DIGITAL MARKETING CONTENT & STRATEGY
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PROPOSAL & TACTICAL PLAN Email:
[email protected]
Expired until: December 2017
Address
Contact
DICIRI INDONESIA
ERTAMI SURVASHARI
PT DICIRI KONSULTAN PEMASARAN DIGITAL
Phone: +62 8782 270 6202
Jl. Sudirman Raya No.22 Bogor
Email:
[email protected]
+62 811 1140 127
[email protected]
Contents
01
Background
| Page 3
02
About us
| Page 4
03
What We Do
| Page 4
04
Our Expertise
| Page 6
05
Case Study
| Page 10
06
Our Team Experts
| Page 12
07
Dedfine Data Audience
| Page 13
08
Campaign Objectives
| Page 14
09
Tactical Selection
| Page 16
10
FYI, Promotion Strategies Description
| Page 27
11
Campaign Timeline Example
| Page 19
12
Publishing Schedule Example
| Page 20
13
Content KPI Example
| Page 21
14
Pricing & Packages
| Page 22
15
FAQ
| Page 23
16
Case Studies
| Page 24
17
Clients Testimonial
| Page 25
CONFIDENTIALITY INFORMATION This material contained in our response and any material or information disclosed during discussions of the proposal represents the proprietary, confidential information pertaining to Diciri Indonesia company services, methodologies asad nd methods. District court of Bogor, Indonesia. as it's legal and permanent domicile. All Intellectual Property Rights discovered or created by Diciri Indonesia. Client cannot copy, reproduce any concept or any design from Diciri Indonesia with any agencies or anyone, and also client cannot make our concept or design as reference. Property Rights owned by Diciri Indonesia for bidding documentation and not to show to another agencies or anyone who not related with this bidding documentation. No Rights of Third Party: A person who is not a Party to this Agreement has no right under to enforce any term of Proposal & Tactical Plan - Digital Content Marketing Page 2 of 32 Pages this Agreement. Diciri Indonesia shall respond to service emails & call based on the following: Mon-Fri 10:00-17:00 (excluding public holidays).
Background
Diciri Indonesia, Center-based digital marketing content & strategy allows for more focus on demand generation. As the quality of the content to bring prospects to the brand's website, the brand can develop relationships with prospects and maintain them to the lead conversion or purchase.
Digital Marketing Content & Strategy is growing; some reason for companies should consider Digital Marketing Content & Strategy for brand campaign:
Risk Mitigation
Lead Nurturing
Digital Marketing Content &
Strong content will educate and
Strategy develop trust with
inform, developing a robust lead
information that will help customer
nurturing program
make the right decision.
Lead Generation Content drives traffic as well as captures leads through form.
Lead Scoring It’s based on how prospects interact with the content and through nurturing campaigns.
Process of Digital Marketing Content & Strategy is grow the audience to build a brand with the most effective types of content Produce post, pushing into the market and share in the Measure channel and Analyze review for effectiveness.
Proposal & Tactical Plan - Digital Content Marketing
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About Us
WHO WE ARE We appreciate the opportunity to submit a proposals qualification marketing of your company. These proposals will provide an overview of the benefits of our company, a brief about the various activities we can take advantage of digital marketing, how to define the objectives of the campaign, the methodology we implement marketing campaigns.
We have been providing Digital Digital Marketing Content & Strategy services and solutions for the last 10 years. During that period, the companies not only BUSINESS
improve the company background and exposure to various online marketing
KEY FIGURE
strategies, but also have matured advanced techniques and convert it into a process that serves as our intellectual property for a professional team. We
16 Employees
are different from other marketing companies and provide a unique advantage to our clients. Very few companies have the same experience, resources,
5 Countries
expertise and intellectual property.
20 Cities 12 Clients
WHAT WE DO Integration with our services: Serch Engine Optimization (SEO), Search Engine Adviertising (SEA), Social Media Optimization (SMO) and Search Engine Marketing (SEM), we will help your company increase your search visibility on Google, Yahoo and Social Media land. Increased engagement and influence in the mix of social communities most relevant to your target audience and those who influence them (Facebook, Twitter, Google+, YouTube, blogs & many more) is another important benefit of our Digital Marketing Content & Strategy service. We will help you increase the reach of your content and distribution to the relevant channel / customer community where you live, the editorial coordinated scheduling based research topic keywords and content planning to address the customer's interests, needs and desires.
