Emerald City - Esri Support [PDF]

Emerald City. WHO ARE WE? Emerald City's denizens live in lower-density neighborhoods of urban areas throughout the country. Young and mobile, they are more likely to rent. Well educated and well employed .... Read magazines and books on a tablet, sometimes while exercising at home. • Go to art galleries and make ...

3 downloads 7 Views 2MB Size

Recommend Stories


Emerald City SINGS!
And you? When will you begin that long journey into yourself? Rumi

Pokemon Emerald Cheats - Cheats for Pokemon Emerald [PDF]
Pokemon Emerald ROM Download is also available with Game Descriptions, Screenshots, Trailer Videos. If you can't find a hint or secret you want in our list, then please check this page periodically for the further updates. In addition, along with Pok

emerald princess
Never let your sense of morals prevent you from doing what is right. Isaac Asimov

Esri® Managed Cloud Services
If you want to become full, let yourself be empty. Lao Tzu

Emerald Excursion
Your big opportunity may be right where you are now. Napoleon Hill

Smart City letter of support
The wound is the place where the Light enters you. Rumi

Emerald Downs
Every block of stone has a statue inside it and it is the task of the sculptor to discover it. Mich

Emerald Downs
Life is not meant to be easy, my child; but take courage: it can be delightful. George Bernard Shaw

Emerald Downs
At the end of your life, you will never regret not having passed one more test, not winning one more

Emerald Hills
Nothing in nature is unbeautiful. Alfred, Lord Tennyson

Idea Transcript


LifeMode Group: Middle Ground

Emerald City

8B

Households: 1,748,600 Average Household Size: 2.06 Median Age: 37.4 Median Household Income: $59,200

WHO ARE WE?

OUR NEIGHBORHOOD

SOCIOECONOMIC TRAITS

Emerald City’s denizens live in lower-density neighborhoods of urban areas throughout the country. Young and mobile, they are more likely to rent. Well educated and well employed, half have a college degree and a professional occupation. Incomes close to the US median come primarily from wages, investments, and self-employment. This group is highly connected, using the Internet for entertainment and making environmentally friendly purchases. Long hours on the Internet are balanced with time at the gym. Many embrace the “foodie” culture and enjoy cooking adventurous meals using local and organic foods. Music and art are major sources of enjoyment. They travel frequently, both abroad and domestically.

• There are mostly older, established neighborhoods with homes built before 1960; around 30% built before 1940.

• Well educated, these consumers research products carefully before making purchases.

TAPESTRY

• Just over half of all homes are renter occupied. • Single-person and nonfamily types make up over half of all households. • Median home value and average rent are slightly above the US levels; around half of owned homes are worth $150,000–$300,000.

• They buy natural, green, and environmentally friendly products. • Very conscious of nutrition, they regularly buy and eat organic foods. • Cell phones and text messaging are a huge part of everyday life. • They place importance on learning new things to keep life fresh and variable. • They are interested in the fine arts and especially enjoy listening to music.

TM

SEGMENTATION esri.com/tapestry

Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100. Consumer preferences are estimated from data by GfK MRI.

LifeMode Group: Middle Ground

TAPESTRY

Emerald City

8B

TM

SEGMENTATION esri.com/tapestry

AGE BY SEX (Esri data)

RACE AND ETHNICITY (Esri data)

INCOME AND NET WORTH

Median Age: 37.4 US: 38.2

The Diversity Index summarizes racial and ethnic diversity. The index shows the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. The index ranges from 0 (no diversity) to 100 (complete diversity).

Net worth measures total household assets (homes, vehicles, investments, etc.) less any debts, secured (e.g., mortgages) $52,700 or unsecured (credit cards). Household income and net worth are estimated by Esri. $93,300

Indicates US Chart Title

Age by Sex - Male

85+ 80–84 75–79 70–74 65–69 60–64 55–59 50–54 45–49 40–44 35–39 30–34 25–29 20–24 15–19 10–14 5–9 <5

Female Age 85+ Male Age 85+

Esri Median Net Worth

Diversity Index: 50.6 US: 64.0

Female Age 80-84 Male Age 80-84

Median Household Income

Female Age 75-79 Male Age 75-79

Hispanic*

Female Age 70-74 Male Age 70-74 Female Age 65-69 Male Age 65-69 Female Age 60-64 Male Age 60-64

