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Content marketing jako jeden z kluczowych elementów nowoczesnej strategii marketingowej / Content Marketing as One of t

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Inbound Marketing Pdf
Do not seek to follow in the footsteps of the wise. Seek what they sought. Matsuo Basho

Inbound Marketing
What you seek is seeking you. Rumi

Inbound Marketing
Nothing in nature is unbeautiful. Alfred, Lord Tennyson

Inbound marketing
Don’t grieve. Anything you lose comes round in another form. Rumi

Inbound Marketing Infographic
Before you speak, let your words pass through three gates: Is it true? Is it necessary? Is it kind?

abc's of inbound marketing
Ego says, "Once everything falls into place, I'll feel peace." Spirit says "Find your peace, and then

Technical and Marketing Fees – Inbound
The only limits you see are the ones you impose on yourself. Dr. Wayne Dyer

content + context = inbound email marketing
Raise your words, not voice. It is rain that grows flowers, not thunder. Rumi

inbound marketing y su estado en
Nothing in nature is unbeautiful. Alfred, Lord Tennyson

O estado do inbound marketing no
Keep your face always toward the sunshine - and shadows will fall behind you. Walt Whitman

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RSS (http://en.nankai.findplus.cn/n_index_findplus_en.php?h=rss&query=DE:%22Inbound%20marketing%22)

1. Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies

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h=articles&db=edselc&an=edselc.2-52.0-84969180365)

Academic Journal

: Bleoju, G. (?h=search_list&query=AR:"Bleoju%2C%20G%2E")1 ; Capatina, A. (? h=search_list&query=AR:"Capatina%2C%20A%2E")1 ; Rancati, E. (?h=search_list&query=AR:"Rancati%2C%20E%2E")2 ; Lesca, N. (?h=search_list&query=AR:"Lesca%2C%20N%2E")3,4 Source : In: Journal of Business Research (?h=search_list&query=JN:"Journal%20of%20Business%20Research"). (Journal of Business Research, 1 November 2016, 69(11):5524-5528) Full Text Finder



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SCI

2004%26ctx_enc%3Dinfo%3Aofi%2Fenc%3AU 8%26svc_val_fmt%3Dinfo%3Aofi%2Ffmt%3Akev%3Amtx%3Asch_svc%26svc.abstract%3Dyes%26rft_id%3Dinfo%3Aeid%2F2-s 84969180365%26rfr_id%3Dhttp%3A%2F%2Fsearch.ebscohost.com%26rfr_dat%3DpartnerID%3ANnvIuKwx%26rfr_dat%3Dmd5%3A612de403762582f35c9c2d13cf6bf4



2. Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research

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2018



2017 2013-2018

Academic Journal

- 1990 - 2000

: Royo-Vela, M. (?h=search_list&query=AR:"Royo-Vela%2C%20M%2E") ; Hünermund, U. (? h=search_list&query=AR:"Hünermund%2C%20U%2E") Source : In: Journal of Marketing for Higher Education (? h=search_list&query=JN:"Journal%20of%20Marketing%20for%20Higher%20Education"). (Journal of Marketing for Higher Education, 2 July 2016, 26(2):143-167)

Full Text Finder (?h=open_link_source&url=http%3A%2F%2Fresolver.ebscohost.com%2Fopenurl%3Fsid%3DEBSCO%3A

%2520167%26title%3DJournal+of+Marketing+for+Higher+Education%26atitle%3DEffects%2520of%2520inbound%2520marketing%2520communications%2520on%252

News (60) Academic Journals (49) Electronic Resources (35) Dissertations (15)

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2004%26ctx_enc%3Dinfo%3Aofi%2Fenc%3AU 8%26svc_val_fmt%3Dinfo%3Aofi%2Ffmt%3Akev%3Amtx%3Asch_svc%26svc.abstract%3Dyes%26rft_id%3Dinfo%3Aeid%2F2-s 84988692302%26rfr_id%3Dhttp%3A%2F%2Fsearch.ebscohost.com%26rfr_dat%3DpartnerID%3ANnvIuKwx%26rfr_dat%3Dmd5%3A701d619dd183e8fd63a9cb52481aa

MORE+ 3. What does user focus mean? Marketing strategy and tactics (?h=articles&db=edselc&an=edselc.2-52.0-84938919243) inbound marketing (122) content marketing (42)



: González-Fernández-Villavicencio, N. (?h=search_list&query=AR:"González-FernándezVillavicencio%2C%20N%2E")

Academic Journal

social media (28) digital marketing (23)

