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Author:
Dominick Salvatore
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Oxford ; New York : Oxford University Press, ©2012.
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Print book : English : 7th ed
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Managerial economics.
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"Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Seventh Edition, is ideal for undergraduate and MBA courses in managerial economics. Thoroughly adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm Read more...
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Managerial economics in a global economy
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Dominick Salvatore Find more information about: Dominick Salvatore
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ISBN:
9780199811786 0199811784
OCLC Number:
725298493
Description:
xxxv, 737 pages : illustrations ; 25 cm
Contents:
Part One. Introduction -1. The Nature and Scope of Managerial Economics -1.1. The Scope of Managerial Economics -1.2. The Basic Process of Decision Making -1.3. The Theory of the Firm -1.4. The Nature and Function of Profits -1.5. Business Ethics -1.6. The International Framework of Managerial Economics -1.7. Managerial Economics and the Internet -2. Demand, Supply, and Equilibrium Analysis -2.1. Market Analysis -2.2. Market Demand -2.3. Market Supply -2.4. When Is a Market in Equilibrium? -2.5. Adjustment to Changes in Demand and Supply: Comparative Static Analysis -2.6. Domestic Demand and Supply, Imports, and Prices -2.7. Interfering with versus Working through the Market -3. Optimization Techniques and New Management Tools -3.1. Methods of Expressing Economic Relationships -3.2. Total, Average, and Marginal Relationships -3.3. Optimization Analysis -3.4. Constrained Optimization -3.5. New Management Tools for Optimization -3.6. Other Management Tools for Optimization -3.7. New Management Tools and Functional Specialization -Appendix 1. Optimization Using Spreadsheets -Appendix 2. Differential Calculus and Optimization Techniques -Part ial. Derivatives -Part Two. Demand Analysis -4. Demand Theory -4.1. The Demand for a Commodity -4.2. Price Elasticity of Demand -4.3. Income Elasticity of Demand -4.4. Cross-Price Elasticity of Demand -4.5. Using Elasticities in Managerial Decision Making -4.6. International Convergence of Tastes -4.7. Electronic Commerce -5. Demand Estimation -5.1. The Identification Problem -5.2. Marketing Research Approaches to Demand Estimation -5.3. Introduction to Regression Analysis -5.4. Simple Regression Analysis -5.5. Multiple Regression Analysis -5.6. Problems in Regression Analysis -5.7. Demand Estimation by Regression Analysis -5.8. Estimating the Demand for U.S. Imports and Exports -6. Demand Forecasting -6.1. Qualitative Forecasts -6.2. Time-Series Analysis -6.3. Smoothing Techniques -6.4. Barometric Methods -6.5. Econometric Models -6.6. Input-Output Forecasting -Part Three. Production and Cost Analysis -7. Production Theory and Estimation -7.1. The Organization of Production and the Production Function -7.2. The Production Function with One Variable Input -7.3. Optimal Use of the Variable Input -7.4. The Production Function with Two Variable Inputs -7.5. Optimal Combination of Inputs -7.6. Returns to Scale -7.7. Empirical Production Functions -7.8. The Innovation Process -7.9. Innovation and Global Competitiveness -8. Cost Theory and Estimation -8.1. The Nature of Costs -8.2. Short-Run Cost Functions -8.3. Long-Run Cost Curves -8.4. Plant Size and Economies of Scale -8.5. Learning Curves -8.6. Minimizing Costs Internationally -The New Economies of Scale -8.7. Logistics or Supply-Chain Management -8.8. Cost-Volume-Profit Analysis and Operating Leverage -8.9. Empirical Estimation of Cost Functions -Part Four. Market Structure and Pricing Practices -9. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition -9.1. Market Structure and Degree of Competition -9.2. Perfect Competition -9.3. Competition in the Global Economy -9.4. Monopoly -9.5. Monopolistic Competition -10. Oligopoly and Firm Architecture -10.1. Oligopoly and Market Concentration -10.2. Oligopoly Models -10.3. Profitability and Efficiency Implications of Oligopoly -10.4. The Sales Maximization Model -10.5. March of Global Oligopolists -10.6. The Architecture of the Ideal Firm and the Creative Company -10.7. The Virtual Corporation and Relationship Enterprises -11. Game Theory and Strategic Behavior -11.1. Strategic Behavior and Game Theory -11.2. Dominant Strategy and Nash Equilibrium -11.3. The Prisoners' Dilemma -11.4. Price and Nonprice Competition, Cartel Cheating, and the Prisoners' Dilemma -11.5. Repeated Games and Tit-for-Tat Strategy -11.6. Strategic Moves -11.7. Strategic Behavior and International Competitiveness -11.8. Sequential Games and Decision Trees -12. Pricing Practices -12.1. Pricing of Multiple Products -12.2. Price Discrimination -12.3. International Price Discrimination and Dumping -12.4. Transfer Pricing -12.5. Pricing in Practice -Part Five. Regulation, Risk Analysis, and Capital Budgeting -13. Regulation and Antitrust: the Role of Government in the Economy -13.1. Government Regulation to Support Business and to Protect Consumers, Workers, and the Environment -13.2. Externalities and Regulation -13.3. Public Utility Regulation -13.4. Antitrust: Government Regulation of Market Structure and Conduct -13.5. Enforcement of Antitrust Laws and the Deregulation Movement -13.6. Regulation of International Competition -13.7. The Effect of Taxation on Business Decisions -14. Risk Analysis -14.1. Risk and Uncertainty in Managerial Decision Making -14.2. Measuring Risk with Probability Distributions -14.3. Utility Theory and Risk Aversion -14.4. Adjusting the Valuation Model for Risk -14.5. Other Techniques for Incorporating Risk into Decision Making -14.6. Decision Making under Uncertainty -14.7. Foreign-Exchange Risks and Hedging -14.8. Information and Risk -15. Long-Run Investment Decisions: Capital Budgeting -15.1. Capital Budgeting: An Overview -15.2. The Capital Budgeting Process -15.3. Capital Rationing and the Profitability Index -15.4. The Cost of Capital -15.5. Reviewing Investment Projects after Implementation -15.6. The Cost of Capital and International Competitiveness -Appendix A. Compounding, Discounting, and Present Value -Appendix B. Interest Factor Tables -Appendix C. Statistical Tables -Appendix D. Answers to Selected (Asterisked) Problems.
Responsibility:
Dominick Salvatore.
Abstract: "Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Seventh Edition, is ideal for undergraduate and MBA courses in managerial economics. Thoroughly adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints."--Publisher's website.
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