HOW BUSINESS ENVIRONMENT HOTELS COMPETE IN TURKEY?

Tourism EJTHR Research

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HOW BUSINESS ENVIRONMENT HOTELS COMPETE IN TURKEY? AN EVALUATION FROM MANAGERS’ PERSPECTIVES Yunus Emre Tasgit Düzce University, Turkey Ercan Ergün Gebze High Technology Institute, Turkey Mehmet Selami Yıldız Düzce University, Turkey ABSTRACT: 7KHEXVLQHVVHQYLURQPHQWDVDFRQWH[WXDOIDFWRUKDVORQJEHHQDQGUHPDLQVD central theme of great importance in management literature. However, there are few researches related to the empirical measurement of its dimensions in the Hospitality Industry. This study DLPVWRGHWHUPLQHKRZEXVLQHVVHQYLURQPHQWKRWHOVFRPSHWHLQ7XUNH\DQGWRGHYHORSDUHOLDEOHDQGYDOLGLQVWUXPHQWIRUPHDVXULQJWKHEXVLQHVVHQYLURQPHQWFKDUDFWHULVWLFVRI KRWHOV 7KHVWXG\SURSRVHVDFRQFHSWXDOPRGHOEDVHGRQWKHIRXUGLPHQVLRQVHQYLURQPHQWDOGLYHUVLW\FRPSOH[LW\G\QDPLVPDQGSUHVVXUH$VXUYH\LQVWUXPHQWZDVGHYHORSHGWRFROOHFWGDWD IURPKRWHOPDQDJHUVLQ7XUNH\([SORUDWRU\DQG&RQÀUPDWRU\)DFWRUDQDO\VLVZHUHXWLOL]HG to test the model using the data from 310 survey returns. The results indicate that the hotels FRPSHWHLQDEXVLQHVVHQYLURQPHQWZKHUHG\QDPLVPFRPSOH[LW\GLYHUVLW\DQGSUHVVXUHDUH KLJKDQGWKHGHYHORSHGVXUYH\LQVWUXPHQWFDQJHQHUDWHUHOLDEOHGDWD7KHPRGHOLVSURYHQ YDOLGDQGWKHIRXUGLPHQVLRQVH[SODLQWKHPRVWYDULDQFHLQWKHEXVLQHVVHQYLURQPHQWRI KRtels. Keywords: Business Environment, Turkey Hospitality Industry, Hotels, Competition.

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HOW BUSINESS ENVIRONMENT HOTELS COMPETE IN TURKEY?

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