Idea Transcript
INCLUSIVE TOURISM DEVELOPMENT: PROSPECT AND CHALLENGE IN INDONESIA
DR. Frans Teguh, MA Director for Infrastructure Development and Tourism Ecosystem Ministry of Tourism, Republic of Indonesia Manila, Philippine, 18 February 2016 1
OUTLINE A. Strategic Situation Analysis B. Strategy Formulation
C. Implementation D. Controls
2
Strategic Situation Analysis 3
A.
Strategic Rationale: World Tourism Inclusive Tourism Development
9.5% 1
from
US$
1.4
From PDB – Direct Impact, Indirect Impact, & Induced Impact (2014)
11 Employment (Jobs) Trillion In Export
5%
of the World’s Export (2014)
25
Million of Tourists in 1990
1138 5 Up to 6
Million of tourists in 2014
Billion of Domestic Tourists
TOURISM IS A KEY FOR DEVELOPMENT, WELFARE AND HAPPINESS (TOURISM IS A LEADING SECTOR) - An ever increasing number of destination world wide opened, invest , and turning Tourism into Key of export Revenues, Jobs Creator, Enterprises and Infrastructure development; - Tourism has experienced continued expansion and diversification, Becoming One of the Largest and Fastest-Growing Economic Sector in the world; - Despites occasional shocks, International Tourist Arrival have shown virtually Uninterrupted Growth 25 million (1950) 278 Million (1980) 528 Million (1995) 1138 Million (2014). Sourcer: UNWTO Tourism Highlights, 2014 UNWTO World Tourism Barometer, Jan. 2015 WTTC, Jan. 2015
4
A.
Benchmark Of Global Direct GDP By Industry Inclusive Tourism Development
• In 2013, Travel & Tourism generated $2.1 trillion in direct GDP • This contribution to global GDP is more than double that of the automotive industry and nearly 40% larger than the global chemicals industry • The Travel & Tourism sector is three-quarters the size of the global education, communications, and mining sectors
Source : WTTC, 2014 5
A.
Tourism Industry’s Impact On Employment Inclusive Tourism Development
In terms of employment, the importance of Travel & Tourism is even more pronounced. With 98 million people directly employed in 2011, Travel & Tourism directly employs: • 6 times more than automotive manufacturing • 5 times more than the global chemicals industry • 4 times more than the global mining industry • 2 times more than the global communications industry • A third more than the global financial services industry )
Source : WTTC, 2014
6
A.
Benchmark Of Global GDP, Contribution To Employment, And Historic Growth Inclusive Tourism Development
Source : WTTC, 2014
7
A.
FOREIGN EXCHANGE COMPARISON Inclusive Tourism Development
PROJECTION OF MAIN SECTORS’ FOREIGN EXCHANGE EARNINGS IN INDONESIAN ECONOMY
Tourism Coal Oil and Gas Crude Palm Oil Processed Rubber
Source: Ministry of Tourism, 2014
8
A.
Indonesia Travel And Tourism Competitiveness Index In The World, 2015 Inclusive Tourism Development
In 2015, Indonesia travel and tourism competitiveness index ranked 50th out of 140 countries BOTTOM THREE : 3 factors with the lowest tourism competitiveness index: 1. Tourism Service Infrastructure 2. Health and Hygiene 3. Environmental Sustainability
TOP THREE : 3 factors with the highest tourism competitiveness index: 1. Natural resources 2. Prioritization of travel and tourism 3. Price competitiveness Source : Travel and Tourism Competitiveness Report WEF, 2013
9
Indonesia Travel And Tourism Competitiveness Index In The World
A.
Indonesia Travel And Tourism Competitiveness Index In 2013 & 2015
The Increase Of Indonesia Travel And Tourism Competitiveness Index World Ranking
Increase Ratings
International Openness
55
+59
15
Business Environment
63
+30
6
19
Air Transport Infrastructure
39
+15
Cultural Resources and Business Travel
38
25
Cultural Resources and Business Travel
25
+13
Air Transport Infrastructure
54
39
Tourist Service Infrastructure
101
+12
Human Resources and Labour Market
61
53
Ground Port and Infrastructure
77
+10
International Openness
114
55
Human Resources and Labour Market
53
+8
Business Environment
93
63
Price Competitiveness
3
+6
Ground Port and Infrastructure
87
77
Prioritization of Travel and Tourism
15
+4
Safety and Security
85
83
Health and Hygiene
109
+3
ICT Readiness
87
85
Safety and Security
83
+2
Tourist Service Infrastructure
113
101
ICT Readiness
85
+2
Health and Hygiene
112
109
Environmental Sustainability
134
-9
Environmental Sustainability
125
134
Natural Resources
19
-13
PILLAR
2013
2015
Price Competitiveness
9
3
Prioritization of Travel and Tourism
19
Natural Resources
Top Three
PILLAR
Bottom Three
10
A.
