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IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

IMPACT OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE LOYALTY MS. CHETNA PANDEY*; MRS. RAJNI KHARE** *Assistant Professor, Aditya College, Gwalior. **Assistant Professor, BVM College of Management Education, Gwalior.

ABSTRACT Employee loyalty can be defined as employees being committed to the success of the organization and believing that working for this organization is their best option. The aim of the study was to find the impact of job satisfaction and organizational commitment on employee loyalty. This study also finds out the relationship between job satisfaction and organizational commitment. Further the study will also find the comparison of employee loyalty in manufacturing and service industry. At last the factors affecting employee loyalty was also determined. To achieve the aim of the study questionnaire survey was used. The results show that there is an impact of job satisfaction and organizational commitment on employee loyalty. KEYWORDS: Job Satisfaction, Organizational Commitment, Employee Loyalty. ______________________________________________________________________________

Employees are a vital resource for nearly all organizations, especially since they represent a significant investment in terms of locating, recruiting, and training let alone salaries, healthcare plans, bonuses, etc. The management of many organizations develops their training programmes, benefit packages, performance appraisal and work system based on their company policy. Usually these policies are aimed at developing loyal employees because this leads to a more lengthy tenure. The longer an employee works for a company the more valuable they become. DEFINITIONS EMPLOYEE LOYALTY "Loyalty, as a general term, signifies a person's devotion or sentiment of attachment to a particular object, which may be another person or group of persons, an ideal, a duty, or a cause. It expresses itself in both thought and action and strives for the identification of the interests of the loyal person with those of the object" (Encyclopedia Britannica, 1998).

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INTRODUCTION

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Employee loyalty (typically synonymous with commitment) to the organization has sometimes been viewed as an attitude. However, it is not so much an attitude (or thought component) that is

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

important in organizations, but rather it is the bottom-line action component (Meyer & Allen, 1991). Employee loyalty is the willingness to remain with the organization (Solomon, 1992). Employee loyalty can be defined as employees being committed to the success of the organization and believing that working for this organization is their best option. Not only do they plan to remain with the organization, but they do not actively search for alternative employment and are not responsive to offers (The Loyalty Research Center, 1990). Employee loyalty is an organizational citizenship behavior that reflects the allegiance to the organization to the promotion of its interests and image to the outsiders. (Bentten Court, Gwinner and Meuter, 2001). Employee loyalty is a manifestation of organizational commitment, the relative strength of an individual‟s identification with and involvement in a particular organization (Mowday, Porter and Steers 1982), Based on internalization and identification (O‟Reilly and Chatman 1986). This behavior‟s can be characterized by three related factors. They are strong belief and acceptance of the organization‟s goals and values, a willingness to exert considerable effort on behalf of the organization and a strong desire to maintain membership in the organization. (Mowday, Porter and Steers 1979) JOB SATISFACTION

ORGANIZATIONAL COMMITMENT Meyer and Allen (1994) state that organizational commitment is “a psychological state that a) characterizes the employee‟s relationships with the organization, and b) has implications for the decision to continue membership in the organization” “Organizational Commitment is typically measured by items tapping respondents‟ willingness to work hard to improve their companies, the fit between the firm‟s and the worker‟s values, reluctance to leave, and loyalty toward or pride taken in working for their employers” (Maume, 2006). The concept of organizational commitment has attracted considerable interest in an attempt to understand and clarify the intensity and stability of an employee‟s dedication to the organization (Mester, Visser, Roodt &

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Job Satisfaction also refers to the employee‟s general attitude towards his job. It refers to the contentment experience by an employee when his wants are satisfied. Job satisfaction is defined as positive affect of employees towards their job or job situations (Locke, 1976). Job satisfaction is considered as the most important and frequently studied attitude in the field of Organizational Behavior (Mitchel & Larsel Hoppock (1935) stated that job satisfaction is “any combinations of psychological, physiological and environmental circumstances that cause a person truthfully say „I am satisfied with my job‟. The term job satisfaction can be defined as a positive feeling about one‟s job (Robbins, 2007) Job satisfaction is a set of favorable or unfavorable feelings and emotions with which employees‟ view their work (Newstrom, 2007). Consequently they advocated reform of management practices to reflect a humanistic concern for employees and to enhance employee work satisfaction. Job satisfaction was subsequently linked to increases in productivity, though the nature of causality has continued to be strongly debated (Katzell et al., 1975).

