CONNECTING THE PET INDUSTRY WITH ASIA new international expo center (sniec)
SHANGHAI
PET FAIR ASIA
950 exhibitors | 100.000sqm | 28.000+ professionals
AUGUST 24-27, 2017
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International Media Partners
20th International Trade Fair for Pet Supplies
www.petfairasia.com
Join our professional network :
For enquiries, please contact Yannick Verry - International Sales & Marketing Manager Email:
[email protected] Tel: +86 21 6195 6016
www.petfairasia.com
VNU Exhibitions Asia Shanghai Exhibition Center Business Mansion 1333 Nanjing West Road Shanghai, China
THE LEADING PET SUPPLIES EXHIBITION FOR CHINA AND ASIA-PACIFIC MARKETS Pet Fair Asia is 20 years old. The adult age is coming but the event certainly has not stopped growing. With a surface 40% larger in 2017, the exhibition will cover 8 halls and 100,000sqm, gathering the largest number of exhibitors in Asia for cats, dogs and small animals categories. These numbers do not only prove the vitality of Chinese pet industry, but also confirm Pet Fair Asia as the leading platform for foreign brands to develop their presence in China and Asian neighborhood. Year after year, renewed trust from existing visitors and buyers gives the exhibition a network density and a database quality with no equivalent in China. Be prepared to meet distributors, agents and local retailers willing to understand your products and how to sell it. Nothing compares with the experience of seeing, testing and discussing new products and solutions in person. Especially in Asia. Fundamentally in China. Pet Fair Asia makes this one-to-one connection possible. We make your business happen.
James Kim PetCome, South-Korea Pet Fair Asia is a great networking event for the pet industry in Asia. It gives us the chance to interact with the key contributors to China and overseas pet markets. I can’t say enough of the wealth of knowledge that I have gained through the show and colocated conferences. In my opinion, Pet Fair Asia was much bigger than last year and distributors/brands are spending increasing amounts on booth design and promotion, etc. Last but not least, I was pleased to see the success of the first Korean Pavilion in Asia, and I believe 2017 will see an even stronger participation from Korean companies.
Toby Hart Fish4Dogs, UK
Wang Yang Saloge Import & Export Ltd (Shanghai) The exhibition attendance obviously increased again in this year, with improved overall quality: better local professionals, more international buyers, excellent brand awareness from consumers. Definitely a great year for our company at Pet Fair Asia.
Fish4Dogs has exhibited at the Pet Fair Asia for several years. For our business, the event is an excellent shop window for both China and the wider Asia-Pacific markets because we have good products and great distributors. Asia Pet Fair is an interesting mix of both professional and general public customers. This means that we can showcase, and sell, all that we produce whilst supporting our Chinese colleagues. Fish4dogs will be there again in 2017.
Costantino Psilogenis United Pets (Italy) I visited the show first in 2011, and this year was our 5th edition as exhibitor. The show grew very much, our overall impression is very positive. Our main purpose in exhibiting at this show was to sell United Pets brand in China. In this last 5 years exhibiting at PFA, we had the chance to learn about the pet business in China, figure out who are the main players in the market and meet potential partners and/or distributors. Besides the domestic market we noticed an increase of the international buyers.
Cindy Xiang Martin Sellier (France) 3 month after the exhibition, the memory of Pet Fair Asia 2016 remains very deep. This year, the show was just awesome, with an incredible visitor flow, excellent professional contacts with distributors and wholesalers. We reached above 800 followers from local retailers, a fantastic way to build our brand.
Michael Liu Firstmate (Canada) We've been exhibiting at Pet Fair Asia for 3 years. For us the #1 exhibition for China market. It's one of the fastest growing show around the world, attracting every year more exhibitors and visitors from around the world, to do business with and within Asia.
