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Internet Marketing
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Minggu, 17 Juni 2012
How to Write Profitable Web Content
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Description (2) Internet Opportunity (1) Strategi Internet Marketing (1) Writing tips (2)
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Niche marketing is the current top online advertising technique. And for a good reason. It works. Niche marketing is essentially marketing to a very specific, and focused, targeted group. A niche can be as broad or as narrow as you want. A narrow focus on a particular niche, or topic, is what is called as niche marketing. For example, if you have a website on fishing tips you would focus each page on a narrower niche. A sub-topic that appeals to a very specific audience. Like bass fishing. You could then even focus it more to Florida bass fishing techniques or late summer bass fishing techniques. That's niche marketing in a nutshell. But, in order to make this type of online marketing work you need to employ a very focused web site strategy. Mainly, writing articles for your web content that people will be looking for. But, how do you do that? How do you write articles, for web content, to maximize the niche marketing strategy? It takes a little practice, but it can be mastered quite easily. Here's three article writing tips that will help your web content stand out and presell your visitor to buy either your product or an affiliate product. People like to read articles that appeal to them Before you begin writing your website content take a second to think about what people are already reading. Magazines are an incredible resource for this. Let's look at the fishing example again. Pick up the lastest issue of any fishing magazine, and if you're using bass fishing... a bass fishing magazine, and take a look through it. What are the current topics being written about? What is the main feature? What are the people asking for in the question and answer section? People buy these magazines because the articles are what they want to read. While online writing is a little different, that principle is the same. People want to read something they are interested in. And the key to this is information. Not fluff. If you make the effort to provide top quality information in your articles, people will continue to visit your site to read more. Website visitors will also put away some, not all, but some of their distrust with new websites if your articles are something they can sink their teeth into. When that happens, you are effectively preselling that visitor to spend money on your product. Write the articles short and consice Every once in a while you might get away with a long article, but the standard rule is short, concise and to the point. While a great illustration can pull someone in to the article you don't want it to go on forever. State the point you want to make, or what you will be showing someone to do, and get on with it. Time is the issue here. People just don't have it anymore. Look at it this way... What do you do when you're surfing? Click, click, click, click... and so on and so on. You're clicking away to get to the next site. You only allot a certain amount of time to a site and then you're gone. If you're writing a bass fishing article on how to get the biggest fish at the end of the summer season, then get to it. Don't spend eight paragraphs talking about your last trip. Three is ok, then get to the information. Your sentences should be short, without a lot of running on and on. Short, concise statements. Your paragraphs should also be no more than two to three sentences. Sometimes, when it is depends on the coninuity of your thought, you can go a little longer. Put as much information as you can into the article right from the start. Don't try to lead the reader on and on while setting up your point. Get to it and get over it. It's ok to get a little emotional The main reason you're writing a ton of articles is for profit. You can disguise the aritcles as providing information, but your main reason for those articles is profit. You want to presell someone into buying your product, or an affiliate product, so you make money. So, with that in mind, it's ok to work on the emotions of the reader. People buy based on feelings. And more often than not, spur of the moment feelings. Again, back to the bass fishing topic. If I was to write an article on how to catch a huge bass I would definitely use facts, figures, and show some pictures of big bass to get the reader worked into a fishing frenzy. One great writing technique to do this is to write the article in a story telling format. You start writing like you're in the boat fishing and detail your steps (the informative part) and what happens then the fish start biting (the emotional part). I've written several articles this way and always see huge preselling results. Niche Marketing and article writing go hand in hand The bottom line to an online business in profit. To do this, the best way is to market to a narrow niche to maximize the results from your website visitors. And to do that you have to have the right visitors. Your web content is what brings in the exact visitors that are interested in your products. Use these three simple article writing tips in your web content and you'll see amazing preselling results.
