Masters in Integrated Marketing Communications | LSBF [PDF]

Today's successful marketing campaigns are highly dependent on a holistic approach. This online programme develops your

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Online Dual MSc and MA in Strategic Marketing

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Integrated Marketing Communications

Online Dual MSc and MA in Strategic Marketing (Integrated Marketing Communications)

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Marketing Online Dual MSc and MA in Strategic Marketing Programme Structure Specialisations Global Marketing

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Today’s successful marketing campaigns are highly dependent on a holistic approach. This online programme develops your knowledge of marketing principles, public relations and consumer behaviour – providing the ability to more effectively identify and target your key markets. By studying an array of marketing principles, practices and real-world examples, you will gain the comprehensive range of knowledge and skills you need to create and manage complete, integrated marketing campaigns with global impact.

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Career Direction Part-Time Study Online Study Combined Postgraduate Programmes

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Stage II PROFESSIONAL CORPORATE TRAINING UNDERGRADUATE SCHOOL OF ENTREPRENEURSHIP FASHION, INNOVATION & COMMUNICATION

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Strategic Marketing Management (15 credits) Marketing Communications (15 credits) Consumer Behaviour and Research (15 credits) Research Methods

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Advertising and Promotion Management (15 credits) Public Relations Management (15 credits) Digital Marketing Communications (15 credits) Research Methods

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Online Dissertation and Research Methods (30 credits)

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This online Dual MSc and MA in Strategic Marketing programme is offered through Study InterActive, LSBF’s online platform and is jointly awarded by Geneva Business School and the International Telematic University UNINETTUNO.

Specialisation Modules** THE LANGUAGE GALLERY

"Thanks to the knowledge and skills I gained at LSBF, I now have the opportunity to work with extremely talented people" Christiaan Heemskerk Business Acquisition Manager, Google MA in Strategic Marketing Graduate Netherlands



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ADVERTISING AND PROMOTION MANAGEMENT PUBLIC RELATIONS MANAGEMENT DIGITAL MARKETING COMMUNICATIONS

COURSE VALIDATED BY **All specialisations are subject to student demand

Career Direction: Equipped with comprehensive skills and knowledge of integrated marketing practice, you will be highly employable in a multitude of top-end leadership and marketing positions. Join industry-leading organisations in diverse sectors including marketing, PR, fashion and advertising & communications. Alternatively, you may choose to become an entrepreneur, applying your skills to the creation and development of your own product into a successful brand. Important Information, Terms & Conditions

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