PRIORITIZATION OF TOURISM MARKET Inclusive Tourism Development No
Pasar
Kuantitas
Share Pasar
Growth
Devisa
Share Devisa TOTAL %
1
Singapore
1.634.149
18,57%
4,39%
1049,41
10,44%
33,39%
2
Malaysia
1.430.989
16,26%
7,15%
1002,53
9,97%
33,38%
3
Australia
997.984
11,34%
3,78%
1470,89
14,63%
29,75%
4
Tiongkok
807.429
9,17%
17,57%
810,79
8,06%
34,80%
5
Japan
491.574
5,58%
9,07%
558,85
5,56%
20,22%
6
Korea, Rep.
343.627
3,90%
10,27%
381,83
3,80%
17,97%
7
Philippines
246.497
2,80%
7,26%
206,31
2,05%
12,12%
8
Taiwan
245.288
2,79%
13,28%
231,09
2,30%
18,36%
9
United States of America
234.134
2,66%
10,00%
349,20
3,47%
16,13%
10
United Kingdom
228.679
2,60%
7,82%
363,91
3,62%
14,04%
11
India
201.009
2,28%
19,52%
221,62
2,20%
24,00%
12
France
190.853
2,17%
12,24%
316,26
3,15%
17,55%
13
Germany
168.110
1,91%
13,48%
251,54
2,50%
17,89%
14
Netherlands
158.181
1,80%
7,91%
280,64
2,79%
12,49%
15
Thailand
141.349
1,61%
-5,62%
139,10
1,38%
-2,63%
16
Saudi Arabia
123.702
1,41%
29,92%
178,73
1,78%
33,10%
17
Hong Kong
112.785
1,28%
24,54%
119,47
1,19%
27,01%
18
Russian
96.543
1,10%
0,85%
191,97
1,91%
3,85%
19
New Zealand
66.484
0,76%
19,03%
82,80
0,82%
20,60%
20
Italy
63.043
0,72%
30,30%
105,19
1,05%
32,07%
Source: Data and Information Centre, Ministry of Tourism and Central Statistic Bureau, 2014
11
SI: PORTOFOLIO PRODUK PARIWISATA: KONTRIBUSI WISATAWAN MANCANEGARA BERDASARKAN PORTOFOLIO PRODUK
A.
(PRODUCT PORTFOLIO TOURISM & INTERNATIONAL TOURIST CONTRIBUTION PER PRODUCT PORTFOLIO) 1. WISATA BAHARI (MARINE TOURISM) (35%)
Great Bali Alam (Nature) (35 %)
PRODUK UTAMA (MAIN PRODUCTS)
Budaya (Culture) (60 %)
2. EKOWISATA (ECO TOURISM) (45%) 3. WISATA PETUALANGAN (ADVENTURE TOURISM) (20%) 1. WISATA WARISAN BUDAYA DAN SEJARAH (HERITAGE AND PILGRIM TOURISM) (20%) 2. WISATA BELANJA DAN KULINER (CULINARY AND SHOPPING TOURISM) (45%) 3. WISATA KOTA DAN DESA (CITY AND VILLAGE TOURISM) (35%) 1. WISATA MICE (MICE & EVENTS TOURISM) (25%)
Buatan Manusia (Man Made) (5 %)
Source: Passenger Exit Survery, 2014
2. WISATA OLAHRAGA (SPORT TOURISM) (60%) 3. OBJEK WISATA TERINEGRASI (INTEGRATED AREA TOURISM) (15%)
12
Inclusive Tourism Development
MIKRO
MAKRO
A.
