Idea Transcript
ENTERPRISE DIGITAL OVERVIEW Michael Romero 1
HCL Technologies Confidential
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DIGITAL TRANFORMATION ACROSS INDUSTRIES
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21ST CENTURY EXPERIENCE IS A FUNCTION OF OPERATIONS TRANSFORMATION
DIGITAL OUTCOMES
BUSINESS MODEL
EXPERIENCE-CENTRIC SERVICE-CENTRIC
CUSTOMER EXPERIENCE
AGILE & LEAN ECOSYSTEM-DRIVEN
TRADITIONAL ENTERPRISE
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USER ROLE
21ST CENTURY ENTERPRISE
OUTCOME-BASED
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DESIGN THINKING, A NEW APPROACH
business driven
design driven
explore known challenges starting with processes, historical data & technology
uncover unmet needs of people, look to the future, find human meaning for technology
a big goal, meetings to capture requirements
make existing better
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make something new
collaborate to generate ideas, visualize the future, experiment, e.g. cultural change
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DISCOVER, DESIGN, DO METHODOLOGY
DISCOVER
DESIGN
(research future trends, understand needs of people, empathize)
(Frame problems, generate insights, spark ideas)
• • • • • • • •
• • • • • •
Context Map Observation Business Canvas Personas Interviewing Visual Analogy Customer Journey Map Current Future Barriers
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Industry Swap Scamper Constraints Toggle Problem Framing Customer Journey Map User Value Chain Analysis
• 2 X 2 Matrix • Visual Analogy • Action Plan • Prototyping • Magazine cover • Role Playing Copyright © 2016 HCL Technologies Limited | www.hcltech.com
ADAPTIVE EXPERIENCE LAYERS BRING TOGETHER THE EXPERIENCE User Experience Glass
Intelligent Workflow & Role-based Business Rules Layer
Security / Access Micro Services / API / Platform Cloud / On Premise / Hybrid
Applications
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STAND-ALONE APPLICATIONS OFTEN RESULT IN CREATING FRUSTRATING EXPERIENCES FOR THE USER – BECAUSE THEY ARE NOT DESIGNED FOR USABILITY
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digital systems
Suppliers
commerce
gts
Employees
crm
finance
Partners
supply chain
erp
Client systems
Distributors
marketing
Customers
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ORCHESTRATION LAYER TRANSFORMS TRANSACTIONAL EXPERIENCE INTO MEANINGFUL ROLE-BASED USER EXPERIENCE customer
consumer
partner
employee
admin
Persona UX App Layer that runs in the Cloud/On-Premise/Hybrid Multiple Devices Support Multiple platforms
Re-usable micro services
Know Me
Anticipate me
Nurture Me
Listen To Me
Guide Me
Sell To Me
Leverage re-usable micro-services
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Log analysis
Monitoring & Mgmt.
Configuration Mgmt.
BI/BW
HCM
SCM
CRM
Customer backend functionality
ERP
Orchestration Layer Delivered via cloud based, usage based commercial models
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TO CREATE AN ORCHESTRATION LAYER YOU NEED TO HAVE A SEAMLESS INTEGRATION OF DESIGN, TECHNOLOGY & OPERATIONS
IoT
consumers
mobile
wholesale
smart devices
kiosk
maintenance
distribution
responsive web
business partners
OEM
SCM
operations
e-tail
employees
field services retail finance
sales
marketing
Design Services
business processes
Micro-services /API / Security Platform / middleware – front end
social + collaboration
content + applications
analytics optimization personalization
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Other
HCM
CRM
SharePoint
GTS
Data Base
ERP
Platform / middleware – back end (HCP, force, Azure, AWS, HCI, PI, SOA, TIBCO)
Cloud Services Social
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FROM TRANSACTIONAL TO INTUITIVE ROLE-BASED USER EXPERIENCES WITH “123 DESIGN” AT THE CORE OF DIGITAL TRANFORMATION
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FROM TRANSACTIONS TO INTUITIVE ROLE BASED DAY-IN-THE-LIFE
simplified • • • • • •
• •
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Reports Spread sheets Transactions Collaboration SAP ECC Legacy systems Emails And more… Copyright © 2016 HCL Technologies Limited | www.hcltech.com
STRATEGIC TOOLS FOR OUR APPROACH: PERSONA DEVELOPMENT & JOURNEY MAPPING
Utilizing persona development and journey mapping (Warehouse Employee)
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THE END RESULT: MAKING COMPLEX SIMPLE FOR THE 21 CENTURY ENTERPRISE LOW & MID FIDELITY WIREFRAMES
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REVISED ENTERPRISE SCREENS
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LARGE-YET-FRAGMENTED DIGITAL TRANSFORMATION MARKET
DIGITAL TRANSFORMATION SERVICES SERVICE DEFINITION ACCORDING TO IDC
MARKET SIZE
MARKET GROWTH
NO. OF PLAYERS
$350B by 2019
19.6%
100+ (Highly Fragmented)
Helping enterprises re-imagine their business through leveraging Design Thinking and Digital Technologies
Source: http://www.marketsandmarkets.com/PressReleases/digital-transformation.asp and IDC FutureScape: Worldwide Services 2016 Predictions
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DIGITAL REQUIRES A BALANCING ACT FOR THE UNIQUE SKILL BASE INVESTING IN DIGITAL SKILLS DESIGN THINKING COACH CREATIVE DIRECTOR VISUAL DESIGNER FRONT END ENGINEER BUSINESS EXPERINCE DESIGNER
DIGITAL PROGRAM MANAGER
iTRIBE Autonomous Agile Team For Capability
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PROCESS EXPERT PLATFORM ARCHITECT
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BEYONDIGITAL IS POSITIONED TO SUCCEED
World-class Design Practice
World Leading Digital Platform Development
Ops Transformation through DRYiCE
15,000+ Digital Practitioners
200+ Complex Digital Projects
Global Co-Innovation Labs
Partnership Ecosystem
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…AND ALREADY IS BEING RECOGNIZED BY THE MARKET
200+ Active Client Relationships Global Financial Institution Telecom Giant Logistics Leader World’s largest Soccer Club
HCL WAS NAMED A MAJOR CONTENDER BY IDC DIGITAL TRANSFORMATION CONSULTING.
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Leading Restaurant Chain
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THANK YOU – DO VISIT OUR DEMO ROOM AT BOARD ROOM II 18
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