Idea Transcript
The Image of Japan in European Countries
Image of Japan in five European countries A representative survey on behalf of the Embassy of Japan in Germany
1
The Image of Japan in European Countries Agenda
1 Image of Japan
2-14
2 Interest in learning Japanese and other languages
15-21
3 Relationship between Japan and Europe
22-29
4 Evaluation of G20 countries
30-41
5 Japan’s role in international relations
42-56
6 Interest in and sources of international information
57-68
7 Methodology
69 2
The Image of Japan in European Countries Image of Japan Japan is a country…
Total
France
that has great tradition and culture
Germany
93
with a strong economy and hightechnology that has followed the path of a peaceloving nation since the end of World War II
90
90
with beautiful nature
82
94
93
94
87
68
78
66 56
that is difficult to understand
53
48
that shares the same values with the own county, such as democracy and liberalism
48
48
that is conservative and closed
47
63
65 22
83
43
76
74
74
79
71
70
66
66
47
69 53
41
53
41 21
26 24
76
74
75
37
30
76
66
50
that has shown leadership in global society
20
90
75
with a high standard of living
that we should be wary of
96
79
63
UK
91
70
69
Spain
99
75
that disseminates new culture to the world
a militant country
Poland
9
68 62 50
44
46
43
50
56
46
9
24
12
24
Question: For each of the following statements, please tell me if it describes or does not describe your image of Japan. Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 3
The Image of Japan in European Countries Image of Japan - Education Japan is a country…
Female
93
94
92
93
94
90
91
89
92
89
75
80
71
74
78
75
77
73
74
76
Total
that has great tradition and culture with a strong economy and hightechnology that has followed the path of a peaceloving nation since the end of World War II with beautiful nature
Low/Middle High Education Education
Male
that disseminates new culture to the world
69
68
70
68
71
with a high standard of living
66
71
61
63
69
that has shown leadership in global society
56
57
54
57
56
that is difficult to understand
53
51
54
53
53
that shares the same values with the own county, such as democracy and liberalism
48
56
41
46
51
that is conservative and closed
47
47
48
41
51
28
33
31
30
18
21
20
19
a militant country that we should be wary of
30 20
Question: For each of the following statements, please tell me if it describes or does not describe your image of Japan. Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 4
The Image of Japan in European Countries Image of Japan - Age groups Japan is a country…
Total
18-29 years
30-44 years
93
90
93
95
95
90
90
89
92
89
75
63
74
77
82
75
71
76
77
74
that has great tradition and culture with a strong economy and hightechnology that has followed the path of a peaceloving nation since the end of World War II with beautiful nature
45-59 years
60 years +
that disseminates new culture to the world
69
72
74
71
62
with a high standard of living
66
64
66
68
65
that has shown leadership in global society
56
59
56
56
54
that is difficult to understand
53
51
49
55
54
that shares the same values with the own county, such as democracy and liberalism
48
40
47
47
54
that is conservative and closed
47
44
52
50
43
32
29
32
29
20
20
20
19
a militant country that we should be wary of
30 20
Question: For each of the following statements, please tell me if it describes or does not describe your image of Japan. Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 5
The Image of Japan in European Countries Japan: Topics of Interest Yes, I would like to know more about
Total
France
Germany
Culture including traditional culture, pop, Japanese food, etc.
73
69
73
History
70
66
71
Tourism
66
65
Science / Technology
65
57
Politics / Diplomacy / Security
64
60
61
Economic and technical cooperation, e.g. in official development assistance
53
47
65
Companies / Business
49
44 27
73 79 73
73
46
49 37
UK
79
65
56
36
Spain
56
Economy
Other topics
Poland
64
83
63
85
56
81
58
57
74
60
74
55
67
48 34
86
72 46
52 45 36 39 36
Question: Thinking about Japan: For each of the following topics please tell me if you would like to know more about or not. Universe: Eligible voters in each country / in percent Missing values to 100%: no, would not like to know more about / don’t know / no answer 6
The Image of Japan in European Countries Japan: Topics of Interest – Gender and Education Yes, I would like to know more about
Total
Male
Female
Low/Middle High Education Education
Culture including traditional culture, pop, Japanese food, etc.
50 73
73
74
69
78
History
50 70
71
69
65
75
Tourism
50 66
66
65
62
70
Science / Technology
50 65
72
59
62
69
Politics / Diplomacy / Security
5064
65
62
60
67
Economy
5056
59
53
52
60
Economic and technical cooperation, e.g. in official development assistance
50 53
57
50
52
56
Companies / Business
50 49
55
44
45
53
37
35
32
40
Other topics
36
90
Question: Thinking about Japan: For each of the following topics please tell me if you would like to know more about or not. Universe: Eligible voters in each country / in percent Missing values to 100%: no, would not like to know more about / don’t know / no answer 7
The Image of Japan in European Countries Japan: Topics of Interest - Age groups Yes, I would like to know more about
Total
18-29 years
30-44 years
45-59 years
60 years +
Culture including traditional culture, pop, Japanese food, etc.