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Job satisfaction is a term used to describe how content an individual is with their job. It is a relatively recent term since in previous centuries the jobs available to a particular person were often predetermined by their parent‟s occupation.

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

Kellerman, 2003) Allen & Meyer (1990), defined organizational commitment as “psychological state that binds the individual to the organization (i.e. makes turnover less likely). According to Northcraft and Neale (1996), commitment is an attitude reflecting an employee‟s loyalty to the organization, and an ongoing process through which organization members express their concern for the organization and its continued success and well being. Organisational commitment is “the degree to which an employee identifies with a particular organisation and its goals, and wishes to maintain membership in the organisation” (Robbins, 1998, p. 142). Bateman and Strasser (1984) states organizational commitment as “multidimensional in nature, involving an employee‟s loyalty to the organization, willingness to exert effort on behalf of the organization, degree of goal and value congruency with the organization, and desire to maintain membership” (p.95). REVIEW OF LITERATURE

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Many researchers conducted research on employee loyalty in western context showed relation between the various antecedents of employee loyalty Walker (2005) found that satisfied employees will become loyal when they perceive their organization as offering the opportunities to learn, grow and at the same time providing a clear established career path that they can pursue in the organization. He also found that training and development to be one of the biggest factors that lead to employee loyalty. According to the report, employees want the opportunity to grow, and they want career path and opportunities that allow them to advance within the company. This study found that the benefits package correlated with employee loyalty measures. Benefits package take into account factors such as, the amount of vacation, sick leave policy, amount of health care paid for by the organization. Florkowsi and Schuster, (1993), found a positive relationship between profit sharing and job satisfaction and commitment. Meyer and Allen (1997) recognize that in order for there to be continuance commitment between the employee and organization, the employee must be able identify alternatives. This was supported Carlson (2005), who concluded that in order for the employees to be committed, which is a broad definition of loyalty, they look forward to the opportunities of continuous learning in order to improve their skills and knowledge. Fosam et al (1998) suggested strongest correlation between employee satisfaction and employee loyalty in their study comes from the following satisfaction variables, namely, recognition and rewards, teamwork and cooperation, working conditions and relationship with supervisor. The score for relationship with supervisor strongly correlates with all three dimensions of employee loyalty. Taylor (1979) identified the essential components of quality of work life as basic extrinsic job factors of wages, hours and working conditions, and the intrinsic job notions of the nature of work itself which results in employee loyalty. Jawahar (2006), found that Performance appraisal played a role in the relationship between employee satisfaction and employee loyalty in this study. Performance appraisal is an important element of satisfaction because it is positively related to job satisfaction, organizational commitment and negatively related to turnover intentions. Job satisfaction and organizational commitment fall into a broader definition of loyalty.

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EMPLOYEE LOYALTY

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT There are numerous investigations that have studied the relationship between organizational commitment and job satisfaction (Currivan, 1999). Predominant view is that job satisfaction is an antecedent to organizational commitmen (Lincoln & Kalleberg, 1990; Mowday; Porter, & Steers, 1982; Mueller, Boyer, Price, & Iverson, 1994; Williams & Hazer, 1986). There is also some support for the reverse causal ordering, organizational commitment as an antecedent to job satisfaction (Vandenberg & Lance, 1992). LaLopa (1997) effectively used the Organizational Commitment Questionnaire to evaluate 300 non-supervisory resort employees' levels of commitment. Further, LaLopa developed a "Resort Job Satisfaction" scale by adopting items from previous studies. Findings provide further evidence that job satisfaction is a significant predictor of organizational commitment. Many studies use different facets of satisfaction to predict employee attributes such as performance, organizational commitment, and service quality (Dienhart & Gregoire, 1993; Oshagbemi, 2000a, 2000b; Yousef, 1998). It‟s a debatable issue whether job satisfaction is the predictor of organizational commitment or vice versa. Several researchers have made the case that job satisfaction is a predictor of organizational commitment (Porter, Steers, Mowday, & Boulian, 1974; Price, 1977; Rose, 1991). Andrew Hale Feinstein did a study on the relationships between job satisfaction and organizational commitment of employees at two locations of a national restaurant chain in Southern Nevada. They also worked on revealing homogeneous demographic characteristics these employees exhibit that affect their satisfaction level. Research was conducted through a survey instrument consisting of demographic, job-satisfaction, and organizational commitment questions adopted from the validated Minnesota Job Satisfaction and Organizational Commitment Questionnaires. Results of the study indicate satisfaction with policies; compensation, work conditions, and advancement have a significant relationship to organizational commitment. Slattery & Selvarajan (2005) examined the associations between job satisfaction, organizational commitment, and turnover intention among temporary employees. The results, based on structural equation modeling, provide support for nearly all of the hypothesized associations in the model. They found positive associations between job satisfaction and organization commitment.