Proposal & Tactical Plan - Digital Content Marketing
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Digital Marketing Content & Strategy is much more than create, deliver and share content to engage audiences, increase branding awareness, generate conversion and other marketing purposes you can serve with Digital Marketing Content & Strategy. Our services are designed to help companies build client's brands, products and services, and manage online reputation through online activities. Social network marketing is a growing trend and strong media, which can be effectively, used as online marketing channels. VISIT OUR YOUTUBE CHANNEL: DICIRI
We aspire to deliver an effective digital marketing campaign to your brand through an engagement outlined in this proposal. An effective Digital Marketing Content & Strategy campaign requires a strong thought out campaign objectives, accurate planning campaigns, good writing skills, research skills further and social media expertise, the implementation of an efficient and successful campaign tracking procedures. We have all the expertise and skills necessary to ensure a successful implementation of a digital campaign for your company.
Proposal & Tactical Plan - Digital Content Marketing
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Our Expertise
We expert in connecting customers to clients and delivering innovative solutions that improve brands. Product launches for brand development, social media campaigns, and much more. We assess our clients' image and provide strategies that inspire the audience to get involved and take action.
THE HIGHLIHGT: Digital Marketing: Content & Strategy Delivering the right content to the right audience at the right time starts with an integrated content strategy. The selling and the storytelling are main focus in Digital Marketing Content & Strategy. We propose assistance with the entire Digital Marketing Content & Strategy process starting with content strategy:
WHAT WE DELIVER TO YOU - Branding Content & Strategy Development - Traffic Your Content (by digital, by impression & reach) - Content Database & Assets - Editorial Strategy - Content Analysis
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Digital Content Creation
OUTPUT: CONTENT BY FILES
Content Creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for selfexpression, distribution, marketing and/or publication. Brands, media and consumers used to have distinct roles in the marketing relationship. We are adding to our team of talented copywriters, art directors and content strategists. We focus on creating remarkable content that attracts your target audience: PRE CONTENT CREATION
CONTENT CREATION PRODUCTION
- Schedule Visualization
- Website (comprof, ecommerce, news portal)
- Content & Idea Collection - Apps & Videogames (comprof, ecommerce, news portal, games) - Reporting Content
- Photography & Videography - Editing & Animation - Graphics (logo, printing Ads, corporate identity) - Copywriting Services (storyboard, profile desicription) - Create Blog Content, etc. (news, tutorial, history, tips & trick)
Digital Content Promotion
OUTPUT: TRAFFIC BY REPORT FILES
Did you know about Impression and Reach on Digital Marketing? The fact is a great content does not promote but writing killer content is help winning the battle. How will you get the word out and ensure the right people see it and share it. We get coverage for your content where your audience will actually see it:
PRE CONTENT PROMOTION
CONTENT PROMOTION PRODUCTION
- Key Opinion Leader Campaigns
- Timeline & Concept of Key Opinion Leader
- Concept & Ideas Printing Ads
- Content Production - Media Promotion Management - Programmatic Marketing (detik, vivanews, ect)
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Digital Content Management Our services supported with tools manager, you can tailor content for your visitors and present information that is relevant, and we offer high technology application with:
PRE CONTENT MANAGEMENT
CONTENT MANAGEMENT PRODUCTION
- Strategy Content updates & Maintenance
- Content Inventories
- Content updates Report
- Website Management
Digital Analytics Report Analytic as measure tools help to see customer interaction progress. Our Google Analytics Certified Team helps measuring results: PRE ANALYTICS REPORT
ANALYTICS REPORT PRODUCTION
- Google Analytics Setup
- Analytics Audits
- Social Media Analytics Setup
- Analytics Reports
- Metrics & KPI Development
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Social Media Ads & Marketing
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Loud Speak in social media is one of strategy, to manage it we have media calendars and display targeted ads to audience on targeted and popular social networks:
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- Facebook ads
- Twitter ads
- LinkedIn ads
- Instagram ads
- Line ads
- YouTube ads - Path ads
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Email Marketing We help our clients make them constantly email newsletters process running more smoothly: - Initial email theme development - Ongoing newsletter featuring approved content - Monthly general report - Monthly specific audit report
Search Engine Marketing The longer you are consistently adding quality content, the more pages you have directed prospects back to your site:
- Organic search strategy
- Keyword content development
- Technical website audits
- Promotion and Link building
Digital Marketing Training On-site training sessions customized to your organization’s needs: - Business Consulting (by icoach) - Digital Marketing Content & Strategy Training - Workshops curriculum for your team - Full-day training at Diciri Office or Icoach Office - Flexible time and location
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Client’s Story, maybe it’s you: You Have a company, you have a social media staff to manage your brand on facebook and Instagram, your staff have a skill as graphic designer to create as you want. but you don’t have video content for your youtube channel, right? So what is our job tosupport your Digital Marketing? OUR SERVICES ON BEST PRACTICE: 1.