Targets 2013
2014
2015
2016
2017
2018
2019
9,2% or equivalent to Rp. 841,4 M
9,3% or equivalent to Rp. 946,9 M
10%
11%
13%
14%
15%
110,5
133,9
144
172,8
182
223
275
Contribution to Employment (million)
9,6
9,8
11,3
11,7
12,4
12,7
13,0
Tourism Competitiveness Index (WEF)
#70
n.a
#50
n.a
#40
n.a
#30
International Tourist Arrivals (million)
8,8
9,4
10,4
12
15
17
20
Domestic Tourist Trips (million trips)
250
251
255
260
265
270
275
Contribution to National GDP Foreign Exchange (trillion Rp)
13
“Archipelago Country along the Equator with various Ethnics ”
300 kinds of ethnics diversity and 742 language and dialect.
More than
17.100 island, 6000 among those are inhabited.
More than
land width 1,9 juta km2, and 3,1 juta km2 are oceans
Indonesia are the largest archipelago country, and the 4th hugest number of population (± 237 million people)
8 World Heritage Cultural Sites
Spread out 5.120 km from east to west, 1.760 km from north to south
Exihibition and Festival Event and large Creative Industry potential
Rank 39 on Cultural Heritage from 139
Strong
Countries by WEF 14
16% of reptiles and amphibian animals
Mega Biodiversity
35 primate species, 25% endemic 17% of world wide birds 26% endemic
121 Butterflies species 44% endemic
12% Mammals from all around the world
36% endemic Especially Papua, percentage of endemic flora reach 60-70%
Natural Resources Competitiveness rank 19/139 Negara (WEF) Largest Tropical Forest, 51 National Parks, and Top 3 mega biodiversity after Brazil and Zaire 59% of lands in Indonesia are tropical forest that equals to 10% from total world forest coverage (Stone, 1994). There are 110 million hectare Indonesia’s forest are listed as protected forest where is 18,7
million hectare are conservation area. 15
A.
ISSUES AND CONCERNS Inclusive Tourism Development
Gender
Sustainable Development Goals Agenda
Climate Changes Middle Class Income Tourism Resources and Endowment
Poverty Alleviation and Reduction Local People Engagement in Tourism
Inclusive Tourism Development
16
A.
Policy Support Inclusive Tourism Development
Tourism Law No. 10/2009 1. Obligation of central and local government 2. Liabilities tourism businesses
Reduction of unemployment Poverty alleviation
Equality
Inclusive Tourism
source: Paparan Dr. Ir. Budi Faisal, M.A.U.D., M.L.A (2015)
17
A.
AIMS AND OBJECTIVE INCLUSIVE TOURISM: COUNTRY’S PERSPECTIVE Inclusive Tourism Development
1. 2. 3. 4. 5.
6.
STAKEHOLDER ENGAGEMENT AND BUILDING TOURISM ECOSYSTEM PARTNERSHIP AND LOCAL ECONOMIC GROWTH (NEW ECONOMIC GROWTH CENTER) GENDER EQUALITY BALANCING ECONOMIC, SOCIAL AND ENVIRONMENTAL DRIVEN ELEVATING DISADVANTAGES REGIONS AND REMOTES AREAS CREATING NEW ECONOMIC VALUES IN TOURISM 18
Strategy Formulation 19
SF : FORMULASI STRATEGI (STRATEGY FORMULATION)
Kerangka Strategi (Strategy Framework)
• GREAT SPIRIT • Indonesia Bekerja – Wonderful Indonesia National Level
• GRAND STRATEGY • Directional Strategy: Sustainable Competitive Growth • Portfolio Strategy: Integrated e-Tourism Ecosystem • Parenting Strategy: Government Support – Industry Led
• BUSINESS STRATEGY Industry Level
• Comparative Strategy • Competitive Strategy • Cooperative Strategy
: Industry Champion : Focus, Speed, and Differentiation : Public Private Partnership
20
B.
Concept
Inclusive , open to everyone or limited to certain people (www.merriam-webster.com) Inclusiveness , a concept which includes equality in the opportunities, protection and transitional labor markets (Commission on Growth and Development ,2008) Inclusive tourism, is an approach that emphasizes the development of sustainable tourism in the approach to local economic development by integrating products and services produced by the poor in a destination with the tourism industry value chain so as to increase the incomes of the poor (www.intracen.org)
Inclusive tourism is an approach to local economic empowerment by integrating the resources of local communities and the environment with the value chain of the tourism industry in order to increase income and the welfare of society , in particular the poor , increase appreciation of the tourism industry to the local potencies , and strengthen the competitiveness and sustainability of the tourism development , taking into account cultural values , the diversity of people's social characteristics , as well as the preservation and protection of natural resources and the environment. (Minisitry of Tourism, Indonesia, 2015).
21
B.