950 exhibitors
28.000+
100.000
80.000+ professionals (trade days)
square meters
consumers (consumer days)
2016 IN NUMBERS 71,000 800 26,824 13.4% 80,000 1.2
million
sqm (+29.1% / 2015)
exhibitors
professionals (+25.66% / 2015)
visitors (2,851 professionals, +21.69% / 2014) are coming from overseas (51 countries)
consumers (+31% / 2015)
Visitors on Pet Fair Asia website (August 2015 > August 2016) 260.000 unique visitors
TESTIMONIALS Jim Persinger Vice President of Global Sourcing at PetSmart, USA The show comes with a nice representation of exhibitors: lots of area to cover but not overwhelming. We greatly appreciated the hospitality – not having to wait in a long line for badges and access to the lounge made our trip more efficient. In China, the hardest thing is identifying good factories. Trading companies often represent that they are factories and it’s frustrating when you find that they are in fact not. It was easy to identify real suppliers at the show, and we hope to find more of them in 2016. We recently set up our sourcing office in Hong-Kong and will quickly ramp up direct purchases in China. China is already a large supplier of our product but this product is not under our direct control or coordination. We will keep an eye on lower labor cost countries such as Vietnam, but we expect the bulk of our import to be from China for the next 3 years.
Ben Winters General Manager at Aroma NZ New Zealand This was our first participation at Pet Fair Asia. For us, the result was clear: a very successful trade show securing major distribution channels throughout Asia. We'll be back.
Zhang Mianbo General Manager at Innovat Pet Supplies Changsha, China I’ve been visiting Pet Fair Asia for more than 10 years and felt the 2016 edition was very refreshing: new sections, numerous new exhibitors and purchasing opportunities keeping us very busy during the trade days. Additional content brought real extra value, with conferences where you actually can learn a lot and meet your future partners and suppliers. On-site service is improving a lot as well, with complimentary wifi (that works!) during the show. A great event for buyers like us.
Sophia Chui Fressnapf, Germany
Alvaro Gutierrez CEO at Kiwoko, Spain
The overall show is great; we met existing and new suppliers, found good and surprising items. I am truly impressed by the level of service. The conference before the show is a time effective event to gather valuable information about market trends and meet decision makers in a very exclusive environment. We’ll be back next year and hope to find an even larger selection of exporters and private label manufacturers.
The most interesting for us to meet local manufacturers directly, and not only brokers and trade agents. Just before the show, the IPIS conference was a great way to get to know key people in a more friendly/controlled environment. For the Spanish market, the demand for cat products is very high and it is one of our points of focus. We were pleased to find a dedicated section for cat products at the show, along with other dedicated sections for small pets, private labels, etc. China is a big, big part of our international purchasing plans. This was our first show and our first buying experience. We have already bought a container and are looking to buy soon from one of 2-3 manufacturers.
WHY IS PET FAIR ASIA THE RIGHT PLATFORM FOR YOU?
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DEVELOP YOUR BUSINESS WITH A RELIABLE PLATFORM ... The largest exhibition for pet supplies aimed at Asia-Pacific markets. The ideal platform for new clients search and professional networking.
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MEET DECISION MAKERS 17,990 professional visitors (84.28%) with purchasing needs, from distributors and wholesalers to internet platforms and targeted retailers.
Integrated platform: B2B trade and B2C branding opportunities.
64% visitors made purchasing decisions during the event.
Over 19 years of expertise in Pet Supplies.
High-level conferences attracting CEO, heads of purchasing and R&D. 100% Chinese distributors are exhibiting – the best way to find a partner.
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... AT THE HEART OF A FAST GROWING MARKET Chinese market is among the fastest growing markets worldwide. Shanghai is the main gateway to access and understand new trends in China. More than 2 billion US$ market value in 2014. 13% annual growth expected for the period 2014-2019 (Source: Euromonitor International)
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ACCESS TO KEY MARKETS Database quality and network density with no equivalent in China. 80% overseas professionals from East Asia and ASEAN countries. Consolidate business leads and cooperation with 87% visitors returning in 2017.
Pet Fair Asia team hand-picks key-buyers from China, Asia and overseas through a generous Hosted Buyer Program. The advanced on-site business match-making system provides a unique opportunity for exhibitors to make the best of the exhibition, and meet the right people.
Less than 5% consumers feed their pet with dedicated food: huge untapped potential.
Understand and reach fast growing markets in China and Asia-Pacific.