73
74
74
77
69
History
70
68
71
75
67
Tourism
66
63
69
68
63
Science / Technology
65
73
69
65
58
Politics / Diplomacy / Security
64
70
63
62
62
Economy
56
53
54
57
58
Economic and technical cooperation, e.g. in official development assistance
53
48
55
54
56
Companies / Business
49
52
54
48
45
41
39
34
31
Other topics
36
Question: Thinking about Japan: For each of the following topics please tell me if you would like to know more about or not. Universe: Eligible voters in each country / in percent Missing values to 100%: no, would not like to know more about / don’t know / no answer 8
The Image of Japan in European Countries Japanese Culture: Topics of Interest I Yes, I am interested in
Total
France
Japanese food
79
Japanese lifestyle
78
Japanese ways of thinking
72
Japanese architecture
71
Bonsai
64
Germany 76 70 72
Japanese tea ceremony
58
Calligraphy - Shodo
54
63
Japanese flower arrangement - Ikebana
51
61
Sumo or martial arts
51
58
53
Spain 81
78
79
84
79
75
80
71
58
74
47
45 63 47
74
79
81
56
43
72
70
69
51
UK
80
73
62 66
Poland
70
70
60
54
51
57
53
50 52
40 54
Question (if interested in Japanese culture and tourism): For each of the following areas of Japanese culture, please tell me if you are interested or not interested in the topic. Universe: Eligible voters in each country / in percent Missing values to 100%: no, I am not interested in / don’t know / no answer 9
The Image of Japan in European Countries Japanese Culture: Topics of Interest II Yes, I am interested in
Total
France
Germany
Poland
Spain
UK
Japanese movies and dramas
48
48
36
Japanese fashion
46
49
38
48
52
43
Japanese literature / Haiku
44
48
34
44
54
44
Japanese animation
42
48
28
41
51
44
Traditional Japanese theatre
41
44
32
42
47
44
Traditional Japanese music
41
45
33
42
47
44
Japanese comics
36
Japanese video / online games
35
Japanese pop music
28
44 39 33
59
57
46
21
36
45
40
17
37
47
39
15
30
34
31
Question (if interested in Japanese culture and tourism): For each of the following areas of Japanese culture, please tell me if you are interested or not interested in the topic. Universe: Eligible voters in each country / in percent Missing values to 100%: no, I am not interested in / don’t know / no answer 10
The Image of Japan in European Countries Japanese Culture: Topics of Interest I Gender and Education Yes, I am interested in
Total
Male
Female
Low/Middle High Education Education
Japanese food
79
80
78
77
80
Japanese lifestyle
78
75
80
76
79
Japanese ways of thinking
72
73
71
66
77
Japanese architecture
71
72
71
68
74
61
66
67
61
Bonsai
64
Japanese tea ceremony
58
53
64
57
60
Calligraphy - Shodo
54
49
60
48
59
Japanese flower arrangement Ikebana
51
40
61
53
50
Sumo or martial arts
51
61
41
50
52
Question (if interested in Japanese culture and tourism): For each of the following areas of Japanese culture, please tell me if you are interested or not interested in the topic. Universe: Eligible voters in each country / in percent Missing values to 100%: no, I am not interested in / don’t know / no answer 11
The Image of Japan in European Countries Japanese Culture: Topics of Interest II Gender and Education Yes, I am interested in
Total
Male
Female
Low/Middle High Education Education
Japanese movies and dramas
48
50
46
46
50
Japanese fashion
46
37
54
43
48
Japanese literature / Haiku
44
41
47
35
51
Japanese animation
42
44
40
42
42
Traditional Japanese theatre
41
40
43
37
44
Traditional Japanese music
41
42
41
39
43
Japanese comics
36
39
34
34
38
Japanese video / online games
35
42
27
32
36
27
28
27
28
Japanese pop music
28
Question (if interested in Japanese culture and tourism): For each of the following areas of Japanese culture, please tell me if you are interested or not interested in the topic. Universe: Eligible voters in each country / in percent Missing values to 100%: no, I am not interested in / don’t know / no answer 12
The Image of Japan in European Countries Japanese Culture: Topics of Interest I Age groups Yes, I am interested in
Total
18-29 years
30-44 years
45-59 years
60 years +
Japanese food
79
78
84
84
70
Japanese lifestyle
78
78
79
79
75
Japanese ways of thinking
72
78
74
73
67
Japanese architecture
71
69
75
74
66
54
64
67
65
Bonsai
64
Japanese tea ceremony
58
61
63
59
51
Calligraphy - Shodo
54
56
60
57
46
Japanese flower arrangement - Ikebana
51
47
48
47
59
Sumo or martial arts
51
63
57
53
36
Question (if interested in Japanese culture and tourism): For each of the following areas of Japanese culture, please tell me if you are interested or not interested in the topic. Universe: Eligible voters in each country / in percent Missing values to 100%: no, I am not interested in / don’t know / no answer 13
The Image of Japan in European Countries Japanese Culture: Topics of Interest II Age groups Yes, I am interested in
Total
18-29 years
30-44 years
45-59 years
60 years +
Japanese movies and dramas
48
48
51
49
43
Japanese fashion
46
53
49
44
40
Japanese literature / Haiku
44
49
46
46
38
Japanese animation
42
52
50
37
31
Traditional Japanese theatre
41
43
44
41
37
Traditional Japanese music
41
40
47
40
39
Japanese comics
36
50
46
34
21
Japanese video / online games
35
60
45
25
17
36
33
28
18
Japanese pop music
28
Question (if interested in Japanese culture and tourism): For each of the following areas of Japanese culture, please tell me if you are interested or not interested in the topic. Universe: Eligible voters in each country / in percent Missing values to 100%: no, I am not interested in / don’t know / no answer 14
The Image of Japan in European Countries Agenda
1 Image of Japan
2-14
2 Interest in learning Japanese and other languages
15-21
3 Relationship between Japan and Europe
22-29
4 Evaluation of G20 countries
30-41
5 Japan’s role in international relations
42-56
6 Interest in and sources of international information
57-68
7 Methodology
69 15
The Image of Japan in European Countries Interest in learning foreign languages Yes Total Spain
No
57 71
Poland Germany
40 26
61
34
58
42
France
51
45
UK
51
45
Question: Are you interested in learning foreign languages? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 16
The Image of Japan in European Countries Interest in learning foreign languages Age groups, Gender and Education Yes Total
No
57
Low/Middle Education
40 47
High Education
49
65
33
