Idea Transcript
STEINER, George, 1929-.... Os livros que não escrevi / George Steiner ; trad. Miguel Serras Pereira. - Lisboa : Gradiva, 2008. - 304 p. ; 22 cm. - (Ensaio : Obras de George Steiner). - Tít. orig.: My unwritten books ISBN 978-989-616-254-2 Ensaio / Literatura norte-americana CDU 820-4 CDU 821.111(73)-4 Steiner, George SD 820-4 S838l (UACSD) - 123921. - Sala 2 (rosa)
JAHANBEGLOO, Ramin, 1956-.... Quatro entrevistas com George Steiner / Ramin Jahanbegloo ; trad. Miguel Serras Pereira. Lisboa : Fenda, 2000. - 211 p. ; 22 cm. - Tít. orig.: Entretiens avec Ramin Jahanbegloo ISBN 972-8529-52-X Steiner, George, 1929-....--entrevista CDU 820-83 CDU 821.111(73)-83 Steiner, George SD 820-83 J24q (UACSD) - 123928. - Depósito
ORIENTE / OCIDENTE Oriente / Ocidente. - Lisboa : Fundação Calouste Gulbenkian, 2013. - 288 p. ; 24 cm. (Colóquio Letras ; 184, ISSN 0010-1451) Brandão, Raúl 1867-1930--estudo crítico / Bessa-Luís, Agustina 1922-....--estudo crítico / Pessoa, Fernando 1825-1890--estudo crítico / Cultura portuguesa / Literatura--estudos críticos / Literatura brasileira / Literatura galega / Literatura italiana / Literatura ocidental / Literatura oriental / Literatura portuguesa / Pintura / Poesia / Teatro CDU 82.09 CDU 821 SDM 8(05) (UACSD) - P1005. - Sala 2
MAURER, Jay Focus on grammar 5 : an integrated skills approach / Jay Maurer. - 3rd ed.. - New York : Pearson Longman, 2006. - XXII, 444, [30] p. : il., tab. ; 27 cm ISBN 0-13-191273-9 Língua inglesa--ensino / Língua inglesa--manual CDU 372.88 SD/SASUA 372.88 M413f (UACSD) - 123043. - Sala 1 (azul)
MOLINSKY, Steven J. Side by side 1 / Steven J. Molinsky, Bill Bliss ; il. by Richard E. Hill. - 3rd ed.. - New York : Pearson Longman, 2001. - 172 p. : principalmente il. ; 27 cm ISBN 0-13-183934-9 Língua inglesa--ensino / Língua inglesa--manual CDU 372.88 SD/SASUA 372.88 M736s (UACSD) - 123041. - Sala 1 (azul)
MOLINSKY, Steven J. Side by side 3 / Steven J. Molinsky, Bill Bliss ; il. by Richard E. Hill. - 3rd ed.. - New York : Pearson Longman, 2002. - IV, 156 p. : principalmente il. ; 27 cm Língua inglesa--ensino / Língua inglesa--manual CDU 372.88 SD/SASUA 372.88 M736si (UACSD) - 123042. - Sala 1 (azul)
NUSSBAUM, Martha C., 1947-.... Upheavals of thought : the intelligence of emotions / Martha C. Nussbaum. - Name and suject index : http://www2.uac.pt/bibliopac/publica13/Upheavalsofthought_index.pdf. - Excerpt : http://www2.uac.pt/bibliopac/publica13/Upheavalsofthought_excerpt.pdf. - Emotions shape the landscape of our mental and social lives. Like geological upheavals in a landscape, they mark our lives as uneven, uncertain and prone to reversal. Are they simply, as some have claimed, animal energies or impulses with no connection to our thoughts? Or are they rather suffused with intelligence and discernment, and thus a source of deep awareness and understanding? In this compelling book, Martha C. Nussbaum presents a powerful argument for treating emotions not as alien forces but as highly discriminating responses to what is of value and importance. She explores and illuminates the structure of a wide range of emotions, in particular compassion and love, showing that there can be no adequate ethical theory without an adequate theory of the emotions. This involves understanding their cultural sources, their history in infancy and childhood, and their sometimes unpredictable and disorderly operations in our daily lives. (Publisher description) Emoções (Filosofia) / Emoções--aspectos ético-morais / Emoções--aspectos sociológicos / Inteligência emocional CDU 159.942 SD/SASUA 159.94 N959u (UACSD) - [Em Tratamento Técnico]
LUNDGREN, Regina E., 1959-.... Risk communication : a handbook for communicating environmental, safety, and health risks / Regina E. Lundgren, Andrea H. McMakin. - 5th ed.. - Piscataway : IEEE Press ; Hoboken : John Wiley, 2013. - XXI, 393 p. : il., gráf., tab. ; 25 cm. - A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over twenty-five years' experience in the field, this fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offers sound, scientific research with practical, hands-on advice for those in the public and private sectors. Highly accessible and easy to understand, this must-read includes real-life examples of such headline-making events as the tsunami and radiation release in Japan in 2011, the BP oil disaster in the Gulf of Mexico in 2010, and extreme weather events, along with the lessons learned from them. It offers new chapters on public health campaigns, and on the use and effectiveness of social media for risk communication purposes. (Publisher description) ISBN 978-1-118-45693-4 Comunicação de riscos--manual / Gestão de riscos--aspectos sociais CDU 316.77 SD/SASUA 316.77 L983r (UACSD) - 123049. - Sala 1 (azul)
