Elevator Pitch - Product Innovator [PDF]

The elevator pitch is a tool used to position your products succinctly by describing: • the target segment your produc
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Idea Transcript

Elevator Pitch The elevator pitch is a tool used to position your products succinctly by describing: •

the target segment your product is aimed at,

•

the business problem your product solves,

•

the category your product fits into

•

your unique value proposition – how you are differentiated from the competition

•

why your solution is ‘the best buy for this situation’

From “Crossing the Chasm” Geoffrey Moore

Elevator Pitch Template: For [target customers]

who have [compelling reason to buy]

our product is [ new product category]

that provides [key benefit (which solves problem)]

we have [differentiated] whole product most relevant for your industry

Also (for internal use only!) consider your competition, and why you provide a better solution: unlike [competitor]

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