Decision Analytics and Risk
Banking and Finance
Our staff
Our approach
Achievements
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Department of Digital and Data Driven Marketing
From social media to loyalty schemes; the digital marketing revolution has brought new challenges for academic and practitioners. Southampton Business School researchers focus on the challenges of the digital economy to understand how technologies and innovative developments enhance customer experience, boost firm performance and contribute to social-economic well-being. Marketing at Southampton Business School specialises in the development of an innovative researchled curriculum, which is recognised in the UK to be at the forefront of the field. For example, it is the first UK institution to offer MSc Marketing Analytics. Within the Department of Digital and Data Driven Marketing, we capture this expertise along with the broader expertise with the University of Southampton in relation to the digital economy, to build a group of academics with an unparalleled focus on digital and data-driven marketing. Our aims and objectives are: to continue to develop an academic team that gives Southampton a marketing group with an unparalleled focus on digital and data-driven marketing both in terms of size and level of expertise to create a dedicated research laboratory with specialist software and appropriate and suitably powerful hardware, such as eye-tracker and EEG equipment, for the analysis of behavioural and neurological data in responding to marketing stimuli and the analysis of ‘big data’ sets to maintain and develop a leading edge curriculum aimed at providing advanced programmes in digital, interactive and data-driven marketing for executive education and specialist masters programmes
Research
Education
Enterprise
Staff
Learn about our academics' active role in research in the marketing discipline.
Find out about our leadingedge programmes and modules in digital marketing at postgraduate and undergraduate level.
Find out about our close links with businesses and organisations, which keep us up to date with technological developments.
View our staff list.
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Publications Below are key publications from the department.
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List of Publications
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