Male
57
40
Female
57
39
18-29 years 39-44 years
78
20 69
45-59 years 60 years +
28 55
41 37
60
Question: Are you interested in learning foreign languages? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 17
The Image of Japan in European Countries Languages of interest Respondents interested in learning foreign languages Yes, I am interested in learning…
Total
France
Spanish
Germany
64
French
63
66
53
German
47
Japanese
46
Poland
59
27
23
Russian
32
41
30
26
14
29
25
33
5
13
8
46
60
40
45
44
33
45
Korean
51
51
36
26
61
52
38
59
UK
63
Chinese
Arabic
Spain
51
44
32
23
14
43
29
24
20
Question: I'm going to read you a list of languages. For each one are you interested in learning it or not? Are you interested in learning…? Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / I already speak this language 18
The Image of Japan in European Countries Languages most preferred Respondents interested in learning foreign languages I prefer mostly
Total
Spanish
France
25
Japanese
18
French
14
26
33
9
4
Chinese
8
5
Arabic
8
Russian
7
1
Poland
36
12
7
1
Spain
35
15
19
14
17
12
19
8
16
10
8
20
8
4
15
9
UK
25
23
German
Korean
Germany
17
2
4
3
5
6
7
1
2
1
Question: Which of these languages would you mostly prefer to learn? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer / none of these languages 19
The Image of Japan in European Countries Reasons for learning Japanese Respondents interested in learning Japanese
Interest in learning Japanese 33
59
Total
France
Germany
Poland
to understand Japanese culture and lifestyle
91
94
90
to visit Japan
90
94
91
to enjoy Japanese content
72
Japanese can be useful in the future
72
to communicate with Japanese friends
78
58 36
43
language school close to home
33
44
8
to study in Japan
31
41
5
for work / business reasons
31
required course in school or college
16
47 31
93
93
80
81
80
81
65
34
67
21
45
49
22
40
46
47
14 17 8
90
89
75
13
13
UK
58
35
to work in Japan
Spain
77
53
76
51
84
54
71
45
44
35 19
38 32 16
Question: Are you interested in learning Japanese because…? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 20
The Image of Japan in European Countries Reasons for learning languages other than Japanese I am interested in learning this language because…
Spanish
interested in culture of countries where language is spoken
French
German
84
82
71
likely useful in future career
32
it has no similarities to own language
29
32
40
language school available
26
32
38
need it for business
is part of curriculum requirements
17
8
42
64
33
27
43
25
Question: Why are you interested to learn…? Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 21
The Image of Japan in European Countries Agenda
1 Image of Japan
2-14
2 Interest in learning Japanese and other languages
16-21
3 Relationship between Japan and Europe
23-29
4 Evaluation of G20 countries
31-41
5 Japan’s role in international relations
43-56
6 Interest in and sources of international information
58-68
7 Methodology
70 22
The Image of Japan in European Countries Relationship between Japan and own country
Total Spain UK
Very friendly
Somewhat friendly
Not very friendly
17
62
819
23
59
79
82
80
27
53
France
78
19
59
Poland
78
19
59
Germany
77 4
73
Not friendly at all
40 4
41 5
9 1 10
32 5
15 1 16
Question: How do you think about the current state of relationship between your country and Japan? Is the relationship…? Universe: Eligible voters in each country / in percent Missing values to 100%: no idea / don’t know / no answer 23
The Image of Japan in European Countries Relationship between Japan and own country Age groups, Gender and Education
Very friendly/ somewhat friendly
Not very friendly / not friendly at all
Total
79
9
Low/Middle Education
78
9
High Education Male
81
8
85
Female
7 73
18-29 years
11 62
12
39-44 years
79
8
45-59 years
80
9
60 years +
83
7
Question: How do you think about the current state of relationship between your country and Japan? Is the relationship…? Universe: Eligible voters in each country / in percent Missing values to 100%: no idea / don’t know / no answer 24
The Image of Japan in European Countries Reliability of Japan as partner for own country Very reliable 76
Total Spain Germany Poland
Somewhat reliable
27
82
49
40
80
42
13
77
France
74
UK
73
67
29
29
34
Not very reliable
Not reliable at all
10 2 12
62 8
14 1 15
48
72 9
45
11 1 12
39
8 3 11
Question: Please tell me whether or not you think Japan is a reliable partner for [France, Germany, Poland, Spain, UK]? Do you think Japan is a… ? Universe: Eligible voters in each country / in percent Missing values to 100%: no idea / don’t know / no answer 25
The Image of Japan in European Countries Reliability of Japan as partner for own country Very reliable/ somewhat reliable
Not very reliable / not reliable at all
Total
76
12
Low/Middle Education
74
12
High Education
82
10
Male
83
9
Female
72 68
18-29 years
13 17
39-44 years
79
11
45-59 years
81
10
60 years +
77
11
Question: Please tell me whether or not you think Japan is a reliable partner for your country? Do you think Japan is a… ? Universe: Eligible voters in each country / in percent Missing values to 100%: no idea / don’t know / no answer 26
The Image of Japan in European Countries Reasons for Japan‘s reliablity Japan is a very / somewhat reliable partner due to….
Total
France
Germany
Economic ties
87
82
Japan's contribution to stabilization and growth of world economy
85
84
Poland 90
83
Japan’s attractive culture
78
Japan's development cooperation in the international community
74
74
70
Good relations based on the same values
73
79
71
Japan's contribution to the stabilization of the international order
71
Japan's contribution to global security Japan's solutions for global issues
63
56
80
65
72
54
36
UK
84
88
91
87
87
86
83
82
81
70
68
72
Spain
71
64
70
80
76
71
81
77
66
61
67
65
64
66
61
Question: Why do you think Japan is a reliable partner for your country? Please tell me for each of the following aspects whether or not it contributes to Japan’s reliability. Universe: Eligible voters in each country / in percent, respondents saying that Japan is a very/somewhat reliable partner Missing values to 100%: no / don’t know / no answer 27
The Image of Japan in European Countries Reasons for Japan‘s reliablity Gender and Education Japan is a very / somewhat reliable partner due to….