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The following review shows the relationship between job satisfaction, organizational commitment and employee loyalty. Abdullah et al (2009) in their study among the service employees found that increase of employee satisfaction could actually result in increased in employee participation and has the potential of making both the employee and employer equally loyal to the company. Basically employee satisfaction is dependent on benefits package, training and development, relationship with supervisor, working conditions, teamwork and cooperation, recognition and rewards, empowerment and communication. Whereas, employee loyalty is a result of the satisfaction that stems from satisfaction variables such as, recognition and rewards, working conditions, teamwork and cooperation, and relationship with supervisor. Price 1977 and Mobley et al. (1979) stated that, employees with a low job satisfaction level have a high likelihood to quit their job. This is supported by Shaw (1999) study which looks at the relationships between job satisfaction and the inclination to quit. The study found that there is a high inclination for an individual to quit job if his or her level of job satisfaction is low.

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JOB SATISFACTION, ORGANIZATIONAL COMMITMENT AND EMPLOYEE LOYALTY

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

Additionally, employees in such a situation are also likely to be absent from work (MacShane et al. 1984, Hackett and Guinon 1985, Scot and Taylor 1985). Jawahar (2006) found that Performance appraisal played a role in the relationship between employee satisfaction and employee loyalty in this study. Performance appraisal is an important element of satisfaction because it is positively related to job satisfaction, organizational commitment and negatively related to turnover intentions. Job satisfaction and organizational commitment fall into a broader definition of loyalty. Walker (2005) also found that satisfied employees will become loyal when they perceive their organization as offering the opportunities to learn, grow and at the same time providing a clear established career path that they can pursue in the organization. Aizzat et al (2003), found that organizational commitment has a direct relationship with employees‟ satisfaction level towards pay, promotion system, work, supervision and co-workers. The study concludes that promotion system is the most important factor influencing an employee‟s commitment level. Donna (1996), found a significant positive correlation between each of the employee loyalty, and the three follower outcome variables, both job satisfaction and organizational commitment. Landsman‟s (2001), found that in a multivariate causal model, a relatively small number of key variables affect job satisfaction and commitment. Specifically, commitment was enhanced by three factors: stronger perceived support from both the supervisor and the agency; opportunities for advancement. RESEARCH METHODOLOGY OBJECTIVES To develop standardize and measures to evaluate job satisfaction, organizational commitment and employee loyalty. To study the impact of job satisfaction and organizational commitment on employee loyalty in manufacturing and service industry. To study the difference between employee loyalty in manufacturing and service industry.

To identify new areas for further research HYPOTHESIS FRAMED Ho(1): There is no impact job satisfaction and organizational commitment employee loyalty in manufacturing industry. Ho(2): There is no impact job satisfaction and organizational commitment employee loyalty in service industry.

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To find out the factors affecting loyalty of employees.

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To study the relationship between job satisfaction and organizational commitment.

