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OAR@UM Home (/library/oar/) Õ International Masters Programme (/library/oar/handle/123456789/2251) Õ MA Integrated Marketing Communications
MA Integrated Marketing Communications Browse by By Issue Date (/library/oar/handle/123456789/5910/browse?type=dateissued) Authors (/library/oar/handle/123456789/5910/browse?type=author) Titles (/library/oar/handle/123456789/5910/browse?type=title) Subjects (/library/oar/handle/123456789/5910/browse?type=subject) Type (/library/oar/handle/123456789/5910/browse?type=type) Search within this community and its collections:
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Sub-communities within this community Dissertations - IMPMIMC (/library/oar/handle/123456789/5916)
Recent Submissions Greenwashing and its effects on today’s consumer with specific examples of Fiji and Nestle from bottled water industry (/library/oar/handle/123456789/18843) Jonikaite, Gabriele (University of Malta, 2016) This dissertation examines the role of green washing and investigates its effects on todays consumer perceptions. For this purpose, the researcher investigated two different demographics which represented todays consumer ... 1565 victory lager : an integrated marketing communications plan (/library/oar/handle/123456789/18836) Azzopardi, Luke (University of Malta and King's College, University of London, 2016) The plan is split into two phases, and makes use of a variety of industry tools to target the audience that has been deemed the most appropriate for the revamped beer. An initial soft launch at the beginning of Phase 1 ... Integrated marketing communications plan for Wendy Electrical Machinery Company (/library/oar/handle/123456789/18830) Zeng, Yuan (University of Malta, 2016) Wendy Company has been selected as the research object of this study, which first attempts to analyze the global and domestic pump market, as well as the market trends pertaining to the pump industry, specifically by ... The measurement of service quality in a domestic appliance retail environment : a focus on Forestals (/library/oar/handle/123456789/12666) Zammit, Victoria (University of Malta and King's College, University of London, 2015) The purpose of this research study is to analyse customers’ perception of the current level of service quality being delivered by Maltese firm operating in a Domestic Appliance Retail sector – Forestals. This was done ... The first time voter; an IMC plan for the Nationalist Party for the general election of 2018 (/library/oar/handle/123456789/12624) Spiteri, Clint (University of Malta and King's College, University of London, 2015) This IMC plan commences with a detailed situation analysis of the political scene in Malta. First, an overview of the main local political parties is provided followed by a detailed explanation of the 2013 unstable ... An integrated marketing communications (IMC) plan for Special Interest Travel Ltd (/library/oar/handle/123456789/12615) Cheng, Yan (University of Malta and King's College, University of London, 2015) This IMC plan outlines business opportunities for Malta local inbound travel agency Special Interest Travel Ltd. The author provides key recommendations on how to target Chinese tourists to the Maltese islands. China is ... The possible role of local stakeholders in nation branding and destination marketing of Malta (/library/oar/handle/123456789/12610) Soldunov, Philipp (University of Malta and King's College, University of London, 2015) The purpose of this study was to better understand and contribute to the branding of Malta as a tourist destination by seeking gaps with regard to conceptual frameworks of stakeholder theory and providing the missing ... The IMC plan for the non-governmental pension fund Angri LLC (/library/oar/handle/123456789/12606) Shabanova, Alisa (University of Malta and King's College, University of London, 2015) The implementation of pension reform in Ukraine drives the increasing public interest in the problems of pension security. As of today, the most convenient mechanism of generating additional retirement income is the ... IMC plan for PowerUp Sports (/library/oar/handle/123456789/12600) de Abreu Ribeiro, André (University of Malta and King's College, University of London, 2015) This study proposes an Integrated Marketing Communications (IMC) plan for a software development company specialised in sports-management solutions. Further analysis of sports consumers’ perceptions and attitudes towards ... The effect of two types of ads on attitude toward the advert : an experimental investigation (/library/oar/handle/123456789/12598) Formosa, Lara (University of Malta and King's College, University of London, 2015) This dissertation carries out a causal study between the informational/transformational dichotomy, creativity, and the attitudes towards the ad. Such constructs were used to identify the differences between an animated ... The green car market : a study of the attributes choice amongst generation Y in Malta (/library/oar/handle/123456789/12596) Farrugia, Vanessa Maria (University of Malta and King's College, University of London, 2015) The purpose of this study is to evaluate the ideal green car attributes choice and the key variables that influence the purchase intention of a green car amongst generation Y in Malta. Additionally, it was measured whether ... Antecedents of customer behavioural intentions for online grocery shopping in Malta (/library/oar/handle/123456789/12570) Deguara, Matthew (University of Malta and King's College, University of London, 2015) This study looks at the antecedents of local consumers’ behavioural intentions to shop for groceries online. The theory of planned behaviour, developed by Ajzen (1991), has been utilized. Additionally, the theory of ... Motivations to share online content : a study of the influence of emotive and interpersonal motivators on consumer content sharing (/library/oar/handle/123456789/6028) Buttigieg, Jennifer (University of Malta and King's College, University of London, 2014) Social media marketing has gamered a great deal of attention, with many companies creating an online presence on social media. Despite the large amount of online marketing content being created, little is known about ... Integrated marketing communications plan for Coldwell Banker Malta (/library/oar/handle/123456789/6009) Schembri, Kelly (University of Malta and King's College, University of London, 2014) This thesis provides a creative Marketing Plan for Coldwell Banker Malta, Real Estate Company. On an international level, Coldwell Banker has developed a strong integrated brand and has a sustainable number of clients. ... The effectiveness of guerrilla marketing (/library/oar/handle/123456789/6006) Romana da Costa, Catia Virginia (University of Malta and King's College, University of London, 2014) The purpose of this thesis is firstly, to explore the innovative notion of guerrilla marketing. This marketing approach could play an important part of a broader integrated marketing communications framework. Secondly, ... The luxury counterfeit consumer experience : exploring the hedonic and value expressive consumer (/library/oar/handle/123456789/6004) Papps, Cheryl (University of Malta and King's College, University of London, 2014) Although luxury is the word on everybody’s lips, with the expansion of the luxury industry came the expansion of the not-so-equal luxury counterfeiting industry. With the International Chamber of Commerce (2004) estimating ... An exploration of attitudes towards education : a case study of the University of Malta (/library/oar/handle/123456789/6003) Church, Marie-Clare (University of Malta and King's College, University of London, 2014) The dissertation examines the attitudes of students towards pursuing a post-graduate degree. Attitudes are made up of different elements that ultimately shape the intention to act in a certain way or to avoid certain ... Personalisation of services (/library/oar/handle/123456789/6001) Camilleri, Marouska (University of Malta and King's College, University of London, 2014) The main aim of this study is to examine the relationship between personalisation of services and customer loyalty. The perspective we are taking is a demand side perspective in which the Maltese Banks are being ... A comparative study of the functional attitudes of residents in high-end and low-end areas (/library/oar/handle/123456789/6000) Camenzuli, Greta (University of Malta and King's College, University of London, 2014) This study presents the findings of functional attitudes of 150 residents in areas considered to be high-end and low-end. In this research the Theory of Planned Behaviour was used to establish the strongest belief-concerned ... Successful corporate strategies during economic crises (/library/oar/handle/123456789/5995) Bikteeva, Kseniya (University of Malta and King's College, University of London, 2014) The global economic crisis of 2008-2009 has spread around the world rapidly and to a certain extent it has touched all the industries and business sectors. In Russia, many companies went bankrupt and lost their market ... View more (/library/oar/handle/123456789/5910/recent-submissions)
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