NUSSBAUM, Martha C., 1947-.... The fragility of goodness : luck and ethics in Greek tragedy and philosophy / Martha C. Nussbaum. - General index : http://www2.uac.pt/bibliopac/publica13/Thefragilityofgoodness_index.pdf. - Excerpt : http://www2.uac.pt/bibliopac/publica13/Thefragilityofgoodness_excerpt.pdf. - This book is a study of ancient views about 'moral luck'. It examines the fundamental ethical problem that many of the valued constituents of a well-lived life are vulnerable to factors outside a person's control, and asks how this affects our appraisal of persons and their lives. The Greeks made a profound contribution to these questions, yet neither the problems nor the Greek views of them have received the attention they deserve. This book thus recovers a central dimension of Greek thought and addresses major issues in contemporary ethical theory. One of its most original aspects is its interrelated treatment of both literary and philosophical texts. The Fragility of Goodness has proven to be important reading for philosophers and classicists, and its nontechnical style makes it accessible to any educated person interested in the difficult problems it tackles. This new edition features an entirely new preface by Martha Nussbaum. (Publisher description) Ética--Grécia Antiga / Filosofia grega / Sorte / Tragédia grega--estudo crítico / Tragédia grega-história CDU 1(38) CDU 17 CDU 821.14'02-21.09 SD 19(38) N959f (UACSD) - [Em Tratamento Técnico]
WILSON, Laurie J. Strategic communications planning for effective public relations and marketing / Laurie J. Wilson, Joseph D. Ogden. - 5th ed.. - Dubuque : Kendall/Hunt Publ., 2008. - XVII, 266 p. : il., tab. ; 25 cm. - When studying the growing applications of technology in public relations and marketing, it becomes apparent that while the channels of message delivery may change, the basic principles and purposes of communicating messages do not. The fundamentals of communication that establish and maintain mutually beneficial relationships with an organization's publics are as prominent in today's world of new technology as they have ever been. Strategic Program Planning for Effective Public Relations Campaigns, Fifth Edition, by Laurie Wilson and Joseph Ogden presents a strategic program planning matrix which plans an organization's communication in reaching its key audiences with well-crafted messages resulting in action that fulfills organization and program objectives. It is an analytical decisionmaking framework that uses research and information to orchestrate successful public relations and communication campaigns. Appropriate for professionals as well as advanced students in public relations education, Strategic Program Planning for Effective Public Relations Campaigns enhances the planning matrix by providing tools to develop more effective communication tactics that carry messages to key publics. This text is a practical guide to campaign and tactical planning and development. The strategic program planning matrix is a logical and analytical process that creates success at all levels of communication: tactics, campaigns, programs, and organizations. (Publisher description) ISBN 978-0-7575-4887-1 Comunicação empresarial / Comunicação organizacional / Marketing / Relações públicas CDU 65.012.4 CDU 659.4 SD 659.4 W72s (UACSD) - 123046. - Sala 3 (amarelo)
BASSNETT, Susan, 1944-.... Translation / Susan Bassnett. - In a time when millions travel around the planet; some by choice, some driven by economic or political exile, translation of the written and spoken word is of ever increasing importance. This guide presents readers with an accessible and engaging introduction to the valuable position translation holds within literature and society. Leading translation theorist, Susan Bassnett traces the history of translation, examining the ways translation is currently utilised as a burgeoning interdisciplinary activity and considers more recent research into developing technologies and new media forms. Translation displays the importance of translation across disciplines, and is essential reading for students and scholars of translation, literary studies, globalisation studies, and ancient and modern languages. (Publisher description) Interpretação--teoria / Tradução--história / Tradução--teoria / Tradução literária CDU 81'25 SD/SASUA 801 B322tr (UACSD) - [Em Tratamento Técnico]