Total
Male
Female
Low/Middle High Education Education
Economic ties
87
88
86
87
87
Japan's contribution to stabilization and growth of world economy
85
85
85
85
85
Japan’s attractive culture
78
77
79
80
77
Japan's development cooperation in the international community
74
75
73
75
74
Good relations based on the same values
73
75
71
71
74
Japan's contribution to the stabilization of the international order
71
74
68
72
71
63
64
66
61
56
56
54
58
Japan's contribution to global security Japan's solutions for global issues
63
56
Question: Why do you think Japan is a reliable partner for your country? Please tell me for each of the following aspects whether or not it contributes to Japan’s reliability. Universe: Eligible voters in each country / in percent, respondents saying that Japan is a very/somewhat reliable partner Missing values to 100%: no / don’t know / no answer 28
The Image of Japan in European Countries Reasons for Japan‘s reliablity Age groups Japan is a very / somewhat reliable partner due to….
Total
18-29 years
30-44 years
45-59 years
60 years +
Economic ties
87
82
88
89
87
Japan's contribution to stabilization and growth of world economy
85
78
85
84
90
Japan’s attractive culture
78
75
78
76
83
Japan's development cooperation in the international community
74
75
74
72
75
Good relations based on the same values
73
74
73
70
74
Japan's contribution to the stabilization of the international order
71
67
72
70
75
60
64
64
63
58
64
48
56
Japan's contribution to global security Japan's solutions for global issues
63
56
Question: Why do you think Japan is a reliable partner for your country? Please tell me for each of the following aspects whether or not it contributes to Japan’s reliability. Universe: Eligible voters in each country / in percent, respondents saying that Japan is a very/somewhat reliable partner Missing values to 100%: no / don’t know / no answer 29
The Image of Japan in European Countries Agenda
1 Image of Japan
2-14
2 Interest in learning Japanese and other languages
15-21
3 Relationship between Japan and Europe
22-29
4 Evaluation of G20 countries
30-41
5 Japan’s role in international relations
42-56
6 Interest in and sources of international information
57-68
7 Methodology
69 30
The Image of Japan in European Countries Reliability of G20 countries
Russia 23%
Germany 73% France 79%
Canada 88% USA 70%
UK 80% Italy 66%
Japan 77%
Turkey 26%
South Korea 45% China 37%
Saudi Arabia 23%
Mexico 25%
India 40% Brazil 39%
Argentina 34%
Indonesia 24%
South Africa 41%
Australia 81%
Question: I am now going to read a list of countries. Please tell me for each whether or not it is a reliable country. What about…? Universe: Eligible voters in each country / in percent Missing values to 100%: no, is not a reliable country / don’t know / no answer 31
The Image of Japan in European Countries Reliability of G20 countries – Top 10 Yes, is a reliable country
Total
France
Canada
Germany
88
Poland
87
Australia
81
75
United Kingdom
80
79
France
79
Japan
77
Germany
73
United States of America
70
Italy
66
South Africa
41
47
48 38
29
69
71 70
59 40
74
78
64
69
67
81
81
68
68 43
80
67
74
85
81
69
79
86
82
82
78
79
45
90
77
86
71
UK
85
91
93
South Korea
Spain
72 60
41
48
40
46
Question: I am now going to read a list of countries. Please tell me for each whether or not it is a reliable country. What about…? Universe: Eligible voters in each country / in percent Missing values to 100%: no, is not a reliable country / don’t know / no answer 32
The Image of Japan in European Countries Reliability of G20 countries – Rank 11 to 19 “Yes, is a reliable country”
Total
France
India
40
Brazil
39
China
37
Argentina
34
Germany
38
38
43 38 43
Poland 32 37
37 34
26 32
30
Turkey
26
Mexico
25
27
19
19
Indonesia
24
28
18
16
Kingdom of Saudi Arabia
23
21
20
Russia
23
25
23
22
21
26
24 10
Spain
UK
39
51
36
42
40
42
37 29 36
27 34 25
26
29
30
24
28
23
Question: I am now going to read a list of countries. Please tell me for each whether or not it is a reliable country. What about…? Universe: Eligible voters in each country / in percent Missing values to 100%: no, is not a reliable country / don’t know / no answer 33
The Image of Japan in European Countries Most reliable G20 country – Top 10 Total
France
United States of America
22
Canada
19
16
France
12
Germany
11
Japan
9
Australia
6
United Kingdom
6
Germany
Poland 23
16
18
19
3 8
9
Russia
2
1
3
Italy
1
2
1
China
1
1
2
7 12
4 1
1
12
9
8 9
2
9
15
2
15
16
10 2
32
16 5
4
UK
19
10
19 36
13
Spain
4
2 1 1
Question: And which of these countries is the most reliable one? Universe: Eligible voters in each country / in percent Missing values to 100%: none of these / don’t know / no answer 34
The Image of Japan in European Countries Reasons for reliablity of countries Most reliable G20 country 22 16 This country is the most reliable one due to….
USA
Most reliable country 12
Canada
Good relations based on the same values
France
93
93
11 Germany
95
88
94
92
Economic ties
88
Contribution to global security
90
84
93
88
Contribution to the stabilization of the international order
89
87
96
88
Contribution to stabilization and growth of world economy
86
83
82
85
82
Attractive culture Development cooperation in the international community Solutions for global issues
68
84
74
73
79
83
91
79
87
65
88
80
Questions: When thinking now about [chosen most reliable country]: Please tell me for each of the following aspects whether or not it contributes to the country’s reliability. Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer **For drivers of reliability for Japan please compare chapter III.