TOURISM ECOSYSTEM
Tourism ecosystem :The best effort to approach the complexity of tourism resulting linkage, value chain, interconnectivity and integrate the system, subsystem, sector, dimension, components, subcomponents, level of coordination and layer of partnership which creating tourism product and services, tourism sector enablers, and tourism system enablers through the optimum roles of BCGAM (bussiness, community, government,, academic, and media) as well as an orchestration and the assurance of quality of tourism activities, facilities and services, in order to provide total quality of experiences of the destination, yield and benefits values to community and environment. Ministry of Tourism, Indonesia, 2015 22
B. FRAMEWORK 1. 2. 3. 4.
POTENTIAL LOCAL RESOURCES: NATURE SOCIAL CULTURE ECONOMIC
Poverty Alleviation
INTEGRATION
Unemployment Reduction
Realize local communities welfare
TOURISM VALUE CHAIN: 1. Production Value Chain 2. Distribution-marketing Value Chain
Equality
Increase tourism industry appreciation to local potential
Cultural value
Religious norms of community
Social diversity
Increase tourism industry
competitiveness
Environmental conservation and protection Source: Ministry of Tourism, Indonesia, 2015 23
: B. STRATEGY From Creativity to Business Commercialization (C2C) Integration Components • Natural Resources • Cultural Resources • Human Resources
Local Resources
• Process and production factors • Process and distribution – marketing factors • Financial Access and Development • Partnership • Institutional
• Tourist attraction • Tourism zone • Tourist transportation service • Tourist travel service • Food and beverage • Accommodation service • Provision of entertainment and recreation activities • MICE • Tourism information service • Tourism consultancy service • Tourist guide service • Water resort tourist • spa
Tourism Business 24
Implementation 25
C. Government Support for Tourism Industry Fiscal & Non Fiscal Tax Allowance Government Regulation Number 18 Year 2015 : Income Tax Facilities for Investment in Certain Business Fields and / or in Certain Regions. Tourism Sector : Resort
Import Duty Import Duty Facility Regulation of the Minister of Finance No.176/PMK.011/2012. Services : Tourism and Culture
One Stop Service (PTSP) organise licensing services to public in term of business license.
26
C.
Program and Activities Inclusive Tourism Development
INCLUSIVE ECONOMIC DIMENSIONS: • • •
ECONOMIC BENEFIT LIFELIHOOD IMPACT PARTICIPATION AND PARTNERSHIP
TOURISMI INCLUSIVE DEVELOPMENT • Value chain analysis and tourism ecosystem • SMEs Development (Financial for micro business) • Development local tourism products (craft, souvenir, etc) • Market Access and Networking • Infrastructures and connectivity • Governance • Certification • Capacity building • Investment • Management system
INCLUSIVE TOURISM AND ECONOMICTOURISM BASED PILOT PROJECT
Guidance, Facilitation and Coordination, Partnership, Technical Capacity Building, Prototyping, Development and structuring, Impact Monitoring and Control 27
Inclusive Tourism Development
Capability
Unique Resources
Comparative Strategy
Comparative Advantage
Company
Superior Value
Competitive Strategy
Competitive Advantage
Advantage
Cooperative Strategy
Cooperative Advantage
Positioning
3 CA
Input
3 CS
Proses
3C
Output
Inferior Value
Competition
Strategic Relationship
Superior Business Performance
C.
Program and Activities : 3 CA’s Model
source: Minister Of Tourism Of Republic Of Indonesia (2015) FGD 10 Kawasan Percontohan Inclusive Tourism Development
28
C.
IMPLEMENTATION STAGE AND TIMELINE Inclusive Tourism Development
Year #1
Year #2
Year #3
Creativity and Endowment Assessment
Incubation
Sustainability
• Mapping-Unique Resources • Assessment Initiative • Advocacy and Assistances • Moduls • Business Contact/Business Models • Business Plan • Start up Business Model
• Business Development, Competitive Strategy • Capacity Building • Market Acess • Financial Access • Networking, • Value Chain and Business-ecosystem
• Business Sustainability and Cooperation Strategy • Business Likelihood • Performance and Projection • Entepreneurship Skills and Professionals • Innovation and IT Base Platform (Tourism Digital- e tourism) • Welfare and Happiness Source: Ministry Of Tourism, 2015 29
C.