2.
CONTENT CREATION a.
Create Video Content (short film)
b.
Create Animation for promotion this content.
c.
Create Graphics for promotion this content.
CONTENT PROMOTION a.
Using Key Opinion Leader as talent for this short film
b.
Using Programmatic Marketing to show your promotion graphics (an example on detik.com vivanews.com ect.)
3.
CONTENT MANAGEMENT a.
Upload your Short film on Youtube
b.
Reply comment at least for a month to manage Q&A of this short film.
OUR SERVICES BY ADDITIONAL: 1.
SEARCH ENGINE MARKETING a.
Google will show your video by link of your youtube channel when someone write a keyword. (An example keyword: Good Short Film This year)
2.
SOCIAL MEDIA ADS & MARKETING a.
We pay the artist (Key Opinion Leader) to promote your short film.
b.
We promote your promotion content of your short video on youtube skip ads, Instagram ads and also facebook ads.
Proposal & Tactical Plan - Digital Content Marketing
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Content Creation Content Promotion
Content Management
POWERFUL DIGITAL MARKETING INTEGRATION
Analytics Report
Social Media Ads & Marketing Email Marketing
Search Engine Marketing
Digital Marketing Content Training
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Our Team Experts Diciri Digital Marketing Content & Strategy founded by Ponco Pamungkas, We’re a design and innovation firm that evolves businesses and brands. While we aren’t focused on a particular industry vertical we’re currently doing a great deal of work in High-Technology B2B, Business to consumer lifestyle brands, and emerging start-ups. Talk about Business model of Diciri: Launch brings a unique perspective to how digital marketing can increase sales, which is truly the ultimate goal of nearly every business. We Take Pride in Our Work.
Our team includes experienced marketing and recruitment professionals with a deep understanding of the opportunities social media provides.
Proposal & Tactical Plan - Digital Content Marketing
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Define Data Audience Precise target audience help you create content effectively and deliver in content successful. An Example question that you must answer to define your target more precise: - Demographic, Psychographic and Behavior? - Reason or for purchase? - Timetable of purchase? - How long to make a decision to purchase? - Where customer purchases? - Number of times they’ll purchase?
YOU MUST READ! We have to collect your answer to make sure what you want and what your customers need. So, we have to do an interview for 2-3hour before we continue our partnership about Digital Marketing Content & Strategy, because we won’t that our Content & Strategy not related with you, your company and your customers and also your potential customers.
When the data collected, make sure it’s your data. At the end we cannot collaboration with your company If your data not collectable, we are not guarantee our result as your perception, because we are not magician.
Proposal & Tactical Plan - Digital Content Marketing
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Campaign Objectives Successful Internet marketing campaign starts with careful planning of goals and objectives that will determine your marketing strategy.
Main Objectives Sample • Increase brand visibility in online land • Increase Targeted Traffic of impression & reach • Establish Your Company in Search Engine • Identify new opportunities of your Digital Marketing Content & Strategy
Digital Marketing Content & Strategy Goals More invested audience leads to building more engagements. Content plays a role in almost all marketing techniques and tactics, no goal cannot be achieved by using the content. To be successful you have to make sure your campaign is Specific, Measurable, Achievable, Reasonable and Tentative. To ensure your campaign successful we define several SMART goals that will achieve in one year campaign:
First Semester
Next Year End
KPI: Impression & Reach
KPI: Impression & Reach
• _______ Website
• _______ Website
• _______ Facebook
• _______ Facebook
• _______ Instagram
• _______ Instagram
• _______ Youtube
• _______ Youtube
• _______ Twitter
• _______ Twitter • _______ Youtube
*We will write KPI Together
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LET’S CHOOSE
Ideas Design Implementation
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Tactical Selection Our team of experienced content strategy experts works with you to develop content that your company and engages your audience on a level that brings them back again and again. Our Digital Marketing Content & Strategy is down into simple steps that you can manage.
1 DIGITAL CONTENT CREATION ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________
5 SOCIAL MEDIA ADS & MARKETING ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________
2 DIGITAL CONTENT PROMOTION ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________
6 EMAIL MARKETING ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________
3 DIGITAL CONTENT MANAGEMENT ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________
7 SEARCH ENGINE MARKETING ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________
4 DIGITAL ANALYTICS REPORT ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________
8 DIGITAL MARKETING TRAINING ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________
“Content is the reason search begun in the first place.” - @diciridigital
Our team of experienced content strategy experts works with you to develop content that your company and engages your audience on a level that brings them back again and again. Our Digital Marketing strategies is down into simple steps that you can manage.
