MBA Program Course Descriptions - Marketing Department [PDF]

The course also studies how firms must coordinate these different elements of the marketing mix to ensure that all marketing activities collectively forge a coherent strategy. The importance of combining qualitative and quantitative concepts in effec

Just as there is no loss of basic energy in the universe, so no thought or action is without its effects,

The beauty of a living thing is not the atoms that go into it, but the way those atoms are put together.

If you want to go quickly, go alone. If you want to go far, go together. African proverb

Learn to light a candle in the darkest moments of someone’s life. Be the light that helps others see; i

Silence is the language of God, all else is poor translation. Rumi

Do not seek to follow in the footsteps of the wise. Seek what they sought. Matsuo Basho

Don't ruin a good today by thinking about a bad yesterday. Let it go. Anonymous

If you want to go quickly, go alone. If you want to go far, go together. African proverb

Every block of stone has a statue inside it and it is the task of the sculptor to discover it. Mich