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(http://savogroup.com/)
How to Centralize Your Marketing Content Your team is producing huge volumes of great content. There’s videos, presentations, internal FAQs, and other marketing material. You want your sales team to access all of this content, but the problem is location, location, location. Your presentations are on your file sharing tool, your videos are on YouTube, and your blog posts are on, well, your blog. How is a sales person going to find material across all of these locations? Well, they won’t. And they’ll use content that is easier to find or they won’t be able to use content at all.
But What About My Sales Portal? Ah, sales portals! They are a great idea in principle, but for marketing it’s a challenge to have to upload content to yet another repository. And for sales, it’s not only another location they need to go to away from what they were doing, but it’s always frustrating to have to hunt to find something relevant. Instead, what SAVO was built to do was to make it: A) Easy for marketing to collect content from any location — without having to move it from it’s comfortable place in YouTube, the website, or your file sharing tools, for instance. B) Easy for sales to find the relevant marketing content they need without having to leave the tools they work in every day. That is, in Salesforce.com, a mobile device, or just via the web.
OK, Let’s See How to Centralize Your Marketing Content SAVO recommends the right content, at the right time in Salesforce.com records, mobile device, and in a standalone web application. And to start, you simply connect your various content sources through the SAVO Manager tool. After we’re logged into SAVO Manager, we select the Curate tab. From there, we choose “Add” to add new content. SAVO lets marketing and sales enablement pros to add content individually or in bulk. From here you can see a variety of content sources you can select. Content stored in Box, Dropbox, or Google Drive? You can connect your corporate account in a few seconds and securely connect your content through SAVO. Content in an internal wiki, on your website, YouTube account, or maybe a third-party news outlet? Just add a web page and your content is ready to be shared with sales teams. Just like that the content is up and can start appearing to your sales teams. You can also organize your content to match specific sales situations. Say you want a banking case study to appear for all financial services prospects? SAVO can do that. I’ll take a look at that in more detail next time.
But What if I Update Marketing Content? SAVO isn’t another repository. You’re not uploading content from Box or other location into SAVO Manager — you’re connecting with the content. So, any time you update that YouTube video on YouTube or put a new version of your white paper on the website, it will be reflected in SAVO. No more messy double-uploads and version management chaos. Now we’ve centralized all of our sales content via SAVO, the content is immediately accessible to sales people in Salesforce.com, mobile devices, and through a web application. No more looking around in multiple locations. No more double uploading of soon-to-be outdated content. Your best content gets pulled together and pushed right to your sales teams. I’ll take a look at how sales teams can find recommended marketing content in another post. Peter Mollins (http://savogroup.com/blog/author/pmollins/) Peter brings 20 years of experience with marketing technology companies in the US and Europe. He holds a Master’s degree from Thunderbird and is the proud owner of a single-lined IMDB listing.
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