GEHRT, Jennifer Strategic public relations : 10 principles to harness the power of PR / Jennifer Gehrt & Colleen Moffitt ; with Andrea Carlos ; foreword by Brad Stevens. - Thorofare : Edwards Brothers, 2009. 174 p. ; 23 cm. - The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and the market forces settle, PR is rising up to a new level of importance. Why exactly is this happening? For one, fragmentation. A new set of communication mediums ranging from blogs to podcasts to satellite radio are fragmenting the media landscape, making it harder to reach customers than ever before. Second, saturation. Advertising, which once reigned supreme in the marketing mix, is failing to have the impact it once had thanks to intense competition for consumer attention and the rising popularity of technologies like TiVo, which make it easy to block out TV ads. Third, reputation. With an overabundance of products from which to choose, consumers increasingly want to buy from companies they deem socially responsible, and they are using the Internet to learn the details. The new world order has created a new set of challenges, and PR is emerging as the marketing discipline best positioned to respond. Consider this: in a recent study by the USC Annenberg Strategic Public Relations Center, CEOs rated PR as one of the top contributors to organizational success. That is right, PR was right at the top of a list that included other major corporate functions, including human resources, legal, sales, strategic planning, information systems, and security. Just a few years ago, CEOs ranked PR near the bottom of these same corporate functions. PR has come a long way in a short amount of time. Increasingly, companies are backing their commitment to PR with their wallets. PR salaries are on the rise, and companies are adding staff to their ranks. Over the next five years, PR spending is expected to increase 11.8 percent to $4.26 billion, according to a recent Veronis Suhler Stevenson Communications Industry Forecast. But while companies are starting to see the connection between PR and organizational success, most continue to take a tactical approach to this medium, failing to harness the full power it can provide. If used strategically, PR can dramatically improve almost every facet of a business. It can expand customer base, increase revenue, boost reputation, attract first-rate talent, and enhance the perceived value of a company, to name just a few. The power of PR is astounding. Yet few companies leverage its fullest potential. In the new marketing landscape, companies that fail to treat PR strategically are putting themselves at risk. Unlike most other books on the market that focus on developing press releases and other PR tactics, Strategic Public Relations connects the dots to show you how you can more fully leverage the power of PR to achieve your most important business objectives. (Publisher description) ISBN 978-1-4363-8724-8 Planeamento estratégico / Relações públicas CDU 659.4 SD/SASUA 659.4 G318s (UACSD) - 123045. - Sala 3 (amarelo)
CONRAD, Susan Longman student grammar of spoken and written English : workbook / Susan Conrad, Douglas Biber, Geoffrey Leech. - Harlow : Pearson Education, 2012. - 140 p. : tab. ; 23 cm. - To accompany: Longman student grammar of spoken and written English / Douglas Biber, Geoffrey Leech, Susan Conrad. - The Longman Student Grammar of Spoken and Written English Workbook gives advanced students of English the practice and tools needed to analyze everyday language. It is linked by direct cross-references to the Longman Student Grammar of Spoken and Written English - the pedagogical coursebook that examines grammatical structure and the how, when, and why of English as it is really used. (Publisher description) ISBN 978-0-582-53942-6 Gramática inglesa CDU 811.111'36 SD 802.0-5 C764l (UACSD) - 123047. - Sala 2(rosa)