Source : In: Profesional de la Informacion (? h=search_list&query=JN:"Profesional%20de%20la%20Informacion"). (Profesional de la Informacion, 2015, 24(1):5-13) (?h=down_pdf&an=edselc.2-52.0-84938919243&db=edselc)

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@Scopus (?h=open_link_source&url=http%3A%2F%2Fwww.scopus.com%2Fscopus%2Fopenurl%2Flink.url%3Fctx_ver%3DZ39 univerzita tomase bati ve zline (14)

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epi scp (9) vysoka skola ekonomicka v praze (8) dr4ward (4)

4. Converting strangers to clients using web mining techniques (?h=articles&db=edselc&an=edselc.2-52.0-85010209452)

: Boufim, M. (?h=search_list&query=AR:"Boufim%2C%20M%2E") ; Barka, H. (? h=search_list&query=AR:"Barka%2C%20H%2E")

MORE+ Conference anuario think epi (4) bulletin of the transilvania university of brasov. series v: economic sciences (4)

Source : In: Colloquium in Information Science and Technology, CIST (? h=search_list&query=JN:"Colloquium%20in%20Information%20Science%20and%20Technology%2C%20CIST"), CiSt 2016 - 4th International Colloquium on Information Science and Technology, Proceedings. (Colloquium in Information Science and Technology, CIST, 3 January 2017, :169-174)

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%2520174%26title%3DColloquium+in+Information+Science+and+Technology%2C+CIST%26atitle%3DConverting%2520strangers%2520to%2520clients%2520using%25

el profesional de la informacion (4)

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journal of business research (4)

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@Scopus (?h=open_link_source&url=http%3A%2F%2Fwww.scopus.com%2Fscopus%2Fopenurl%2Flink.url%3Fctx_ver%3DZ3

5. Application of new trends of marketing communication as a competitiveness tool in furniture industry

english (73) czech (16)

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spanish; castilian (14)



polish (11) MORE+ Conference NewsBank (60) BASE (48)

: Olšiaková, M. (?h=search_list&query=AR:"Olšiaková%2C%20M%2E") ; Loučanová, E. (?h=search_list&query=AR:"Loučanová %2C%20E%2E") ; Kalamárová, M. (?h=search_list&query=AR:"Kalamárová%2C%20M%2E")

Source : In: Proceedings of Scientific Papers - More Wood, Better Management, Increasing Effectiveness: Starting Points and Perspective (?h=search_list&query=JN:"Proceedings%20of%20Scientific%20Papers%20%20More%20Wood%2C%20Better%20Management%2C%20Increasing%20Effectiveness%3A%20Starting%20Points%20and%20Perspective") Proceedings of Scientific Papers - More Wood, Better Management, Increasing Effectiveness: Starting Points and Perspective. (Proceedings of Scientific Papers - More Wood, Better Management, Increasing Effectiveness: Starting Points and Perspective, 2017, :5-10)

OAIster (22) Complementary Index (13) MORE+

Derwen

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@Scopus (?h=open_link_source&url=http%3A%2F%2Fwww.scopus.com%2Fscopus%2Fopenurl%2Flink.url%3Fctx_ver%3DZ3

2004%26ctx_enc%3Dinfo%3Aofi%2Fenc%3AU 8%26svc_val_fmt%3Dinfo%3Aofi%2Ffmt%3Akev%3Amtx%3Asch_svc%26svc.abstract%3Dyes%26rft_id%3Dinfo%3Aeid%2F285026402671%26rfr_id%3Dhttp%3A%2F%2Fsearch.ebscohost.com%26rfr_dat%3DpartnerID%3ANnvIuKwx%26rfr_dat%3Dmd5%3A4913d5248a44529ada15222853688 6. Content marketing tools for qualified web traffic

Academic Journal

(?h=articles&db=edselc&an=edselc.2-52.0-84994637518)

: Toledano Cuervas-Mons, F. (?h=search_list&query=AR:"Toledano%20Cuervas-Mons%2C%20F%2E") ; San Emeterio, B.M. (? h=search_list&query=AR:"San%20Emeterio%2C%20B%2EM%2E") Source : In: Opcion (?h=search_list&query=JN:"Opcion"). (Opcion, 2015, 31 Special Issue 4:978-996)

@Scopus (?h=open_link_source&url=http%3A%2F%2Fwww.scopus.com%2Fscopus%2Fopenurl%2Flink.url%3Fctx_ver%3DZ39

