Managerial Economics in a Global Economy [PDF]

All rights reserved. Slide 1. Managerial Economics in a. Global Economy, 5th Edition by. Dominick Salvatore. Chapter 6.

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Managerial Economics in a Global Economy, 5th Edition by Dominick Salvatore Chapter 6 Production Theory and Estimation

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 1

The Organization of Production • Inputs – Labor, Capital, Land

• Fixed Inputs • Variable Inputs • Short Run – At least one input is fixed

• Long Run – All inputs are variable Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 2

Production Function With Two Inputs Q = f(L, K) K 6 5 4 3 2 1

Q 10 12 12 10 7 3 1

24 28 28 23 18 8 2

31 36 36 33 28 12 3

36 40 40 36 30 14 4

40 42 40 36 30 14 5

39 40 36 33 28 12 6 L

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 3

Production Function With Two Inputs Discrete Production Surface

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 4

Production Function With Two Inputs Continuous Production Surface

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 5

Production Function With One Variable Input Total Product

TP = Q = f(L) TP L

Marginal Product

MPL =

Average Product

TP APL = L MPL EL = AP L

Production or Output Elasticity

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 6

Production Function With One Variable Input Total, Marginal, and Average Product of Labor, and Output Elasticity

L 0 1 2 3 4 5 6

Q 0 3 8 12 14 14 12

MPL 3 5 4 2 0 -2

APL 3 4 4 3.5 2.8 2

EL 1 1.25 1 0.57 0 -1

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 7

Production Function With One Variable Input

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 8

Production Function With One Variable Input

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 9

Optimal Use of the Variable Input Marginal Revenue Product of Labor Marginal Resource Cost of Labor

MRPL = (MPL)(MR) MRCL =

TC L

Optimal Use of Labor MRPL = MRCL Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 10

Optimal Use of the Variable Input Use of Labor is Optimal When L = 3.50 L 2.50 3.00 3.50 4.00 4.50

MPL 4 3 2 1 0

MR = P $10 10 10 10 10

MRPL $40 30 20 10 0

MRCL $20 20 20 20 20

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 11

Optimal Use of the Variable Input

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 12

Production With Two Variable Inputs Isoquants show combinations of two inputs that can produce the same level of output. Firms will only use combinations of two inputs that are in the economic region of production, which is defined by the portion of each isoquant that is negatively sloped. Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 13

Production With Two Variable Inputs Isoquants

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 14

Production With Two Variable Inputs Economic Region of Production

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 15

Production With Two Variable Inputs Marginal Rate of Technical Substitution

MRTS = - K/ L = MPL/MPK

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 16

Production With Two Variable Inputs MRTS = -(-2.5/1) = 2.5

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 17

Production With Two Variable Inputs Perfect Substitutes

Perfect Complements

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 18

Optimal Combination of Inputs Isocost lines represent all combinations of two inputs that a firm can purchase with the same total cost. C

wL rK

C Total Cost w Wage Rateof Labor (L)

K

C r

w L r

r Cost of Capital (K )

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 19

Optimal Combination of Inputs Isocost Lines AB

C = $100, w = r = $10

A’B’

C = $140, w = r = $10

A’’B’’

C = $80, w = r = $10

AB*

C = $100, w = $5, r = $10

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 20

Optimal Combination of Inputs MRTS = w/r

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 21

Optimal Combination of Inputs Effect of a Change in Input Prices

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 22

Returns to Scale Production Function Q = f(L, K) Q = f(hL, hK) If

= h, then f has constant returns to scale.

If

> h, then f has increasing returns to scale.

If

< h, the f has decreasing returns to scale.

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 23

Returns to Scale Constant Returns to Scale

Increasing Returns to Scale

Decreasing Returns to Scale

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 24

Empirical Production Functions Cobb-Douglas Production Function Q = AKaLb Estimated using Natural Logarithms ln Q = ln A + a ln K + b ln L

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 25

Innovations and Global Competitiveness • • • • • • •

Product Innovation Process Innovation Product Cycle Model Just-In-Time Production System Competitive Benchmarking Computer-Aided Design (CAD) Computer-Aided Manufacturing (CAM)

Prepared by Robert F. Brooker, Ph.D. Copyright ©2004 by South-Western, a division of Thomson Learning. All rights reserved.

Slide 26

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