deï¬ne media; describe forms of media; explain the role of media in diffusion of culture and to; describe the impact of media with special reference to (T .V) on Indian Society and Culture. 35.1 li-'IEANING AND DEFINITION OF MASS MEDIA. Communication is the art of transmitting information, ideas and attitudes from one.
Though Neil Postman wrote Amusing Ourselves to Death in 1985 about television, a medium whose power has been diminished since the advent of the internet, like a great novel, its core ideas are still relevant. One of those ideas is that the more the l