2004%26ctx_enc%3Dinfo%3Aofi%2Fenc%3AU 8%26svc_val_fmt%3Dinfo%3Aofi%2Ffmt%3Akev%3Amtx%3Asch_svc%26svc.abstract%3Dyes%26rft_id%3Dinfo%3Aeid%2F2-s 84994637518%26rfr_id%3Dhttp%3A%2F%2Fsearch.ebscohost.com%26rfr_dat%3DpartnerID%3ANnvIuKwx%26rfr_dat%3Dmd5%3A1724d4d8152c4f61b390b7f5b3e23

7. Content marketing jako jeden z kluczowych elementów nowoczesnej strategii marketingowej / Content Marketing as One of the Key Elements of Modern Marketing Strategy

(?

h=articles&db=edsbaz&an=edsbaz.171449625)

: Skrobich, Luiza (?h=search_list&query=AR:"Skrobich%2C%20Luiza")1 Source : Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie, 2016, Nr 22, s. 84-92, rys., bibliogr. 17 poz. Subjects : Strategia marketingowa (?h=search_list&query=DE:"Strategia%20marketingowa") / Marketing strategy (? h=search_list&query=DE:"Marketing%20strategy") ; Marketing przychodzący (? h=search_list&query=DE:"Marketing%20przychodzący") / Inbound marketing (?h=search_list&query=DE:"Inbound%20marketing") ; Zarządzanie biznesem (?h=search_list&query=DE:"Zarządzanie%20biznesem") / Business management (? h=search_list&query=DE:"Business%20management") ; Komunikowanie marketingowe (? h=search_list&query=DE:"Komunikowanie%20marketingowe") / Marketing communication (? h=search_list&query=DE:"Marketing%20communication")

8. Marketing automation - technologia doskonaląca pracę działu marketingu w przedsiębiorstwie / Marketing Automation - Improving Work Technology of the Marketing Department in a Company

(?

h=articles&db=edsbaz&an=edsbaz.171431118)

: Bajdak, Andrzej (?h=search_list&query=AR:"Bajdak%2C%20Andrzej")1 Source : Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach, 2016, nr 255, s. 71-79, bibliogr. 14 poz. Subjects : Marketing internetowy (?h=search_list&query=DE:"Marketing%20internetowy") / Internet marketing (? h=search_list&query=DE:"Internet%20marketing") ; Personalizacja (?h=search_list&query=DE:"Personalizacja") / Personalization (? h=search_list&query=DE:"Personalization") ; Marketing przychodzący (?h=search_list&query=DE:"Marketing%20przychodzący") / Inbound marketing (?h=search_list&query=DE:"Inbound%20marketing")

9. / Study on New Cultural Policy in Japan - Focusing on Washoku ()

: (Kim Ji young)()

(?h=articles&db=edskyo&an=edskyo.10373170)

(?h=search_list&query=AR:"%28Kim%20Ji%20young%29%28%29")

Source : 41.1 (2017): 1-20. Academic Journal

Subjects : (?h=search_list&query=DE:"") ; (?h=search_list&query=DE:"%20") ; (? h=search_list&query=DE:"") ; (?h=search_list&query=DE:"%20") ; Washoku (? h=search_list&query=DE:"Washoku") ; cool japan (?h=search_list&query=DE:"cool%20japan") ; cultural diplomacy (?h=search_list&query=DE:"cultural%20diplomacy") ; Inbound marketing (? h=search_list&query=DE:"Inbound%20marketing")

10. Blending traditional and digital marketing. (?h=articles&db=a9h&an=116699220)

Academic Journal

: TODOR, Raluca Dania (?h=search_list&query=AR:"TODOR%2C%20Raluca%20Dania")1 [email protected]

Source : Bulletin of the Transilvania University of Brasov, Series I: Engineering Sciences (? h=search_list&query=JN:"Bulletin%20of%20the%20Transilvania%20University%20of%20Brasov%2C%20Series%20I%3A%20Engineering%20 2016, Vol. 9 Issue 1, p51-6. 6p. Subjects : INTERNET marketing (?h=search_list&query=DE:"INTERNET%20marketing") ; SOCIAL media (? h=search_list&query=DE:"SOCIAL%20media") ; CONSUMER behavior (?h=search_list&query=DE:"CONSUMER%20behavior") (?h=down_pdf&an=116699220&db=a9h)

11. W trzech krokach do marketing automation / Narzędzia (?h=articles&db=edsbaz&an=edsbaz.171503545)

: Prószyński, Jan (?h=search_list&query=AR:"Prószyński%2C%20Jan")1 ; Szarras, Jan (? h=search_list&query=AR:"Szarras%2C%20Jan")2 Source : Marketing w Praktyce, 2016, nr 3, s. 48-51 Subjects : Automatyzacja marketingu / Marketing automation ; Przedsiębiorstwo typu start-up / Startup ; Jakość procesu technologicznego / Quality of technological process ; Poczta elektroniczna / e-mail ; Personalizacja / Personalization ; Monitori...