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FYI, Promotion Strategies Description Digital Marketing Content & Strategy success depends to three things: create great content, make sure your content will be found on search engines, and promote to the followers. Promotion is a big chance to get more exposure with considering the right content, the right network, compelling ad copy and campaign tracking.
More invested audience leads to more relationship building. Content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content.
73%
B2B business decision makers say branded content helps them make better purchase decisions
Proposal & Tactical Plan - Digital Content Marketing
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Attract. Engage. Convert. We bring conversion of every campaign; Diciri Indonesia makes your brand speak loud in online land!
Contact Us Now
+62 811 1140 127
[email protected] diciri.co.id
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Campaign Timeline EXAMPLE Our team of experienced content strategy experts works with you to develop content that reflects who you are and engages your audience on a level that brings them back again and again. An Example:
2nd Semester Evaluation
“everybody knows, we have to aware that
Updating Content
success is more than a good idea. It is
Conversion Analysis
timing too.” Advance Promotion
Client Custom Tools
Creation Strategy
1st Semester evaluation
Analysis
Promotion
Content Creation
Kick Start
Strategy Development
Monitoring & Measures
Activities
Jan
Feb
Mar
Apr
May
Our timeline break down into Digital Marketing Content & Strategy simple steps that you can manage, slicing through the jargon to create not just a content strategy, but an enjoyable
Jun
Jul
Aug
Sep
Oct
Nov Dec
Notes: Strategy and monitoring play important roles for Digital Marketing Content & Strategy
communication tool.
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Publishing Schedule EXAMPLE Our team of experienced content strategy experts works with you to develop content that represent who you are and engages your audience on a level that brings them back again and again. Our timeline break down into Digital Marketing Content & Strategy simple steps that you can manage. We divide tasks base range of time, An Example:
Daily Activities
1 Staffs
- Content post - Visitor Feedback
Weekly Activities
2 Staffs
- Team Brainstorms - Content Creation
Monthly Activities
Digital Strategist
- Plan for new tactics - Evaluation plan - Plan for new tactics - Evaluation plan
81%
B2C consumers are more likely to buy from companies that offer custom content
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Content KPI EXAMPLE Our team of experienced content strategy experts works with you to develop content that represent who you are and engages your audience on a level that brings them back again and again.
Measure
Web Traffic Measure
Reach
Act
Convert
Unique Visitors New Visitors
Avarage Duration
Page per visit
Bounce Rate
Direct Visit
Engage
Customers Support
Social Media Performance
Impression
Following
Customers Support
Measure
Reach
Like/ Love
Positive Feedback
Content Promotion Performance
Sales Growth Cost Per Click Cost per promote
Volume Growth
Promote per impression
Revenue per visit
Measure Website Search Measure
Google Page Rank #1
Google Search Analytics
Click of ad Lead
Notes:
Google Analytics KPI
Our team of experienced content strategy
Some datas are generated from our data
experts works with you to develop content
performance tools whih has high
that reflects who you are and engages your
accuracy as good of measure of your
audience on a level that brings them back
Digital Marketing Content & Strategy
again and again.
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Pricing & Packages
Conducting effective Digital Marketing Content & Strategy campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.
BRONZE
Choose Plan
SILVER For Medium Business
For Small Business
Notes:
USD
* Exclude Tax * Negotiable
USD
USD
ASK
ASK
ASK
Montly Basis
Montly Basis
Montly Basis
Yes
Yes
2 Website Campaign Type 16 Social Media Campaign Post
4 Website Campaign Type 30 Social Media Campaign Post
Marketing Strategy
Yes 12 Social Media Campaign Post
Content Creation
GOLD For Large Business
Content Promotion
1 Printing Ads
2 Key Opinion Leader 1 Printing Ads
Content Management
Social Media
Website Social Media
Content Promotion
x
Yes
Email Marketing
x
Email Marketing
Paid Search Support (adwords)
x
Yes
Yes
Ongoing Consulting
x
Yes
Yes
Content Training & Coaching
x
x
Yes
Yes Website Social Media Yes 2x Email Marketing
We accept payment use:
Custom content that powers
Used by general of our
Custom content that
Paypal
your online marketing
clients. Custom content
powers your online
initiatives!
that powers your online
marketing initiatives!
marketing initiatives!