BUSSINES PROCESS OF THE PROGRAMME Inclusive Tourism Development
Scaling Up Business Initiatives and Business Model : Culinary, Cafe, Homestay, Dive Center, Souvenir, Local Guide, Village Tourism, Ecotourism, Local transport, Recycle, Spa, Heritage, Performing Arts and Culture, etc)
Inclusive Tourism Development
30
C.
10 INCLUSIVE TOURISM PILOT PROJECT Inclusive Tourism Development
South Nias North Sumatera
Toba, Samosir Island. North Sumatera
Singkawang, West Kalimantan
Boalemo, Timini Bay, Gorontalo
Raja Ampat, West Papua
Palembang City South Sumatera
Tanjung Kelayang, Belitung Island Bangka Belitung
Kepulauan Seribu, Jakarta
Sanur, Bali
Labuan Bajo. East Nusa Tenggara
31
C.
Sanur, Denpasar City (Bali) Inclusive Tourism Development Tourism Focus: Desa Sanur Critical success Factors: Financial Infrastructure, Bussiness Model, Value Chain Solution: Capacity Building, Financial Acsess, Market Acsess
Item Geography
Position 08035’31 sd 08044’49 LS and 115000’23 sd 115016’27 BT, Luas Kota Denpasar 127,78 km2 or 2,18% Bali Province
Demography
population 729.024 (2015)
Infrastructure
• Airpoirt: Ngurah Rai Tuban, Kuta ± 13 km from Denpasar • Seaport: Gilimanuk at Jembrana (from Java), Padang Bai at Karang Asem (from NTB), Benoa at South Denpasar, Celukan Bawang at Buleleng, Amuk at Karangasem (Cruise) and Nusa Penida at Klungkung (cruise) • bus station Ubung Denpasar & bus station Mengwi Tabanan
Potential disaster
Tsunami, fire, flood, volcano, Rabies,
Tourism product
• (2013) 27 star Hotel and 253 other accommodation. • Foreign Tourist 210.268, Local 154.054; total 364.322 • Culture and marine tourism
Business Model and Incubation
• 3-5 Prototyping Business Model
source: Lampiran III Permen RI No 50 Tahun 2011
source: www.globalnews.id (2015) source: www.globalnews.id (2015)
Explanation
32
C.
Komodo, West Manggarai (East Nusa Tenggara) Inclusive Tourism Development
Tourism Focus: Labuan Bajo Critical success Factors: Financial Infrastructure, Bussiness Model, Value Chain Solution: Capacity Building, Financial Acsess, Market Acsess
Item
source: Lampiran III Permen RI No 50 Tahun 2011
source: National Geographic Indonesia (2015) source: National Geographic Indonesia (2015)
Explanation
Geography
position: 08°.14’ LS - 09°.00 LS, 119°.21’ BT – 120°.20’° BT Temperature: 20° -30° C (2008) Labor Force: 92 010 (2008)
Demography
population: 209 962 (2008) Low Income People: 53% (2004)
Infrastructure
1. Airport: Komodo , panjang runway 1.393m 2. Port: 1 3. Bus Station: 3 4. Puskesmas: 12 Unit
Potential disaster
Flood and landslide, hurricane, earthquake
Tourism product
• Visitors: 21 766 (2008) • Cunca Wulang, Gunung Mbeliling, Cunca Ramai, Danau Sano Nggoang, Pulau Komodo, Batu Cermin, Pulau Bidadari
Business Model and Incubation
• 3-5 Prototyping Business Model
33
C.
Samosir (North Sumatera) Inclusive Tourism Development Tourism Focus: Samosir Island Critical success Factors: Financial Infrastructure, Bussiness Model, Value Chain Solution: Capacity Building, Financial Acsess, Market Acsess
Item
source: Lampiran III Permen RI No 50 Tahun 2011
Upacara Mangalahat Horbo Bius source: disparsenibud.samosir (2015)
Explanation
Geography
Letak: 20 24‘ - 20 25‘ LU dan 980 21‘ - 990 55‘ BT Temperatur: 17° C - 29° C
Demography
population: 130.568 (2005) labors: 4.407 (2004) Low Income People: 16,070 (2014)
Infrastructure
Airport: Silangit, Kualanamu, Sibisa Roads : 774,48 km (2005) Seaport: 5 Hotel: 79 Hospital: 2 unit, puskesmas: 10 unit , polindes: 43 unit
Potential disaster
Earthquake
Tourism product
• Visitors: 111.977 (2014) • Toba Lake, Brastagi, Waterfall
Business Model and Incubation
• 3-5 Prototyping Business Model
34
C.