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

Ho(3): There is no significant difference between loyalty in manufacturing and service organization Ho(4):There is no significant relationship between job satisfaction and organizational commitment. RESEARCH METHODOLOGY The research is based on primary data. Data was collected through self-designed questionnaire, administered to the teams of employees manufacturing and service industry of Gwalior Region to generate views on job satisfaction, organizational commitment and employee loyalty. The questionnaires on 5-point (Likert) scale were prepared to evaluate job satisfaction, organizational commitment and employee loyalty consisting 31, 14 and 19 items respectively. In this study, Judgmental (non probability) sampling technique was used. A sample of 200 employees was selected for the purpose of this study, which included 100 employees of both manufacturing and service industry respectively. In this study, statistical tools such as item to total correlation to establish the internal consistency of the questionnaire, Cronbach‟s alpha to check reliability and Regression Analysis to find out the effect of job satisfaction and organizational commitment (independent variable) on employee loyalty (dependent variable) and correlation analysis was used to find out relationship between job satisfaction and organizational commitment were applied. Further T-test was applied to make comparison between loyalty of employees in manufacturing and service employees. At last factor analysis was to find out the factors affecting employee loyalty. RESULTS After studying the data of 200 employees by applying the statistical tools following results were found:

RELIABILITY MEASURE JOB SATISFACTION: Reliability of the measure was tested using SPSS software and the Cronbach‟s Alpha value was found to be 0.951 and the Split half value was found to be 0.894. The face validity was checked and found to be high.

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Consistency of all the factors in the questionnaire was checked through item to total correlation. In this correlation of every item with the total was measured and the computed value was compared with standard value of (0.137). Only those factors/statements were accepted whose value was more than the standard value.

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CONSISTENCY MEASURE

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

ORGANIZATIONAL COMMITMENT Reliability of the measure was tested using SPSS software and the Cronbach‟s Alpha value was found to be 0.891 and the Split half value was found to be 0.886. The face validity was checked and found to be high. EMPLOYEE LOYALTY: Reliability of the measure was tested using SPSS software and the Cronbach‟s Alpha value was found to be 0.836 and the Split half value was found to be 0.755. The face validity was checked and found to be high. Ho(1): There is no impact job satisfaction and organizational commitment employee loyalty in manufacturing industry.

JOB SATISFACTION (Manufacturing)

EMPLOYEE LOYALTY (Manufacturing)

ORGANISATIONAL COMMITMENT (Manufacturing)

TABLE 1: SHOWING REGRESSION COEFFICIENT VALUES

1

B (Constant) Job sat Orga. comm

Std. Error

26.788

4.222

.279

.077

.131

.155

Beta

t

Sig.

6.345

.000

.567

3.637

.000

.132

.844

.401

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Model

Standardized Coefficients

32

Unstandardized Coefficients

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

A. DEPENDENT VARIABLE: EMPLOYEE LOYALTY Regression analysis was applied between Job satisfaction, organizational commitment (independent variables) and Employee Loyalty (dependent variable) in manufacturing organizations. The results of regression indicate that independent variables (Job Satisfaction and Organizational Commitment) has significant relationship with dependent variable (employee loyalty) signified by the coefficient of Beta factor of job satisfaction is 0.567 and T value is 3.367 is significant at 0.0 significant level hence it can be said that job satisfaction is having significant impact on employee loyalty. The other independent variable organizational commitment is having beta coefficient of beta factor 0.132 and T value 0.844 the significance level of this value is 0.401 which again signifies impact of organizational commitment on employee loyalty. The null hypothesis that there is no significant impact of job satisfaction and organizational commitment on employee loyalty is not accepted which means that there is significant impact of job satisfaction and organizational commitment on employee loyalty in manufacturing industry. Ho(2): There is no impact job satisfaction and organizational commitment employee loyalty in service industry JOB SATISFACTION (Service)

EMPLOYEE LOYALTY (Service)

ORGANISATIONAL COMMITMENT (Service)

Model 1

B

Standardized Coefficients

Std. Error

23.313

4.497

Jobsat

.367

.043

Orga comm

.053

.108

(Constant)