35
The Image of Japan in European Countries Reasons for reliablity of countries Most reliable country Most reliable G20 country 6 This country is the most reliable one due to…. Good relations based on the same values Economic ties
Australia
6 UK
90
72
89
81
Contribution to global security
86
86
Contribution to the stabilization of the international order
83
87
Contribution to stabilization and growth of world economy
81
88
Attractive culture
80
88
Development cooperation in the international community
83
83
Solutions for global issues
81
78
Questions: When thinking now about [chosen most reliable country]: Please tell me for each of the following aspects whether or not it contributes to the country’s reliability. Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 36
The Image of Japan in European Countries Important G20 partners for own country - Top 10 Yes, currently is an important partner for my country
Total
France
United States of America
84
France
81
Germany
79
United Kingdom
79
Germany
Poland
82
Spain
88
83
83
93
81
82
67
88
83
70
87
80
80 72
Japan
72
Canada
70
China
69
63
Italy
66
67
82
64
Australia
54
46
Russia
51
45
71
50 65
75
70
65
76
62
73
70
64
59
81
84
79
70
79
73
UK
63 50
56
41 62
43
75 38
Question: I will again read a list of countries. Please tell me for each whether or not you consider it as an important partner for your country? Universe: Eligible voters in each country / in percent Missing values to 100%: no, not an important partner for my country / don’t know / no answer 37
The Image of Japan in European Countries Important G20 partners for own country - Rank 11 to 19 Yes, currently is an important partner for my country
Total
France
India
45
39
Kingdom of Saudi Arabia
42
41
Brazil
38
42
South Korea
37
Turkey
34
South Africa
32
Germany 54
41
54
32
26
26
Mexico
23
24
Indonesia
18
18
33
UK
35
38
40
40
37
37
34
41
24 39
38
25
Spain
33
47
34
Argentina
Poland
29 23
26 25
56
28 41
21
35
24
16
16
39
24
13
11
26
17
30
Question: I will again read a list of countries. Please tell me for each whether or not you consider it as an important partner for your country? Universe: Eligible voters in each country / in percent Missing values to 100%: no, not an important partner for my country / don’t know / no answer 38
The Image of Japan in European Countries Important future G20 partners for own country - Top 10 Yes, important partner for my country in the future
Total
France
Germany
Poland
Spain
UK
United States of America
83
France
81
United Kingdom
81
75
85
83
Japan
80
73
87
78
86
75
Germany
78
76
83
85
73
China
75
Canada
73
Italy
67
77
89 95
65
62
Russia
61
52
Australia
59
48
80
84
76
81
61
78
67
81
66
60
47
83 65
80
74
72
88
73
79
73
68 74 54
76 54 50
61
74
Question: And please tell me for each of these countries whether or not you consider it as an important partner for your country in the future? Universe: Eligible voters in each country / in percent Missing values to 100%: no, not an important partner for my country / don’t know / no answer 39
The Image of Japan in European Countries Important future G20 partners for own country - Rank 11 to 19 Yes, important partner for my country in the future
Total
France
India
55
Germany
45
Poland
68
49
Kingdom of Saudi Arabia
47
South Korea
42
34
Turkey
42
32
South Africa
39
36
Argentina
35
34
Mexico
30
28
24
24
Indonesia
25
29
25
20
54
40
63 45 38
61
43
46
47
46
41
44
60 53
UK
45
49
Brazil
50
Spain
41
35
40
31
29
33
32
22
41 35 43
42
29
43
34 29
Question: And please tell me for each of these countries whether or not you consider it as an important partner for your country in the future? Universe: Eligible voters in each country / in percent Missing values to 100%: no, not an important partner for my country / don’t know / no answer 40
The Image of Japan in European Countries Important G20 partners for own country – currently and in future currently important partner important partner in the future 84 83
USA
81 81
France
Kingdom of Saudi Arabia
Germany
79 78
Brazil
United Kingdom
79 81
South Korea
80
Turkey
72
Japan
70 73
Canada
69
China
66 67
Italy Australia Russia
75
54 59 51
45
India
42 47 38
34 32 26
Argentina
Indonesia
49
37 42
South Africa
Mexico
55
23 18
42
39
36
30
25
61
Question: I will again read a list of countries. Please tell me for each whether or not you consider it as an important partner for your country?
Question: And please tell me for each of these countries whether or not you consider it as an important partner for your country in the future?
Universe: Eligible voters in each country / in percent Missing values to 100%: no, not an important partner for my country / don’t know / no answer 41
The Image of Japan in European Countries Agenda
1 Image of Japan
2-14
2 Interest in learning Japanese and other languages
15-21
3 Relationship between Japan and Europe
22-29
4 Evaluation of G20 countries
30-41
5 Japan’s role in international relations
42-56
6 Interest in and sources of international information
57-68
7 Methodology
69 42
The Image of Japan in European Countries Relation between EU and the countries of the East / South East China Sea The EU should…its engagement 82
Total
Germany
increase
50
90
51
maintain
32
39
6
12
4
6
5
13
82
Spain
81
53
28
6
13
France
80
50
30
7
13
8
17
75
40
23
d.k. / n.a.
Poland
UK
59
decrease
35
Question: Japan and the EU have expressed concern about actions of certain countries (e.g. China, North Korea) leading to political tensions in the East and South East China Sea. How do you think the EU should develop its relations with this region of the world in security issues? Universe: Eligible voters in each country / in percent 43
The Image of Japan in European Countries Relation between EU and the countries of the East / South East China Sea - Age groups, Gender and Education The EU should…its engagement
Total
increase
82 80
Low/Middle Education High Education Male
84 86
Female
79
18-29 years
79
39-44 years
83
45-59 years
82
60 years +
84
maintain
decrease
d.k. / n.a.