Seribu Island (DKI Jakarta) Inclusive Tourism Development Tourism Focus: Pramuka Island and Tidung Island Critical success Factors: Financial Infrastructure, Bussiness Model, Value Chain Solution: Capacity Building, Financial Acsess, Market Acsess
Item
source: Lampiran III Permen RI No 50 Tahun 2011
Explanation
Geography
Consist of 342 islands located on 5010’00” sd 5057’00” LS & 106019’30” sd 106044’50” BT
Demography
population 22.704
Infrastructure
Seaport: Muara Angke/Muara Labu Quay: 36 Units
Potential disaster
Tsunami, Volcano, dll
Tourism product
• Homestay 278 (2013); Restaurant 56; Resorts 8 buah • Beach, Water Sports,
Business Model and Incubation
• 3-5 Prototyping Business Model
source: Suku Dinas Pariwisata & Kebudayaan Kabupaten Kepulauan Seribu (Enjoy Jakarta)(2015)
35
C.
Tomini Bay, Boalemo (Gorontalo) Inclusive Tourism Development Tourism Focus: Pulau Cinta Critical success Factors: Financial Infrastructure, Bussiness Model, Value Chain Solution: Capacity Building, Financial Acsess, Market Acsess
Item Geography
Position: 00º23” 55’ LU - 00° 55” 38’ LU, and 122º01” 12’122° 39” 17’ BT.
Demography
population: 129.253 (2013) Low income people: 30.060 (2013)
Infrastructure
airport: Jalaluddin seaport: 2 (Gorontalo and Anggrek) bus station: 3 Roads: 873,28 km (2010) Restaurant: 29 (2007) Lodge: 4 (2007) Hospital: 1 units, Puskesmas 41 Units (2007)
Potential disaster
earthquake, flood, Tsunami, dan Volcano
Tourism product
• visitors: 6.808 (2013) • Beach, Culture, Water Sport
Business Model and Incubation
• 3-5 Prototyping Business Model
source: Lampiran III Permen RI No 50 Tahun 2011
source: travel.kompas.com (2015)
Explanation
36
C.
Tanjung Kelayang, Belitung (Bangka Belitung) Inclusive Tourism Development Tourism Focus: Tanjung Kelayang Critical success Factors: Financial Infrastructure, Bussiness Model, Value Chain Solution: Capacity Building, Financial Acsess, Market Acsess
Item Geography Demography Infrastructure source: Lampiran III Permen RI No 50 Tahun 2011
Potential Disaster Tourism product Business Model and Incubation
Explanation position 107°08' BT to 107°58' BT and 02°30' LS to 03°15' LS population (2013) 164.026 airport Hanandjoedin (Tanjung Pandan) seaport Tanjung Pandang flood, hurricane, Fire and dryness Tanjung Kelayang, Beach, Culture, Culinary • 3-5 Prototyping Business Model
source: Bangka-Belitung.com (2015)
37
C.
Singkawang City (West Kalimantan) Inclusive Tourism Development Tourism Focus: Singkawang City Critical success Factors: Financial Infrastructure, Bussiness Model, Value Chain Solution: Capacity Building, Financial Acsess, Market Acsess
Item
source: Lampiran III Permen RI No 50 Tahun 2011
Explanation
Geography
position 0°44’55,85” - 1°01’21,51"LS 108°051’47,6”109°010’19”BT,
Demography
population 246.306
Infrastructure
1 seaport
Potential disaster
flood, hurricane, Land Slide
Tourism product
• Visitors 374.000 • Pantai Pasir Panjang, Sinka Island Park, Sinka Zoo, Taman Bukit Bougensville, Taman Chidayu, China Town, Cap Gomeh Event
Business Model and Incubation
• 3-5 Prototyping Business Model
Pantai Pasir Panjang source: wisatamu.com (2015)
38
C.