BUSINESS MATCH-MAKING WITH HOSTED BUYERS
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EXTRA EXPOSURE - ONLINE & ON-SITE Exclusive online marketing services for exhibitors. Numerous promotion opportunities for on-site extra exposure. Social media accounts spreading your information to targeted audience. International network of media partners talking about us… and about you!
ASIAN MARKETS US＄million
THE CHINESE MARKET
38,000,000
1,500 1,000 500 0 m
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cats and dogs
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Ch
80,000,000
8%
% growth
CHINESE PET CARE
households own a dog
12 10 8 6 4 2 0
2011
2012
Pet Food
2013
2014
2015
Pet Products
90%
3%
unprepared food
households own a cat
PET CARE PROSPECTS 2015-2020 2015-2020 CAGR
fish
16
India
14 12 10
China
Thailand
8 6
South Korea
4
Taiwan
2 0 Singapore
Japan
-2 -20
180
380
580
780
Absolute Value Gains 2015+2020 (US＄million)
2,580 RMB ($420) price for a luxury pet photo session
Pet Food Forecast 2014-2019 Annual Growth
WHICH CATEGORIES DOMINATE?
+9% on average
500 RMB ($80) 1 hour training session for a dog
Premium Dog Food +13% per year
Japan
China
Premium Cat Food +10% per year
Korea
Pet Market 2007-2014 Growth
Thailand
Taiwan
Pet Food +82% Pet Products +112% Cat Food
Data & Figures provided by Euromonitor International and local professionals.
Dog Food
Pet Products
DOMESTIC VISITORS
North East 8.2%
North China 17.6% North West
4.2% East China
Central China 12.1%
42.2%
South West
5.4% South China
10.3%
WHO WILL YOU MEET?
REGIONAL DISTRIBUTION
INTERNATIONAL VISITORS TOP 10 COUNTRIES South Korea
Visitors Profile
Europe 8.05%
Distributors / Wholesalers
21.11%
Retailers Dealers
Groomer
12.90% 5.77% 3.16%
Africa/Middle East 1.21% South America 1.16%
Japan Hong Kong Thailand
ASEAN
18.71% 15.47%
Trader (Import-Export) Veterinarians
North America 4.19%
20.48%
Suppliers / Manufactures
East Asia
55.46%
26.38%
Oceania 4.46%
25.34%
Taiwan
14.78% 10.01% 9.24% 7.38%
Malaysia
6.29%
USA
6.21%
Australia
4.31%
Singapore
3.06%
India
1.87%
ON-SITE CONFERENCES & FEATURED AREAS
4rd ANNUAL MEETING FOR PET HOSPITAL MANAGEMENT
6th PETFOOD FORUM CHINA
INTERNATIONAL PET INDUSTRY SUMMIT 7th IPIS August 23, 2017 The 7th International pet Industry Summit (IPIS) will bring pet industry leaders from Asia and overseas to meet in a relaxing and business friendly atmosphere, one day before the opening of the tradeshow Pet Fair Asia. Built around top level presentations by confirmed professionals from various industries, the conference accompanies the profound changes taking place in China and Asia for the Pet Industry, help suppliers and buyers to better identify each other’s needs, and make business happen. Limited to 200 participants. Sponsorship opportunities. Program and list of attendees on Pet Fair Asia website.
Petfood Forum China will return for a 6th edition, focusing on latest Pet food technologies and accompanying the growth of the Pet food Suppliers row at Pet Fair Asia. Speakers from industry leading companies and top-level innovation workshops makes Petfood Forum China the best place to understand the future of pet food. Program and list of attendees on Pet Fair Asia website.
+ Petfood Suppliers’ Row For the fourth year, Pet Fair Asia will assign a dedicated area for the upstream pet food industry chain. In association with the global leading magazine Petfood Industry, this special section will continue to provide development support for companies in the field of pet food additives, processing machinery, packaging technologies and solutions. The pet food suppliers’ row at Pet Fair Asia is the perfect spot to develop your network, meet new clients and understand your competition.
With more than 200 attendees, the second annual meeting for Pet Hospital Management was a success beyond expectations, pointing out the magnitude of the impending growth for the veterinary industry in China. In 2017, the conference will get in depth into 2 subjects of major importance: Hospital Design & Floor Plan, and Staff Motivation & Empowerment.