50
32
6
12
47
33
6
14
53
31
6
10
54
32
7
7
33
5
16
46 54 53 47 47
25 30
9
12
6
11
35
5
13
37
4
12
Question: Japan and the EU have expressed concern about actions of certain countries (e.g. China, North Korea) leading to political tensions in the East and South East China Sea. How do you think the EU should develop its relations with this region of the world in security issues? Universe: Eligible voters in each country / in percent 44
The Image of Japan in European Countries Role of Japan in international relations
Very significant / Somewhat significant Stabilization and growth of world economy
Total
France 82
Germany 76
Poland 88
Spain 84
UK 87
78
Stabilization of the international order
73
71
74
73
79
69
Development of cooperation in the international community
73
68
76
71
80
67
Security
70
64
76
66
75
65
Solutions for global issues
70
62
78
69
74
66
Question: Thinking about international relations, how significant of a role do you think Japan plays in each of the following areas? With respect to…, do you think Japan plays a role that is very significant, somewhat significant, not very significant, or not at all significant? Universe: Eligible voters in each country / in percent Missing values to 100%: not very significant / not at all significant / don’t know / no answer 45
The Image of Japan in European Countries Role of Japan in international relations Gender and Education Very significant / Somewhat significant Stabilization and growth of world economy
Total 82
Low/Middle High Education Education
Male
Female
86
79
81
85
Stabilization of the international order
73
76
70
70
76
Development of cooperation in the international community
73
75
69
70
75
Security
70
72
68
67
73
Solutions for global issues
70
75
65
69
72
Question: Thinking about international relations, how significant of a role do you think Japan plays in each of the following areas? With respect to…, do you think Japan plays a role that is very significant, somewhat significant, not very significant, or not at all significant? Universe: Eligible voters in each country / in percent Missing values to 100%: not very significant / not at all significant / don’t know / no answer 46
The Image of Japan in European Countries Role of Japan in international relations Age groups Very significant / Somewhat significant Stabilization and growth of world economy
Total
18-29 years 82
30-44 years
45-59 years
60 years +
80
82
86
82
Stabilization of the international order
73
70
73
73
75
Development of cooperation in the international community
73
67
72
74
73
Security
70
66
69
72
71
Solutions for global issues
70
69
72
70
68
Question: Thinking about international relations, how significant of a role do you think Japan plays in each of the following areas? With respect to…, do you think Japan plays a role that is very significant, somewhat significant, not very significant, or not at all significant? Universe: Eligible voters in each country / in percent Missing values to 100%: not very significant / not at all significant / don’t know / no answer 47
The Image of Japan in European Countries Evaluation of Japan‘s performance as peace-loving nation Value highly 83
Total Spain
89
Germany
88
UK
Value partially Value less
36
47
47
81
76
France
75
32 5
64
53 8
43
Poland
53 8
42
24
38
53
23
Value not at all
4 6 10
23
52
35 8
10 2 12
Question: Thinking about Japan’s performance as peace-loving nation for the last 70 years since the end of World War II. Do you value Japan’s performance highly, partially, less or not at all? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 48
The Image of Japan in European Countries Evaluation of Japan‘s performance as peace-loving nation Age groups, Gender and Education Value highly / partially
Value less / not at all
Total
83
8
Low/Middle Education
81
9
High Education
86
7
Male
87
9
Female
78
18-29 years
77
9 13
39-44 years
82
7
45-59 years
84
9
60 years +
83
8
Question: Thinking about Japan’s performance as peace-loving nation for the last 70 years since the end of World War II. Do you value Japan’s performance highly, partially, less or not at all? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 49
The Image of Japan in European Countries Evaluation of Japan's assistance in context of refugees
Total
I highly value Japan's active support.
Germany
42
54
51
It is Japan's responsibility to provide such assistance given Japan's position in the international community.
The volume of assistance is insufficient.
France
29
8
32
10
Poland
59
35
8
Spain
57
18
8
UK
45
26
8
27
9
Question: As part of its response to the influx of refugees into Europe and neighbouring countries of Syria Japan recently announced that it would provide 700 million Euro worth of assistance for Syrian and Iraqi refugees, 2 million Euro for humanitarian aid in Serbia and Macedonia, and 650 million Euro for peace-building activities in the Middle East and Africa. Which of the following comes closest to your opinion regarding Japan's pledge of assistance? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 50
The Image of Japan in European Countries Evaluation of Japan's assistance in context of refugees Gender and Education Total
I highly value Japan's active support.
51
It is Japan's responsibility to provide such assistance given Japan's position in the international community.
The volume of assistance is insufficient.
29
8
Low/Middle High Education Education
Male
Female
52
50
50
53
29
29
26
31
10
7
9
8
Question: As part of its response to the influx of refugees into Europe and neighbouring countries of Syria Japan recently announced that it would provide 700 million Euro worth of assistance for Syrian and Iraqi refugees, 2 million Euro for humanitarian aid in Serbia and Macedonia, and 650 million Euro for peace-building activities in the Middle East and Africa. Which of the following comes closest to your opinion regarding Japan's pledge of assistance? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 51
The Image of Japan in European Countries Evaluation of Japan's assistance in context of refugees Age groups Total
I highly value Japan's active support.
51
It is Japan's responsibility to provide such assistance given Japan's position in the international community.
The volume of assistance is insufficient.
