The main objective of the study is to find out the effect of advertising on spending pattern, decision making, value system, attitude and ... Color. Model. Appeal. Vulgarity. Impact of advertisements on ,sludents: An Empirical study of students frorr
Janice Reynolds, The Complete E- Commerce Book Design,. Build, & Maintain a Successful Web- based Business, CHM book publishers, 2nd edition 2004. â Kamlesh K. Bajaj, Debjani Nag, E-Commerce- the Cutting Edge of business, Tata Mcgraw-Hill publishin
Your big opportunity may be right where you are now. Napoleon Hill
Idea Transcript
Glossary
Glossary Cogito Ergo Sum
I think therefore I am.
Dubito Ergo Sum
I doubt therefore I exist.
Eidos
'essence', Eidos have to be attained by the process of 'bracketing'or reduction·
Epoche
Literally it means suspension judgment. Husserl uses expression epoche to refer to purification of experience of factuality
Sein Und Zeit
Being and Time
Dasein
Literally it means 'Being- there', In the traditional German philosophy it may be used quite generally to stand for almost all kind of Being or existence which can say that something has (the 'existence' of God, for example), in everyday usage it tends to be used more narrowly to stand for the kind of Being that belongs to persons. Heidegger uses the everyday usage.
Daseinanalytik
Literally it means 'analysis of human being'. Heidegger's major philosophical treatise, Being and Time constitutes an attempt at a formulation of the basic questions and forms of analysis which are lead to a clarification of the meaning and structures of Being. The form of analysis which peculiarly characterises Being and Time is what Heidegger calls Daseinanalytik
Seinsji-age
Literally it means 'question of being' Heidegger develops his argument the question of being and attempts to answer its fundamental ontology.
179
of the the its
Glossary ontic
This is one of the characteristics of human being. And adjectival form of existence and can be interpreted as having to do with 'existence or by virtue of existing or simply existent. According to Heidegger everything exists other than Dasein is ontic. Ontical enquiry is concerned primarily with entities and the facts about them.
ontological
Study of Being.
Exitentiell and Existential
Existentiell related to ontical and Existential is ontological
Noema and Noeris
Husser! made a subject object distinction and states that the act of consciOusness IS a unitary phenomenon in which we can discriminate the subject (ego), the intentional object (noema), or the mode by which the subject gra~ps the object (noeris)
Geist
Hegel introduces the concept of Geist or spirit to show the subject-object dichotomy.
Evidenz
Literally it means 'evidence'. While explaining subject object dichotomy Heidegger holds the view that there are two fundamental mistakes in traditional and Husser!' s philosophy in particular. He argue that no ego or consciousness founded on phenomenological Evidenz-
Umvelr
Literally it means 'environment'. According to Heidegger the Phenomenological description of Man's Being-in-the-world shows that the world is structurally differentiated into various regions or existential- modalities. _There are region of Umvelt or environment,
180
Glossary initially disclosed through the utensils which Dasein uses in his practical concerns.
Zuhandensein
Literally it means 'present-at-hand 'or at handness. Dasein's equipment concern.
Vorhandensein
Literally it means'On handness' This modality lacks the existential proximity. Dasein's Thing context.
Dasein ist wesenhaft Mitsein
Literally it means 'Huamn being is essentially communal. According to Heidegger Man's world is that which. he shares with others. Others are not definite others.
Mitsein
Being-with or Others or Public
Das Man
Literally it means 'They'. The entity called 'They' or 'One' dominates even the taste, understanding, judgment and the whole mode of the everyday existence of individual.
Sorge
Literally it means 'care'. To Heidegger care is inner organizing principle of Dasein that determines its relation to the world.
Gerede
Literally it means 'Idle talk'. It is an inauthentic modification of speech, which simply repeats the accepted, everyday, conventional and shallow interpretations of the public accordingto Heidegger.
Zweidentigkeit
Literally it means ambiguity. Heidegger holds the view that the inauthentic man does not discover himself already in the world, but rather he finds himself in a state of ambiguity.
181
Glossary Ent Fremdung
Alienation
Verfangt
entangled
Existenz
Existence
sine qua non
outcome
Geschichte
Literally it means history. Bur according to Heidegger Geschichte "is the lived existential phenomenological historicity of Human being. This is kind of history what is actually happens.
Historie
It stands for what Heidegger calls 'science of history'. According to him it is not an immediate lived expenence.