Diposting oleh Ardian Mardiyana di 04.34
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Label: Writing tips
How to Write Press Releases 3 Simple Steps to Profitable Press Releases
Step #1 - Newsworthy Websites Generate Great Press A successful publicity campaign using a press release requires a good story. You need to come up with something original about your site that will be interesting to the general public and not just to people involved in your niche subject. Two ways to get interest in your press release are: 1. Relate your press release to a topical issue that has recently had a lot of media coverage. Tie it to anything - as long as it has relevance to your membership site. 2. Tie your press release into a particular event, exhibition or tradeshow that somehow relates to your niche subject. Step #2 - Follow the Format Title Cover the most interesting aspect of your press release in as few words as possible. Make it punchy and attention grabbing, with maximum impact. Subheading This is your chance to add some detail about what your press release is about without spoiling the effect of your forceful heading. Lead paragraph This will be a factual paragraph giving all the details of your story. It will answer the questions who, what, where, when and how. If the editor has read further that your title, this paragraph will make up his or her mind about whether to use your press release. Main body of text The rest of your text will give information to support the story you told in the lead paragraph. Including quotes from your members is often an effective technique in this section, but remember to respect their privacy. Boilerplate The final paragraph, known as the boilerplate, will be a few sentences about your membership site, what it is about and what you offer. End your press release with the word "End", add your contact information after so the editor can contact you easily to clarify information.
Essential tips for writing your next great press release: 1. Always write in the third person. 2. Keep your press release as short as possible. Edit ruthlessly and get rid of any unnecessary words and phrases. 3. Avoid hype phrases to describe your membership site such as "one of a kind" or "out of this world". Your press release is not a sales pitch.
Step 3. - The path to profitable publication. If you want to get your press release published offline, here are a few pointers: Research your publication Choose a publication that is suitable for your niche subject, and which will be read by your target audience. Read that publication regularly, and get an idea of the kind of articles they print as well as the tone used. Find out who the most appropriate journalist or editor would be for you to approach with your press release. Make the call When contacting the editor, your approach will be polite and professional. Always call before you send them your press release; busy people tend to delete unsolicited e-mail. If you get their voicemail, don�t be afraid to leave a concise message with the main angle of your story and your contact details. Call again if you don't get a response for a couple of days. If you speak to them in person, introduce yourself briefly and then check if you are calling at a good time. Offer to call back at a more convenient time if necessary. Don't launch into a sales pitch about your membership site. Briefly give the editor the details of your story in a straightforward way. Follow up - quickly Have a press pack ready before you contact the editor and send this as soon as possible after you have spoken to them. This will consist of your press release and any appropriate photos etc. Give the editor a couple of days and call again to follow up.
Diposting oleh Ardian Mardiyana di 04.05
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Label: Writing tips
Internet marketers already know these strategies by heart. But there may be some who just entered the online business and marketing community who may not have tried some of the simple ways of marketing online.
Marketing online isn't as difficult as it may sound. Internet marketers wouldn't be bragging of how much great a job it is if it was all that difficult and annoying. The downside may be that you need to put in a lot of time and effort to get a positive result in the end. Patience is also needed, and, for some, expenses are incurred. But in general marketing online is just a simple and easy task! The main point of internet marketing is to generate traffic and lead visitors and customers to your site. Your site's visibility will be the key factor for you to attract customers and make sales. Online marketing strategies have this purpose in mind. Let us count the simple ways of marketing online: Link Building: To achieve greater visibility in the Web, you have to have a high ranking in the search engines. To have a high ranking among the search engines, building links is vital. Search engine spiders crawl across the Web to look for the number of links you have and use it as one of the important bases on ranking your website. Build links all over the Web by reciprocal linking, creating quality content, and submitting your site to the site directories! Keyword Search: Search for your main keyword and other terms that are related to your site. When making links, you can use your keyword and terms as an anchor