18-29 years
29
8
30-44 years
45-59 years
60 years +
55
54
50
46
24
28
29
32
7
7
11
9
Question: As part of its response to the influx of refugees into Europe and neighbouring countries of Syria Japan recently announced that it would provide 700 million Euro worth of assistance for Syrian and Iraqi refugees, 2 million Euro for humanitarian aid in Serbia and Macedonia, and 650 million Euro for peace-building activities in the Middle East and Africa. Which of the following comes closest to your opinion regarding Japan's pledge of assistance? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 52
The Image of Japan in European Countries Awareness of changes in Japanese security policy Yes, have heard about Total
20
No, have not heard about 73
Spain
25
68
France
23
66
Poland
20
Germany
20
UK
14
70 79 76
Question: Japan is elaborating its security policy to proactively contribute to peace and stability in East-Asia and the international community. This change in Japanese security policy has been decided by the Japanese Parliament in summer 2015. Have you heard about it or not? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 53
The Image of Japan in European Countries Awareness of changes in Japanese security policy Age groups, Gender and Education Yes, have heard about Total
20
Low/Middle Education High Education Male
73
16
76
23
70
26
Female 18-29 years
No, have not heard about
67 14
29
78 62
39-44 years
19
73
45-59 years
17
76
60 years +
18
76
Question: Japan is elaborating its security policy to proactively contribute to peace and stability in East-Asia and the international community. This change in Japanese security policy has been decided by the Japanese Parliament in summer 2015. Have you heard about it or not? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 54
The Image of Japan in European Countries If “yes, have heard about”: Evaluation of changes in Japanese security policy Fairly good
Fairly bad
35
45
14 2 16
80
Total UK
Very good
91
45
46
04 4
France
88
42
46
70 7
Poland
88
45
43
72 9
Spain
83
Germany
34
62
49
20
42
Very bad
10 2 12
33
1 34
Question: As one of the means to contribute proactively to peace and stability of the international community, the change in domestic laws now allows the Japanese military to help allies even if Japan itself is not attacked. Do you evaluate this change in the Japanese security policy as…? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 55
The Image of Japan in European Countries If “yes, have heard about”: Evaluation of changes in Japanese security policy Age groups, Gender and Education Very / fairly good Fairly / very bad Total Low/Middle Education
80 87
16 10
High Education
77
18
Male
79
16
Female
84
18-29 years 39-44 years
13 75
86
24 8
45-59 years
81
13
60 years +
81
15
Question: As one of the means to contribute proactively to peace and stability of the international community, the change in domestic laws now allows the Japanese military to help allies even if Japan itself is not attacked. Do you evaluate this change in the Japanese security policy as…? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 56
The Image of Japan in European Countries Agenda
1 Image of Japan
2-14
2 Interest in learning Japanese and other languages
15-21
3 Relationship between Japan and Europe
22-29
4 Evaluation of G20 countries
30-41
5 Japan’s role in international relations
42-56
6 Interest in and sources of international information
57-68
7 Methodology
69 57
The Image of Japan in European Countries Sources of international information Total
France
Television
Germany
86
86
Newspapers
70
64
Websites
66
61
Friends / Family / Relatives
61
57
Radio
60
59
Magazines and books
55
Movies
50
Own Experience of site visits
47
Poland
36
35
Facebook, Twitter and other Social Networks
33
38
79
61 57
76
51
28
43
18
Blogs
23
School / college / university
23
23
24
25
Seminars/symposiums and cultural events
21
21
28
21
Mail magazines
16
28
25
27
9
5
14
69
67 48 51 45
56
35
60
36
58
59
70
53
47
69
72
55
62
65
84
60
69
67
29
87
68
74
41
UK
88
88
50
Video-sharing websites like YouTube
Spain
41
31
41
33
34 25
24 21
19
14
22
18
Question: Do you usually use the following sources of information to get information about other countries or not? Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 58
The Image of Japan in European Countries Sources of international information Gender and Education Total Television
86
Low/Middle High Education Education
Male
Female
85
88
88
86
Newspapers
70
71
69
66
74
Websites
66
71
62
61
71
Friends / Family / Relatives
61
60
61
56
65
Radio
60
61
60
62
61
58
53
49
61
Magazines and books
55
Movies
50
51
50
45
55
Own Experience of site visits
47
49
46
38
55
Video-sharing websites like YouTube
36
40
31
30
40
Facebook, Twitter and other Social Networks
33
32
33
30
35
Blogs
23
26
20
17
27
School / college / university
23
23
24
17
28
Seminars/symposiums and cultural events
21
20
22
15
26
17
16
11
20
Mail magazines
16
Question: Do you usually use the following sources of information to get information about other countries or not? Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 59
The Image of Japan in European Countries Sources of international information Age groups Total Television
86
18-29 years
30-44 years
45-59 years
60 years +
79
84
91
90
Newspapers
70
64
69
75
69
Websites
66
79
74
71
47
Friends / Family / Relatives
61
65
65
59
55
Radio
60
52
63
64
59
55
53
54
58
Magazines and books
55
Movies
50
51
53
54
45
Own Experience of site visits
47
50
52
48
42
Video-sharing websites like YouTube
36
56
41
33
21
Facebook, Twitter and other Social Networks
33
56
41
30
15
Blogs
23
35
28
19
14
School / college / university
23
50
24
18
12
Seminars/symposiums and cultural events
21
26
21
21
19
20
17
18
13
Mail magazines
16
Question: Do you usually use the following sources of information to get information about other countries or not? Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 60
The Image of Japan in European Countries Sources of information about Japan Total
France
Television
Germany
76
Websites
72
66
Poland 80
60
58
Newspapers
60
53
63
Magazines and books
59
53
63
Friends / Family / Relatives
56
52
65
Radio
