DoubleClick Digital Marketing Two day training course - Jellyfish [PDF]

search and studio. DoubleClick. Digital marketing. What we'll cover. Introduction and Overview to the. DoubleClick techn

0 downloads 2 Views 2MB Size

Recommend Stories


ACT - Two-day training
Learning never exhausts the mind. Leonardo da Vinci

3-DAY PARTNERSHIP TRAINING COURSE
No amount of guilt can solve the past, and no amount of anxiety can change the future. Anonymous

APQC's On-Site Two-Day Training Course Outline
You can never cross the ocean unless you have the courage to lose sight of the shore. Andrè Gide

[PDF] Digital Marketing
Silence is the language of God, all else is poor translation. Rumi

PdF Download Digital Marketing
When you talk, you are only repeating what you already know. But if you listen, you may learn something

[PDF] Digital Marketing Handbook
Come let us be friends for once. Let us make life easy on us. Let us be loved ones and lovers. The earth

[PDF] Digital Marketing Handbook
If you want to go quickly, go alone. If you want to go far, go together. African proverb

[PDF] Digital Marketing Strategy
Everything in the universe is within you. Ask all from yourself. Rumi

Training Course PDF Template
Come let us be friends for once. Let us make life easy on us. Let us be loved ones and lovers. The earth

Two Day Workshop on Online Marketing & Entrepreneurship
Never let your sense of morals prevent you from doing what is right. Isaac Asimov

Idea Transcript


DoubleClick Digital Marketing Two day training course Private Course

Introduction

Jellyfish has partnered with Google to develop a core DoubleClick Digital Marketing (DDM) course that has been designed to help you gain a better understanding of what this technology stack can do for your business. We're an established training provider, running over 200 digital marketing courses per year, so you can be confident that the course will be delivered by experienced professionals and will cover the most up to date content. Book onto our two day classroom course and we’ll equip you with the skills to build and optimise engaging DoubleClick campaigns. Our training days are informal and involve a mix of demonstrations using the platform as well as practical exercises.

"The content was great and covered very important points to ensure a successful campaign set up. I absolutely value the ability of the presenter to keep the training interesting and engaging."

Book today by calling 0844 488 3775 or email [email protected]

Day one

DoubleClick Digital marketing 2 Day Private Course

Suggested class size 1-20 people

£12,000 + VAT

Whether you're a new or intermediate user of DoubleClick technology, this hands-on course will give you the opportunity to gain practical knowledge in what this system can really offer.

Day one The course

What we’ll cover

During day one our experienced practitioners will provide you with a thorough overview to the DDM technology stack. We’ll teach you how to plan, execute, optimise, and deliver creative solutions for your programmatic campaigns on search and display. We’ll also take a look at how the DDM and GA 360 Suite integrate.

Introduction and Overview to the DoubleClick technologies

We’ll give you an introduction to the role of programmatic and the targeting options available in DoubleClick Bid Manager. To get the most out of this course, you should have access to your company’s DoubleClick accounts. If you do not have a suitable account to use you can view ours for the day. By the end of the day you’ll have a better understanding of the latest in programmatic and real time buying technology and will be ready to move onto day two and cover DCM and the elements that make up DoubleClick search and studio.

Book today by calling 0844 488 3775 or email [email protected]

›  The history of the industry’s development ›  DoubleClick’s solution and the role each product plays

› Key features and differentiators from competitors

› How the DDM and GA 360 Suite integrate DoubleClick Bid Manager

› The role of programmatic & associated technologies

› Buying media programmatically › Targeting available to DBM › The joy of audience lists, including Analytics

360 audiences

› Measurement and Reporting

Day two

DoubleClick Digital marketing With our guidance you should feel confident in how to use the DDM stack to create engaging, high performing campaigns.

Day two The course

What we’ll cover

As well as learning how to get the most out of DoubleClick Campaign Manager on day two, we’ll take you through DoubleClick Manager and it’s role within digital advertising.

DoubleClick Campaign Manager

We’ll teach you how to create accounts and tags in accordance with best practices. We’ll also examine how you can use DoubleClick Search and Studio to track the performance of your campaigns and attribute conversions within your wider marketing mix. By the end of the two-day course, you should feel confident with how to use all of the DoubleClick products and will be able to able to immediately setup, manage and optimise campaigns within your business.

› › › › › ›

Ad Serving's role within digital advertising Creative formats Reporting functionality and Data extraction Campaign setup and structure Tags, pixels and planning Reporting and Attribution capabilities

DoubleClick Search

› › › ›

Set up and basics How to manage campaigns How to optimise bids How to measure results

DoubleClick Studio

› Rich media functionality for creatives

Book today by calling 0844 488 3775 or email [email protected]

About our Partnership

Our Partnership with Google Jellyfish have partnered with Google to develop a core DoubleClick training curriculum so you can be confident that the course covers the most up to date and relevant content, delivered according to Google’s own training best practices.

The Jellyfish training team are happy to tailor the content and class size to your organisation’s needs, based on the products that are strategic for you. In addition, we offer eight additional add-on modules on Google products that integrate with the DoubleClick Digital Marketing stack of which you can choose up to two. These are as follows; › › › › › › › › ›

A deepdive into audience creation The Google Analytics 360 Suite Google Analytics/DoubleClick integrations Dynamic creatives in Studio Tag Manger BiqQuery YouTube Mobile app Inventory and market places

View our latest training offerings

Book today by calling 0844 488 3775 or email [email protected]

Your Day

As we're on the 22nd floor in The Shard then there may be a photo opportunity or two :-)

What to expect We take our training courses seriously and understand how important it is for you to get the most out of your day. Our facilities

Brain food

Your itinerary

We have comfortable and modern facilities with the latest tech to ensure the optimum learning experience. We also run our courses in our offices, so expect to get a taste of real agency life while you’re with us!

As well as providing complimentary food and drink all day, we also believe that what you eat and drink when you learn is important too. Our menus are well known to improve brain capacity and concentration. But if chocolate helps you learn, then we have that too.

AM

10:00 Session 1

11:30 11:45 Break Session 2

13:00 Lunch

PM

13:45 Session 3

15:30 15:45 Break Session 4

17:00 Finish

Our trainers Many of our trainers are practitioners within Jellyfish and work on real client accounts. We’ve taken this approach as it ensures that your teacher is current, knows their stuff and are teaching you the things that made us successful.

Book today by calling 0844 488 3775 or email [email protected]

Our Great Location!

Would you prefer an on-site training session? Our private training courses are designed to help you get the course you want, exactly the way you need it. Any course of any class size, on any date, at any location with the content of your choice.

London The Shard

This is our prestigious flagship training facility in the iconic Shard right next to London Bridge Station and Borough Market.

22nd Floor The Shard 32 London Bridge Street London, SE1 9SG

Book today by calling 0844 488 3775 or email [email protected]

Smile Life

When life gives you a hundred reasons to cry, show life that you have a thousand reasons to smile

Get in touch

© Copyright 2015 - 2024 PDFFOX.COM - All rights reserved.