Digital Interactive & Data Driven Marketing | Southampton Business ... [PDF]

The Centre of Excellence for Digital, Interactive & Data Driven Marketing (DIDDM) captures expertise in relation to

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Accessibility Tools About Visit Alumni Departments News Events Contact

Courses

University life

Research

Business

Global

Southampton Business School Þ

Who we are

Vision and Mission

Departments

What our students think

International links

Vision and Mission Accounting Banking and Finance

Our staff Our approach Achievements What our students think Decision Analytics and Risk Digital and Data Driven Marketing

International links

Accounting

Decision Analytics and Risk

Banking and Finance

Our staff

Our approach

Achievements

› ›

Department of Digital and Data Driven Marketing

From social media to loyalty schemes; the digital marketing revolution has brought new challenges for academic and practitioners. Southampton Business School researchers focus on the challenges of the digital economy to understand how technologies and innovative developments enhance customer experience, boost firm performance and contribute to social-economic well-being. Marketing at Southampton Business School specialises in the development of an innovative researchled curriculum, which is recognised in the UK to be at the forefront of the field. For example, it is the first UK institution to offer MSc Marketing Analytics. Within the Department of Digital and Data Driven Marketing, we capture this expertise along with the broader expertise with the University of Southampton in relation to the digital economy, to build a group of academics with an unparalleled focus on digital and data-driven marketing. Our aims and objectives are: to continue to develop an academic team that gives Southampton a marketing group with an unparalleled focus on digital and data-driven marketing both in terms of size and level of expertise to create a dedicated research laboratory with specialist software and appropriate and suitably powerful hardware, such as eye-tracker and EEG equipment, for the analysis of behavioural and neurological data in responding to marketing stimuli and the analysis of ‘big data’ sets to maintain and develop a leading edge curriculum aimed at providing advanced programmes in digital, interactive and data-driven marketing for executive education and specialist masters programmes

Research

Education

Enterprise

Staff

Learn about our academics' active role in research in the marketing discipline.

Find out about our leadingedge programmes and modules in digital marketing at postgraduate and undergraduate level.

Find out about our close links with businesses and organisations, which keep us up to date with technological developments.

View our staff list.



Publications Below are key publications from the department.



List of Publications

Head of Department

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Tel: +44(0)23 8059 5000 Fax: +44(0)23 8059 3131

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University of Southampton University Road Southampton SO17 1BJ United Kingdom Get directions ›

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