12. QUÉ ENTENDEMOS POR USUARIO COMO CENTRO DEL SERVICIO. ESTRATE GIA Y TÁCTICA EN MARKETING.

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h=articles&db=a9h&an=101662205)

Academic Journal

: González-Fernández-Villavicencio, Nieves (?h=search_list&query=AR:"González-Fernández-Villavicencio%2C%20Nieves")1 Source : El Profesional de la Información (?h=search_list&query=JN:"El%20Profesional%20de%20la%20Información"). ene/feb2015, Vol. 24 Issue 1, p5-13. 9p. Subjects : LIBRARY marketing (?h=search_list&query=DE:"LIBRARY%20marketing") ; INTERNET marketing (? h=search_list&query=DE:"INTERNET%20marketing") ; CONTENT marketing (? h=search_list&query=DE:"CONTENT%20marketing") ; RELATIONSHIP marketing (? h=search_list&query=DE:"RELATIONSHIP%20marketing") ; SOCIAL media in marketing (? h=search_list&query=DE:"SOCIAL%20media%20in%20marketing") ; LIBRARY user satisfaction (? h=search_list&query=DE:"LIBRARY%20user%20satisfaction") (?h=down_pdf&an=101662205&db=a9h)

13. Converting strangers to clients using web mining techniques (?h=articles&db=edseee&an=edseee.7805037)

Conference

Source : 2016 4th IEEE International Colloquium on Information Science and Technology (CiSt) Information Science and Technology (CiSt), 2016 4th IEEE International Colloquium on. :169-174 Oct, 2016 Subjects : Communication, Networking and Broadcast Technologies (? h=search_list&query=DE:"Communication%2C%20Networking%20and%20Broadcast%20Technologies") ; Computing and Processing (?h=search_list&query=DE:"Computing%20and%20Processing") ; Engineering Profession (? h=search_list&query=DE:"Engineering%20Profession") ; Web mining (?h=search_list&query=DE:"Web%20mining") ; Internet (? h=search_list&query=DE:"Internet") ; Companies (?h=search_list&query=DE:"Companies") ; Context (? h=search_list&query=DE:"Context") ; Lead (?h=search_list&query=DE:"Lead") ; Leads (?h=search_list&query=DE:"Leads") ; Digital marketing (?h=search_list&query=DE:"Digital%20marketing") ; Inbound marketing (? h=search_list&query=DE:"Inbound%20marketing") ; Web usage mining (?h=search_list&query=DE:"Web%20usage%20mining") ; web content mining (?h=search_list&query=DE:"web%20content%20mining") ; Web structure mining (? h=search_list&query=DE:"Web%20structure%20mining")

Full Te

174%26title%3D2016+4th+IEEE+International+Colloquium+on+Information+Science+and+Technology+%28CiSt%29%2C+Information+Science+and+Technology+%28 (? h=open_link_source&url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpl%2FarticleDetails.jsp%3Farnumber%3D7805037%26SID%3DEBSCO%3Aedseee) 14. Inbound Marketing - the most important digital marketing strategy (? h=articles&db=edsdoj&an=edsdoj.bf283841901b4ee1917803fbf58e7172)

: PATRUTIU-BALTES Loredana (?h=search_list&query=AR:"PATRUTIU-BALTES%20Loredana") Source : Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, Vol 9(58), Iss 2, Pp 61-68 (2017)

Academic Journal

Subjects : Inbound marketing (?h=search_list&query=DE:"Inbound%20marketing") ; digital marketing (? h=search_list&query=DE:"digital%20marketing") ; social networks (?h=search_list&query=DE:"social%20networks") ; SEO (? h=search_list&query=DE:"SEO") ; email marketing (?h=search_list&query=DE:"email%20marketing") ; Economic theory. Demography (?h=search_list&query=DE:"Economic%20theory%2E%20Demography") ; Social Sciences (? h=search_list&query=DE:"Social%20Sciences") ; Economics as a science (? h=search_list&query=DE:"Economics%20as%20a%20science")

h=open_link_source&url=http%3A%2F%2Fresolver.ebscohost.com%2Fopenurl%3Fsid%3DEBSCO%3Aedsdoj%26genre%3Darticle%26issn%3D20652194%26ISBN%3D 68%26title%3DBulletin+of+the+Transilvania+University+of+Brasov.+Series+V+%3A+Economic+Sciences%2C+ %2520the%2520most%2520important%2520digit View record in DOAJ (?h=open_link_source&url=https%3A%2F%2Fdoaj.org%2Farticle%2Fbf283841901b4ee1917803fbf58e7172%3F)