Beta

t

Sig. 5.184

.000

.731

8.426

.000

.043

.492

.624

33

Unstandardized Coefficients

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TABLE 2: SHOWING REGRESSION COEFFICIENT VALUES

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

A. DEPENDENT VARIABLE: EMPLOYEE LOYALTY Regression analysis was applied between Job satisfaction, organizational commitment (independent variables) and Employee Loyalty (dependent variable) in manufacturing organizations. The results of regression indicate that independent variables (Job Satisfaction and Organizational Commitment) has significant relationship with dependent variable (employee loyalty) signified by the coefficient of Beta factor of job satisfaction is 0.731 and T value is 8.426 is significant at 0.0 significant level hence it can be said that job satisfaction is having significant impact on employee loyalty. The other independent variable organizational commitment is having beta coefficient of beta factor 0.43 and T value 0.492 the significance level of this value is 0.624 which again signifies no impact of organizational commitment on employee loyalty. The null hypothesis that there is no significant impact of job satisfaction on employee loyalty is not accepted which means that there is significant impact of job satisfaction and on employee loyalty on service industry and the hypothesis stating that there is no impact of organizational commitment on employee loyalty is accepted. This shows that employee loyalty is not affected by organizational commitment in service industry. Ho(3): There is no significant difference between employee loyalty in manufacturing and service organization TABLE 3: SHOWING INDEPENDENT SAMPLES TEST VALUES Levene's Test for Equality of Variances

F

Sig.

t

VAR00001 Equal variances .738 .391 .007 assumed

Sig. (2Std. taile Mean Error df d) Difference Difference Lower

198 .995

-.01000

Upper

1.51767 -3.00287 2.98287

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95% Confidence Interval of the Difference

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t-test for Equality of Means

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

TABLE 3: SHOWING INDEPENDENT SAMPLES TEST VALUES Levene's Test for Equality of Variances

t-test for Equality of Means 95% Confidence Interval of the Difference

F

Sig.

t

VAR00001 Equal variances .738 .391 .007 assumed Equal variances not assumed

Sig. (2Std. taile Mean Error df d) Difference Difference Lower

Upper

198 .995

-.01000

1.51767 -3.00287 2.98287

197.979 .995 .007

-.01000

1.51767 -3.00287 2.98287

To determine strength of linear relationship between variables correlation coefficients are calculated. These correlation analyses were interpreted on the scale offered by Guilford (1956) (i) r< 0.20 indicates slight, almost negligible relationship (ii) r= 0.20 to 0.40 indicates low correlation, definite but small relationship (iii) r= 0.40 to 0.70 indicates moderate correlation, substantial relationship (iv) r= 0.70 to 0.90 shows high correlation and (v) r> 0.90 is indicative of very high correlation, very dependable relationship

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Ho(4):There is no significant relationship between job satisfaction and organizational commitment.

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The Levene‟s test value 0.738 at 0.391% significance level shows that the two samples are having unequal variance and the T value -0.020 at 0.995% significant level suggest that the null hypothesis that there is no significant difference between employee loyalty in manufacturing and service organizations is not accepted. This means that the employee loyalty differs in manufacturing and service organizations.

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

ORGANISATIONAL COMMITMENT

JOB SATISFACTION

TABLE 4: SHOWING CORRELATIONS COEFFICIENT VALUES

JS

Pearson Correlation

Job Satisfaction

Organizational Commitment

1

.771** .000

Sig. (2-tailed) N OC

Pearson Correlation

200

200

.771**

1

Sig. (2-tailed)

.000

N

200

200

**. Correlation is significant at the 0.01 level (2-tailed).

1. COMMITMENT (5.364): This factor has emerged as the most important determinant of employee loyalty with 28.2295% of variance. The major elements constituting this factor include; speak positively about the company (0.799), if got a offer would not change organization (0.739), enjoy discussing my organization to others (0.719), will work indefinitely (0.705), emotional attachment (0.678), organization is of great personal meaning (0.527). 2. MOTIVATION (2.225): This factor has emerged as an important determinant of employee loyalty with 11.180% of variance. The major elements constituting this factor include; growing with this company (0.694), Recommend Company to friend (0.656.), recommends my employer

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FACTOR ANALYSIS: The raw scores of 19 items were subjected to factor analysis to find out the factors that contributed towards Employee Loyalty. After factor analysis, four factors are identified. The factors were commitment, motivation, belongingness and career development.

