e-Business 4.5 ECTS [PDF]

e-Business. 4.5 ECTS. Ladok code: 22EB2D. Name: Personal number: Date of exam: 4-June-2015. Time: 9-13. Means of assista

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e-Business

4.5 ECTS

Ladok code: 22EB2D Name: Personal number: Date of exam: 4-June-2015 Time: 9-13 Means of assistance:

English dictionary (without notes)

Total amount of point on exam: Requirements for grading:

100 points

E >= 50p, D >= 58p, C >= 67p, B >= 75p, A >= 88p

Special Notes ONLY for students that took the course before 2014: •



Each part (A, B, C) will be examined separately, e.g. even if part A is failed; you can still pass on parts B and C. You only need to answer the questions in the parts that you have not already passed.

The results are, for the most part, posted within three weeks after the exam, otherwise it’s the following date: Important! Do not forget to write your name on each sheet you hand in. Good Luck! Examiner: Phone number:

Håkan Alm, Carina Hallqvist 076 188 1118 or +66 81 811 8128 (H), 0707 614 048 (C)

For those students who took the course before 2014: 50% is needed to pass this part. If you have already passed on part A, you can skip this

Part A (33p) Question 1 (2p) ALM: Which is the relationship between the two concepts ecommerce and e-business? Question 2 (4p) ALM: (a)What is sell-side e-commerce? (b)What is buy-side e-commerce? (c) Give an example of the application of each Question 3 (4p) ALM: -Explain what a business model is and relate it to an internet pureplay of your choice

Question 4 (4p) ALM: Give examples of different risks and barriers to Internet business adoption from: a) the company/organizational perspective b) the consumer perspective. Question 5 (2p) ALM: What are the different mechanisms for online auctions Question 6 (4p) ALM: The environment where e-business services are provided has both constraints and opportunities to its stakeholders. Who are the stakeholders of an e-business micro-environment? Describe also some of the constraints and opportunities they have. Question 7 (2p) ALM: what is open source software and what are the main advantages and disadvantages. Question 8 (3p) ALM: Explain the differences between Intranet, extranet and the internet from a digital business perspective . Question 9 (8p)CAHA: Environmental scanning is an important process for monitoring macro-environmental forces of an organization. We have discussed the role of the macro-environmental forces using a widely used framework. Explain each of the factors of this framework (5 p). Give some examples of the impact of these factors constraints or opportunities that they can have on a company (3 p).

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For those students who took the course before 2014: 50% is needed to pass this part. If you have already passed on part B, you can skip this

Part B (33p) Question 10 (8p) CAHA: (a) What is an E-business strategy and where does it fit? (2+2 p) (b) Which are the elements of an E-business strategy in the four-stage model that is discussed in the book? Describe their key e-business issues. (2+2 p) Question 11 (4p) CAHA: Explain how information technologies can be employed for different elements of a purchaser-supplier relationship. Question 12 (4p) CAHA: What are the differences and similarities of using information technology to support (2+2 p): (a) the upstream supply chain; (b) the downstream supply chain? Question 13 (4p) CAHA: Explain the differences between buy-side and sell-side eprocurement. Give an advantage for each type for the purchasing company. (2+2p) Question 14 (6p) CAHA: SOSTAC is a generic framework for e-marketing planning that summarizes the different stages that should be involved in a marketing strategy. Outline these stages and their objectives. Question 15 (3p) ALM: What is a legacy system and what is its relevance to CRM Question 16 (4p) ALM: Outline four different methods of building website traffic

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For those students who took the course before 2014: 50% is needed to pass this part. If you have already passed on part C, you can skip this

Part C (34p) Question 17 (4P) ALM: You are project manager for an e-procurement implementation. How would you maximize acceptance for the new system amongst staff. Question 18 (2P) ALM: Fill in the blank, answer with a few words or a short sentence. Process mapping is _____________________________. Question 19 (4p) ALM: Explain prototyping. Question 20 (9p) ALM: According to Binney, there are six classes of applications for Knowledge Management. Which are these classes? Give an example for each class. Question 22 (3p) ALM: In the analysis of an e-business, before developing a system for it, a useful tool is a Data Flow Diagram. Describe the elements of a DFD-diagram and give examples of what they represent in the real world. Question 23 (4p) ALM: How can information systems support the supply chain? Question 24 (5p) ALM: List the main steps of the systems development life cycle in the correct sequence. Question 25 (3p) ALM: what is meant by user-centered design

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