No matter how you feel: Get Up, Dress Up, Show Up, and Never Give Up! Anonymous
Idea Transcript
Read how we helped MIB (/conversion-rateoptimisation/clients-and-case-studies/mib) Discover our analytics services (/conversionrate-optimisation/services/analyticsconfiguration/)
Help you set up and configure Google Analytics Use advanced features like event tracking, filters and segments Build custom reports and dashboards Report on key conversion goals, marketing and Adwords campaigns
Our 22 page PDF will help any Analytics novice through the trials and tribulations of set-up all the way through to reporting. Our guide includes: 1. An introduction to Google Analytics We ease you in to the realm of analytics by explaining: What Google Analytics is, how it works, the benefits of using this particular tool; and how to set up Google Analytics for your own website. 2. Cookies in Google Analytics Start to get a little more in-depth by learning what a cookie is, their categories and their structure; how cookies are used in Google Analytics; and why cookies are useful. 3. Google Analytics filters Now you've started to understand the fundamentals of the tool we'll take you through what a filter is, why they're useful and how to create them within Google Analytics. 4. Advanced segmentation Discover what advanced segmentation is, why we use it, how to create your own custom segementation and view how it works from a business perspective. 5. Google Analytics goals We expand on what a goal in Google Analytics is, the types of goals, how to set them up and what to look for on your goal reports. We also go through how goals are used within your reporting. 6. Google custom visitor segmentation A little step up from advanced segmentation we get in to the nitty gritty of what custom visitor segmentation is, why it's useful, how to set it up and what to look for on your reports. 7. Regular expressions in Google Analytics We'll assume that you're brand new to this term and explain what regular expressions are and the fundamentals of using them. Of course, if you're a techy then you can probably skip this... 8. Domain and sub-domain tracking We explain what domain and sub-domain tracking is, why we think it's useful and how to enable this within your Google Analytics set up. 9. E-commerce tracking in Google Analytics We need to make sure that you can see just how much money you're making so we'll explain how to set this up and why we think it's awesome! 10. Google internal site search Find out what google internal site search entails, why it's useful to have, what to find on event tracking reports. 11. Google event tracking and virtual page views We'll tackle what event tracking is, how you can track events (including how to track with virtual page views!) within your Google Analytics set up and why this is important. 12. Adwords and other advertising campaigns Now you'll be well versed in Google Analytics we will take you through what adwords is, how to enable it and how to find it on adwords and other advertising reports. Once you sink your teeth in to this we expect you be a Google Analytics genius! (well, sort of) So what are you waiting for? Click here to download our Google Analytics PDF Guide. (/application/files/2614/6289/3367/Google_analytics.pdf)