15. Dos conceptos para dar sentido a la presencia en medios sociales: marketing de atracción y marketing de contenidos.

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h=articles&db=a9h&an=125365414)

: Arroyo-Vázquez, Natalia (?h=search_list&query=AR:"Arroyo-Vázquez%2C%20Natalia") [email protected] Source : Anuario Think EPI (?h=search_list&query=JN:"Anuario%20Think%20EPI"). 2017, Vol. 11, p205-208. 4p.

Academic Journal

16. Управление имиджевым потенциалом ИТ-компании в онлайн-среде в контексте B2B рынка / Program Modeling of Labor Migration, Reproduction of Population, and Economic Development of Russian Regions

(?

h=articles&db=edselr&an=edselr.30519150)

: Свалова, Валерия Евгеньевна (?h=search_list&query=AR:"Свалова%2C%20Валерия%20Евгеньевна") / Svalova, Valeriya E. (? h=search_list&query=AR:"Svalova%2C%20Valeriya%20E%2E")1

Academic Journal

Source : Государственное управление. Электронный вестник. 2017 (64):231-240 Subjects : имиджевый потенциал (?h=search_list&query=DE:"имиджевый%20потенциал") ; репутационный менеджмент (? h=search_list&query=DE:"репутационный%20менеджмент") ; входящий маркетинг (?h=search_list&query=DE:"входящий %20маркетинг") ; онлайн-маркетинг (?h=search_list&query=DE:"онлайн-маркетинг") ; b2b рынок (? h=search_list&query=DE:"b2b%20рынок") ; Image potential (?h=search_list&query=DE:"Image%20potential") ; reputation management (?h=search_list&query=DE:"reputation%20management") ; inbound marketing (? h=search_list&query=DE:"inbound%20marketing") ; online marketing (?h=search_list&query=DE:"online%20marketing") ; B2B market (?h=search_list&query=DE:"B2B%20market")

17. Inbound Marketing - the most important digital marketing strategy. (?h=articles&db=bth&an=120837999) : PATRUTIU-BALTES, Loredana (?h=search_list&query=AR:"PATRUTIU-BALTES%2C%20Loredana")1 [email protected]



Academic Journal

Source : Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences (? h=search_list&query=JN:"Bulletin%20of%20the%20Transilvania%20University%20of%20Brasov%2E%20Series%20V%3A%20Economic%20S 2016, Vol. 9 Issue 2, p61-68. 8p. Subjects : Internet marketing (?h=search_list&query=DE:"Internet%20marketing") ; Strategic planning (? h=search_list&query=DE:"Strategic%20planning") ; Competition (Economics) (? h=search_list&query=DE:"Competition%20%28Economics%29") ; Content marketing (? h=search_list&query=DE:"Content%20marketing") ; Business development (?h=search_list&query=DE:"Business%20development") (?h=down_pdf&an=120837999&db=bth)

18. Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research.

(?

h=articles&db=a9h&an=119279847) : Royo-Vela, Marcelo (?h=search_list&query=AR:"Royo-Vela%2C%20Marcelo")1 ; Hünermund, Ute (? h=search_list&query=AR:"Hünermund%2C%20Ute")1



Academic Journal

Source : Journal of Marketing for Higher Education (? h=search_list&query=JN:"Journal%20of%20Marketing%20for%20Higher%20Education"). Jul-Dec2016, Vol. 26 Issue 2, p143-167. 25p. 2 Diagrams, 7 Charts, 1 Graph. Subjects : INTERACTIVE marketing (?h=search_list&query=DE:"INTERACTIVE%20marketing") ; BRAND equity (? h=search_list&query=DE:"BRAND%20equity") ; EXPLORATORY factor analysis (? h=search_list&query=DE:"EXPLORATORY%20factor%20analysis") ; DECISION making in economics (? h=search_list&query=DE:"DECISION%20making%20in%20economics") ; ECONOMIC surveys (? h=search_list&query=DE:"ECONOMIC%20surveys")

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