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Frequently Asked Questions 1. Which social media platforms should I use? A: This will solely depend on the platform that your customers and target audience frequent the most. However, Facebook has become known as the social media platform that every business can utilize so that it a good place to start. From there, add other social media platforms to your list only if they make sense for your business. For example, Instagram and Pinterest is a great platform for creative industries like home builders. If you are a home builder, creating a Instagram profile might be beneficial for posting before and after images that will be shared with the masses and increase your marketing reach. The same goes for Path since it is a visual platform. As for Twitter, it is great for publishing links to blog articles and short form educational information.
2. On social media, how much of my own content should I use versus curated content? The main purpose of having business social media pages are to provide information and engage with your followers. While you can still engage with your followers by reposting content from national publications and brands, you’re only helping their digital marketing efforts. To help with your company’s branding, follow the 80/20 rule. This involves posting your own branded content 80% of the time and curated content the other 20% of the time. This helps you provide fresh content to your audience while still leaving you some time to create it.
3. About Website, Better collaboration with designer like wix designer, or between designers and programmer? The world of web and UI design is a fast moving one, and it can be hard to keep up to date in the face of ever-changing trends and developments. As 2016 slowly draws to a close, the most important trends that we believe you should be implementing in 2017. Website is about Design and programming. So, are you really only need designer website without programmer? Call diciri right now because we can create what you want!
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Case Studies
These successful mini-case studies from our clients experience, which include a mix of brand Digital Marketing Content & Strategy program examples and the results they produced.
Giorgio Chiellini Case Problem
Strategy
Results
Giorgio Chiellini is Juventus
We work to blow up his
Netizen think about he is the best
Player, he is soccer player and
education story because now
of soccer player with a good
he want to increase his personal
he got Master Degree, and we
attitude, characteristic, knowledge
branding to be a Business
create so many Digital
and Digital content.
Person and Digital Addicted.
Content for him.
Lapis Bogor Sangkuriang Case Problem
Strategy
Results
Packed full of our content on how
In a small town there lives a brave
These successful mini-case
to identify the right story, choose
knight, He is Sangkuriang. He
studies from our clients
the right content, and use your
spends his days keeping the
experience, which include a mix of
video case study effectively.
townsfolk safe and generally
brand Digital Marketing Content &
doing good. this is our strategy?
Strategy program. take a look
no! we really sorry our client won't
lapisbogor.co.id and instagram
show the strategy here.
@lapisbogor
Case Problem
Strategy
Results
A high-quality website requires a
These successful mini-case
After completing the design
lot of commitment and effort. Good
studies from our clients
process, which should have led
content requires a lot of
experience, which include a mix
to a well operating design, since
commitment and effort. Hydro
of brand Digital Marketing
2016-present we improve the
Coco website need an
Content & Strategy program
implementation. Visit
improvement
examples and the results they
hydrococo.com
Hydro Coco
produced.
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Clients Testimonial We do things the right way, even when it’s the hard way – we believe that clients ultimately recognize the value of our Digital Marketing Content & Strategy With each client, we work towards customized content & strategy that truly make a difference.
Ponco Pamungkas (now he found Diciri Indonesia) has been able to fill our soccer players through their creative social media campaigns as well as help us improve our services. --------------------Carlo Diana, Business Owner – Resetgroup Srl. Milano
After partnering with Diciri Indonesia we have increased our Brand visibility and exposure dramatically, I no longer need to find the time to think about technical. --------------------David Adisaputra, Brand Manager – Kalbe Farma: Hydro Coco
When I first decided to launched our Digital Content for website and social media, we called Diciri who came very highly recommended to me by a friend in the technology field. --------------------Tegar Pranata – General Manager – Lapis Bogor Sangkuriang
Diciri’s content have a beyond to become engaged with my personality and I really happy about Diciri’s growth anyway. --------------------Claudio Chiellini, Juventus on Loan Player Coordinator – Juventus FC.
Proposal & Tactical Plan - Digital Content Marketing
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YES, YOU NEED
DICIRI Proposal & Tactical Plan - Digital Content Marketing
Page 26 of 32 Pages
Our Global Presence
client
DICIRI INDONESIA PT DICIRI KONSULTAN PEMASARAN DIGITAL Jl. Sudirman Raya No.22 Bogor +62 811 1140 127
[email protected]
Proposal & Tactical Plan - Digital Content Marketing
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Diciri Digital Marketing Content & Strategy founded by Ponco Pamungkas, We’re a design and innovation firm that evolves businesses and brands. While we aren’t focused on a particular industry vertical we’re currently doing a great deal of work in High-Technology B2B, Business to consumer lifestyle brands, and emerging start-ups.
DICIRI INDONESIA Jl Sudirman No. 22 Ruko.2 Bogor, Indonesia (62) 811 101 1897
[email protected] diciri.co.id
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