text for more visibility to your site. Make use of keyword tools available online to search for the most searched for word that you can use as your keyword. Site Directories: By submitting your site to site directories, you are also placing another link for the search engines to crawl. This adds to your number of links and can increase your rank among the search engines. Article Submissions: One technique in leading visitors and generating traffic to your site is by submitting relevant and interesting article to article directories. Submitting articles to the directories can also help you build more links to your site, thus gaining you more links and increasing your rankings. Don't forget to make the article creative and relevant, of course. Readers won't be curious to see your website if your article doesn't get their attention. Affiliate Marketing: The downside of this strategy is that you'll have to spend for the commissions of affiliate sales. Nevertheless, this strategy is used by many internet marketers. Affiliate marketing usually works by networking with other websites that are in the same niche as you. Now since you are both in the same niche, most usually the traffic that you can generate through affiliate marketing is targeted. This is about the best thing abut affiliate marketing (aside from generating sales). You are also building links through the links (in the ads) on the website that you are affiliated with. Newsletters and Subscriptions: Sending newsletters to the customers and clients will not only help in building professional and friendly relationships with them, but also brings in targeted traffic to your web site. Whenever you have something new to talk about and events to promote, newsletters can be a great way to let the clients and customers in on the news. Email Marketing: This is another popular way to generate traffic and occasionally make repeat sales. This is kind of like sending newsletters, only your are more or less not sending news but rather promoting your latest products and services. Remember that when making your emails, you should avoid making it spammy and annoying. Make your email content original, creative and interesting. Forums: You can see the most eager visitors of the online community in forums. Participating and giving great content in the replies will help in establishing you as an expert in your niche. This will give you a boost in the eyes of the online community. You'll be able to form relationships among the community and get them to be interested in your site and business. Plus, you can place links to your website on your signature every time you make a post! This can increase your rankings and visibility in the search engines. There really is nothing to marketing online... now all you need is just a lot of time and effort to make your website known across the internet.
Diposting oleh Ardian Mardiyana di 03.58
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Label: Description
Find A Home Business Idea Opportunities and ideas for home business abound on the internet. The key is to find the best ones and make them work for you. Most people have seen the opportunities advertised, but have been skeptical. They think that those ideas only work for people who are willing to take advantage of other people.
I am here to tell you that that is not true at all. Sure there are people out there that are trying to take advantage of other people but that doesnt have to be you. You can find a great business opportunity and make it work. Don’t fall victim to hype, have patience and the diligence to sift through the opportunities that you find. There are plenty of internet opportunities and ideas that you can put to work for yourself that are legitimate real money making opportunities. They are internet opportunities or home business ideas that offer real products and valuable services to your customers. The key is to find them, and once you find one that is right for you, act on it. Don’t just dream about it, do it. So many home business ideas fail because they are not put into action. Home business is not an idea that has sprung up recently. It is an idea that has been around for years. More and more people are getting involved everyday and the market is growing rather tan shrinking. Everyday technology is spreading to countries that have before now not had the internet so everyday the opportunity to reach more customers grows. Finding a home business idea can be as easy as promoting your hobbies. Find something you like s, something you can from an emotional attachment to and create your business around it. You can find opportunities that are already working and use them to promote your internet opportunity or home business idea. Do some research and find a reputable source to get quality ideas and advice. One great way to find some good advice is to find a forum devoted to business ideas and network marketing. People who join these forums are looking to meet other people in business on the internet and share ideas. If the forum is run correctly then people are not allowed to promote their businesses in their threads. They will be talking about internet business ideas and ways to market in general and this will be a fantastic place to get great advice and find a home business idea. These forums are the perfect places to do some research.