+ Veterinary Area Introduced in 2014, the veterinary section attracts a very specific category of professionals, looking for pet hospital and surgical equipment, pet drugs, bioproducts,health care solutions, diet pet food, etc. The great feedback from existing veterinary exhibitors, as well as the huge success of our associated veterinary conferences, leads Pet Fair Asia to triple the Veterinary Area surface in 2017.
VISITOR REGISTRATION SYSTEM
SOCIAL NETWORKS
ON-SITE LAUNCH AREA
INNOVACTION
VIDEO COMMERCIAL
InnovAction is a new-product promotion program enhancing the visibility of innovative products among trade visitors and consumers. This program boosts product exposure before, during and after the show. It is only available for Pet Fair Asia exhibitors, and bring the following benefits and more: Products shown to 30000+ pre-registered visitors Exposure on Pet Fair Asia social media Products presented on-site in a central location Video commercial on giant screen Dedicated newsletter Your press release on Pet Fair Asia homepage
Annual Turnover
80 million Fish
in Mainland China
30 billion Yuans
AQUATIC ZONE 2 years after its introduction at Pet Fair Asia 2015, the Aquatic section has grown a lot and now attracts large crowds. This area supports local and international companies to develop their brands image among the public, and educate consumer habits in a market that is redeveloping towards higher end products and solutions. In 2017, we believe it is the right time to give this important sector another level of exposure and therefore will double the size of the Area dedicated to aquarium business. Numerous aquatic activities will take place over the course of the 4-days show: Aquascaping demonstration & master class from world renowned Aquarists (Oliver Knott, Zhang Jianfeng, Wang Chao...), fish competition, educational programs for kids and young adults, and more.
RETURN ON INVESTMENT We offer customized plan to reach high booth traffic and quality visitors during Pet Fair Asia.
SOCIAL MEDIA
LEAD MARKETING
Your company believe in content marketing and social media networking? So we do! Pet Fair Asia will share your news and talk about you on our opinion leading social platforms (Linkedin, Wechat, Facebook, Twitter, etc.)
We invite your contacts on your behalf and offer them numerous privileges to attend the show. It saves you marketing efforts and makes your clients feel empowered.
CUSTOMIZED ELECTRONIC INVITATION
ADVERTISING OPTIONS
We create for you a free customized electronic invitation showing your company name, booth number and logo to facilitate the invitation of your clients to the show.
Logo on show badges, e-newsletter blast, banner on professional visitors pre-registration web portal, on-site advertising and more…
SHOW TIMES International Pet Industry Summit Wednesday 23 August
BUSINESS MATCH-MAKING
Trade Days
Associated with a generous hosted buyer program for leading purchasing companies and new global clients, our online/on-site business match-making system provides the ultimate way to meet your business target.
Thursday 24 August Friday 25 August
STAND OUT FROM THE CROWD When booking exhibition space at Pet Fair Asia, we strongly advise you to use the marketing tools we provide Ask your sales representative for details and use these tools to make a difference with your competitors.
9am – 5pm
9am – 5pm 9am – 5pm
Public Days Saturday 26 August Sunday 27 August
9am – 5pm 9am – 3pm
PARTICIPATION OPTIONS Raw space PREMIUM AREA BRAND PROMOTION AREA STANDARD & CMO AREA
RMB 1,500 / m2 RMB 1,300 / m2 RMB 1,100 / m2
Shell Scheme PREMIUM AREA BRAND PROMOTION AREA STANDARD & CMO AREA
RMB 1,650 / m2 RMB 1,400 / m2 RMB 1,200 / m2
The shell scheme stand includes partition walls, fascia board, lighting, carpet and basic furniture.
Pet Fair Asia’s exhibitor marketing tools won UFI Awards, from the Global Association of the Exhibition Industry. You can measure the efficiency of our tools anytime during the promotion campaign, thanks to a personal code helping you to track back clients and new leads data.
Booth Options CORNER FEE
RMB 2,500 / corner
CMO AREA ADVERTISING FEE
RMB 10,000 minimum order