Integrated Marketing Communication (IMC) Template - THE BIZ [PDF]

Integrated Marketing Communication (IMC) Template. IMC situation analysis. Summarise issues arising from the marketing p

3 downloads 4 Views 350KB Size

Recommend Stories


integrated marketing communication
Life is not meant to be easy, my child; but take courage: it can be delightful. George Bernard Shaw

18. integrated marketing communication
Where there is ruin, there is hope for a treasure. Rumi

STRATEGI INTEGRATED MARKETING COMMUNICATION UNTUK MENINGKATKAN LOYALITAS
Stop acting so small. You are the universe in ecstatic motion. Rumi

integrated communication
Goodbyes are only for those who love with their eyes. Because for those who love with heart and soul

Communication marketing
Don't ruin a good today by thinking about a bad yesterday. Let it go. Anonymous

Transmedia Marketing Marketing Plan Template
The best time to plant a tree was 20 years ago. The second best time is now. Chinese Proverb

Independent Monitoring Committee (IMC) Report Template
Where there is ruin, there is hope for a treasure. Rumi

[PDF] Integrated Advertising, Promotion, and Marketing Communications
At the end of your life, you will never regret not having passed one more test, not winning one more

PDF Integrated Advertising, Promotion, and Marketing Communications
I want to sing like the birds sing, not worrying about who hears or what they think. Rumi

Marketing Action Plan . TEMPLATE
If you are irritated by every rub, how will your mirror be polished? Rumi

Idea Transcript


Integrated Marketing Communication (IMC) Template IMC situation analysis Summarise issues arising from the marketing plan that will directly impact on the communications strategy.

Company analysis !" !" !" !"

Company mission. Corporate goals. Issues related to an overriding corporate brand (if one exists). Budget for the IMC.

Product analysis !" !"

A summary of key product offerings and product life cycle issues. Existing brand themes, messages and appeals.

Audience analysis !" !" !" !" !" !" !"

!"

!"

How closely do they align with the target markets? Are they the same people, or is there variance? What do they currently know about you? What media do they currently access most often? What is their degree of resistance to you? Are you trying to influence a negative attitude an audience has toward you? Audience research – market research in the form of focus groups and surveys that can help to define and then segment markets in to audiences that can be matched to various media. Personality archetypes (also called marketing personas and/or marketing avatars): are created in order to supposedly clarify the specific behaviours, personality profiles, purchasing and media consumption habits of selected a typical customer and/or audience member. The process is said to be useful in developing campaign themes and appeals and planning which media (both paid and free/viral) the persona/archetype/ avatar will engage with. Many marketing experts imply that if we create a “pretend” typical customer (or archetype/avatar) and hypothetically profile their consumption patterns we can predict and thus influence their future behaviour. Yet this relatively new method of consumer profiling is dependent on quality research. Forester Research states: “To get the most value out of persona projects, customer experience professionals should work with agencies to perform cost-effective ethnographic research… and provide insights into multichannel behaviors”1

Copyright 2011 Music Business Eduction

2

!"#$"%&'()*$#+%"',&)-.$,

/,"%&#$"%

Smile Life

When life gives you a hundred reasons to cry, show life that you have a thousand reasons to smile

Get in touch

© Copyright 2015 - 2024 PDFFOX.COM - All rights reserved.