$59,200

Multiple

Female Age 55-59 Male Age 55-59

Esri Median HH Income

$56,100

Female Age 50-54 Male Age 50-54

Other

Female Age 45-49 Male Age 45-49 Female Age 40-44 Male Age 40-44

0

Asian and Pac. Islander American Indian

Female Age 35-39 Male Age 35-39 Female Age 30-34 Male Age 30-34 Female Age 25-29 Male Age 25-29 Female Age 20-24 Male Age 20-24 Female Age 15-19 Male Age 15-19

$0

$100,000

$200K $200,000

$300K $300,000

Series2

$400K $400,000

$500K $500,000

$600K+

$400K

$500K

$600K+

$600,000

Series1

Median Net Worth $52,700

Black

Female Age 10-14 Male Age 10-14

$100K

Female Age 5-9 Male Age 5-9 Esri Median Net Worth

Female Age 0-4 Male Age 0-4 6.0%

5.0%

4.0%

3.0%

2.0%

1.0%

0.0%

1.0%

8%

2.0%

3.0%

4.0%

5.0%

White

6.0%

$93,300

Series2 Series1

Series2 Series1

4%

0

4%

Male

0

8%

Female

20% US Average.

40%

60%

80%

0

*Hispanic Can Be of Any Race.

$100K

$200K

$300K

US Median.

$59,200 Esri Median HH Income

AVERAGE HOUSEHOLD BUDGET INDEX

OCCUPATION BY$56,100 EARNINGS

The index compares the average amount spent in this market’s household budgets for housing, food, apparel, etc., to the average amount spent by all US households. An index of 100 is average. An index of 120 shows that average spending by consumers in this market is 20 percent above the national average. Consumer expenditures are estimated by Esri.

The five occupations with the highest number of workers in the market are displayed by median earnings. Data from the Census Bureau’s American Community Survey. $0

$100,000

$200,000

$300,000

Series2

$400,000

$500,000

$600,000

Series1

$140,000

Housing

Median Earnings

$120,000

Food Apparel & Services Transportation Health Care Entertainment & Recreation

$100,000 $80,000 $60,000 $40,000

Education

$20,000

Pensions & Social Security

0

Other

100,000 0

50

100

150

200

250

300

350

200,000

Workers (Age 16+)

300,000

8B

LifeMode Group: Middle Ground

TAPESTRY

Emerald City

MARKET PROFILE

TM

SEGMENTATION esri.com/tapestry

HOUSING

(Consumer preferences are estimated from data by GfK MRI)

Median home value is displayed for markets that are primarily owner occupied; average rent is shown for renter-occupied markets. Tenure and home value are estimated by Esri. Housing type and average Chart Title rent are from the Census Bureau’s American Community Survey.

• Liberal segment that contributes to NPR and PBS. • Shop at Trader Joe’s and Whole Foods. • Budget time—utilize home cleaning services so there’s time for yoga. • Use the web for professional networking, blogging, making travel plans, shopping, and sports news. • Read magazines and books on a tablet, sometimes while exercising at home. • Attend venues like art galleries, museums, and concerts. At home they like to cook and bake.

Own 48.5%

Typical Housing:

Home Ownership US Percentage: 62.7% Own 37.3% Rent

Rent 51.5%

Single Family; Multi-Units

Average Rent: $1,087 US Average: $1,038

Own

Rent

POPULATION CHARACTERISTICS

ESRI INDEXES

Total population, average annual population change since Census 2010, and average density (population per square mile) are displayed for the market relative to the size and change among all Tapestry markets. Data estimated by Esri.

Esri developed three indexes to display average household wealth, socioeconomic status, and housing affordability for the market relative to US standards.

900,000

Population

11,000,000

0

3,684,800 -0.5%

Population Growth (Annual %)

Wealth Index

3.0%

0 0.9% 0

122

350

Socioeconomic Status Index

Population Density (Persons per sq. mile) 1000 396

350

74

25,000

0

113 Housing Affordability Index

350

8B

LifeMode Group: Middle Ground

TAPESTRY

Emerald City

SEGMENTATION esri.com/tapestry

SEGMENT DENSITY This map illustrates the density and distribution of the Emerald City Tapestry Segment by households.

High

Low

Copyright © 2018 Esri. All rights reserved. Esri, the Esri globe logo, Tapestry, @esri.com, and esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners.

G79488

TM

For more information 1-800-447-9778 [email protected] esri.com

Smile Life

When life gives you a hundred reasons to cry, show life that you have a thousand reasons to smile

Get in touch

© Copyright 2015 - 2024 PDFFOX.COM - All rights reserved.