DoubleClick Digital Marketing Two day training course - Jellyfish [PDF]

GA 360 Suite integrate. We'll give you an introduction to the role of programmatic and the targeting options available i

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DoubleClick Digital Marketing Two day training course Private Course

Introduction

Jellyfish has partnered with Google to develop a core DoubleClick Digital Marketing (DDM) course that has been designed to help you gain a better understanding of what this technology stack can do for your business. We're an established training provider, running over 200 digital marketing courses per year, so you can be confident that the course will be delivered by experienced professionals and will cover the most up to date content. Book our two day private course and we’ll equip you with the skills to build and optimize engaging DoubleClick campaigns. Our training days are informal and involve a mix of demonstrations using the platform as well as practical exercises.

Book today by calling 443.927.1649 or email [email protected]

"The content was great and covered very important points to ensure a successful campaign set up. I absolutely value the ability of the presenter to keep the training interesting and engaging."

Day one

DoubleClick Digital Marketing Two day course 2 Day Private Course

Call our Sales team to discuss your requirements

Whether you're a new or intermediate user of DoubleClick technology, this hands-on course will give you the opportunity to gain practical knowledge in what this system can really offer.

Day one The course During day one our experienced practitioners will provide you with a thorough overview to the DDM technology stack. We’ll teach you how to plan, execute, optimize, and deliver creative solutions for your programmatic campaigns on search and display. We’ll also take a look at how the DDM and GA 360 Suite integrate. We’ll give you an introduction to the role of programmatic and the targeting options available in DoubleClick Bid Manager. To get the most out of this course, you should have access to your company’s DoubleClick accounts. If you do not have a suitable account to use you can view ours for the day. By the end of the day you’ll have a better understanding of the latest in programmatic and real time buying technology and will be ready to move onto day two and cover DCM and the elements that make up DoubleClick search and studio.

Book today by calling 443.927.1649 or email [email protected]

What we’ll cover Introduction and overview to the DoubleClick technologies › The history of the industry's development › DoubleClick's solution and the role each product plays › Key features and differentiators from competitors › How the DDM and GA 360 Suite integrate DoubleClick Bid Manager › The role of programmatic & associated technologies › Buying media programmatically › Targeting available to DBM › The joy of audience lists, including Analytics 360 audiences › Measurement and reporting

Day two

DoubleClick Digital marketing With our guidance you should feel confident in how to use the DDM stack to create engaging, high performing campaigns.

Day two The course As well as learning how to get the most out of DoubleClick Campaign Manager on day two, we’ll take you through DoubleClick Manager and it’s role within digital advertising. We’ll teach you how to create accounts and tags in accordance with best practices. We’ll also examine how you can use DoubleClick Search and Studio to track the performance of your campaigns and attribute conversions within your wider marketing mix. By the end of the two-day course, you should feel confident with how to use all of the DoubleClick products and will be able to able to immediately setup, manage and optimize campaigns within your business.

Book today by calling 443.927.1649 or email [email protected]

What we’ll cover DoubleClick Campaign Manager › Ad Serving's role within digital advertising › Creative formats › Reporting functionality and data extraction › Campaign setup and structure › Tags, pixels and planning › Reporting and attribution capabilities DoubleClick Search › Setup and basics › How to manage campaigns › How to optimize bids › How to measure results DoubleClick Studio › Rich media functionality for creatives

About our Partnership

Our Partnership with Google Jellyfish have partnered with Google to develop a core DoubleClick training curriculum so you can be confident that the course covers the most up to date and relevant content, delivered according to Google’s own training best practices.

Book today by calling 443.927.1649 or email [email protected]

The Jellyfish training team are happy to tailor the content and class size to your organisation’s needs, based on the products that are strategic for you. In addition, we offer eight additional add-on modules on Google products that integrate with the DoubleClick Digital Marketing stack of which you can choose up to two. These are as follows; › › › › › › › › ›

A deepdive into audience creation The Google Analytics 360 Suite Google Analytics/DoubleClick integrations Dynamic creatives in Studio Tag Manger BiqQuery YouTube Mobile app Inventory and market places

Your Day

What to expect

Our trainers may be hard working professionals but there's always time for a photo opportunity or two :-)

We take our training courses seriously and understand how important it is for you to get the most out of your day. Our facilities

Brain food

Your itinerary

We have comfortable and modern facilities with the latest tech to ensure the optimum learning experience. We also run our courses in our office, so expect to get a taste of real agency life while you’re with us!

As well as providing complimentary food and drink all day, we also believe that what you eat and drink when you learn is important too. Our menus are well known to improve brain capacity and concentration. But if chocolate helps you learn, then we have that too.

AM

10:00 Session 1

11:30 11:45 Break Session 2

13:00 Lunch

PM

13:45 Session 3

15:30 15:45 Break Session 4

17:00 Finish

Our trainers Many of our trainers are practitioners within Jellyfish and work on real client accounts. We’ve taken this approach as it ensures that your teacher is current, knows their stuff and are teaching you the things that made us successful.

Book today by calling 443.927.1649 or email [email protected]

Our Great Location!

Would you prefer an on-site training session? We know that just like businesses, people and skill sets differ, which is why our private training courses are designed to help you get the course you want, exactly the way you need it. Any course of any class size, on any date, at any location with the content of your choice.

Maryland Baltimore

Get a taste of agency life at our headquarters in Baltimore, located in Harbor East, just a few minutes' walk from the Inner Harbor.

Book today by calling 443.927.1649 or email [email protected]

250 South President St. Suite 10 Baltimore MD 21202

Smile Life

When life gives you a hundred reasons to cry, show life that you have a thousand reasons to smile

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