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Advantages Of Keyword Planner Tool And How You Can Make Full Use Of It. April 3, 2017
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Archives July 2017 There are some of the top keyword research tools, however, the best one known in the market is Google Keyword Planner tool.
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The first question that arises in all our minds is “Why to use Google Keyword Tool?” There are a lot of reasons to use this particular tool, some of them are:
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Researching right keywords is an important step for better search engine visibility of a website.
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An aspect which is being used by professionals to receive quality traffic to a website through search engine.
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It will give you the analysis of the amount of search for a particular keyword phrase.
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Helps you finding the best keyword to optimize your website for higher search amount in search engines.
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A website’s page rank on Google will be significantly improved and more successful Adwords campaigns can be created. Now we will go one step ahead and will try to get some idea about keyword research methods.
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Analytics Four Ways to Use Keyword Planner:
Coding
Search for new keyword and ad group ideas:
Link Building Responsive Website
Great for getting started/discovery.
SEO Find keywords for a new campaign or expand the keyword list for an existing campaign. You might use Keyword Planner to find more specific keywords
Social Social Marketing
that don’t have a high search volume but might be more likely to lead to a conversion.
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Get search volume for a list of keywords or group them into ad groups: Uses historical search volume data to help you identify valuable Keywords. If you already have a list of keywords, you can enter those keywords manually or upload them as a CSV file to get an idea of how popular those keywords have been. You could enter a list of keywords and get search volume statistics. You can also group your keywords into ad groups
Get traffic estimates for a list of keywords: Provides click and cost estimates for your target Keywords. If you already have a list of keywords, you can also enter those keywords manually or upload them as a CSV file to get click and cost estimates. These are estimates that are specific to your Adwords account and the bid that you’ve selected.
Keyword list multiplication: Powerful tool to combine keyword lists to discover new possibilities. Save the time of manually combining keywords by multiplying two or more lists of keywords. Then, get historical statistics or traffic estimates for the new list of combined keywords.
As we have learned about keyword research basics, now we need to focus on KEYWORD PLANNER “KEYS” TO SUCCESS: Be sure you have a firm understanding of your website. Approach KWP as a research tool. Use it to help you with how to make keyword research and to find as many terms as you possibly can. Use the cost estimate data to build an appropriate budget. Include the Geo Targeting options to filter your results. Geo Segmentation is one of the greatest benefits of KWP. Take advantage of the “save to account” feature that allows you to build your plan over time. Last but not the least, why are we using this tool? We are using this tool for the following benefits: Google Keyword Planner can provide some great keyword ideas and traffic estimates. Campaign performance depends on a variety of factors. You can use Keyword Planner to: Research keywords: It helps you to find keywords to add to a new campaign or an existing one. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, landing page or different product categories. Get historical statistics and traffic estimates: Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Get estimates like estimated clicks to get an idea of how a list of keywords might perform for a given bid and budget. These estimates can guide your decision on which bids and budgets to set.
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4 comments. Leave new Mais.. Reply
Barakha In fact, I think you cannot rely on anyone Keyword Research tool as such because, in the long run, the search behavior keeps on changing and also fluctuates from country to country. Keeping all options open for a global traffic and targeting for the maximum possible targeted keyword phrases should be the aim for the keyword research phase. Instead of focusing on only the keywords recommended by keyword research tools and Adwords also concentrate on the possible psychologies of users from various geographic areas unless you are concentrating only on a very particular area where only the language and slang of that place concerns for the search of that site. Online users from different places, of different age groups and the various educational backgrounds, think differently and use different language and jargon. Instead of focusing on only specific fixed key terms we should work to keep the possibilities of a wider circle of permutations and combinations of key phrases open for the site. The analytics data, in fact, can give a proper meaning of what searches are actually taking place countrywide. Anyways, very informative article. Delivers some great points to light… Reply
Md Farhan Rasool Thanks sir Information t ok all about Keyword Planner Tool And How You Can Make Full Use Of It. Reply
Timmy Williams Hi, thanks for sharing great information about Keyword Research Tools this article is very helpful.Recently I am using Google Keyword Planner. Reply
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