VENUTI, Lawrence, 1953-.... Translation changes everything : theory and practice / Lawrence Venuti. - In Translation Changes Everything leading theorist Lawrence Venuti gathers fourteen of his incisive essays since 2000. The selection sketches the trajectory of his thinking about translation while engaging with the main trends in research and commentary. The issues covered include basic concepts like equivalence, retranslation, and reader reception; sociological topics like the impact of translations in the academy and the global cultural economy; and philosophical problems such as the translator's unconscious and translation ethics. Every essay presents case studies that include Venuti's own translation projects, illuminating the connections between theoretical concepts and verbal choices. The texts, drawn from a broad variety of languages, are both humanistic and pragmatic, encompassing such forms as poems and novels, religious and philosophical works, travel guidebooks and advertisements. The discussions all explore practical applications, whether writing, publishing, reviewing, teaching or studying translations. Venuti's aim is to conceive of translation as an interpretive act with far-reaching social effects, at once enabled and constrained by specific cultural situations. This latest chapter in his developing work is essential reading for translators and students of translation alike. (Publisher description) Comunicação intercultural / Interpretação--teoria / Técnicas de tradução / Tradução--teoria CDU 81'25 SD/SASUA 801 V58t (UACSD) - [Em Tratamento Técnico]
STACKS, Don W. A practitioner's guide to public relations research, measurement, and evalution / Don W. Stacks, David Michaelson. - New York : Business Expert Press, 2010. - X, 229 p. : gráf., tab. ; 23 cm. (Public relations collection). - Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. (Publisher description) ISBN 978-1-60649-101-0 Relações públicas CDU 659.4 SD/SASUA 659.4 S773p (UACSD) - 123048. - Sala 3 (amarelo)
NUSSBAUM, Martha C., 1947-.... Love's knowledge : essays on philosophy and literature / Martha C. Nussbaum. - This volume brings together Martha Nussbaum's published papers, some revised for this collection, on the relationship between literature and philosophy, especially moral philosophy. It also includes two new essays and a substantial Introduction. The papers, many of them previously not readily available to non-specialist readers, explore such fundamental issues as the relationship between style and content in the exploration of ethical questions; the nature of ethical attention and ethical knowledge and their relationship to written forms and style; and the role of the emotions in deliberation and self-knowledge. The author investigates and defends a conception of ethical understanding which involves emotional as well as intellectual activity, and which gives a certain type of priority to the perception of particular people and situations rather than to abstract rule. (Publisher description) Ética / Moral / Relação literatura-filosofia CDU 17 CDU 82.0 SD/SASUA 17 N959l (UACSD) - [Em Tratamento Técnico]
SÁ, Daniel Serravalle de Gothic : new directions / Daniel Serravalle de Sá. - Florianópolis : Universidade Federal de Santa Catarina, 2012. - 372 p. : fig. ; 20 cm. - (Ilha do Desterro ; 62, ISSN 0101-4846) Alencar, José de 1829-1877--estudo crítico / Austen, Jane 1775-1817--Northanger Abbey-estudo crítico / Brown, Charles Brockden 1771-1840--Wieland--estudo crítico / Conrad, Hoseph 1857-1924--O coração das trevas--estudo crítico / Lewis, Matthew Gregory 1775-1818--The monk--estudo crítico / Penna, Cornélio 1896-1958--Fronteira--estudo crítico / Scott, Walter 1771-1832--estudo crítico / Tieck, Ludwig 1773-1853--estudo crítico / Arquitectura--época vitoriana / Cinema brasileiro / Cinema italiano--gótico / Cinema de terror / Gótico--alemão / Gótico--brasileiro / Gótico--estudo crítico / Gótico--inglês / Gótico--projecção literária / Literatura alemão--século XX / Literatura americana / Literatura brasileira / Literatura inglesa--gótica / Literatura de terror / Narrativa--gótica / Romantismo alemão / Romance--estudo crítico / Romance--gótico CDU 82.09 SDM 8(05) (UACSD) - P2868
LITERATURA, INFÂNCIA E ENSINO Literatura, infância e ensino. - Florianópolis : Universidade Federal de Santa Catarina, 2012. p. 752-1187 : fig. ; 21 cm. - (Perspectiva : revista do Centro de Ciências da Educação ; 30 (03), ISSN 0102-5473). - Acesso online : https://periodicos.ufsc.br/index.php/perspectiva/issue/view/1931/showToc Avaliação da aprendizagem / Criança--socialização / Consciência do eu / Consciência histórica / Desigualdade social / Didáctica / Educação / Educação pública--Brasil / Educação superior / Ensino / Escola / Formação de professores / História--ensino / Humorismo literário / Ilustrações / Leitura--promoção / Leitor / Leitores--formação / Literarura infantil--ensino / Literatura infantojuvenil / Literatura juvenil / Língua portuguesa--ensino / Língua portuguesa--avaliação / Narrativa literária / Prática educativa / Política da educação / Poesia--contexto escolar / Tradução CDU 82.09 SDM 37(05) (UACSD) - P3792. - Sala 2