49
Movies
47
46
35
33
Seminars/symposiums and cultural events
31
30
Own Experience of site visits
31
Facebook, Twitter and other Social Networks
29
Blogs
27
School / college / university
24
Mail magazines
19
78
76
76
77
50 52
50 33
68 60
63
52
60
49
53
45
26
73
65
69
65
34
UK
56
54
40
Video-sharing websites like YouTube
Spain
52 42 35
43 31 35 23
16
39
44
28
30
14
38
40
32
32
13
38
38
35
26
23 27
4
25
24
27
19
21
30
21
Question: And if you were interested in informing yourself about Japan which of the following sources would you use or have you used? Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 61
The Image of Japan in European Countries Sources of information about Japan Education Total
Television
76
Websites
66
Low/Middle High Education Education
Male
Female
76
75
77
76
70
63
61
71
Newspapers
60
59
60
57
63
Magazines and books
59
59
60
54
65
Friends / Family / Relatives
56
54
58
49
62
Radio
49
49
50
50
50
Movies
47
46
48
43
50
Video-sharing websites like YouTube
35
37
34
32
38
Seminars/symposiums and cultural events
31
29
33
25
36
Own Experience in Japan
31
33
28
26
35
Facebook, Twitter and other Social Networks
29
28
29
26
31
Blogs
27
30
25
21
33
School / college / university
24
24
24
17
29
20
18
15
22
Mail magazines
19
Question: And if you were interested in informing yourself about Japan which of the following sources would you use or have you used? Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 62
The Image of Japan in European Countries Sources of information about Japan Age groups Total
Television
76
Websites
66
18-29 years
30-44 years
45-59 years
60 years +
69
71
81
79
80
73
72
48
Newspapers
60
52
57
62
65
Magazines and books
59
57
57
63
61
Friends / Family / Relatives
56
61
60
56
50
Radio
49
40
49
54
51
Movies
47
44
54
49
41
Video-sharing websites like YouTube
35
52
41
35
20
Seminars/symposiums and cultural events
31
37
35
29
25
Own Experience of site visits
31
36
37
30
23
Facebook, Twitter and other Social Networks
29
47
35
27
15
Blogs
27
43
35
25
14
School / college / university
24
39
27
21
14
23
21
20
15
Mail magazines
19
Question: And if you were interested in informing yourself about Japan which of the following sources would you use or have you used? Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 63
The Image of Japan in European Countries Sources of information Sources of information about Japan
Sources of international information Television
86
Newspapers
70
Websites
61
Radio
60
Magazines and books
66 56 49
55
Movies
59
50
Own Experience of site visits
47
47
Video-sharing websites like YouTube
31
36
Facebook, Twitter and other Social Networks
35
33
Blogs
23
School / college / university
23
Mail magazines
60
66
Friends / Family / Relatives
Seminars/symposiums and cultural events
76
29 27 24
21 16
31 19
Universe: Eligible voters in each country / in percent Missing values to 100%: no / don’t know / no answer 64
The Image of Japan in European Countries Interest in international news Very interested 84
Total Germany
37
92
46
Somewhat interested
Not very interested
47
11 3 14
46
71 8
Spain
86
38
48
10 2 12
Poland
86
37
49
8 3 11
46
13 5 18
UK France
79
74
33
27
47
17
Not at all interested
4 21
Question: Are you very interested, somewhat interested, not very interested or not at all interested in international news or information? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 65
The Image of Japan in European Countries Interest in international news Age groups, Gender and Education Very / somewhat interested Not very / at all interested Total
84
Low/Middle Education High Education Male Female
14
78 89
19 10
86 80
12 17
18-29 years
83
13
39-44 years
82
15
45-59 years
86
60 years +
84
12 15
Question: Are you very interested, somewhat interested, not very interested or not at all interested in international news or information? Universe: Eligible voters in each country / in percent Missing values to 100%: don’t know / no answer 66
The Image of Japan in European Countries International news: Frequency of consumption Daily
Several times/once a week
Several times a year
50
Total
Spain
51
Poland
51
40
7
26
10
36
12 2
5 1 4 3
40
40
2 4 3
5 2 50
34
46
France
d.k./ n.a.
Less often
34
62
Germany
UK
Several times/once a month
7 03 4
8
3 4
Frage: How often do you usually follow international news or acquire international information? Universe: Eligible voters in each country / in percent 67
5
The Image of Japan in European Countries International news: Frequency of consumption Age groups and Education Several times/once a week
Daily
Total
Several times/once a month
Several times a year
50
Low/Middle Education
48
34
7
37
6 1 5
High Education
53
35
Male
53
35
Female 18-29 years 39-44 years
47 40 44
30
39
45-59 years
53
60 years +
53
7 35 35
3
12 2
5 2 32 9
9
2 4 3
7
35
42
d.k./ n.a.
Less often
2 4 3 10
4
2 5
3
6 12 3 6 2 4 3
Frage: How often do you usually follow international news or acquire international information? Universe: Eligible voters in each country / in percent 68
The Image of Japan in European Countries Agenda
1 Image of Japan
2-14
2 Interest in learning Japanese and other languages
15-21
3 Relationship between Japan and Europe
22-29
4 Evaluation of G20 countries
30-41
5 Japan’s role in international relations
42-56
6 Interest in and sources of international information
57-68
7 Methodology
69 69
The Image of Japan in European Countries Research methodology Universe:
Population eligible to vote (aged 18+) in France, Germany, Poland, Spain and the UK
Sampling:
National representative random samples
Data collection:
CATI - computer assisted telephone interviews / Dual Frame
Base size:
Total France Germany
Fieldwork Period:
Germany: UK: France, Poland, Spain:
Margin of error:
for 2.500 interviews 0,9* to 2,0** percentage points for 500 interviews 1,9* to 4,4** percentage points
2.500 respondents 500 respondents 500 respondents
UK Poland Spain
500 respondents 500 respondents 500 respondents
Oct 27 to Nov 9, 2015 Oct 30 to Nov 20, 2015 Nov 2 to Nov 20, 2015
* given a share of 5% ** given a share of 50%
Contact details
Michael Kunert Juergen Hofrichter
tel. 030 / 53322-154 tel. 030 / 53322-119
Anja Miriam Simon
tel. 030 / 53322-120
70