Media Processes and Effects - GBV [PDF]

The SAGE Handbook of

Media Processes and Effects

Edited by Robin L Nabi University of California, Santa Barbara

Mary Beth Oliver Pennsylvania State University

®SAGE Los Angeles | London [ New Delhi Singapore | Washington DC

CONTENTS

Introduction

1

Robin L. Nabi and Mary Beth Oliver PART I: CONCEPTUAL AND METHODOLOGICAL ISSUES 1.

A Retrospective and Prospective Look at Media Effects Jennings Bryant and Dolf Zillmann

2.

Conceptualizing the Audience W. James Potter

3.

Quantitative Methods and Causal Inference in Media Effects Research Itzhak Yanovitzky and Kathryn Greene

4.

Qualitative Methods Thomas R. Lindlof

9 19

35 53

PART II: SOCIETY, POLITICS, AND CULTURE 5.

Cultivation Analysis and Media Effects Michael Morgan

69

6.

Framing and Agenda Setting Dhavan V. Shah, Douglas M. McLeod, Melissa R. Gotlieb, and Nam-Jin Lee

83

7.

The Influence of Presumed Media Influence: Origins and Implications of the Third-Person Perception Nurit Tal-Or, Yariv Tsfati, and Albert C. Günther

99

8.

News and Politics Vincent Price and Lauren Feldman

9.

Media Effects and Cultural Studies: A Contentious Relationship Toby Miller

113

131

PART III: MESSAGE SELECTION AND PROCESSING 10.

Uses and Gratifications: An Evolving Perspective of Media Effects Alan M. Rubin

147

11.

Entertainment Mary Beth Oliver

161

12.

Current Research in Media Priming David R. Roskos-Ewoldsen and Beverly Roskos-Ewoldsen

177

13.

The Limited Capacity Model of Motivated Mediated Message Processing Annie Lang

14.

Emotion and Media Effects Robin L. Nabi

15.

Mediated Relationships and Media Effects: Parasocial Interaction and Identification Jonathan Cohen

193 205

223

16.

Individual Differences in Media Effects Marina Krcmar

237

17.

Media Use and the Social Environment Daniel G. McDonald

251

PART IV: PERSUASION AND LEARNING 18.

Theories of Persuasion Daniel]. O'Keefe

269

19.

Social Cognitive Theory and Media Effects Frank Pajares, Abby Prestin, Jason Chen, and Robin L. Nabi

283

20.

Emerging Issues in Advertising Research L. /. Shrum, Tina M. Lowrey, and Yuping Liu

299

21.

Media Effects and Population Health K. Viswanath, Sherrie Flynt Wallington, and Kelly D. Blake

313

22.

Educational Television Marie-Louise Mares

331

23.

Media Literacy W. James Potter and Sahara Byrne

345

PART V: CONTENT AND AUDIENCES 24.

Violent Media Effects Brad J. Bushman, L. Rowell and Jodi L. Whitaker

361 Huesmann,

25.

Racial/Ethnic Stereotyping and the Media Dana E. Mastro

377

26.

Media and the Body Kristen Harrison

393

27.

Media and Sexuality Jane D. Brown

409

28.

Perceptions of Media Realism and Reality TV Alice E. Hall

423

29.

The Effects of Viewing Televised Sports Arthur A. Raney

439

30.

Digital Games Peter Vorderer and Ute Ritterfeld

455

31.

Children and Adolescents: Distinctive Audiences of Media Content Barbara J. Wilson and Kristin L. Drogos

469

PART VI: MEDIUM ISSUES 32.

Diffusion of Innovations: Theoretical Extensions Ronald E. Rice

489

33.

Displacement Effects Jennings Bryant and Wes Fondren

505

34.

Medium Theory: An Alternative to the Dominant Paradigm of Media Effects Joshua Meyrowitz

517

35.

The Evolution of Media System Dependency Theory Sandra J. Ball-Rokeach and Joo-Young Jung

36.

Media Effects 2.0: Social and Psychological Effects of Communication Technologies S. Shyam Sundar

545

The Study of Media Effects in the Era of Internet Communication Miriam J. Metzger

561

37.

531

Author Index

577

Subject Index

605

About the Contributors

635