Diposting oleh Ardian Mardiyana di 02.44
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Label: Internet Opportunity
Internet Marketing Revealed What is Internet Marketing? This type of marketing is some times referred to as On-line marketing, or can also be known as e-marketing. An explanation for this is the marketing of products or services by using the big World Wide Web and that’s it in a nut shell. People often see marketing as selling, and this can be some times confuse people. Look at it like this, the majority of people who make a living from home, network marketing on the internet are not physically selling anything. To put it another way, they are actually trying to generate traffic to a product or service so that they gain prospects or email addresses to build up a list of prospects. Whilst you are gathering information, they get lead to a service or product that actually does all of the selling by itself via the sales pages etc. To do this, is quite simple and it can be done whilst you learn different, new, and improved ways to go about driving traffic to a website, sales page or destination using the up to date ways that some one else who is all ready doing this type of thing, and simply copy them. Having knowledge of the internet and computers is not something that can be over looked here, we are not talking about being a genius and knowing everything about the web, but a basic know how will let you get started and then you just build and build this knowledge whilst developing your business. The best advice I can give is to copy someone who is all ready very successful in the area you are looking to get into. i.e a mentor. Having the internet has now exploded the work from home business opportunity. In the early days most internet users would generally use the net to search for items or research a topic etc, but now this has been pushed aside and people are seizing the chance to make serious incomes online whether it is their primary income, part time, a hobbie or what ever, there is money to be made and plenty of it. After all making money as your own boss and from your own home has got to attract even the cynical of people this world and plant that seed of doubt that maybe they need to open their mind to the potential of making a lot of money is definitely possible. Having said all of this, there is research to be done here and by that I mean, taking time to search the net wisely and not jump into the first opportunity that you come across as there are pitfalls when searching for such products and that is SCAMS. These are every where unfortunately but to get passed these, you need to do your home work and find out as much as possible on the particular product your interested in to make sure it is what it says it is. Try and get through all of the rubbish and find that one product will take time but it will be worth it. So good luck in finding the right one for you, if you really go for it then you will find that opportunity and then be up with the top earners for years to come.
Diposting oleh Ardian Mardiyana di 02.37
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Sabtu, 16 Juni 2012
Strategi Internet Marketing : Planning, Action, Response
Strategi Internet Marketing : Planning, Action, Response Dunia Online. Coba Anda bandingkan mana yang lebih baik, sebuah toko hewan peliharaan tradisional atau toko hewan peliharaan secara online? Dengan membandingkan kedua contoh ini, nanti Anda akan dapat mengetahui mengapa internet marketing sangat populer di kalangan pengusaha dan calon internet marketer. Nah, simak dan lihat perbedaan besar berikut ini. Jika Anda memilih toko hewan peliharaan tradisional sebagai lahan investasi bisnis Anda, ada beberapa hal yang perlu Anda persiapkan. Pertama, Anda perlu mendapatkan surat izin usaha dari pemerintah daerah dan bagian ijin usaha Departemen Perdagangan RI. Kedua, karena Anda menjalankan sebuah toko hewan peliharaan, maka Anda juga perlu mendapatkan izin dari Departemen Kesehatan RI yang menyatakan bahwa semua produk hewan peliharaan Anda memenuhi syarat-syarat kesehatan dan berasal dari sumber yang terpercaya. Ketiga, Anda juga perlu memiliki bangunan fisik yang akan berfungsi sebagai toko Anda. Baik itu dengan cara menyewa ataupun membangun sendiri. Keempat, agar toko Anda menjadi