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PRETTY IN PRINT Despite this digital revolution, FMCG retailers have long found that the printed circular has the farthest reach for marketing. Read More >
ORDER, FULFILL … REPEAT
TOTAL CONSUMER REPORT, VOLUME 3
Health care, personal care and household products aren’t the only things in shoppers’ online baskets.
Americans are feeling positive as we head into the final stretch of the year, so it’s perhaps not surprising that many have taken that confidence directly to stores to start their holiday shopping early.
FEATURED PERSPECTIVE ATTRIBUTION MODELING: THE PATHWAY TO GREATER MARKETING ROI
TOP OF THE FROTH
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still many healthy pockets of growth. For instance, 40 of the top 100 craft breweries are driving double-digit
As marketers seek greater accountability in today's increasingly omnichannel shopper landscape,
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RATINGS ACADEMY
variety-rich as the craft realm, there are
Marketing ROI Products, Nielsen
beverages are in the mix too.
FEATURED INSIGHT Within a segment as fragmented and
Matthew Krepsik, Global Head,
Snacks, packaged grocery items and
This interactive portal explains the types of media consumers access, how we measure engagement with that
growth.
media and how we derive our ratings.
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demand for outcome-based ROI measurement has become more important than ever across the media, retail and FMCG industries. Read More >
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Attribution Modeling: The Pathway
The Beverage Alcohol Media
The Database: Episode 3, Getting
to Greater Marketing ROI
Report: Q2 2017
Into the Spirit With Holiday Media
How Valuable are Sponsorship
Total Consumer Report, Volume 3
The Database: Episode 2,
Deals and Brand Activations When Applying for Esports Franchise
Podcast Sponsorship Effectiveness
League Slots?
Navigating Change in the U.S. FMCG Industry The Database, Episode 1: Holiday
The Celebrity Power of Music in
Creep Is Extending the Holiday
Advertisements
Shopping Season
MEDIA | 12-28-2017
HOLIDAY MUSIC DRIVES GAINS FOR ADULT CONTEMPORARY STATIONS Nielsen's PPM December ratings reveal another strong month for AC radio–the format that most often switches to holiday programming at the end of the year. In fact, this year's December result represents a high water mark for AC in December dating back to the beginning of comprehensive PPM measurement.
CONSUMER | 12-27-2017
TOPS OF 2017: SIMPLE AND CLEAN CATEGORIES WITH FEWER THAN 10 INGREDIENTS We looked at some of the largest growing categories in terms of dollar growth that are clean label and contain fewer than 10 recognizable ingredients.
CONSUMER | 12-26-2017
THE AUTO AND JEWELRY CATEGORIES SHINE WITH OPPORTUNITY AMONG BLACK WOMEN Marketers and brands have a tremendous market share growth opportunity in the automobile and jewelry categories, where black women are spending more than other consumers.
CONSUMER | 12-21-2017
THE BEVERAGE ALCOHOL MEDIA REPORT: Q2 2017 For craft breweries of all stripes, digital advertising is an increasingly important tool to engage with consumers and combat slow growth. In fact, craft digital advertising spend now accounts for 12.5% of total beer digital spend, and brands of all sizes are testing the digital waters.
ENTERTAINMENT | 12-21-2017
TOPS OF 2017: PRO ATHELETE MARKETABILITY It's no secret that winning helps boost the endorsement power of professional athletes. But in 2017, some of the biggest names in sports were able to elevate their celebrity status and marketability even when they weren't competing.
PERSPECTIVES | 12-21-2017
ATTRIBUTION MODELING: THE PATHWAY TO GREATER MARKETING ROI As marketers seek greater accountability in today's increasingly omnichannel shopper landscape, demand for outcome-based ROI measurement has become more important than ever across the media, retail and FMCG industries.
CONSUMER | 12-20-2017
TOPS OF 2017: PACKAGED GROCERIES Ahead of 2018, reflecting on the top 10 packaged grocery categories in the center of the store that saw sales grow in 2017 may help jumpstart assortment planning.
MEDIA | 12-19-2017
THE DATABASE: EPISODE 3, GETTING INTO THE SPIRIT WITH HOLIDAY MEDIA Whether it's the sound of holiday hits on the radio or holiday movies or TV programming, media plays a big role in getting us into the spirit of the holidays. In the third episode of The Database podcast, a group of experts explore radio and TV consumption around the year-end holidays.
GLOBAL | 12-19-2017
CONDITIONS FOR GLOBAL FMCG MARKETS ARE STRENGTHENING Backed by rising consumer confidence and optimism, many of the world's economies are experiencing degrees of positive momentum. In some cases, that momentum is strong; in others, it's subtle, but still worth noting.
CONSUMER | 12-18-2017
DIGITAL TOUCHPOINTS ARE MAKING THEIR MARK IN U.S. RETAIL, BUT PRINT IS (STILL) NOT DEAD Despite this digital revolution, FMCG retailers have long found that the printed circular—the flyer that promotes a local store's latest products and specials—has the farthest reach for marketing.
MEDIA | 12-18-2017
TOPS OF 2017: TELEVISION AND SOCIAL MEDIA Overall, television in 2017 offered a bit of something for everybody, even in places we didn't expect. Sports reigned supreme among most of the top 10 telecasts of the year.
CONSUMER | 12-18-2017
TOTAL CONSUMER REPORT, VOLUME 3 As we begin to reflect—and in many cases celebrate—another year passed, the intent to spend on vacations and holiday excursions has also increased. After covering one's living expenses, 36% of Americans would spend their spare cash on a getaway, up 12% from a year ago.
CONSUMER | 12-18-2017
THE DIGITAL GROWTH OPPORTUNITY IN CURBSIDE PICK-UP, CLICK & COLLECT AND SUBSCRIPTION SERVICES Health care, personal care and household products are the top three non-food categories consumers buy online. But shoppers aren't leaving edibles out of their online baskets: snacks, packaged grocery and beverages lead among food departments.
CONSUMER | 12-18-2017
TOPS OF 2017: FRESH ORGANIC The fresh area of the store is a key destination for organic foods. Whether branded, unbranded or private label, consumers have an abundance of choice when it comes to the selection of in-store organic products.
CONSUMER | 12-14-2017
AMERICANS JUMP-START THE HOLIDAYS WITH THEIR FAVORITE BOTTLE OF VINO While U.S. shoppers have diverse preferences for holiday shopping, their preferences for alcohol vary greatly depending on which holiday they're shopping for.
MEDIA | 12-13-2017
TOPS OF 2017: AUDIO Nielsen's portable people meter (PPM) market data show some distinct differences when assessing the top 10 radio formats of the year, particularly when we look at preferences across different generations.
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