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The correlation between job satisfaction and organizational commitment is r=0.771 which shows that there is high relationship between job satisfaction and organizational commitment as per Guilford (1956) which suggests that the null hypothesis that there is no relationship between job satisfaction and organizational commitment is not accepted, suggesting that there is a relationship between jobs satisfaction and organizational commitment in both manufacturing and service organization.

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

to other employees (0.630), clearly defined roles and responsibility (0.506), part of the organization (0.538). 3. BELONGINGNESS (1.382): This factor has emerged as an important determinant of employee loyalty with 7.274% of variance. The major elements constituting this factor includes; organizational problems are my own (0.713), strong belonging to my organization (0.628), loyal to my organization (0.552), committed to company‟s success (0.516). 4. CAREER DEVELOPMENT (1.322): This factor has emerged as an important determinant of employee loyalty with 6.957% of variance. The major elements constituting this factor includes; take pride in my work (0.668), fulfill my career goals (0.663), look ways to improve my organizational efficiency (0.649), would stay with company in the future (0.513). CONCLUSION The objectives of the study were to find out the impact of job satisfaction and organizational commitment on employee loyalty in manufacturing and service industry, to compare between the loyalty of employees in manufacturing and service industry, to study the relationship between job satisfaction and organizational commitment and to explore the underlying factors affecting employee loyalty. The findings of the research conclude that there is a significant impact of job satisfaction and organizational commitment on employee loyalty in manufacturing industry and in case of service industry job satisfaction has an impact on employee loyalty but organizational commitment has no impact on employee loyalty. Also there is significant difference in loyalty exist between the employees of manufacturing and service industry. Further there is a relationship between job satisfaction and organization commitment. At last the underlying factors of loyalty emerged from this study are commitment, motivation, belongingness and career development REFERENCES

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IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

Taylor J C in Cooper, CL and Mumford, E (1979) The quality of working life in Western and Eastern Europe. The Loyalty Research Center: 317-465-1990, www.loyaltyresearch, pp 1-5 Vandenberg & Lance (1992), “Examining the Causal Order of Job satisfaction and Organizational Commitment “,Journal of Management ,153-167 Walker, R.M., and G.A. Boyne, (2005), Public Management Reform and Organizational Performance: An Empirical Assessment of the UK Labour Government‟s Public Service Improvement Strategy. Working Paper, Center for Local and Regional Government Research, Cardiff University Yousef, D. A. (2000), “Organizational commitment: A mediator of the relationships of leadership behaviour with job satisfaction and performance in a non-western country”, Journal of Managerial Psychology, vol. 15 no. 1, pp. 6-28. Yousef, D. A. (2001), “Islamic work ethic: A moderator between organizational commitment and job satisfaction in a cross-cultural context”, Personnel Review, vol. 30 no. 2, pp. 152-69. ANN EXURES TABLE 1: SHOWING RESULTS OF FACTOR ANALYSIS OF EMPLOYEE LOYALTY Eigen value

5.364 Commitment

Loadings

% variance 15. I speak positively about the company to friends

.799

17. would not change company if got a offer

.734

14. I enjoy discussing my organization to others

.719

19. I will work for this company indefinitely

.705

9. I am not emotionally attached to company

.678

28.229

11. organization is of great personal meaning to me

.527

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Total

Variable/ Convergence Statement

40

Factor

IRJC International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 8, August 2012, ISSN 2277 3630

3. in 5 years I‟ll still be growing with this company 4. I would recommend this company to 11.186 friend

Motivation

Career Development 1.322

8. I‟ll recommend my employer to other employees

.630

6. Clear definition of roles and responsibility

.506

13. I am part of family at this organization

.463

12. organization‟s problems are my own

.713

10. strong belonging to my organization

.628

18. I am loyal to my organization

.552

1. I am committed to company‟s success

.524

5. I take pride in my work

.668

2. I can further fulfill my career goals

.663

7.274

6.957 7. look ways to improve organizational efficiency 16. like to stay with this company in the future

.649 .510

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1.382 Belongingness

.656

41

2.125

.694

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