Teluk Dalam, South Nias (West Sumatera) Inclusive Tourism Development Tourism Focus: : Desa Bawamataluo, Pantai Lagundri & Sorake Critical success Factors: Financial Infrastructure, Bussiness Model, Value Chain Solution: Capacity Building, Financial Acsess, Market Acsess
Item
Explanation
Geography
Position: 10° LU dan 97° 45’ BT, Consist of 104 Islands
Demography
population: 275.422 (2005)
Infrastructure
Airport: Binaka, Seaport: Gunung Sitoli Bus station: 1 Hotel: 25 Restaurant: 31 (2004)
Potential Disaster
Earthquake, Tsunami
Tourism product
• Desa Bawomataluo; Lagundri Beach and Soroake Beach
Business Model and Incubation
• 3-5 Prototyping Business Model
source: Lampiran III Permen RI No 50 Tahun 2011
source: klikhotel.com(2015)
39
C. Palembang City, (South Sumatera) Inclusive Tourism Development
Tourism Focus: : Palembang City Critical success Factors: Financial Infrastructure, Bussiness Model, Value Chain Solution: Capacity Building, Financial Acsess, Market Acsess
Item
Explanation
Geography
Position: 2°59′27,32″LU 104°45′23,68″BT
Demography
Population: 1,708,413 (2012)
Infrastructure
1. airport: Sultan Mahmud Baddarudin II 2. seaport: 1 unit 3. bus station: 3 units 4. Roads: 903,4 Km
Potential Disaster
flood and landslide
Tourism product
• visitors: 365.992 (2012) • Museum Negeri Balaputradewa, Monument Perjuangan Rakyat, Bukit Siguntang, Kerajaan Sriwijaya Garden, Punti Kayu, Kuto Besak fortress, Sultan Mahmud Mosque, Ampera Bridge, Kemaro Island
Business Model and Incubation
• 3-5 Prototyping Business Model
source: Lampiran III Permen RI No 50 Tahun 2011
source: trijayafmplg.net(2015)
40
C.
Raja Ampat (West Papua) Inclusive Tourism Development Tourism Focus: :Arborek Village, Waisai Island Critical success Factors: Financial Infrastructure, Bussiness Model, Value Chain Solution: Capacity Building, Financial Acsess, Market Acsess
Item Geography
Consist of 610 islands (only 35 islands inhabited)
Demography
population 30.374
Infrastructure
source: Lampiran III Permen RI No 50 Tahun 2011
Explanation
Potential disaster Tourism product
Business Model and Incubation
Airport: Domne Eduard Osok, Sorong Seaport: 1 Tsunami • Coral Triangle, Beach, Culture, Diving
• 3-5 Prototyping Business Model
source: Indonesia.travel(2015)
41
Control 42
D. No
Indicators Inclusive Tourism Development
Indicator
Parameter
1.
Involvement of Local Communities or the Poor and Women in Business Tourism
Local Employmen and Local Business entities (number)
2.
The linkage of Local Products with the Tourism Industry (Tourism Value Chain in Destinations);
absorption of local tourism commodities (number)
3.
Scaling up Local Businesses Through Systematic Stages (Shareholder).
4.
Increased Revenues for Small and Medium Business Enterprise / partnering with Large Business
5.
Business Opportunity For Low-Income Communities
6.
Improvement of Human Resources Quality of Local Tourism (Certification & Standardization)
7.
Contributions of Local Manufacturers To The Chain of Production and Distribution of Tourism Industry;
8.
Linkages Between Communities and Local Products With Tourism Market
9.
Tourism Growth and Tourism Magnitude (Number of Visit, Tourism Multiplier (income generation, employment and entrepreneurs in tourism business)
entrepreneurial skills improvement (scale up) Increasing Income (%) Scale Up bisnis (number) Certification and Standardization of local human resource (number) share of the local market in the tourism industry (%) Local people participation in Tourism Indusrtry (%) Growth (%)
43
D.
CHALLENGES AND SOLUTIONS FOR INCLUSIVE TOURISM: LESSONS LEARNT FROM INDONESIA
Local Stakeholder Awareness (Sense of Ownership And Responsibility) Financial Access Scheme (Bankable and Non Bankable TreatmentCooperation Agreement with BNI and other Bank) Market Access and Incentives Tourism Value Chains – Linkage/Supply Chain Of The Product And Market Product Development-characters/Uniqueness, Differentiation And Diversification of The Product, Servqual, Standard-Accreditation and Certification) Human Resources Capabilities and Skills Sets (Soft and Hard Skill including Communication, Information and Technology) Social Infrastructure Support and Community Based Tourism Sustainability Growth (Tourism Magnitude : size, sustainability and spread) 44
Creating a masterpiece in Inclusive Tourism, “See the unseen with love, and make it seen”, Dr. Arief Yahya, MSc. Minister of Tourism, Indonesia.
MARANGIN SALAMAT TERIMA KASIH THANK YOU 45