populer, Anda perlu mempopulerkannya melalui surat kabar lokal atau menempatkan beberapa banner iklan di depan toko hewan peliharaan Anda dan di lokasi lain yang strategis. Semua hal diatas membutuhkan puluhan hingga ratusan juta rupiah sebelum Anda dapat mengoperasikan toko hewan peliharaan tradisional Anda itu. Pada sisi lain, membangun sebuah toko hewan peliharaan secara online mengharuskan Anda untuk memiliki website yang terdaftar dengan domain pilihan Anda sendiri. Biaya yang dikenakan jauh lebih sedikit dibandingkan dengan membangun atau menyewa toko secara fisik. Website tersebut akan berfungsi sebagai toko hewan peliharaan milik Anda sendiri. Anda akan mengisi website tersebut dengan katalog yang berisi penjelasan singkat tentang produk hewan peliharaan Anda berikut harganya. Kalau ada pelanggan yang mau beli bagaimana ? Nah, pelanggan Anda dapat menggunakan keranjang belanja online untuk menempatkan barang-barang yang ingin mereka beli. Semua transaksi online dan pembayaran dapat dilakukan melalui kartu kredit, atau transfer sehingga tidak ada tagihan rupiah yang besar untuk ditangani. Untuk mempopulerkan situs tersebut, Anda dapat melakukannya melalui beberapa cara. Misalnya, Anda dapat mengiklankan situs Anda melalui biro iklan. Anda dapat pula mempromosikannya dengan blog commenting, bookmarking, menulis artikel dan mengirimkanya ke direktori artikel, aktif di forum dan lain-lain. Disamping dari penjualan secara online, Anda juga memiliki kesempatan untuk mendapatkan penghasilan tambahan lain dari situs tersebut. Yaitu dengan memfungsikan situs tersebut pada program affiliate marketing. Dengan melihat pada dua contoh diatas, Anda akan tahu bahwa internet marketing memiliki keunggulan atas bisnis tradisional. Anda tidak hanya akan menghemat waktu dan usaha dalam memasarkan produk Anda melalui Internet. Tapi anda juga dapat memperoleh income tambahan melalui program pemasaran berbasis internet yang sudah ada. Internet marketing adalah bisnis rumahan murni yang tidak memerlukan kantor dan karyawan. Anda tidak perlu menempuh perjalanan selama berjam-jam menghadapi kemacetan lalu lintas. Anda juga tidak perlu menembus hujan dan terik matahari. Yang perlu Anda miliki adalah beberapa kamar tambahan yang akan berfungsi sebagai "kantor" dan komputer yang terhubung ke Internet. Anda akan mampu menghasilkan ratusan ribu sampai jutaan rupiah dengan hanya bekerja di depan komputer pribadi Anda. Namun, sebelum Anda akan mampu menghasilkan jutaan rupiah dan membangun “kerajaan” Internet marketing itu, Anda harus memiliki strategi internet marketing yang baik yang akan membantu Anda mencapai tujuan keuangan Anda. Tanpa strategi ini, peluang untuk memperoleh penghasilan lebih akan terbuang sedikit demi sedikit. Ada banyak "strategi internet marketing terbaik" yang dapat Anda gunakan, saya merangkumnya dalam tiga strategi internet marketing sederhana. 1. Perencanaan Anda perlu untuk merencanakan kegiatan internet marketing Anda. Ada beberapa pertanyaan untuk membantu Anda sampai pada rencana internet marketing yang konkret dan efektif. Seperti, Apa yang ingin Anda lakukan? Apa yang Anda tawarkan untuk dijual? Bagaimana Anda akan memasarkan produk atau jasa Anda? Setelah Anda menemukan jawaban atas pertanyaan ini, Anda dapat membuat rencana untuk bisnis internet Anda. 2. Aksi atau tindakan Anda perlu mengambil tindakan. Jangan biarkan rencana yang telah dirumuskan hanya sebagai rencana selamanya. Anda perlu mewujudkan kata-kata dari rencana Anda ke dalam tindakan nyata sehingga Anda akan melihat apakah rencana itu bekerja atau tidak. 3. Response Jangan tuli terhadap kritik dan saran yang diungkapkan oleh teman dan klien Anda. Belajarlah untuk segera merespon umpan balik mereka sehingga Anda bisa menyimpulkan apakah Anda memperoleh hasil negatif atau positif. Bila Anda memperoleh hasil negatif, segera untuk mengubah pendekatan Anda. Akhirnya, rahasia sukses bisnis internet marketing Anda akan berpijak pada strategi terbaik yang Anda gunakan. Semua strategi yang lainnya akan datang menyusul selama Anda tetap pada strategi dasar yang baik dalam menjalankan bisnis internet marketing Anda.
Diposting oleh Ardian Mardiyana di 18.37
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Label: Strategi Internet Marketing
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